Bread & Butter

Name

Bread & Butter

Legal name

Winery Exchange, Inc.

Website

https://breadandbutterwines.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wines

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• California wine production
• Napa Valley wines
• Direct-to-consumer wine
• Wine club subscription
• Winery tasting room

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Wine Sales (E-commerce): Online direct-to-consumer wine sales through the company's website with shipping to most US states. Everyday wines and limited-release Napa Valley wines are available for purchase.
2. Wine Club Memberships: Subscription-based wine club with four shipments per year (February, May, August, November) featuring Napa Valley limited-release wines. Members receive discounts of 15-25% and complimentary tastings.
3. Retail Distribution: Wines sold through retail stores and restaurants in the US, UK, Canada, and Ireland. Available at major retailers including Co-op, Majestic, Ocado, and Sainsburys in the UK.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Bread & Butter produces and sells California wines across four tiers: Everyday Wines (Chardonnay, Sauvignon Blanc, Rosé, Prosecco, Pinot Grigio, Pinot Noir, Cabernet Sauvignon, Merlot, Red Blend at $15.99), Reserve Wines, Napa Collection, and Cellar Collection (single-vineyard and micro-AVA wines priced $36-$100). The company sells direct-to-consumer through its e-commerce site and wine club, operates a tasting room in Napa Valley, and distributes through retail and restaurant partners in the US, UK, Canada, and Ireland.

Product overview

Bread & Butter is a California wine company offering a three-tier product portfolio: everyday wines (classically-styled California Chardonnay, Sauvignon Blanc, Rosé, DOC Italian Prosecco, Pinot Grigio, Pinot Noir, Cabernet Sauvignon, Merlot, and Red Blend at $15-20), reserve wines (limited-production Pinot Noir, Cabernet Sauvignon, and Chardonnay from prestigious growing regions at $22-30), and the Napa Valley/Cellar Collection (single-vineyard, micro-region, and single-clone wines including Clone 115 and Clone 667 Pinot Noir, Howell Mountain, Rutherford, and Atlas Peak Cabernet Sauvignons, and specialty wines like Cabernet Franc and Petite Sirah priced $50-100+). The company also operates a Wine Club membership program with quarterly shipments and a physical tasting room on Silverado Trail in Napa Valley. Bread & Butter positions itself as an approachable, unpretentious brand targeting Gen Z and younger consumers through playful marketing tie-ins with events like Shark Week and NASCAR.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Wines: Classically-styled California wines including Chardonnay, Sauvignon Blanc, Rosé, Pinot Grigio, Prosecco, Pinot Noir, Cabernet Sauvignon, and Merlot.
• Reserve Wines
• Napa Collection
• Cellar Collection
• Sliced

Products and services

• California Chardonnay (Everyday) Classically-styled California Chardonnay, lush and balanced with notes of vanilla bean, almond, tropical fruit, and toasted oak. ABV 13.5%, priced at $15.99. Designed for casual, everyday wine drinkers.
• California Sauvignon Blanc (Everyday) Refreshing, zesty Sauvignon Blanc from the North Coast with citrus, tropical fruit, and minerality. ABV 13%. Sold in the Everyday tier at $15.99.
• California Rosé (Everyday) Bright, fresh, juicy California Rosé with strawberry, melon, rose petal notes, and crisp acidity. ABV 12.5%, sold in the Everyday tier at $15.99.
• DOC Italian Prosecco (Everyday) DOC Italian Prosecco from near Venice, shimmering with florals, citrus, apple, pear, and white peach. ABV 11%. Available in stores only.
• California Pinot Noir (Everyday) Fruit-forward, smooth California Pinot Noir with cherries, raspberries, cassis, and sweet vanilla notes. Sold at $15.99 in the Everyday tier.
• California Cabernet Sauvignon (Everyday) Ripe, bold California Cabernet Sauvignon with mocha, berries, blackcurrant, black pepper, and vanilla. Sold at $15.99 in the Everyday tier.
• California Merlot (Everyday) Rich, soft, decadent California Merlot with plum, dark cherry, baking spice, chocolate, and sweet vanilla notes. Sold at $15.99 in the Everyday tier.
• California Red Blend (Everyday) Balanced, velvety California Red Blend with black plum, cherry, blackberry, and chocolate vanilla notes. Sold at $15.99 in the Everyday tier.
• California Pinot Grigio (Everyday) Crisp, bright California Pinot Grigio with white floral, stone fruits, and fresh citrus. Sold in the Everyday tier; production was increased 22% to meet demand as one of the top three white wines in the portfolio.
• Sliced Low-Calorie Low-Alcohol Chardonnay Low-calorie (85 calories), low-alcohol (9% ABV) Chardonnay with less than 1g sugar per serving. Targets health-conscious consumers seeking lighter wine options under the Sliced sub-brand.
• Reserve Russian River Valley Pinot Noir Densely-delicious, silky Reserve Pinot Noir from Russian River Valley with bing cherry, rhubarb, strawberry, and baking spices. ABV 13.8%, $24.99.
• Reserve Napa Valley Cabernet Sauvignon Confident, savory Reserve Cabernet Sauvignon with mocha, blackberries, black cherry, plum, and baking spice. $29.99.
• Reserve Russian River Valley Chardonnay Rich, vibrant Reserve Chardonnay with golden apple, pear, brioche, and vanilla bean. $22.99.
• Howell Mountain Cabernet Sauvignon (Cellar Collection) Powerful, concentrated mountain-grown Cabernet Sauvignon from Howell Mountain AVA with cassis, violet, blackberries, mocha, tobacco, and firm tannins. ABV 15.7%, $90. 92pts James Suckling.
• Rutherford Cabernet Sauvignon (Cellar Collection) Bold Rutherford Cabernet with blackberry, brown spice, dried herbs, cocoa, and fine-grained tannins. ABV 14.7%, $80.
• Atlas Peak Cabernet Sauvignon (Cellar Collection) Mountain-grown Cabernet from Atlas Peak AVA with blackberry, roasted cherry, plum, mocha, chocolate, and spicy tannins. ABV 14.5%, $100. 94pts.
• Clone 115 Pinot Noir (Napa Collection) Single-clone Pinot Noir from Carneros crafted from Clone 115, known for intense flavor, vibrant color, and lushness. ABV 14.2%, $70. 93pts.
• Clone 667 Pinot Noir (Napa Collection) Single-clone Pinot Noir from Carneros crafted from Dijon Clone 667, offering rich structure and aging finesse with wild cherry, rose petal, and pine forest notes.
• Napa Valley Cabernet Franc (Napa Collection) First-ever Cabernet Franc from Bread & Butter with violet, dried raspberry, clove, tobacco, and wild sage. Limited production of 84 cases. ABV 14.0%.
• Napa Valley Petite Sirah (Napa Collection) Rare 100% Petite Sirah from Napa Valley, bold with dark boysenberry, black plum, black pepper, anise, toasted oak, and cocoa. ABV 15%. 92pts.
• Napa Valley Chardonnay (Napa Collection) Radiant Napa Valley Chardonnay from Sunrise Ranch with ripe apple, pear, dried apricot, vanilla bean, toasted marshmallow, and brown butter. ABV 14.4%, $40.
• Napa Valley Sauvignon Blanc (Napa Collection) Nuanced Sauvignon Blanc from Pope Valley and Carneros with citrus, melon, herbal tones, and mineral backbone. ABV 14.3%, $36.
• Napa Valley Merlot (Napa Collection) Smooth, full-bodied Napa Valley Merlot from Carneros with red plum, black cherry, dried herbs, cardamom, and toasted oak. ABV 14.9%.
• Napa Valley Red Blend (Napa Collection) Full-bodied Red Blend from Napa Valley microclimates with blackberry, black plum, cassis, tobacco leaf, and white pepper. ABV 15.1%.
• Napa Valley Rosé (Napa Collection) Elegant Rosé of Pinot Noir from Napa Carneros with strawberry, watermelon, floral notes, and crisp acidity. ABV 13.9%. Currently sold out.
• B&B Wine Club Membership Subscription wine club with four shipments per year (February, May, August, November) featuring Napa Valley limited-release wines. Three tiers: Four Bottle Club (15% savings, 3 complimentary tastings), Six Bottle Club (20% savings, $15 ground shipping, 4 tastings with private experience), Twelve Bottle Club (25% savings, free shipping, 8 tastings with private experience). Members also get 15% off and complimentary tastings at sister wineries Chronic Cellars and Baileyana.
• Tasting Room Experience (Napa Valley) In-person tasting experience at the Bread & Butter tasting room at 3105 Silverado Trail, Napa Valley. Offers Simply Enjoyable Tasting ($45, 5 wines) and Cabernet Sauvignon Tasting ($75, 5 limited-production Cabernets). Appointments required 10am-4pm. Indoor and patio seating available.

Quantifiable outcome

• Pinot Grigio production increased 22% to meet demand, becoming top 3 white wine in portfolio
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• No Kid HungryminorOthers · 22 August 2022Bread & Butter Wines donated up to $100,000 to No Kid Hungry, a national campaign from Share Our Strength dedicated to ending childhood hunger. The campaign helped provide up to 1 million meals for children in need from August 22 through October 10, 2022.
• FOOD52minorGTM or Marketing PartnerCollaboration with FOOD52 test kitchen to craft compound butter recipes paired with Bread & Butter wines, including Ham Sandwich Butter and Raspberry-Rose Butter recipes featured on FOOD52's platform.
• Food & WineminorGTM or Marketing PartnerFood & Wine featured Bread & Butter Pinot Grigio in their June guide about finding quality Pinot Grigio, highlighting the wine's rising popularity and standout quality among California producers.
• PIX11minorGTM or Marketing PartnerPIX11, a major New York City news station, featured Bread & Butter Chardonnay during a Mother's Day segment with lifestyle expert Ashton Keefe pairing it with a Sausage and Asparagus Quiche recipe.
• San Francisco ChronicleminorGTM or Marketing PartnerSan Francisco Chronicle quoted Marketing Director Caitlin Vartain Ward discussing the brand's success in making wine accessible beyond traditional Chardonnay and Cabernet consumers.
• MacCormaicscoreChannel Partner/ Reseller/ DistributorIrish distributor helping locate Bread & Butter wines throughout Ireland. Represents the brand's expansion into the European market beyond the UK.
• InstacartminorChannel Partner/ Reseller/ DistributorDelivery partner for quick wine purchases. Allows consumers to buy Bread & Butter wines for immediate delivery through the Instacart platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorDelivery partner enabling wine delivery to consumers' doors through the DoorDash platform.
• UberEatsminorChannel Partner/ Reseller/ DistributorDelivery partner providing wine delivery options to consumers through the UberEats platform.
• Chronic Cellars (Sister Winery)minorStrategic or Co-development PartnerSister winery in Paso Robles. Wine club members receive 15% off wine and complimentary tasting at Chronic Cellars as part of membership benefits.
• Baileyana (Sister Winery)minorStrategic or Co-development PartnerSister winery in San Luis Obispo. Wine club members receive 15% off wine and complimentary tasting at Baileyana as part of membership benefits.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Apothic Wines: E. & J. Gallo-owned California wine brand positioned in the same everyday, fruit-forward, accessible-price ($13-20) segment as Bread & Butter's Everyday tier, competing directly for the casual wine drinker's off-premise purchase.
• Meiomi: Constellation Brands-owned Pinot Noir-led California brand with a similar tiered structure (everyday to reserve) and broad US grocery distribution; directly competes for the same casual-but-premium positioning Bread & Butter targets.
• 19 Crimes: TWE-owned brand famous for AR-label Gen Z and millennial marketing at $12-20 price points — a direct analogue for Bread & Butter's anti-pretentious, social-media-driven positioning and off-premise channel mix.
• Bogle Vineyards: Family-owned California winery with a multi-tier everyday-to-reserve portfolio and broad US grocery presence; comparable business model and price ladder to Bread & Butter, particularly in the $12-25 everyday tier.
• The Prisoner Wine Company: Constellation-owned Napa-based brand built on accessible luxury and bold red blends — competes with Bread & Butter's Napa and Cellar Collections for the $30-100+ gift and special-occasion occasion.
• Francis Ford Coppola Winery: Sonoma-based producer with a comparable three-tier structure (Diamond Series everyday, Director's Cut mid-tier, Archimedes/flagship premium), on-site hospitality, and Silver Oak/CA big-brand distribution model.

Broad incumbents

• Robert Mondavi Winery: Iconic Napa Valley winery under Constellation Brands that anchors the Napa luxury tier where Bread & Butter's Cellar Collection (Atlas Peak, Howell Mountain, Rutherford) competes for credibility and shelf space.
• E. & J. Gallo Winery: Largest US wine producer and parent of direct competitors Apothic, Dark Horse, and Barefoot; sets the price-point, distribution, and shelf-share reality that Bread & Butter must navigate across US grocery.

Emerging players

• Avaline: Celebrity-founded DTC 'clean wine' brand targeting health-conscious younger consumers — competes most directly with Bread & Butter's 'Sliced' low-calorie/low-alcohol line for the moderation occasion and Gen Z buyer.
• FitVine Wine: Lower-alcohol, lower-calorie California wine brand positioned for active/health-conscious consumers; an emerging rival in the same low-ABV white wine space Bread & Butter is attacking with the Sliced Chardonnay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYLS24cef6WhOFf7bo869lg
• Facebookfacebook.com/breadandbutterwines
• Instagraminstagram.com/breadandbutterwines
• TikToktiktok.com/@breadandbutterwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bread & Butter