Veterans First Mortgage
Veterans First Mortgage is a VA-approved consumer-direct mortgage lender specializing exclusively in government-backed home loans for U.S. military Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. It operates as a trade name of Wintrust Mortgage and has served over 212,000 families with $32 billion in home loans since 1989.
- Company typePrivate
- Founded1989
- HeadquartersSalt Lake City, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Veterans First Mortgage does
Veterans First Mortgage is a VA-approved consumer-direct mortgage lender specializing exclusively in government-backed home loans for U.S. military Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. Operating as a trade name of Wintrust Mortgage — a division of Barrington Bank & Trust Company, N.A., itself part of Wintrust Financial Corporation — the company has facilitated over $32 billion in home loans to more than 212,000 families since its founding in 1989.
The company's product set centers on VA Purchase Loans (zero down payment potential, no private mortgage insurance) and VA Refinance Loans including IRRRL streamline refinances and Cash-Out options, supplemented by VA Jumbo Loans for high-cost markets. Supporting tools include a Certificate of Eligibility request portal, an eligibility self-assessment questionnaire, an online loan application, a residual income calculator, and prequalification services. No proprietary technology stack is disclosed; the operation runs on standard mortgage lending infrastructure.
Revenue is generated through origination fees (capped at 1% under VA rules), interest income on originated and serviced loans, and pass-through VA Funding Fees. Distribution is primarily phone-based inside sales supported by direct-to-consumer online tools, an SEO-driven educational content library, and a real estate agent referral channel. Differentiation is claimed from veteran-centric employee training, three decades of VA program expertise, and a stated willingness to approve borrowers that other lenders decline.
Veterans First Mortgage firmographics
Firmographics- Name
- Veterans First Mortgage
- Legal name
- Veterans First Mortgage (Trade name of Wintrust Mortgage, a division of Barrington Bank & Trust Company, N.A.)
- Website
- https://veteransfirst.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Veterans First Mortgage is a VA-approved consumer-direct mortgage lender specializing exclusively in government-backed home loans for U.S. military Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. It operates as a trade name of Wintrust Mortgage and has served over 212,000 families with $32 billion in home loans since 1989.
- Ownership category
- akta.pro rank
Veterans First Mortgage industry classification
Industry- Product category
- VA Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
- akta.pro secondary industries
- Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents) (FSALAJAC), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where Veterans First Mortgage is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Veterans First Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Loan Origination: Veterans First Mortgage generates revenue through origination fees charged on VA home loans. The company also earns interest income on the loans it originates and services.
- VA Funding Fee Collection: VA Funding Fee collected at closing (0.5% to 3.6% of loan amount depending on service and usage), which is passed through to the VA. Some borrowers receive fee waivers.
- Interest Income: Revenue generated from mortgage interest on originated loans. Competitive interest rates offered compared to conventional and FHA mortgages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | VA Purchase Loans with zero down payment potential |
| Transaction based/ take rate | One time/ perpetual license | VA Refinance Loans (IRRRL and Cash-Out) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Veterans First Mortgage product offering
Product offeringCore offering
Veterans First Mortgage is a VA-approved consumer-direct mortgage lender that originates VA-backed home loans for U.S. Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. Its core offerings are VA Purchase Loans (with zero down payment potential and no PMI) and VA Refinance Loans (IRRRL streamline refinance and Cash-Out refinance), supplemented by loan process tools including COE assistance, an eligibility self-assessment, an online loan application portal, VA Jumbo Loans, and prequalification services.
Product overview
Veterans First Mortgage is a VA-approved direct mortgage lender specializing in government-backed home loans for Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. The company's core offerings center on VA Purchase Loans (with zero down payment potential and no PMI) and VA Refinance Loans (including Cash-Out and IRRRL/Streamline options). Supporting tools include Certificate of Eligibility (COE) assistance, an Eligibility Self-Assessment questionnaire, an online loan application portal, VA Jumbo Loan options for high-cost markets, a Residual Income Calculator, and Prequalification Services. The company operates primarily as a consumer-direct lender from its Salt Lake City headquarters, serving borrowers across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- VA Purchase Loans VA-backed mortgage loans for purchasing homes, featuring zero down payment potential for eligible borrowers with full entitlement, no private mortgage insurance (PMI), competitive interest rates, and limits on allowed fees. Available to eligible Veterans, active-duty servicemembers, surviving spouses, and members of the Reserve/National Guard.
- VA Refinance Loans Refinancing options for existing VA loan borrowers, including VA Interest Rate Reduction Refinance Loan (IRRRL) for lowering rates or switching from adjustable to fixed rates, and VA Cash-Out Refinance for debt consolidation, home improvements, or converting home equity to cash. VA funding fees of 0.5% (IRRRL) or 2.15%-3.3% (Cash-Out) apply.
- VA Jumbo Loans VA-backed loans exceeding standard conforming loan limits for qualified borrowers with full entitlement, enabling zero-down-payment financing for high-cost homes in markets such as San Francisco, California, and Washington, D.C.
Quantifiable outcome
- 79% homeownership rate for Veterans compared to 64% national average
- +4 more outcomes
Companies that use Veterans First Mortgage
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Veterans First Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veterans First Mortgage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Department of Veterans AffairscoreVeterans First is a VA-approved lender with specialty in VA loans. The VA guarantees a portion of loans, enabling favorable terms like no down payment and no PMI for eligible Veterans.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Veterans First Mortgage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Veterans First Mortgage social profiles
Digital presenceVeterans First Mortgage compliance and trust
Trust signalCompliance1 record
Veterans First Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterans First Mortgage leadership team
Management profileNumber of profiles
Profiles1 record
Veterans First Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterans First Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterans First Mortgage
What does Veterans First Mortgage do?
Veterans First Mortgage is a VA-approved consumer-direct mortgage lender that originates VA-backed home loans for U.S. Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. Its core offerings are VA Purchase Loans (with zero down payment potential and no PMI) and VA Refinance Loans (IRRRL streamline refinance and Cash-Out refinance), supplemented by loan process tools including COE assistance, an eligibility self-assessment, an online loan application portal, VA Jumbo Loans, and prequalification services.
Is Veterans First Mortgage a public or private company?
Veterans First Mortgage is a private company. It is classified as corporate owned and is currently operating.
When was Veterans First Mortgage founded?
Veterans First Mortgage was founded in 1989. It employs 251 to 500 people.
Where is Veterans First Mortgage based?
Veterans First Mortgage is headquartered in Salt Lake City, United States, in the North America region.
How does Veterans First Mortgage make money?
Three revenue lines are on record. Loan Origination is the primary driver. The others are VA Funding Fee Collection and interest Income.
Does Veterans First Mortgage have an API?
No public API is recorded for Veterans First Mortgage.
What industry is Veterans First Mortgage in?
Veterans First Mortgage's product category is VA Mortgage Lending. Its primary akta.pro industry code is FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA), with a secondary code of FSALAJAC, Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents). Its NAICS code is 522310 and its SIC code is 6162.