Bergel Magence LLP

What Bergel Magence LLP does

Bergel Magence LLP is a Toronto-based plaintiff-side personal injury law firm operating as a Limited Liability Partnership and serving clients across Ontario, Canada. Founded in 1972 by Hy Bergel originally as 'Hy Bergel,' the firm is now in its second generation of family leadership with partners Andrew Bergel, Ilan Bergel (both sons of the founder), and Jeremy Magence, supported by associate lawyers, paralegals, a personal injury consultant, and a Director of Operations. The firm has handled over 30,000 personal injury cases and reports more than $100 million recovered for clients across its 50+ year history. It holds BBB A+ accreditation, has won the Toronto Star Reader's Choice award for three consecutive years (2021-2023), and maintains 5,000+ verified reviews across third-party platforms.

The firm's service portfolio spans the full plaintiff-side personal injury category: motor vehicle accidents (car, motorcycle, pedestrian, bicycle, rideshare, hit-and-run, bus/TTC), slip-and-fall and premises/occupier's liability, catastrophic injuries (brain injury, spinal cord, amputations), medical malpractice, product liability, dog bites, wrongful death, and insurance/disability disputes (LTD, STD, accident benefits). Service delivery is built around a contingency fee model with no upfront fees or retainers; free initial consultations; satellite consultation centers across Ontario municipalities; home and hospital visits for mobility-limited clients; and multilingual support. The firm invests in local SEO, content marketing, organic social media, email, and thought leadership (including an industry report on Toronto's most dangerous intersections) to drive case acquisition.

There is no proprietary technology platform. The firm operates as a traditional professional services practice, relying on a curated network of regional medical experts, accident reconstruction analysts, local investigators, and rehabilitation specialists to build case evidence. Its go-to-market is direct-to-consumer, targeting accident victims across Ontario through multiple intake channels (phone, email, in-person, home/hospital visit) and converting them via the no-win-no-fee proposition. The firm has no external investors, no parent company, and operates as an independent family-controlled LLP.

Name

Bergel Magence LLP

Legal name

Bergel Magence LLP

Website

https://bergellaw.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergel Magence LLP is a Toronto-based personal injury law firm serving Ontario clients since 1972. Operating on a contingency fee basis, it represents injury victims in motor vehicle accidents, slip-and-fall, catastrophic injuries, medical malpractice, and disability insurance disputes.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident claims
• Premises liability
• Catastrophic injury
• Contingency fee legal

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury Claims: The firm operates exclusively on a contingency fee basis. Clients pay no upfront fees, retainers, or hourly billing. The firm receives a pre-agreed percentage of compensation only if the case is successful. Initial consultations are always free.
2. Contingency Fee - Long-term Disability Claims: For long-term disability claim disputes, the firm works on contingency basis, meaning fees are only charged if compensation is recovered from the insurance company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bergel Magence LLP is a plaintiff-side personal injury law firm providing legal representation to injured individuals across Ontario. The firm handles motor vehicle accidents, slip and fall/premises liability, brain and spinal cord injuries, medical malpractice, long-term disability disputes, product liability, dog bites, and wrongful death claims. All services are delivered on a contingency fee basis with free initial consultations.

Product overview

Bergel Magence LLP is a plaintiff-side personal injury law firm offering a unified suite of legal services rather than a modular software product. The firm's core offering encompasses comprehensive legal representation across multiple accident and injury categories including motor vehicle accidents (car, motorcycle, pedestrian, bicycle), slip and fall/premises liability, catastrophic injuries (brain injuries, spinal cord injuries), medical malpractice, long-term disability insurance claims, product liability, dog bites/animal attacks, and wrongful death. The portfolio is unified under the Bergel Magence brand, delivered by a team of licensed Ontario lawyers and paralegals. Ancillary services include free initial consultations, contingency fee arrangements (no fees unless win), and accessibility features such as home/hospital visits and multilingual support.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Legal Services Legal representation for car, motorcycle, pedestrian, and bicycle accident victims to secure maximum compensation from insurance companies and at-fault parties.
• Slip and Fall / Premises Liability Services Legal representation for injuries sustained due to hazardous property conditions including icy walkways, wet floors, broken stairs, and unsafe surfaces, holding property owners accountable.
• Brain Injury Legal Services Specialized legal representation for traumatic brain injury victims ranging from mild concussions to severe brain trauma, addressing cognitive, mobility, and speech impairments.
• Spinal Cord Injury Legal Services Legal representation for spinal cord injuries resulting in long-term or permanent mobility changes, including claims for extensive medical treatment, rehabilitation, and assistive devices.
• Catastrophic Injury Legal Services Legal representation for life-altering injuries including amputations and catastrophic loss, requiring long-term compensation planning and expert support.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence including misdiagnosis, surgical errors, improper treatment, and pharmacy errors.
• Long-Term Disability Claims Services Legal representation for clients whose long-term disability insurance claims were denied, reduced, or undervalued by insurers, fighting large insurance companies on contingency basis.
• Product Liability Legal Services Legal representation for injuries caused by defective products, pursuing claims against manufacturers, distributors, or retailers.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation after a loved one dies due to someone else's negligence, covering funeral costs, loss of financial support, and loss of care.
• Dog Bite and Animal Attack Legal Services Legal representation for victims of dog bites and animal attacks, recovering medical costs and damages for emotional trauma.
• Fracture and Orthopedic Trauma Legal Services Legal representation for broken bones and complex fractures requiring compensation for treatment and rehabilitation.

Quantifiable outcome

• $8.0M recovered for a passenger rendered quadriplegic as a result of a motor vehicle accident
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Regional Medical ExpertscoreStrategic or Co-development PartnerBergel Magence collaborates with regional medical experts across Ontario to substantiate claims about client injuries and recovery needs. These experts provide medical evidence that supports claims in court and helps document the full impact of injuries for compensation purposes.
• Regional InvestigatorscoreStrategic or Co-development PartnerThe firm partners with local investigators familiar with Ontario geography and infrastructure to gather crucial evidence for demonstrating liability, particularly in motor vehicle accidents and public space falls.
• Medical and Rehabilitation Specialists NetworkcoreStrategic or Co-development PartnerBergel Magence has developed a broad network of physiotherapists, psychiatrists, social workers, doctors, nurses, and other specialists who assess injury extent and provide treatment referrals, while also supporting claims with medical evidence.
• Accident Reconstruction AnalystscoreStrategic or Co-development PartnerThe firm works with accident reconstruction analysts to build cases, particularly for complex motor vehicle accident claims where determining fault requires technical analysis of collision dynamics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McLeish Orlando LLP: Well-established Ontario personal injury firm serving clients across the GTA and Southern Ontario. Directly comparable plaintiff-side PI practice with similar contingency model, catastrophic injury focus, and multi-office footprint.
• Thomson Rogers Barristers and Solicitors: Established Toronto personal injury firm with strong track record on catastrophic injury and medical malpractice cases. Comparable plaintiff-side PI practice and GTA/Ontario service area.
• Gluckstein Personal Injury Lawyers: Ontario-based plaintiff personal injury firm with broad practice including catastrophic injury, medical malpractice, and accident benefits. Comparable contingency-fee structure and Ontario-wide coverage.
• Preszler Injury Lawyers: Ontario personal injury firm serving clients across the province including Toronto, Hamilton, and surrounding regions. Comparable practice focus on motor vehicle, slip and fall, and serious injury claims.
• Sokoloff Lawyers: Toronto personal injury firm focused on accident benefits, motor vehicle claims, and serious injuries. Comparable plaintiff-side PI model and GTA service area.
• Howie, Sacks & Henry LLP: Ontario personal injury firm with broad practice across motor vehicle accidents, brain/spinal injuries, and insurance disputes. Comparable contingency model and regional Ontario reach.
• Neinstein LLP: Toronto plaintiff personal injury firm covering motor vehicle accidents, slip and fall, medical malpractice, and long-term disability claims. Closely comparable service lines and Ontario-wide service area.
• Oatley Vigmond LLP: Toronto-based plaintiff personal injury firm specializing in serious injury claims including brain and spinal cord injuries. Highly comparable to Bergel Magence in practice mix, geographic focus, and catastrophic injury positioning.
• Diamond & Diamond Lawyers: Large, marketing-heavy Toronto personal injury firm with broad PI service lines. Comparable plaintiff practice but distinguished by much larger advertising spend and brand presence.

Regional players

• Kotak Law: Canadian personal injury firm with offices across multiple provinces including Ontario. Comparable plaintiff PI practice with broader geographic reach than Bergel Magence's Ontario-only footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bergellawllp
• YouTubeyoutube.com/channel/UCoYmg-mVVoYCGiiAo_xJCQQ
• Facebookfacebook.com/bergelmagencellp
• LinkedInlinkedin.com/company/bergel-magence-llp
• Instagraminstagram.com/bergelmagencelaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergel Magence LLP