Strobel

What Strobel does

Strobel Design Build is a residential design-build and remodeling firm headquartered at 2716 6th Avenue South, St. Petersburg, Florida, founded in 1983 and operating under the legal name Strobel Design Build. The company serves homeowners in the Tampa Bay area (St. Petersburg and Tampa) through a unified design-build process that integrates architectural design and construction execution under a single in-house team, with over 75% of projects engaged directly from concept to completion.

The service catalog spans designer kitchen remodels, designer bathroom remodels, additions (second-story, master suites, mother-in-law), historic renovations, condo renovations, outdoor spaces, new custom homes, and two differentiated specialty lines: FEMA-compliant coastal builds (leveraging 40 years of Florida flood-zone regulatory expertise) and Universal Design & Accessibility remodels (anchored by a UDCP-certified staff member). Material offerings featured on projects include Wellborn Cabinets, Dekton by Cosentino, and quartz surfaces from Cambria, Caesarstone, and Silestone. Client-facing operations are supported by a BuilderTrend-based cloud client portal providing 24/7 access to schedules, product selections, progress photos, and budget tracking.

Revenue is generated through project-based professional services fees. Pricing is tiered by scope: bathroom remodels start near $50,000; kitchen remodels range from $50,000-$75,000 (minor), $75,000-$100,000 (major), and $100,000+ (luxury/custom). The go-to-market is direct, sales-led, and regional: clients engage via website inquiries, phone consultations, and referral-driven direct contact, with marketing concentrated on the company website, blog content, and organic social channels (Facebook, Pinterest, Instagram, Houzz). No external institutional investment, parent company, or resale channel relationships are disclosed; ownership is privately held and independent.

Name

Strobel

Legal name

Strobel Design Build

Website

https://strobeldesignbuild.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Strobel Design Build is a Tampa Bay design-build and remodeling firm, founded 1983, serving residential homeowners with luxury kitchen, bathroom, whole-house, historic, FEMA-compliant coastal, and universal design remodeling through an integrated in-house team and cloud-based client portal.

Ownership category

akta.pro rank

Product category

Residential Design-Build Remodeling Services

NAICS

Residential Building Construction (2361), Architectural Services (54131), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), ADU Design, Architecture & Engineering (HSAPAMAF), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Residential design-build services
• Luxury home remodeling
• Kitchen and bathroom remodels
• FEMA-compliant renovations
• Historic home restoration

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design-Build Services: Full-service residential design and construction services including whole house renovations, additions, kitchen and bathroom remodels. Revenue generated through project-based fees for design and construction services. Projects range from small remodels to luxury custom homes and additions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Strobel Design Build is a residential design-build contractor that provides integrated architectural design and construction services for homeowners in the Tampa Bay area. Their core services encompass luxury whole house renovations, designer kitchen and bathroom remodels, home additions, coastal/FEMA-compliant remodeling, historic home restorations, condo renovations, outdoor living spaces, universal design/accessibility renovations, and new custom home construction, delivered through a unified design-build team with a cloud-based client portal.

Product overview

Strobel Design Build is a residential design-build and remodeling company serving Tampa Bay since 1983. The company operates as a unified design-build service provider rather than a modular software platform. Its core offerings include Designer Kitchen Remodels and Designer Bathroom Remodels as flagship services, complemented by Outdoor Spaces, FEMA Expert Builds, Additions (second-story, master suites, mother-in-law), Condo Renovations, Historic Renovations, Universal Design & Accessibility, and New Custom Homes. Material products featured include Dekton Countertops & Flooring, Quartz Countertops (via Cambria, Caesarstone, Silestone), and Wellborn Cabinets. The company supports client communication through a Cloud-Based Client Portal for project management access.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Kitchen Remodels Professional kitchen design and remodeling services featuring custom cabinetry and modern/contemporary, transitional, traditional, and old-world style designs for Tampa Bay homeowners. Each kitchen is designed by a professional with at least 15 years of experience.
• Designer Bathroom Remodels Custom bathroom construction and remodeling, specializing in master bathroom transformations with mid to high-end finishes for Tampa Bay residential clients.
• Home Additions Residential home additions including second-story additions, master suite additions, and mother-in-law suite additions to expand square footage and add value to Tampa Bay homes.
• Outdoor Spaces Exterior remodeling services including porches, siding, roofing, pavers, fire-pits, and outdoor kitchen installations for entertainment and aesthetic appeal.
• FEMA Expert Builds Specialized FEMA-compliant remodeling for homes in Tampa Bay flood zones, navigating FEMA regulations, Base Flood Elevation standards, and the FEMA 50% rule with municipal flood zone requirements.
• Condo Renovations Full-house remodeling for condominiums, including architectural, design, and building management coordination for condo owners in the Tampa Bay area.
• Historic Renovations Historic home restoration and renovation bringing older homes back to life while adding modern functionality, leveraging the firm's founding expertise dating to 1983.
• Universal Design & Accessibility Design and remodeling services focused on equitable use for people of all ages and mobility, with a Universal Design Certified Professional (UDCP) on staff.
• New Custom Homes Custom home construction services for new residential builds in the Tampa Bay area.
• Coastal Remodels Coastal home remodeling services designed for waterfront properties, combining design-build execution with FEMA-aware practices for Tampa Bay coastal properties.

Quantifiable outcome

• 40 years in business with extensive FEMA zone remodeling experience
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wellborn CabinetscoreTechnology or IntegrationWellborn Cabinets is a family-owned, American-made cabinetry company based in Ashland, Alabama with 50 years of experience. Strobel Design Build uses Wellborn for kitchen, bathroom, and other cabinetry needs. Wellborn's products meet KCMA quality standards. Products are water-resistant super grade MDF suitable for high-humidity areas like bathrooms and kitchens. Most products take approximately three weeks for production and delivery to the Tampa Bay area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BOWA Design Build: Mid-Atlantic luxury residential design-build remodeler with an integrated design-and-construction model, dedicated project portal, and emphasis on concierge service. Operates with a very similar 'one team from concept to completion' positioning to Strobel and serves a comparable high-end homeowner segment, just outside the Mid-Atlantic geography.
• Arthur Rutenberg Homes: Florida-based custom home builder with a long franchise builder model. Overlaps with Strobel on luxury single-family new construction, additions, and high-end remodeling in the Florida market, and competes for the same affluent Tampa Bay homeowner.
• Coastal Construction Group: Florida design-build firm with deep coastal and luxury residential work, including flood-zone and high-end custom homes. Comparable in climate specialization and high-net-worth Florida homeowner base, though larger in scale than Strobel.
• Normandy Remodeling: Chicago-area design-build remodeler operating a tightly integrated design + build model with own showrooms and designers. Closely mirrors Strobel's concierge, in-house design-build structure for high-end kitchens, baths, and additions in a regional market.
• Casey Design + Remodeling: Mid-Atlantic (PA/NJ) residential design-build firm focused on whole-home renovations, kitchens, baths, and aging-in-place modifications. Strong overlap with Strobel's universal design and luxury remodeler positioning, including similar client portal-based project management.
• Dave Fox Remodeling: Columbus, Ohio design-build remodeler with a long-tenured team, own designers, and dedicated project management staff. Operates the same in-house design-build, single-contractor model targeting premium homeowners.
• Harrell Remodeling: Silicon Valley/Bay Area design-build remodeler with an integrated design + build team and a project management system for client communication. Direct functional analog to Strobel in the high-cost, design-driven regional remodeling segment.
• Kraft Custom Construction: Tampa Bay-based custom home builder and remodeler serving the same affluent Florida Gulf Coast homeowner. Operates in the same geography and similar luxury price band, making it one of Strobel's most direct local competitors.

Broad incumbents

• David Weekley Homes: Large national design-build homebuilder with active Tampa/Florida operations. Competes in the Florida new-construction and select renovation space with greater scale, broader geographic reach, and stronger purchasing power than Strobel.
• WCI Communities (Lennar Luxury): Florida-focused luxury homebuilder now part of Lennar, active throughout the Gulf Coast including Tampa Bay. Competes with Strobel for the same affluent buyer considering custom homes and high-end additions, but at meaningfully larger scale and as a for-sale production builder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StrobelDesign
• Pinterestpinterest.com/strobeld designbuild
• Instagraminstagram.com/strobelddesignbuild
• LinkedInlinkedin.com/company/strobel-design-build

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strobel