Raymond James & Associates

What Raymond James & Associates does

Raymond James & Associates, Inc. is a diversified financial services firm and wholly-owned subsidiary of Raymond James Financial, Inc. (NYSE: RJF), operating as a member of NYSE/SIPC. Founded in 1962 and headquartered in Tampa, Florida, the firm delivers wealth management, investment banking, capital markets, banking, and trust services to high-net-worth individuals, business owners, retirees, and institutional clients. As of mid-2026, it reported $1.92 trillion in client assets and had posted 154 consecutive quarters of profitability dating back to 1988, supported by 2x required regulatory capitalization.

The firm distributes its offerings through a national network of financial advisors operating under three affiliation models — Employee Advisor, Advisor Select, and Independent Advisor — and supplements this retail channel with dedicated Investment Banking, Global Equities, and Public Finance teams for institutional and municipal clients. The product platform is modular, with a core wealth management offering extended through Private Wealth Services, Business Owner Solutions, Investment Solutions (fixed income, mutual funds, alternatives, equity research), Estate and Trust Services, Banking & Lending via Raymond James Bank, Insurance Solutions, and Institutional Services. Self-service technology includes Client Access, eFolio, Commission Management, and Equity Research Portal. A network of third-party partnerships (ARAG legal, EverSafe fraud monitoring, Chapter/Stride Medicare, ClearMatch, PinnacleCare, Broadspire, Cariloop, Everplans) provides adjacent longevity, health-navigation, and care-management services.

The business model is primarily sales-led through financial advisors and generates revenue from fee-based advisory charges on assets under management, transaction-based commissions on securities and insurance, investment banking fees for M&A advisory and capital markets underwriting, net interest income from Raymond James Bank lending and deposits, and professional service fees from trust and estate administration. Client asset protection is reinforced through Excess-SIPC coverage via Lloyd's of London. Customer concentration is low, as the $1.92T asset base is distributed across thousands of advisor-led retail households and diversified institutional mandates.

Name

Raymond James & Associates

Legal name

Raymond James & Associates, Inc.

Website

https://raymondjames.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Raymond James & Associates is a diversified U.S. financial services firm and subsidiary of Raymond James Financial (NYSE: RJF) serving high-net-worth individuals, business owners, retirees, and institutional clients through a multi-channel advisor network with $1.92 trillion in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management
• Investment banking
• Financial advisory
• Asset management
• Retirement planning

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Fee-based investment management and advisory services through financial advisors, including asset management services, financial planning, and portfolio management.
2. Commissions: Transaction-based commissions on securities trades, mutual funds, insurance products, and other investment products sold through the advisor network.
3. Investment Banking: Capital markets services including M&A advisory, capital markets underwriting, and strategic guidance for corporations and institutions.
4. Banking Services: Interest income and banking fees through Raymond James Bank, including lending services, deposit programs, and cash management.
5. Trust and Estate Services: Trust services, estate planning, and charitable giving solutions through Raymond James Trust.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Raymond James & Associates is a U.S. broker-dealer that provides wealth management, investment banking, asset management, retirement planning, trust services, estate planning, tax strategies, and banking-related services to individual investors, high-net-worth households, business owners, and institutional clients through a national network of financial advisors and institutional coverage teams.

Product overview

Raymond James & Associates operates as a diversified financial services firm offering a comprehensive wealth management platform with multiple integrated modules. The core Wealth Management service provides financial advisory and planning, supported by specialized add-on modules including Private Wealth Services for high-net-worth clients, Business Owner Solutions, Investment Solutions (featuring Fixed Income, Equity Research, Mutual Fund & ETF Research, Closed-End Fund Research, Unit Investment Trusts, Convertible Securities, Options, and Private Markets/Alternatives), Estate/Charitable Giving & Trust Services, Financial & Retirement Planning, Banking & Lending Services, Insurance Solutions, and Institutional Services. The firm also offers self-service digital platforms including Client Access (online account management), eFolio® (portfolio management), Commission Management, and Equity Research Portal. For institutional clients, services extend to Investment Banking, Public Finance, Global Equities, Fixed Income Capital Markets, Raymond James Investment Management, Retirement Plan Solutions, and Affordable Housing Investments. Additionally, the firm provides specialized longevity planning resources through third-party partnerships for legal services, Medicare guidance, care management, and estate documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Power of Personal: Company tagline and brand messaging emphasizing personalized financial services

Products and services

• Wealth Management / Financial Advisory

Quantifiable outcome

• $1.92 trillion in client assets under management
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered minor.

• ARAGminorStrategic or Co-development PartnerPartnership for legal planning services. ARAG provides legal advice and estate planning document creation through their Legal Now product, helping clients plan for legal events throughout their lives.
• EverSafeminorStrategic or Co-development PartnerFraud protection service that monitors accounts for unusual activity using proprietary algorithms. Alerts are sent to clients and designated trusted advocates for fraud detection and resolution.
• ChapterminorChannel Partner/ Reseller/ DistributorMedicare guidance service providing unbiased advisors who search from over 24,000 plans to help clients maximize benefits and minimize healthcare costs. Raymond James receives referral fees for Medicare applications submitted.
• ClearMatchminorChannel Partner/ Reseller/ DistributorMedicare comparison service with unbiased agents helping clients find cost-effective plans while ensuring appropriate coverage for preferred providers. Raymond James receives referral fees for applications submitted.
• PinnacleCareminorStrategic or Co-development PartnerConcierge health service maintaining relationships with top-ranked medical centers to help clients source treatment options, schedule appointments, and seek second opinions from specialists.
• Broadspire Care ManagementminorStrategic or Co-development PartnerCare management services for retirement housing and healthcare, including home assessments, care recommendations, and facilitation of strategies for aging in place.
• CariloopminorStrategic or Co-development PartnerCaregiving support service providing personalized guidance, expert support, and digital tools to help families make informed care decisions for children, aging parents, or others in their care.
• EverplansminorStrategic or Co-development PartnerOnline platform for organizing and sharing important documents including wills, end-of-life wishes, and family information in a secure database accessible to trusted family and friends.
• StrideminorChannel Partner/ Reseller/ DistributorPre-Medicare (under 65) health coverage support service partnered with Chapter for comprehensive health insurance guidance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robert W. Baird & Co. Private, employee-owned diversified financial services firm offering wealth management, investment banking, and fixed income — highly comparable mid-sized competitor in advisor-driven wealth plus capital markets.
• LPL Financial: Largest US independent broker-dealer supporting independent advisors and RIAs — directly competes for advisor talent and clients using a similar affiliation-model strategy.
• Stifel Financial: Diversified broker-dealer combining wealth management, institutional brokerage, and investment banking — closely mirrors Raymond James's mix of advisor-led wealth management plus capital markets.
• Ameriprise Financial: Public wealth manager with a large franchise of independent and employee advisors offering planning, investments, insurance, and banking — comparable in advisor model, AUM scale, and product breadth.
• Edward Jones: Large US wealth management firm operating a primarily advisor-driven model serving mass-affluent and HNW clients with investment, retirement, and planning services — directly comparable advisor-led distribution and wealth focus.

Broad incumbents

• Fidelity Investments: Diversified financial services incumbent spanning retail wealth, RIA custody, asset management, and workplace investing — overlaps with Raymond James on wealth advisory and product distribution at scale.
• Charles Schwab: Large incumbent retail and RIA wealth platform with massive AUM, custody, and an advisor force — competes broadly with Raymond James across self-directed, advised, and institutional wealth.
• Morgan Stanley Wealth Management: Bulge-bracket wealth franchise focused on HNW and UHNW clients within a global investment bank — competes for top advisors and high-end client share.
• Wells Fargo Advisors: Bank-owned wealth management franchise offering brokerage and advisory services — competes with Raymond James for advisors and HNW clients within a larger diversified banking parent.
• RBC Wealth Management (US): US wealth arm of a Canadian bank offering advisor-led wealth and investment services to HNW clients — comparable in advisor-led model and cross-border capital markets pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RaymondJames
• YouTubeyoutube.com/user/raymondjames
• Facebookfacebook.com/RaymondJames
• LinkedInlinkedin.com/company/raymond-james-financial-inc-
• Instagraminstagram.com/raymondjames

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raymond James & Associates