David Lyng Real Estate

What David Lyng Real Estate does

David Lyng Real Estate is a privately held, California-licensed residential and commercial real estate brokerage (DRE 00793982) headquartered in Santa Cruz, California, serving Santa Cruz County and surrounding coastal counties including Monterey, San Mateo, and Santa Clara. The firm operates a traditional agent-based sales motion, representing individual buyers and sellers in residential property transactions and earning commission on each closed transaction at standard industry rates. It self-positions as the '#1 Brokerage in Santa Cruz County' and differentiates through specialization in luxury homes, coastal residences, mountain homes, and country estates, with a dedicated commercial listings arm under the 'DLRE Commercial Listings' brand.

The company's customer-facing platform is the Luxury Presence-built consumer website, which integrates MLS listing data and Google Maps to deliver property search with map-based filtering, lifestyle-segmented search portals (Coastal, Mountain, Country), exclusive listings, an open houses directory, and a free home valuation tool. Internally, the firm operates four physical offices spanning Santa Cruz (headquarters), Scotts Valley, Capitola, and Carmel-by-the-Sea, supported by agent, staff, and office directories. Marketing is primarily top-of-funnel, relying on the website's SEO-optimized neighborhood/community pages, organic social, and mid-funnel client testimonials.

Revenue is transaction-based commission with no publicly disclosed figures; ownership is founder-anchored around David Lyng with no identified external investment or parent company. No funding rounds, M&A activity, leadership changes, patents, partnerships, or AI/ML capability are disclosed in the source material, indicating a stable, operationally self-sufficient regional brokerage with modest technological differentiation and concentration of footprint in coastal central California.

Name

David Lyng Real Estate

Legal name

David Lyng Real Estate

Website

https://davidlyng.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

David Lyng Real Estate is a privately held, California-licensed residential and commercial real estate brokerage headquartered in Santa Cruz, serving buyers and sellers across Santa Cruz County and surrounding coastal counties with a traditional agent-based, commission-driven model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Commercial real estate
• Property listing services
• Coastal property brokerage

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional residential real estate brokerage earning commission on property sales transactions. Agents represent buyers and sellers in residential property transactions with commissions typically split between listing and buyer's agents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

David Lyng Real Estate is a residential and commercial real estate brokerage operating in Santa Cruz County and surrounding California coastal regions. The firm represents buyers and sellers in property transactions, with a focus on luxury homes, vacation properties, coastal residences, mountain homes, country estates, and commercial listings through its DLRE Commercial Listings program. The company operates four branch offices and earns commissions on closed transactions.

Product overview

David Lyng Real Estate is a residential and commercial real estate brokerage operating in California's Santa Cruz County and surrounding coastal regions. The company offers a comprehensive property platform built on the Luxury Presence technology, featuring multiple interconnected services: a property search portal with map-based filtering, exclusive listings of luxury and vacation homes, commercial real estate services, and specialized lifestyle property categories (Coastal, Mountain, Country). Supporting services include home valuation tools and an open houses directory. The brokerage operates multiple office locations across Santa Cruz, Scotts Valley, Capitola, and Carmel.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation for residential properties including single-family homes, condominiums, and townhouses across Santa Cruz, Scotts Valley, Capitola, Aptos, Monterey, and Carmel markets. Licensed under California DRE 00793982.
• Luxury & Lifestyle Property Brokerage Specialized representation for luxury homes, coastal residences, mountain homes, and country estates in California's coastal regions. Agents provide category-specific expertise for buyers seeking high-end or lifestyle-specific properties.
• Commercial Real Estate Brokerage (DLRE Commercial Listings)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage with strong California coastal presence, including acquired luxury brands like Pacific Union and Alain Pinel. Directly comparable to David Lyng on residential brokerage, luxury segment focus, California coastal geography, and agent-driven model, with materially larger scale and proprietary technology investment.
• Redfin: Tech-enabled residential brokerage with significant California presence. Comparable to David Lyng in targeting California home buyers and sellers through both digital channels and agent services. Represents a competing model (lower-commission, technology-led) that pressures the traditional 5-6% commission David Lyng charges.
• Engel & Völkers: International luxury-focused residential brokerage with growing U.S. coastal presence. Comparable to David Lyng on luxury and lifestyle-segmented listings (coastal, mountain, country homes), commission-based representation, and high-net-worth buyer focus. Competes with David Lyng in the Carmel and Monterey luxury coastal submarket.
• eXp Realty: Cloud-based residential brokerage operating on a virtual, agent-centric model with national reach. Comparable to David Lyng in residential brokerage services but with a structurally different cost model. Represents both a competitive threat for agent recruitment and a potential partnership pathway for David Lyng agents.
• Coldwell Banker: Long-established residential brokerage franchise network with deep California presence. Comparable to David Lyng on traditional full-service residential brokerage serving coastal California, commission-based revenue, and multi-office branch operations. Coldwell Banker competes with David Lyng directly for Santa Cruz County agents and listings.
• Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand. Comparable to David Lyng as a full-service residential brokerage with California coverage, franchise/branch model, and traditional commission structure. It is a candidate partner or acquirer of independent brokerages like David Lyng.
• Sotheby's International Realty: Global luxury real estate brokerage network affiliated with the Sotheby's auction brand. Directly comparable to David Lyng as it serves the same affluent coastal California buyer pool with luxury and lifestyle-segmented listings, while operating at vastly greater scale as the dominant luxury network.

Direct peers

• Sereno Group: Locally-owned Silicon Valley and Santa Cruz County-area residential brokerage. Highly comparable to David Lyng on regional focus, founder-led ownership, luxury positioning on the California coast, and community-rooted agent model. Operates in overlapping geographies and competes for the same coastal buyer/seller pool.
• Alain Pinel Realtors: Historical California luxury and coastal-focused residential brokerage (now consolidated under Compass). Directly comparable to David Lyng on Bay Area and California coastal market focus, luxury segment specialization, and traditional full-service brokerage offering. Illustrates the consolidation trend in mid-size regional California brokerages.

Regional players

• Intero Real Estate Services: Historical California-based residential brokerage (now operating under Compass) that served the Silicon Valley and Bay Area. Comparable to David Lyng on Bay Area and Santa Cruz-adjacent market presence, traditional full-service brokerage model, and luxury segment focus. It illustrates both a peer and a potential consolidation pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/davidlyngre
• Facebookfacebook.com/davidlyngre
• LinkedInlinkedin.com/company/david-lyng-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Lyng Real Estate