Masterack

What Masterack does

Masterack is a US-based designer and manufacturer of commercial vehicle upfit solutions, founded around 1970 and headquartered in Social Circle, Georgia. The company produces steel, composite, and aluminum cargo management hardware — including partitions, shelving modules, cabinets and drawers, ladder racks, trade-specific upfit packages, window screens/cargo guards, and assorted accessories — engineered for fitment on commercial cargo vans (Ford Transit, Ford E-Transit, Mercedes Sprinter, RAM ProMaster, GM Express/Savana) and light-duty pickups (Chevy Colorado/Silverado, Ford F-Series, RAM 2500, Toyota Tacoma, Nissan Frontier). Notable proprietary offerings include the UPLYFT drop-down rotation-style ladder rack system, claimed to install 50% faster than competing products, and a Cargo Guard line for theft deterrence. The catalogue spans more than 238 SKUs across multiple vehicle roof heights, body styles, and trade configurations.

Masterack monetizes through one-time product sales via a nationwide network of vetted distributors who manage last-mile sales, installation, and service; the company complements this channel with three US regional sales managers (Northern, Southern, Western territories), a direct 'Become a Fleet Customer' program for mid-market fleet buyers, a Quick Ship expedited-fulfilment option, and an OEM upfit-incentive partnership via the Chevrolet Business Choice Program. Masterack, LLC operates as a business unit of J.B. Poindexter & Co., a diversified specialty-vehicle manufacturing conglomerate that also owns Morgan Olson, Morgan Truck Body, and Reading Truck. Customer segments span fleet servicing contractors, utility construction, appliance repair, pest control, insurance carriers, and individual tradespeople in electrical, HVAC, and locksmith verticals.

Revenue is not publicly disclosed; headcount is reported in the 251-500 band. Geographic operations remain US-domestic with no public international footprint, and there is no disclosed evidence of AI/ML, software, SaaS, or recurring revenue components — the model is purely transactional product sales through physical channels.

Name

Masterack

Legal name

Masterack, LLC

Website

https://masterack.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Masterack designs and manufactures steel, composite, and aluminum cargo management and upfit solutions — partitions, shelving, cabinets, ladder racks, and accessories — for commercial vans and light-duty pickups, distributed across the United States through a nationwide certified distributor network serving fleet operators and tradespeople.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Upfit Solutions

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Commercial vehicle upfit
• Cargo management solutions
• Van shelving systems
• Ladder rack systems
• Work van partitions

Headquarters

HQ city

Social Circle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Vehicle Upfit Products: One-time product sales of upfit solutions including shelving, partitions, ladder racks, cabinets, and accessories for commercial vans and light-duty pickup trucks. Products are sold through distributors and direct fleet sales with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Masterack designs and manufactures steel, composite, and aluminum cargo management and upfit solutions for commercial-grade vans and light-duty pickups. Its product portfolio includes partitions, shelving modules, cabinets and drawers, ladder racks (including the UPLYFT drop-down system), trade-specific upfit packages, cargo guards, and EV-specific solutions. Products are sold through a nationwide distributor network and direct fleet sales, with installation handled by certified distributors.

Product overview

Masterack is a commercial vehicle upfit solutions provider with over 50 years of experience designing and manufacturing products for commercial-grade vans and light-duty pickups. The company offers a comprehensive portfolio organized into product categories including Partitions (steel van partitions, lightweight composite partitions in solid, sliding door, and hinged door configurations), Shelving Modules (solid end, tapered, open end shelving in various dimensions), Cabinets & Drawers (lockable cabinets, floor drawers), Ladder Racks (UPLYFT drop-down rotation-style racks, locking racks, service body racks), Trade Packages (pre-configured upfits for Locksmith, HVAC, General Service trades), Cargo Guard (window screens and guards), Accessories (J-hooks, tank racks, safety equipment), and EV Solutions. The product ecosystem is designed around vehicle-specific fitment for platforms including Ford Transit, Ford E-Transit, Mercedes Sprinter, RAM ProMaster, GM Express/Savana, Nissan (Pathfinder, Rogue, Kicks, Frontier), and various pickup trucks. Products are distributed through a national network of certified distributors and are available via Quick Ship and Fleet programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• UPLYFT ladder rack installation 50% faster than leading competitor (under 30 minutes)

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Chevrolet (Chevy Business Choice Program)minorGTM or Marketing PartnerChevrolet Business Choice Program partnership providing commercial equipment upfit allowances on Masterack products for Chevy commercial vehicle purchasers. Customers can receive commercial equipment upfit allowances when purchasing Masterack products for eligible Chevrolet vans.
• J.B. Poindexter & Co.coreOthersMasterack is a business unit of J.B. Poindexter & Co., a manufacturing powerhouse. JBPCO operates multiple specialty vehicle brands including Morgan Olson, Morgan Truck Body, Reading Truck, and others. Masterack benefits from access to affiliated business units' expertise and brand recognition within the JBPCO family.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adrian Steel: Adrian Steel is one of Masterack's closest direct competitors, manufacturing steel shelving, partitions, ladder racks, drawers, and trade-specific upfit packages for commercial vans and pickups across the same OEM platforms.
• Sortimo: Sortimo (operating in North America through Sortimo USA) designs modular van racking, shelving, and cargo management systems for commercial fleets, directly competing with Masterack's shelving and trade-package offerings.
• Ranger Design: Ranger Design manufactures aluminum and steel shelving, partitions, and organizational upfit solutions for commercial vans, with strong North American fleet penetration and trade-specific product lines comparable to Masterack.
• Weather Guard (WernerCo): Weather Guard produces truck and van toolboxes, shelving, drawer systems, and ladder racks for commercial fleets, overlapping with Masterack's cabinet, drawer, and ladder rack product categories.
• Knapheide: Knapheide manufactures truck bodies, service bodies, and commercial upfit solutions for vans and pickups, competing with Masterack in service body ladder racks and fleet upfit packages.
• Holman (Holman Upfitting): Holman provides commercial fleet upfitting services including shelving, partitions, ladder racks, and accessories for vans and pickups, directly competing with Masterack for fleet customers.

Broad incumbents

• Reading Truck: Reading Truck, a sister company under J.B. Poindexter & Co., manufactures truck bodies, utility bodies, and upfit solutions, offering overlapping capability with Masterack across the JBPCO commercial vehicle portfolio.
• Leggett & Platt Commercial Vehicle Products: Leggett & Platt's Commercial Vehicle Products division supplies van shelving, racks, and storage solutions, positioning it as a broader industrial incumbent with overlapping upfit product lines.
• Utilimaster (J.B. Poindexter brand): Utilimaster, another J.B. Poindexter & Co. business unit, manufactures commercial van bodies and upfit solutions, providing intra-portfolio overlap and shared fleet relationships with Masterack.

Regional players

• Truck Bodies & Equipment International (TBEI): TBEI manufactures truck bodies, service bodies, and upfit equipment primarily across US regional markets, with overlapping product categories in commercial vehicle body and accessory manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MasterackCVP
• Facebookfacebook.com/Masterack-964506227029633

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterack