Friendship Village STL

What Friendship Village STL does

Friendship Village STL is a not-for-profit Life Care community founded in 1975 in St. Louis, Missouri, operating two campuses — Chesterfield (15201 Olive Blvd) and Sunset Hills (12563 Village Circle Dr) — that deliver a full continuum of senior care spanning independent living, assisted living, memory care, skilled nursing and rehabilitation, hospice, home health, and private duty services. The organization is the only true Life Care provider in the St. Louis area and Missouri, underwritten by an entrance fee and monthly service fee model that guarantees residents access to higher levels of care at essentially the same monthly rate, with up to 90% of the entrance fee returnable to the resident's estate and portions potentially tax-deductible under IRS Section 213.

The platform layers differentiated clinical and programmatic capabilities onto the real estate base, including Montessori Inspired Lifestyle credentialed memory care (Gold Credential from the Center for Applied Research in Dementia, ICCDP and Cen4ARD certifications), the first INTERACT Center of Excellence designation reducing unnecessary hospital readmissions, VirtuSense VSTBalance 3D fall-prevention technology (first St. Louis deployment), IN2L touchscreen engagement systems, a Music and Memory therapy program, and CHAP-accredited hospice services. Skilled nursing capacity totals approximately 218 rooms across the two campuses (82 at Chesterfield including 74 private and 8 semi-private; 144 mostly private at Sunset Hills), with 106 assisted living apartments and 30 memory care beds across both campuses, supplemented by larger independent living inventory.

Revenue mechanics combine Life Care contracts, Early Advantage membership ($200/month plus $40,000 entrance fee applied to move-in), Life Care at Home off-campus memberships, independent living monthly fees starting at $3,251, and Medicare/Medicaid-reimbursable skilled nursing, home health, and hospice services. Distribution is entirely direct through on-campus senior living specialists, phone consultations, and virtual tours, with no third-party channel partners. Sub-brands FV at Home (home health and private duty serving St. Louis County, City, and Jefferson County), Life Care at Home, Early Advantage, and FV Hospice extend the brand beyond the two physical campuses and create a pre-move-in funnel into Life Care residency.

Name

Friendship Village STL

Legal name

Friendship Village

Website

https://friendshipvillagestl.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Friendship Village STL is a not-for-profit Life Care community operating two campuses near St. Louis, offering a full continuum of senior care — independent living, assisted living, memory care, skilled nursing, hospice, and home health — under entrance-fee-plus-monthly-fee contracts, and is the only true Life Care provider in the St. Louis area.

Ownership category

akta.pro rank

Product category

Senior Living and Life Care Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Life Care community
• Assisted living
• Memory care
• Skilled nursing care

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Life Care Entrance Fees and Monthly Service Fees: Life Care model secured by entrance fee and monthly service fee, providing access to full continuum of care at essentially the same fee as independent living. Options include return of up to 90 percent of entrance fee to estate.
2. Early Advantage Membership: Monthly fee of $200 with $40,000 membership entrance fee applied toward move-in. Provides full access to campus amenities, activities, and priority waitlist placement before officially moving in.
3. Life Care at Home Membership: Off-campus membership providing access to campus amenities and Life Care protection at a fixed rate. Includes entrance fee and small monthly service fee with potential tax deductibility.
4. Independent Living Monthly Fees: Monthly fees starting at $3,251 for one-bedroom apartments, including meals. Two-bedroom units approximately $2,600 more per month.
5. Hospice Care Services: Hospice care covered by Medicare Part A, Medicaid, and private insurance. FV Hospice is CHAP accredited.
6. Home Health Care Services: Home health care services covered 100% by Medicare for eligible beneficiaries. Medicaid and private insurance may also provide coverage for medically-necessary care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Friendship Village STL is a not-for-profit Life Care community operating two campuses (Chesterfield and Sunset Hills) in the St. Louis metropolitan area. It delivers a full continuum of care - independent living, assisted living, memory care, skilled nursing and rehabilitation, hospice, and home health / private duty services - secured by an entrance fee and monthly service fee structure that locks in access to higher levels of care at predictable monthly cost.

Differentiator

Problem solved

Functional benefit

Brands

• FV at Home: Home health and private duty care services bringing Friendship Village's reputation outside the retirement community into patients' homes
• Life Care at Home
• Early Advantage
• FV Hospice

Products and services

• Independent Living Residential apartment and villa living on the Chesterfield and Sunset Hills campuses for active seniors seeking a maintenance-free lifestyle with meals, amenities, fitness, social activities, and access to the broader continuum of care.
• Assisted Living Residential assisted living services providing personalized assistance with activities of daily living, medication management, dining, and activities for seniors needing support while maintaining independence (45 apartments at Chesterfield, 61 at Sunset Hills).
• Memory Care Specialized secure residential memory care for seniors with Alzheimer's, dementia, or memory loss, delivered via Montessori Inspired Lifestyle with Gold Credential from Center for Applied Research in Dementia, ICCDP and Cen4ARD certifications.
• Skilled Nursing and Rehabilitation Medicare-certified skilled nursing and rehabilitation for short-term post-acute recovery and long-term 24/7 licensed nursing care (Chesterfield: 74 private + 8 semi-private rooms; Sunset Hills: 144 mostly private rooms).
• FV Hospice CHAP-accredited hospice and palliative care providing comfort, dignity, and compassionate end-of-life support for seniors with terminal illness, covered by Medicare Part A, Medicaid, and private insurance.
• FV at Home (Home Health and Private Duty) Home health care services delivered to private homes across St. Louis County, City, and Jefferson County, with Medicare coverage at 100% for eligible beneficiaries and additional Medicaid / private insurance coverage; includes private duty companion and personal care.
• Life Care Membership Life Care contractual arrangement secured by an entrance fee and monthly service fee, granting residents guaranteed access to independent living and all higher-acuity levels of care (assisted living, memory care, skilled nursing, hospice) at essentially the same monthly fee, with options to return up to 90% of the entrance fee to the estate.
• Early Advantage Membership Pre-move-in membership at $200/month plus $40,000 entrance fee (applied toward move-in), providing four monthly meals, full access to campus amenities and activities, priority waitlist placement, and 10% discount on higher levels of care when accessed.
• Life Care at Home Membership Off-campus Life Care membership providing seniors living independently in their own homes with access to campus amenities, six meals per month, social clubs, and fixed-rate Life Care protection via an entrance fee and small monthly service fee (potentially tax-deductible).

Quantifiable outcome

• U.S. News & World Report Best honors for 5 consecutive years across both campuses
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VirtuSense TechnologiescoreTechnology or Integration · 1 January 2024Friendship Village is the first senior living provider in St. Louis area to use VirtuSense's VSTBalance fall-prevention technology. This 3D technology assesses balance and mobility to help prevent falls among residents.
• Community Health Accreditation Partner (CHAP)coreStrategic or Co-development Partner · 1 January 2024FV Hospice is fully accredited by CHAP, meeting CHAP's formal Standards for Excellence for hospice care services.
• LeadingAge MissouricoreStrategic or Co-development Partner · 1 January 2024Carmen Fronczak, Chief Revenue Officer, serves on the Board of LeadingAge Missouri, which advocates and innovates for the senior population.
• The Independence CenterminorStrategic or Co-development Partner · 1 January 2024Carmen Fronczak serves on the Board of The Independence Center, which provides comprehensive mental health services and resources.
• Titan 100 St. LouisminorGTM or Marketing Partner · 1 January 2024Carmen Fronczak serves as Board Chair of Titan 100 St. Louis, which connects the area's top 100 C-Level executives for collaboration.
• St. Luke's HospitalcoreStrategic or Co-development Partner · 1 January 2020St. Luke's Hospital is part of Friendship Village's preferred provider network. FV is part of a network of preferred providers along with other healthcare facilities, enabling seamless care coordination for residents.
• Innovare Health AdvocatescoreStrategic or Co-development Partner · 1 January 2020Part of Friendship Village's preferred provider network for healthcare coordination, providing additional care options for residents requiring specialized services.
• International Council of Certified Dementia Practitioners (ICCDP)coreStrategic or Co-development Partner · 1 January 2020FV holds ICCDP certification for Montessori Inspired Lifestyle approach to memory care. Memory care team members are certified as Montessori Dementia Care Professionals.
• Center for Applied Research in Dementia (CARD)coreStrategic or Co-development Partner · 1 January 2020Both FV campuses have earned Gold Credentials from CARD for Montessori Inspired Lifestyle approach. FV also holds Cen4ARD certification for memory care excellence.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Presbyterian Manors of Mid-America: Faith-affiliated, non-profit CCRC operator in the Midwest offering a Life Care-style continuum of senior services—comparable nonprofit mission and full-continuum model.
• EverTrue (Lutheran Senior Services): Faith-based, non-profit CCRC operator in the St. Louis region with a full continuum of care, comparable in mission and service mix to Friendship Village.
• Bethesda Health Group: St. Louis-area non-profit senior living operator offering independent living, assisted living, memory care, skilled nursing, and rehab across multiple communities—directly comparable geography, services, and mission.
• National Church Residences: Faith-based non-profit providing CCRCs, assisted living, memory care, skilled nursing, and home health nationwide—comparable faith-rooted nonprofit mission and service breadth.
• Masonicare: Non-profit, mission-driven CCRC offering independent living, assisted living, memory care, skilled nursing, and home health—closely comparable in nonprofit mission and continuum-of-care structure to Friendship Village.

Broad incumbents

• Life Care Centers of America: Large national CCRC and skilled nursing operator with a Life Care model at many campuses—broadly comparable to Friendship Village's Life Care promise, but operates at much larger scale across multiple states.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing—comparable continuum of services but for-profit, broader footprint, and less Life Care exposure.
• Atria Senior Living: National senior living provider with independent living, assisted living, and memory care communities—overlaps with Friendship Village's residential service lines at larger for-profit scale.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care—comparable residential service mix but operates as a broader incumbent across many geographies.
• Five Star Senior Living: National operator of independent living, assisted living, and memory care communities—comparable service categories to Friendship Village at a broader for-profit scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FVCChaplain
• Facebookfacebook.com/FriendshipVillageSTL
• Xx.com/FriendshipStl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Village STL