Scrappy's Bitters
Scrappy's Bitters is a Seattle-based, founder-led producer of small-batch handcrafted cocktail bitters sold through DTC, Amazon, and global bar distributors, serving professional bartenders, cocktail enthusiasts, and flagship hospitality accounts such as Raffles Hotel Singapore.
- Company typePrivate
- Founded2008
- HeadquartersWausau, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scrappy's Bitters does
Scrappy's Bitters is a privately held, Seattle-based producer of handcrafted cocktail bitters founded in 2008 by bartender Miles Thomas. The company manufactures a small portfolio of premium bitters — Aromatic, Lavender, Orange, and Fire Tincture (its global best-seller) — supplemented by limited special releases such as Northwest Alpine (2022) and Spice Plantation (created in 2018 for Raffles Hotel Singapore). Every bottle is hand-produced in small batches in Seattle using botanical infusions steeped in food-grade alcohol at 43.9–50.8% ABV, with all products formulated to be 100% gluten-free.
The core technology is a proprietary extraction process refined by the founder over years of experimentation with herbs, spices, roots, fruits, and florals, combined with an in-house flavor-pairing methodology. Production remains entirely artisanal, with no disclosed automation, and the company holds no patents or regulatory certifications. The competitive positioning rests on quality differentiation against mass-produced legacy bitter brands.
Scrappy's sells through a multi-channel GTM: direct-to-consumer via scrappysbitters.com, a flagship Amazon storefront, a growing network of specialty beverage distributors serving premium bars globally, and a retail store locator. Primary customer segments are professional bartenders and cocktail enthusiasts, with flagship hospitality accounts such as Raffles Hotel's Long Bar. Revenue is not publicly disclosed; the firm is founder-controlled with no institutional investors, no parent company, and no disclosed funding rounds, operating with a headcount of 11–50 employees.
Scrappy's Bitters firmographics
Firmographics- Name
- Scrappy's Bitters
- Legal name
- Scrappy's Bitters
- Website
- https://scrappysbitters.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scrappy's Bitters is a Seattle-based, founder-led producer of small-batch handcrafted cocktail bitters sold through DTC, Amazon, and global bar distributors, serving professional bartenders, cocktail enthusiasts, and flagship hospitality accounts such as Raffles Hotel Singapore.
- Ownership category
- akta.pro rank
Scrappy's Bitters industry classification
Industry- Product category
- Cocktail Bitters
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL)
- akta.pro secondary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
Keywords
Where Scrappy's Bitters is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Scrappy's Bitters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Bitter Product Sales: Direct sales of handcrafted cocktail bitters through e-commerce, Amazon marketplace, and distributor networks. Products include various flavor profiles (Aromatic, Orange, Lavender, Fire Tincture, specialty releases) in 5oz bottles at 35-50% ABV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for 5oz bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Scrappy's Bitters product offering
Product offeringCore offering
Scrappy's Bitters is a Seattle-based producer of handcrafted, small-batch cocktail bitters. Founded in 2008 by bartender Miles Thomas, the company extracts concentrated flavors from herbs, spices, roots, fruits, and florals using high-proof alcohol (35-50% ABV). The product line includes four core essentials (Aromatic, Lavender, Orange, Fire Tincture) sold globally, plus limited special releases (Northwest Alpine, Spice Plantation).
Product overview
Scrappy's Bitters is a handcrafted cocktail bitters company based in Seattle, WA, founded by Miles Thomas in 2008. The company produces small-batch bitters using high-quality botanical ingredients. The core product portfolio includes six distinct bitters varieties: Aromatic Bitters (balanced, spiced), Lavender Bitters (bright, floral, from Provencal flowers), Orange Bitters (citrus-forward with gentian root), and Fire Tincture (spicy chile blend with habanero, the top seller). These essentials are complemented by limited special releases including Northwest Alpine Bitters (Pacific Northwest-inspired with pine notes) and Spice Plantation Bitters (created for Raffles Hotel Singapore). All products are 5oz bottles with ABV ranging from 43.9% to 50.8%. The company positions itself as 'The World's Finest Handcrafted Cocktail Bitters' and operates globally, supplying the world's best bars while maintaining handcrafted production in Seattle. Their bitters are 100% gluten-free and can be purchased directly through their website or via Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Aromatic Bitters Scrappy's answer to the classic aromatic bitters. Balanced, spiced, and beautifully bitter. Standard 5oz bottle at 46.6% ABV. For bartenders and cocktail enthusiasts.
- Lavender Bitters The original lavender bitters. Sourced with fragrant Provencal flowers; bright, sweet, and intensely flavored. A perfect pairing for botanical spirits. 5oz at 50.8% ABV. For bartenders and cocktail enthusiasts.
- Orange Bitters Made with a blend of fresh Valencia and Navel orange peels, each dash is loaded with fragrant orange oils and balanced with a precise dose of bitter gentian root. A modern classic. 5oz at 43.9% ABV. For bartenders and cocktail enthusiasts.
- Fire Tincture (Firewater Bitters) Number one seller worldwide. A blend of five distinct chiles with fresh habanero being the predominant flavor. Ideal for clean and consistent spice. 5oz at 44.3% ABV. For bartenders and cocktail enthusiasts.
- Northwest Alpine Bitters Limited one-time release launched in 2022. Inspired by Pacific Northwest terroir, with notes of sweet pine, yellow génépy, and forest floor. Evokes old growth forests, valleys and glacier-fed alpine lakes. 5oz at 45.6% ABV. For collectors and cocktail enthusiasts.
- Spice Plantation Bitters Limited special release created for Raffles Hotel Singapore, commissioned for the hotel's 2018 relaunch. A bespoke bitter for the birthplace of the Singapore Sling, enjoyed by hundreds of thousands of guests annually. Sold exclusively at Raffles Hotel's Long Bar. 5oz at 44.2% ABV. For hospitality and bar program use.
Quantifiable outcome
- Trusted by the world's best bars globally
Companies that use Scrappy's Bitters
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Scrappy's Bitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Scrappy's Bitters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raffles HotelflagshipCommissioned in 2018 to create a bespoke bitter for the Raffles Hotel's historic Long Bar relaunch. The Spice Plantation bitter was specifically developed for this iconic Singapore establishment, birthplace of the Singapore Sling. The new recipe is enjoyed by hundreds of thousands of guests annually and has placed Scrappy's firmly in global cocktail canon. Sold exclusively at Raffles Hotel's Long Bar.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Scrappy's Bitters competitors and assessment
Company assessmentDirect peers
- The Bitter Truth: German premium cocktail bitters brand founded by bartenders in 2006. Directly competes with Scrappy's in the bartender-targeted premium bitters category with similar botanical-flavor innovation and global bar distribution.
- Fee Brothers: Family-owned bitters and cocktail mixers manufacturer in Rochester, NY, founded 1953. Directly competes with Scrappy's across aromatic, orange, citrus, and specialty bitters sold through cocktail bars and retail, with the same small-batch positioning aimed at bartenders.
- Hella Cocktail Co. Bartender-founded bitters and mixer company selling aromatic, citrus, spicy, and savory bitters aimed at both professional and home cocktail enthusiasts. Closely comparable in product assortment, pricing, and target customer to Scrappy's.
- Jack Rudy Cocktail Co. Handcrafted cocktail mixers, syrups, and bitters brand positioned for craft cocktail enthusiasts with a premium artisanal ethos. Comparable channel mix (DTC, specialty retail, bars) and brand-building approach to Scrappy's.
- Bittermens Bitters: Craft cocktail bitters brand launched by Avery and Janet Glaser, focused on innovative and unusual flavor profiles for professional bartenders. Comparable to Scrappy's in scale, philosophy, and bar-channel go-to-market.
- Mr. & Mrs. T Bitters: Specialty cocktail bitters brand with a curated assortment of aromatic, orange, and unusual flavor profiles marketed to craft bartenders and home enthusiasts. Comparable in SKU structure and boutique channel mix to Scrappy's.
Broad incumbents
- Angostura: Trinidad-based global spirits and bitters company, owner of Angostura aromatic bitters and Peychaud's bitters, the historic industry standard-setters. Functions as the dominant mass-market incumbent that Scrappy's premium positioning is defined against.
- Stirrings Cocktail Mixers: Established cocktail mixer brand offering a wide portfolio of bitters, cocktail mixes, and garnishes across retail and bar channels. Comparable as a multi-SKU cocktail-ingredient brand with broader product breadth than Scrappy's.
Emerging players
- Ted Allen's Bitters: Specialty bitters brand offering small-batch aromatic, orange, and herbal bitters targeted at home cocktail enthusiasts. Comparable in product type and DTC-led model, though with a more emerging-stage distribution footprint than Scrappy's.
- Sonoma Syrup Co. Independently owned maker of handcrafted cocktail syrups and bitters with a focus on natural, small-batch production. Comparable in artisanal manufacturing philosophy and bar-channel orientation, though smaller and less globally distributed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Scrappy's Bitters social profiles
Digital presenceScrappy's Bitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scrappy's Bitters leadership team
Management profileNumber of profiles
Profiles1 record
Scrappy's Bitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scrappy's Bitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scrappy's Bitters
What does Scrappy's Bitters do?
Scrappy's Bitters is a Seattle-based producer of handcrafted, small-batch cocktail bitters. Founded in 2008 by bartender Miles Thomas, the company extracts concentrated flavors from herbs, spices, roots, fruits, and florals using high-proof alcohol (35-50% ABV). The product line includes four core essentials (Aromatic, Lavender, Orange, Fire Tincture) sold globally, plus limited special releases (Northwest Alpine, Spice Plantation).
Is Scrappy's Bitters a public or private company?
Scrappy's Bitters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scrappy's Bitters founded?
Scrappy's Bitters was founded in 2008. It employs 11 to 50 people.
Where is Scrappy's Bitters based?
Scrappy's Bitters is headquartered in Wausau, United States, in the North America region.
How does Scrappy's Bitters make money?
One revenue line is on record: bitter Product Sales.
Who are Scrappy's Bitters's main competitors?
Direct peers on record are The Bitter Truth, Fee Brothers, Hella Cocktail Co., Jack Rudy Cocktail Co., Bittermens Bitters and Mr. & Mrs. T Bitters. Broad incumbents are Angostura and Stirrings Cocktail Mixers. Emerging players are Ted Allen's Bitters and Sonoma Syrup Co..
Does Scrappy's Bitters have an API?
No public API is recorded for Scrappy's Bitters.
What industry is Scrappy's Bitters in?
Scrappy's Bitters's product category is Cocktail Bitters. Its primary akta.pro industry code is AFAJADAL, Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable), with a secondary code of AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes). Its NAICS code is 31193 and its SIC code is 2000.