LeadingAge Missouri
- Company typePrivate
- Founded1969
- HeadquartersJefferson City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
LeadingAge Missouri firmographics
Firmographics- Name
- LeadingAge Missouri
- Legal name
- LeadingAge Missouri
- Website
- https://leadingagemissouri.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LeadingAge Missouri industry classification
Industry- Product category
- Senior Care Association Services
- NAICS
- Business Service Centers (56143), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industry
- Senior Living Property Management (BPAJAGAI)
Keywords
Where LeadingAge Missouri is headquartered
LocationHeadquarters
- HQ city
- Jefferson City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadingAge Missouri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Dues: Annual membership dues from Organization, Business, and Individual members. Business membership dues are $550.00+ with optional $50 PAC contribution. Organization membership based on program service revenue.
- Annual Conference Revenue: Revenue generated from annual conference registration fees, sponsorship opportunities, and exhibitor fees for the Annual Conference + EXPO held at Margaritaville Lake Resort, Lake of the Ozarks.
- Value First GPO Revenue Sharing: Revenue generated by Value First (GPO owned by LeadingAge and 25 state affiliates) is shared back to help fund LeadingAge Missouri programs and services. Value First provides discounted pricing and rebates on supplies through contracts with 500+ suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership |
| Subscription | Annual | Enhanced Membership |
| Subscription | Annual | Premier Membership |
| Subscription | Annual | Business Membership Base Rate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
LeadingAge Missouri product offering
Product offeringCore offering
LeadingAge Missouri is a nonprofit state-level membership association that supports aging services providers in Missouri through advocacy, professional education and training, regulatory support, and a group purchasing program. It represents skilled nursing facilities, assisted living communities, senior housing operators, and other organizations serving older adults across the state.
Product overview
LeadingAge Missouri is a membership-driven association offering a comprehensive suite of services for aging services providers. The organization provides educational programs including online CEUs and certification courses; professional development through the Leadership Academy; annual conferences; advocacy tools and resources; analytics tools via LeadingAge Insight; group purchasing through Value First GPO; and member communications including newsletters. These offerings are designed to support skilled nursing facilities, assisted living communities, home health agencies, hospice providers, and senior housing organizations across Missouri.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizational Membership Annual membership for Missouri-based aging services providers, including skilled nursing facilities, assisted living communities, senior housing, and related organizations, granting access to advocacy, education, and member benefits.
- Continuing Education and Professional Training Education programs, workshops, conferences, and training designed for administrators and staff of aging services organizations to meet licensure, certification, and professional development requirements.
- State Advocacy and Regulatory Representation Government affairs and lobbying on behalf of aging services providers in Missouri, including policy analysis, regulatory updates, and legislative engagement.
- Group Purchasing Program Member purchasing program that aggregates volume to negotiate pricing on supplies, services, and equipment for aging services operators.
Quantifiable outcome
- 1,255,000 projected Missouri seniors by 2030 (450,000 growth in 15 years)
- +2 more outcomes
Companies that use LeadingAge Missouri
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
LeadingAge Missouri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LeadingAge Missouri partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LeadingAge (National)coreLeadingAge is a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging. LeadingAge Missouri is a state affiliate benefiting from national research, policy advocacy, and shared resources. LeadingAge is described as the national partner of LeadingAge Missouri.
- Value First (GPO)coreValue First is a Group Purchasing Organization (GPO) owned by LeadingAge and 25 state affiliates including LeadingAge Missouri. It provides free, no-obligation services for senior living communities with discounted pricing on food, medical, janitorial, office supplies and capital equipment. Revenue is shared back to fund LeadingAge programs and services. Enrolled through Value First Participation Agreement.
- HPSI (Supply Chain Partner)coreHPSI serves as supply chain partner for Value First GPO, providing a comprehensive vendor portfolio with contracts with over 500 suppliers that LeadingAge members commonly use and trust.
- Missouri State Board of NursingminorMissouri State Board of Nursing awarded $3.1 million in grant funding for 21 Missouri colleges and universities through the Nursing Education Incentive Program (NEIP) to expand nursing program capacity. Since 2011, over $27 million in NEIP grants awarded.
- D&SDT-HEADMASTERminorD&SDT-HEADMASTER LLP serves as the official third-party test administrator for Missouri's Certified Nurse Aide testing. New testing fees effective January 1, 2026: Knowledge Test $32, Skill Test $103.
- Missouri Department of Health & Senior Services (DHSS)coreDHSS is the state agency that regulates long-term care facilities and coordinates senior services. LeadingAge Missouri advocates for members on regulatory matters and Medicaid reimbursement with this agency. Sarah Willson is the Director of DHSS.
- Missouri Legislature (General Assembly)coreMissouri General Assembly is the primary focus of LeadingAge Missouri's advocacy efforts on issues including Medicaid reimbursement, property tax exemptions for non-profits, APRN practice expansion, and healthcare reform legislation.
- Concordance Healthcare SolutionsminorConcordance Healthcare Solutions (formerly MMS Medical) provides Concordance University training courses for facility staff, with 15 courses approved for CEUs for nursing home administrators from the Board of Nursing Home Administrators.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LeadingAge Missouri competitors and assessment
Company assessmentDirect peers
- LeadingAge (national): National parent association of which LeadingAge Missouri is a state affiliate. Operates the same membership, advocacy, and Value First GPO model at the federal level and provides shared resources, research, and policy infrastructure to state affiliates.
- Argentum: National trade association for senior living operators, predominantly representing for-profit assisted living and independent living providers. Comparable in advocacy and education role to LeadingAge Missouri, but at a national scale and with a different member base orientation.
- Missouri Health Care Association: Competing state-level association in Missouri representing a broader set of long-term care providers (including for-profit skilled nursing). Direct competitive overlap with LeadingAge Missouri for member facilities and advocacy attention in the same state.
- LeadingAge Illinois: Larger LeadingAge state affiliate serving Illinois providers. Same trade association model with membership tiers, advocacy, GPO participation, and education services. Useful benchmark for scale and program depth at a more mature state affiliate.
- LeadingAge Kansas: Direct state-affiliate peer serving Kansas aging services providers with membership, advocacy, and education programming. Comparable in structure, scope, and service mix to LeadingAge Missouri, making it a tight geographic and operational comparable.
- LeadingAge Iowa: State-affiliate peer serving Iowa aging services providers. Co-plaintiff with LeadingAge Missouri in the federal CMS staffing mandate lawsuit, evidencing direct collaboration. Closest Midwest operational comparable.
Broad incumbents
- National Center for Assisted Living: The assisted living arm of AHCA/NCAL, focused on assisted living providers nationally. Overlaps with LeadingAge Missouri's assisted living members on regulatory advocacy and workforce programming, though it serves a broader (largely for-profit) member base.
- American Health Care Association: National association representing skilled nursing facilities and assisted living providers across the U.S. Functions as a broader industry incumbent to the LeadingAge network; provides federal advocacy, workforce, and quality programming that overlaps with LeadingAge Missouri's member services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadingAge Missouri social profiles
Digital presenceLeadingAge Missouri financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadingAge Missouri leadership team
Management profileNumber of profiles
Profiles2 records
LeadingAge Missouri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadingAge Missouri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadingAge Missouri
What does LeadingAge Missouri do?
LeadingAge Missouri is a nonprofit state-level membership association that supports aging services providers in Missouri through advocacy, professional education and training, regulatory support, and a group purchasing program. It represents skilled nursing facilities, assisted living communities, senior housing operators, and other organizations serving older adults across the state.
Is LeadingAge Missouri a public or private company?
LeadingAge Missouri is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LeadingAge Missouri founded?
LeadingAge Missouri was founded in 1969. It employs 1 to 10 people.
Where is LeadingAge Missouri based?
LeadingAge Missouri is headquartered in Jefferson City, United States, in the North America region.
How does LeadingAge Missouri make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are annual Conference Revenue and value First GPO Revenue Sharing.
Who are LeadingAge Missouri's main competitors?
Direct peers on record are LeadingAge (national), Argentum, Missouri Health Care Association, LeadingAge Illinois, LeadingAge Kansas and LeadingAge Iowa. Broad incumbents are National Center for Assisted Living and American Health Care Association.
Does LeadingAge Missouri have an API?
No public API is recorded for LeadingAge Missouri.
What industry is LeadingAge Missouri in?
LeadingAge Missouri's product category is Senior Care Association Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of BPAJAGAI, Senior Living Property Management. Its NAICS code is 56143 and its SIC code is 8741.