McKinley Homes

What McKinley Homes does

McKinley Homes is a private, Peachtree Corners, Georgia-based residential homebuilder and land developer operating across six states (Georgia, Alabama, Tennessee, North Carolina, Texas, and New York). The company builds and sells single-family detached homes in the approximate $300K–$600K price range, maintains an active pipeline of for-sale communities (including the recently launched Kinsley community in North Carolina and the Array townhome community), and has begun scaling a build-to-rent (BTR) vertical in partnership with ResiHome covering ~1,000 doors with stated intent to reach 5,000. The company also offers development services, suggesting an ancillary land entitlement and horizontal development capability that supports its vertical integration. McKinley debuted on the PROBUILDER Top 200 at #113 and has received multiple OBIE (Greater Atlanta Home Builders Association) awards, reflecting brand traction in its core Southeast market.

The business model is a conventional for-sale homebuilder model — McKinley acquires entitled lots, builds speculative and presale homes, and sells to retail buyers via on-site model homes and Realtor channels, generating revenue at home closing. Geographic and product-line expansion in 2024–2025 is the dominant theme: a December 2024 acquisition of Liberty Home Builders added a Houston platform, while organic entries into North Carolina and a new townhome product line (Array) extend the addressable product. A May 2025 three-year exclusive siding supply agreement with James Hardie signals scale-driven supplier leverage. The BTR vertical, operated through ResiHome, adds a recurring property management and rental income layer that diversifies away from transactional home sale revenue. The company employs 101–250 staff and appointed a new CFO in February 2025, consistent with the financial sophistication required to support multi-state operations and capital structuring. Revenue, unit delivery volumes, and ownership structure are not disclosed in the available data.

Name

McKinley Homes

Legal name

McKinley Homes, LLC

Website

https://mckinleyhomes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

McKinley Homes is a private, Peachtree Corners, Georgia-based homebuilder and land developer building $300K–$600K for-sale homes across six states (GA, AL, TN, NC, TX, NY) and scaling a build-to-rent vertical with ResiHome covering ~1,000 doors.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• New construction homes
• Single-family homes
• Townhome communities
• Build-to-rent development
• Residential land development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Home Sales: One-time purchase revenue from selling newly constructed single-family homes and townhomes to individual buyers. Homes are sold through company-owned sales centers and model communities across multiple states.
2. Build-for-Rent (BTR) Development: Development and construction services for build-for-rent investors and property management companies, expanding into the hybrid communities segment where built-for-sale and built-for-rent properties coexist.
3. Development Services: Fee development services for land developers including site selection, planning and entitlement, and horizontal construction development. Also includes general contractor services for multi-family developers and construction inspection services for lenders/owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

McKinley Homes is a homebuilder and land developer that designs, constructs, and sells new construction single-family homes, townhomes, and single-family rental homes across planned communities in the southeastern United States. The company also provides build-to-rent development, multi-family general contracting, fee development, and construction inspection services for land developers, lenders, and investors. Homes range from the high $200,000s to over $600,000s and are delivered with included interior features, design personalization, and a 10-year structural warranty.

Product overview

McKinley Homes is a homebuilding and development company offering new construction single-family homes, townhomes, and multi-family residential communities across Georgia, Alabama, Tennessee, North Carolina, Texas, and New York. The core product is New Homes for Sale (single-family and townhome communities), complemented by New Homes for Lease (build-for-rent single-family homes). Supporting products include the Have It Your Way incentive program, No Down Payment Home Loan financing, Development Services (fee development, BTR services, multi-family contracting, construction inspection), and the Realtor Portal with Summit Club. Customer-facing services include a comprehensive Home Warranty Program and Customer Service Portal. Founded in 2016 by Jinsong Yang, the company ranked #113 on PRO BUILDER Magazine's Top 200 list.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes for Sale Newly constructed single-family homes and townhomes available for purchase across planned communities in Georgia, Alabama, North Carolina, Texas, and New York. Targeted at individual homebuyers seeking primary residences, with floor plans ranging from the high $200,000s to over $600,000s.
• New Homes for Lease Single-family rental homes available for lease in select Georgia communities including Bellemont Trace, 788 West Midtown, Bellwood Park, Collection at Pine Log, Flowerwood, Rovena at Mt Zion, and Collection at Clark Farms. Targeted at renters seeking newly built single-family homes.
• Available Homes (Quick Move-In) Pre-built homes ready for immediate or near-term move-in across multiple McKinley Homes communities, with details on pricing, floor plans, square footage, bedrooms, and anticipated move-in dates. Targeted at buyers wanting faster occupancy.
• House Plans and Floor Plans Collection of floor plans and elevation designs available across McKinley Homes communities, with interactive floor plan tools, square footage specifications, and design preview support. Targeted at buyers selecting their home layout.
• No Down Payment Home Loan 100% financing program offered in partnership with BankSouth Mortgage, providing no cash down payment required for qualified homebuyers purchasing McKinley Homes properties, along with approved-lender closing cost incentives of $5,000-$10,000.
• Development Services Comprehensive services for land developers and builders, including site selection, planning and entitlement, horizontal construction development, build-for-rent (BFR) investor services, multi-family general contracting with 30+ years of HUD-compliant experience, and construction inspection for lenders. Targeted at investors, multi-family developers, and lenders.
• Home Warranty Program Comprehensive warranty coverage bundled with every McKinley home, including a one-year materials/workmanship warranty, a two-year in-wall mechanical warranty covering plumbing, HVAC, and electrical components, and a ten-year transferable structural warranty insured by the 2-10 Home Buyers Warranty Program.
• Have It Your Way Incentive Program Flexible buyer incentive program allowing customers to apply incentives toward closing costs, designer options, rate buydowns, or appliances. Community-specific offers range from $10,000 to $37,500 across McKinley Homes' communities in Georgia, North Carolina, and Alabama.

Quantifiable outcome

• Build-to-rent portfolio expansion to 5,000 doors within three years through ResiHome partnership

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ResiHome (RESICAP)coreStrategic or Co-development Partner · 15 June 2026ResiHome, the property management division of RESICAP, partnered with McKinley Homes to assume property management operations for eight residential communities in the southeastern United States. The agreement adds nearly 1,000 doors to ResiHome's build-to-rent portfolio, with plans to expand to 5,000 doors together within three years. The partnership combines McKinley's construction expertise with ResiHome's tech-forward property management platform to manage hybrid communities where built-for-sale and built-for-rent properties coexist.
• James Hardie Building Products Inc.coreTechnology or Integration · 20 May 2025James Hardie entered a three-year exclusive agreement to supply fiber cement siding and trim products for all new residential communities across Alabama, Tennessee, Georgia, Texas, and North Carolina through 2027. This positions James Hardie as the exclusive siding and trim supplier for one of the top new construction developers in the Southeastern United States.
• BankSouth MortgagecoreChannel Partner/ Reseller/ DistributorBankSouth Mortgage partners with McKinley Homes to offer the 'No Down Payment Home Loan' program providing 100% financing for qualified buyers. This partnership removes the down payment barrier for homebuyers purchasing McKinley homes, with approved lenders offering closing cost incentives of $5,000-$10,000.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume with nationwide operations across entry-level, move-up, luxury, and active adult segments. Most comparable as the dominant scale benchmark McKinley competes against in Southeast and Texas markets.
• Lennar Corporation: Top-3 U.S. homebuilder with national for-sale operations plus a growing Lennar Homes build-to-rent vertical. Compares to McKinley as a multi-product, multi-state competitor with similar geographic overlap in the Southeast.
• PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) with strong Southeast presence. Comparable as a multi-brand for-sale homebuilder competing for the same move-up and entry-level buyer segments as McKinley in GA, NC, and TX.
• Toll Brothers: National luxury homebuilder with strong Southeast and Texas operations. Closely comparable to McKinley's premium product tier ($500K-$600K+ communities like Stratford Square) and luxury brand positioning.

Direct peers

• Meritage Homes: Top-10 U.S. homebuilder with strong entry-level to first move-up focus across the Sun Belt including Texas, Arizona, Carolinas, and Georgia. Closely comparable size, ASP range, and Sun Belt geographic mix to McKinley.
• M/I Homes: Mid-cap national homebuilder (~$4-5B revenue) with comparable footprint across Southeast, Mid-Atlantic, and Texas. Direct comparable to McKinley on product type, price point, and growth-stage positioning.
• Century Communities: Top-15 U.S. homebuilder with high-volume entry-level focus across the Southeast, Texas, Carolinas, and Mountain West. Comparable size, customer segment (first-time buyers), and Sun Belt strategy as McKinley.
• Tri Pointe Homes: Regional homebuilder with brand portfolio across the Southeast, Texas, and West. Comparable as a multi-brand, multi-segment competitor in similar price tiers and geographies as McKinley.
• Dream Finders Homes: Mid-cap homebuilder with rapid growth trajectory across the Southeast, Mid-Atlantic, Texas, and Florida. Closely comparable growth profile, Sun Belt concentration, and asset-light build-to-rent exposure to McKinley.

Emerging players

• Smith Douglas Homes: Smaller Southeast-focused homebuilder serving entry-level and move-up buyers across the Carolinas, Georgia, Tennessee, and Alabama. Comparable as a regional Southeast peer with similar ASP range and product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/McKinleyHomes.us
• LinkedInlinkedin.com/company/mckinleyhomes
• Instagraminstagram.com/mckinley_homes
• Xx.com/McKinley_Homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinley Homes