What Potomac Urology does

Potomac Urology is a multi-location urology medical practice headquartered in Fairfax, Virginia, serving patients across Northern Virginia, Southern Maryland, and the greater Washington DC metropolitan area. The practice operates six office locations (Fairfax, Alexandria, Woodbridge, National Harbor, Fair Oaks, and Manassas) and provides comprehensive urologic care spanning diagnosis through advanced surgical intervention, including BPH treatments (Aquablation, HoLEP, iTind, Optilume, UroLift, PAE, TURP), da Vinci robotic surgery for prostate, kidney, and bladder cancers, prostate cancer management, kidney stone treatment, erectile dysfunction solutions including penile implants, and urogynecology services including MonaLisa Touch.

The practice is affiliated with GI Alliance (branded as Urology Alliance), a multi-state medical practice management organization that provides operational support. Potomac Urology has established several firsts in advanced urologic procedures: it is the first and only US practice to offer same-day Ambulatory Surgery Center Aquablation and operates the only fully integrated urology and interventional radiology BPH treatment program involving Prostate Artery Embolization (PAE) in the country. Key physicians include Dr. Inderjit Singh (1,000+ Aquablation procedures), interventional radiologist Dr. Sandeep Bagla (PAE authority with proprietary vascular access technique), Dr. Alok Desai (double board-certified in urology and urogynecology), and Dr. Shawn Mendonca (GU reconstructive surgery fellow). The practice is recognized via Top Doctor designations from Washingtonian Magazine and Northern Virginia Magazine.

The business model is fee-for-service clinical care delivered through insurance billing and patient payments across in-office procedures, ambulatory surgery center services, and hospital-based surgeries. Distribution combines physician referrals, patient self-referrals via search, and physician-led educational BPH webinars as a top-of-funnel patient acquisition channel. The GTM motion is sales-led with an event-driven webinar layer. Technology integration partnerships with PROCEPT BioRobotics (AquaBeam), Coloplast (penile implants), and Optilume enable access to cutting-edge devices, and a teleurology channel extends reach beyond physical locations.

Name

Potomac Urology

Legal name

Potomac Urology

Website

https://potomacurology.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Potomac Urology is a multi-location urology medical practice in Northern Virginia and Southern Maryland offering advanced BPH treatments, robotic surgery, and urogynecology services across six offices under the GI Alliance umbrella.

Ownership category

akta.pro rank

Product category

Urology Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Urolithiasis / Kidney Stone Centers (HLAKAOAG), Reconstructive Urology & Urethral Stricture Care (HLAKAOAH), Urology Telemedicine Platforms (HLALAGAN)

Keywords

• Urology medical services
• BPH treatment options
• Prostate cancer treatment
• Robotic surgery services
• Kidney stone treatment

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service medical practice providing urologic consultations, diagnostic services, in-office procedures, and surgical interventions. Revenue generated through insurance billing and patient payments for services rendered across multiple treatment categories including BPH, cancer, kidney stones, and reproductive health.
2. Surgical Procedures: Hospital-based and ambulatory surgery center procedures including robotic surgery, laser treatments, and minimally invasive interventions. Includes both inpatient and outpatient surgical services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Potomac Urology is a multi-location urology medical practice providing diagnostic services, in-office procedures, and surgical interventions for urologic conditions. The practice offers comprehensive care for BPH (Aquablation, HoLEP, iTind, Optilume, UroLift, PAE, TURP), prostate cancer, kidney stones, erectile dysfunction, urinary incontinence, and urogynecologic conditions, with services delivered across six office locations in Northern Virginia and Southern Maryland.

Product overview

Potomac Urology is a comprehensive urology practice offering a unified platform of diagnostic and treatment services across multiple urologic conditions. The practice operates as a single integrated care delivery model featuring BPH treatment options (Aquablation, HoLEP, iTind, Optilume BPH, UroLift, Prostate Artery Embolization, TURP), da Vinci robotic surgery for various cancers and conditions, erectile dysfunction treatments including penile implants, kidney stone treatments, prostate cancer treatment, vasectomy, urogynecology services, MonaLisa Touch vaginal rejuvenation, rectal spacers for radiation therapy, and telehealth consultations. The practice emphasizes minimally invasive surgical techniques and offers both in-office procedures and hospital-based surgeries.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquablation Therapy A minimally invasive water ablation therapy combining image guidance and robotics (AquaBeam) for targeted, heat-free removal of prostatic tissue in men with BPH using proprietary heat-free high-velocity waterjet technology.
• HoLEP (Holmium Laser Enucleation of the Prostate) A laser-based surgical procedure for treating enlarged prostate that separates enlarged glandular tissue from the prostate's peripheral covering using a holmium laser, effectively 'peeling' the prostate from the inside.
• iTind A temporary implantable device for BPH treatment that is placed in the prostatic urethra in a folded configuration and slowly expands over 5-7 days to exert gentle pressure at three precise points to widen the prostatic urethra opening.
• Optilume BPH Catheter System A drug-coated balloon catheter system for treating benign prostatic hyperplasia (BPH) that is inserted into the urethra via telescopic camera, expands to create an opening, and releases Paclitaxel to prevent tissue refusion.
• UroLift System A minimally invasive BPH treatment that utilizes tiny implants to lift and hold enlarged prostate tissue out of the way so it no longer blocks the urethra, with no cutting, heating, or removal of prostate tissue.
• Prostate Artery Embolization (PAE) A minimally invasive procedure for treating BPH that uses microscopic beads to block blood flow to the prostate, depriving cells of oxygen and causing the gland to shrink in size.
• TURP (Transurethral Resection of the Prostate) Traditional surgical treatment for enlarged prostate involving placement of a working sheath in the urethra through which a wire loop with high-energy electrical cutting current shaves away prostatic tissue.
• da Vinci Robotic Surgery Minimally invasive (laparoscopic/robotic) surgical procedures using the da Vinci surgical system for urologic conditions including cystectomy, prostatectomy, nephrectomy, and sacrocolpopexy.
• Penile Implant (Inflatable Penile Prosthesis) Surgical treatment for erectile dysfunction consisting of cylinders implanted in the penis, a scrotal pump, and an abdominal reservoir of saline solution that creates a controlled erection when activated.
• Kidney Stone Treatments Comprehensive kidney stone treatment including medical expulsive therapy, shock wave lithotripsy (SWL), ureteroscopy (URS), and percutaneous nephrolithotomy (PCNL) for stones of various sizes.
• Prostate Cancer Treatment Comprehensive prostate cancer treatment including active surveillance, watchful waiting, prostatectomy (open, laparoscopic, or robotic), radiation therapy, cryotherapy, hormone therapy, and chemotherapy.
• Vasectomy Minor surgical procedure to block sperm from reaching semen, including no-scalpel vasectomy technique performed in-office under local or general anesthesia.
• Urogynecology Services Specialized treatment for female pelvic floor conditions including urinary incontinence, pelvic organ prolapse, overactive bladder, urethral slings, vaginal rejuvenation, and interstitial cystitis.
• MonaLisa Touch Laser vaginal rejuvenation therapy using gentle laser energy to generate new collagen, elastin, and vascularization of the vaginal mucosa for treating vaginal atrophy, dryness, and urinary incontinence.
• Teleurology Telemedicine consultations for urologic conditions allowing patients to receive care remotely.

Quantifiable outcome

• 0% impact on erectile function with Aquablation therapy
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Dr. Sandeep BaglacoreTechnology or IntegrationDr. Bagla is one of the world's leading authorities in prostate artery embolization (PAE). Through collaboration with Potomac Urology, he has established a proprietary technique for vascular access and delivery of therapy that has resulted in the shortest procedure times in the field. Dr. Bagla performs PAE procedures through this partnership, making Potomac Urology the only fully integrated urology and interventional radiology BPH treatment program involving PAE in the country.
• GI AlliancecoreOthersPotomac Urology is affiliated with GI Alliance, a large gastroenterology and urology practice management organization. The affiliation provides operational support and scale benefits.
• AquaBeam (PROCEPT BioRobotics)coreTechnology or IntegrationPotomac Urology uses the AquaBeam robotic system for Aquablation therapy. This is the only BPH surgical procedure that integrates ultrasound imaging with the standard camera (cystoscope). The practice is among the first on the east coast to offer this treatment and the first and only in the US to offer same-day ASC Aquablation.
• ColoplastcoreTechnology or IntegrationColoplast provides penile implant devices (Titan Touch and Genesis) used at Potomac Urology for erectile dysfunction treatment. Coloplast offers Titan Touch with lifetime replacement policy and 97.5% mechanical reliability rates after 5 years on first-time implants.
• Optilume (Urethral/ BPH Drug Coated Balloon)coreTechnology or IntegrationPotomac Urology is the first in Northern Virginia, Maryland, and Washington DC to offer the Optilume BPH Catheter System. Optilume is the world's first FDA-approved Drug Coated Balloon for BPH and urethral strictures.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Urology Group: One of the largest U.S. urology practice platforms operating multiple regional groups across multiple states; comparable in offering consolidated specialty urology services and leveraging scale for payor contracting and operational infrastructure.
• Solaris Health Partners: National urology management platform that partners with independent urology practices; provides practice management services similar to Potomac's GI Alliance affiliation and competes for partner practices within the same specialty.

Others

• PROCEPT BioRobotics: Manufacturer of the AquaBeam robotic system used by Potomac Urology for Aquablation; while not a direct clinical competitor, it is the upstream technology partner whose product strategy and pricing directly shapes Potomac's Aquablation economics and competitive positioning.
• Intuitive Surgical: Manufacturer of the da Vinci robotic surgery platform used by Potomac Urology across multiple service lines; an upstream enabling vendor whose pricing, platform evolution, and market dominance materially affect the practice's surgical economics.

Direct peers

• UroPartners: Large independent urology physician group practice in the Midwest with multi-location clinics offering advanced BPH, oncology, and robotic surgery; structurally similar specialty practice comparable in scale and service breadth.
• Integrated Medical Professionals (IMP): Multi-site urology specialty practice with comprehensive services including robotic surgery, BPH treatment, and urogynecology; comparable independent physician group model serving a defined regional catchment.
• Chesapeake Urology (United Urology Group): Multi-location urology practice serving the Mid-Atlantic with a similar comprehensive BPH, oncology, and robotic surgery service mix; comparable specialty physician group structure and DMV-adjacent geography make it the closest direct competitor to Potomac Urology.
• Advanced Urology: Multi-location urology group with a similar service mix including BPH treatments, robotic surgery, and urogynecology; directly comparable physician-led specialty practice model and similar operational footprint.
• Michigan Institute of Urology: Large multi-physician urology specialty group offering comprehensive urologic care including advanced BPH, oncology, and robotic procedures; comparable physician group structure and subspecialty depth.
• New York Urology Specialists: Specialty urology practice offering advanced BPH treatment options, robotic surgery, and urogynecology; comparable single-specialty physician group with similar service-line breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PotomacUrology
• Facebookfacebook.com/PotomacUrology
• LinkedInlinkedin.com/company/potomac-urology

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potomac Urology