Fragasso

What Fragasso does

Fragasso Financial Advisors is an independent, employee-owned registered investment advisor (RIA) founded in 1972 by Robert Fragasso in Pittsburgh, Pennsylvania, and rebranded under its current name in 2007. The firm provides comprehensive wealth management, financial planning, portfolio and investment management, retirement plan advisory, business exit planning, and nonprofit investment management services to individuals, families, high-net-worth clients, business owners, executives, and institutions across Western Pennsylvania. It operates a hybrid RIA model: advisory services are delivered fee-based under a tiered AUM schedule billed quarterly, while brokerage securities are offered through Private Client Services (member FINRA/SIPC). The firm maintains an in-house portfolio management team (CIO Michael Godwin) and a credentialed advisory bench holding CFP®, CPWA®, CEPA®, CDFA®, and CFA designations, and assigns each client a three-person team (advisor, analyst, account specialist) under a codified "Client Experience" process.

The business is supported by approximately 50 employees across two Pittsburgh-area offices (Sewickley headquarters and McMurray) and serves roughly 2,000 households with combined AUM and non-advisory assets of $2.8 billion. Distribution is sales-led and relationship-driven, combining dedicated financial advisor outreach with content marketing channels including a quarterly magazine (The Advisor), a blog, white papers, a YouTube library, a radio show/podcast co-hosted by the Chairman, educational events, interactive quizzes, and earned media in regional Pittsburgh outlets. Clients access accounts through a Client Portal and Fragasso Mobile app (iOS, Android, Windows). The firm is majority owned by employees through an Employee Stock Ownership Plan (ESOP), with Founder Robert Fragasso having transitioned to Chairman in October 2025 and Christine Robinette assuming the CEO role as part of a planned family succession.

Name

Fragasso

Legal name

Fragasso Financial Advisors

Website

https://fragassoadvisors.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Fragasso Financial Advisors is an independent, employee-owned registered investment advisor founded in 1972 in Pittsburgh, providing fee-based wealth management, financial planning, portfolio management, retirement plan advisory, and nonprofit investment services to approximately 2,000 households and institutions across Western Pennsylvania, with $2.8 billion in combined AUM.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement plan advisory
• Investment management services
• Business exit planning

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fee Income: Fragasso charges a tiered advisory fee based on assets under management. The fee is deducted from client accounts on a quarterly basis. As assets grow or are added, the aggregated fee percentage may be reduced according to the tiered schedule. This is the primary revenue driver.
2. Securities/Brokerage Services: Securities are offered through registered representatives via Private Client Services, member FINRA/SIPC. While Fragasso is primarily fee-based, some transactional business may occur through the broker-dealer relationship. Fragasso does not operate on commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Fragasso provides fee-based, fiduciary wealth management and financial planning services to individuals, families, business owners, executives, nonprofit organizations, and retirement plan sponsors. Its services include personalized financial planning, portfolio and investment management, retirement income planning, business exit planning, and nonprofit investment management, delivered through a team-based advisory model with in-house portfolio construction and centralized research.

Product overview

Fragasso Financial Advisors is a comprehensive wealth management and financial planning firm offering a unified platform called the Dynamic Wealth Plan, which combines personalized advisory services with in-house portfolio management. The core offerings include Individual Wealth Management, High Net Worth Services, Business Exit Planning, and Retirement Plan Advisors, supported by dedicated Financial Planning and Portfolio and Investment Management teams. The firm serves multiple segments including individuals, families, business owners, nonprofits, and institutions through a team-based structure. Clients access their accounts through the Client Portal platform and Fragasso Mobile app, while educational content is delivered via The Advisor Interactive magazine published three times annually. Services are primarily fee-based with no proprietary products, ensuring unbiased recommendations aligned with client interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Wealth Management Personalized, team-based wealth management and financial planning for individuals and families, including investment management, retirement planning, and goal-based advice delivered by a designated portfolio manager, two advisors, and a client service associate.
• High Net Worth Services Specialized wealth management services for affluent individuals and families, addressing complex financial situations, multi-asset portfolios, and legacy/estate planning needs.
• Business Exit Planning Advisory services for business owners planning the sale, transition, or succession of their closely held business, designed to translate the value of the business into a secure post-exit financial plan.
• Women Investors Services Tailored wealth management and financial planning services for women investors, addressing unique life-stage, longevity, and income planning considerations.
• Pre-Retirement Planning Financial planning services for individuals approaching retirement, focused on transition readiness, accumulation prioritization, and preparation for retirement income.
• In Retirement Planning Ongoing wealth management and retirement income planning for individuals already in retirement, including distribution strategy, tax-aware withdrawals, and lifestyle preservation.
• Career Transition Services Financial planning and wealth management support for individuals navigating career transitions, including job changes, relocations, and equity compensation events.
• Retirement Plan Advisors Fiduciary advisory services for employer-sponsored retirement plans (e.g., 401(k)), providing investment oversight, plan governance support, and participant outcomes management for plan sponsors.
• Nonprofit Financial Management Investment management and stewardship services for nonprofit organizations and institutions, including endowment, reserve, and spending-policy management, with a standard 25% fee discount.
• Portfolio and Investment Management In-house portfolio management built on centralized investment research, producing customized investment strategies aligned to each client's goals, risk tolerance, and time horizon.

Quantifiable outcome

• $2.8 billion in combined AUM and non-advisory assets under management
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Private Client Services (PCS)coreOthersFragasso Financial Advisors is a hybrid RIA offering advisory and brokerage business. Securities are offered through Private Client Services, member FINRA/SIPC. Fragasso and Private Client Services are unaffiliated entities. This is the primary channel through which brokerage services are delivered alongside Fragasso's advisory offerings.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Carson Group: Independent wealth management firm serving financial advisors and their clients through coaching, technology, and asset management. Comparable as a planning-led RIA ecosystem with advisor support and a similar HNW focus.
• Moneta Group: Fee-only RIA providing comprehensive financial planning and investment management to HNW individuals, families, and institutions. Comparable as an employee-owned, planning-led independent RIA with a similar team-based service model.
• Focus Financial Partners: Partnership of independent RIAs providing wealth management, with a model of acquiring and supporting elite advisor firms. Comparable as the consolidator for independent, planning-led RIA firms of Fragasso's profile.
• Mercer Advisors: National RIA offering comprehensive wealth management, financial planning, and tax services. Comparable as a planning-led independent RIA with strong HNW and institutional focus and active advisor M&A growth.
• Hightower Advisors: Wealth management firm partnering with high-quality advisor teams to provide comprehensive planning and investment services. Comparable as a partnership-style RIA platform serving HNW clients and institutions.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, financial planning, and investment management. Comparable as a fee-based, planning-led RIA with HNW, business owner, and institutional segments.
• Sanctuary Wealth: Partner firm platform for elite wealth management teams, providing compliance, technology, and investment resources. Comparable as an independent advisor platform serving HNW clients with a planning-led approach.
• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth planning, investment management, and advisor acquisition platform. Comparable as a similarly positioned independent RIA serving HNW individuals and institutions, though at significantly greater scale and national reach.

Broad incumbents

• Fisher Investments: Large independent investment management firm serving high-net-worth and institutional clients. Comparable as an independent, fee-based advisory firm with HNW and institutional focus, though with a more investment-centric (less planning-led) model.
• Edelman Financial Engines: Large national RIA offering wealth management, financial planning, and retirement plan services. Comparable as a broader incumbent in the same independent RIA category with overlapping HNW and retirement plan segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/fragassoadvisor
• YouTubeyoutube.com/user/FragassoGroup
• Facebookfacebook.com/FragassoAdvisors
• LinkedInlinkedin.com/company/fragassoadvisors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragasso