Code Blue

Retail Technology Integration and Managed Servicesteamcodeblue.com

Code Blue is a US-based enterprise technology integration and managed services provider serving retail franchise operators with proprietary mobile device management, new store technology deployment, and 24/7 IT help desk support.

Company typePrivate
Founded1998
HeadquartersBloomfield, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Code Blue does

Code Blue is a privately held, US-based enterprise technology integration and managed services provider focused on retail franchise operators. Founded in 1998 and operating as Code Blue LLC out of Bloomfield, Connecticut, with additional offices in Enfield, CT and Lubbock, TX, the company delivers technology solutions specifically tailored to the multi-location operating model of large retail franchise brands.

The company is organized around three core service lines: a proprietary Mobile Device Management platform built for retail franchisee device security and management flexibility; technology integration services in which Code Blue acts as the lead integrator on new store openings across network and audio/video installation; and managed services providing US-based 24/7 IT help desk and on-site support with stated SLAs of 20-minute business-hour and 60-minute after-hours emergency response. Complementary offerings include store technology remediations, technology procurement and price negotiation, PCI compliance assurance, and franchisee technology consulting.

Revenue is generated through quote-based project services for new store rollouts, recurring managed services contracts (ranging from full 24/7 coverage to a la carte tiers), and technology procurement engagements. Go-to-market is direct enterprise B2B field sales with no disclosed channel partners or resellers, targeting IT, construction, and operations stakeholders within franchise organizations. Pricing is not publicly disclosed and is tailored to each client's operating model. The company's stated track record includes more than 500 new store openings across several retail brands and verticals, with named customers spanning pet retail (Pet Supplies Plus), entertainment (Altitude Trampoline Park), sports/events (Racepace), and curated retail (NXTHVN, Ted's).

Code Blue firmographics

Firmographics

Name: Code Blue
Legal name: Code Blue LLC
Website: https://teamcodeblue.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 51–100 employees
Short description: Code Blue is a US-based enterprise technology integration and managed services provider serving retail franchise operators with proprietary mobile device management, new store technology deployment, and 24/7 IT help desk support.
Ownership category
akta.pro rank

Code Blue industry classification

Industry

Product category: Retail Technology Integration and Managed Services
NAICS: Computer Systems Design Services (541512)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)
akta.pro secondary industry: IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH)

Keywords

Retail technology integration
Managed IT services
Mobile device management
Technology procurement services
PCI compliance assurance

Where Code Blue is headquartered

Location

Headquarters

HQ city: Bloomfield
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Code Blue business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Managed Services: Ongoing managed services support including 24/7 IT help desk and on-site support. Flexible levels of service based on client needs, from 24/7 coverage to a la carte offerings.
Technology Integration Services: Lead technology integration services for new store openings across retail brands and verticals. Project-based professional services.
Technology Procurement: Technology procurement and price negotiation services for franchisees

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Code Blue product offering

Product offering

Core offering

Code Blue is a full-service enterprise technology integration and managed services provider for retail franchisees. It leads technology integration on new store openings (network, audio/video, and device deployment) and operates a proprietary Mobile Device Management (MDM) offering for franchise device security, backed by tiered 24/7 US-based IT help desk and on-site managed support.

Product overview

Code Blue is an enterprise technology integration and managed services provider offering a portfolio of three core service lines. The Mobile Device Management offering provides retail franchisees with proprietary device management and security capabilities. The Technology Integration service delivers full-stack network and audio/video installation across more than 500 new store openings for multiple retail brands. The Managed Services division provides ongoing 24/7 IT help desk and on-site support with varying service levels. Additional offerings include store technology remediations, technology procurement and price negotiation, PCI compliance assurance, and franchisee technology consulting and project management.

Differentiator

Problem solved

Functional benefit

Products and services

Mobile Device Management Code Blue's proprietary Mobile Device Management offering tailored to the specific needs of retail franchisees, providing maximum management flexibility and device security. It is delivered to enterprise retail franchise operators as a managed device service.
Technology Integration Lead technology integration services for new retail store openings, covering full-stack network and audio/video installation across multiple retail brands and verticals. Code Blue partners with the client's IT, construction, and operations teams to deliver technology solutions that enable business success and customer satisfaction.
Managed Services Varying levels of managed services support including 24/7 onsite and remote technology support, with emergency response within 20 minutes during business hours and within 60 minutes after hours, on weekends, and on holidays. Delivered to retail franchise operators from a US-based Help Desk Call Center.

Companies that use Code Blue

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Code Blue technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Code Blue partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Code Blue competitors and assessment

Company assessment

Broad incumbents

Computacenter: European-headquartered enterprise IT infrastructure and services provider with US retail and multi-site deployment practices — comparable on multi-site technology integration and managed support delivery.
Connection (PC Connection): Enterprise IT services and procurement firm serving mid-market and large enterprise customers, including retail, with technology integration and managed services capabilities directly comparable to Code Blue's core offerings.
Insight Enterprises: Global IT solutions integrator with managed services and device management offerings for enterprise retail clients — competes for the same franchise IT wallet as Code Blue with broader portfolio leverage.
CDW: Large multi-billion-dollar IT solutions and services provider with a dedicated retail vertical, offering integration, managed services, and procurement that directly overlap Code Blue's service lines at greater scale.
Compucom: Managed IT services provider with retail-store deployment, field services, and help desk capabilities — directly comparable to Code Blue's technology integration and 24/7 managed services business.
Softchoice: North American IT solutions and managed services provider serving mid-market and enterprise customers across verticals including retail — competes for the same integration and managed services budget.

Emerging players

Jamf: Pure-play MDM vendor with strong retail and multi-site device management capabilities — overlaps with Code Blue's proprietary MDM offering and could be adopted by franchise brands as an alternative.
SOTI: MDM and IoT management platform vendor with multi-industry device management capabilities — competes for the same franchisee device-management wallet as Code Blue's proprietary MDM.
42Gears: Unified endpoint management vendor offering MDM across Android, iOS, Windows, and rugged retail devices — comparable to Code Blue's MDM product from a product-feature standpoint, though delivered as software rather than managed service.

Direct peers

Stratix Corporation: Enterprise mobility specialist focused exclusively on retail and hospitality, offering MDM, managed services, and device lifecycle support — the closest direct peer to Code Blue's franchisee-focused MDM and integration model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Code Blue financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Code Blue leadership team

Management profile

Number of profiles

Profiles1 record

Code Blue funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Code Blue M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Blue

What does Code Blue do?

Is Code Blue a public or private company?

Code Blue is a private company. It is classified as unknown and is currently operating.

When was Code Blue founded?

Code Blue was founded in 1998. It employs 51 to 100 people.

Where is Code Blue based?

Code Blue is headquartered in Bloomfield, United States, in the North America region.

How does Code Blue make money?

Three revenue lines are on record. Managed Services are the primary driver. The others are technology Integration Services and technology Procurement.

Who are Code Blue's main competitors?

Broad incumbents on record are Computacenter, Connection (PC Connection), Insight Enterprises, CDW, Compucom and Softchoice. Emerging players are Jamf, SOTI and 42Gears. Stratix Corporation is listed as a direct peer.

Does Code Blue have an API?

No public API is recorded for Code Blue.

What industry is Code Blue in?

Code Blue's product category is Retail Technology Integration and Managed Services. Its primary akta.pro industry code is BPAMADAE, Enterprise & Private App Stores (MDM/MAM), with a secondary code of BPAEAJAH, IT Operations, Event & Incident Management (NOC/SOC-to-ITSM). Its NAICS code is 541512 and its SIC code is 7370.