Territorial Seed Company
Territorial Seed Company is a family-owned direct-to-consumer retailer founded in 1979, selling vegetable, flower, herb, and garlic seeds, live plants, and garden supplies to home gardeners across the contiguous United States via e-commerce, print catalog, and a dealer network.
- Company typePrivate
- Founded1979
- HeadquartersCottage Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Territorial Seed Company does
Territorial Seed Company is a family-owned direct-to-consumer seed and garden supply retailer founded in 1979 by Steve Solomon and headquartered in the Pacific Northwest (Cottage Grove, Oregon). The company sells vegetable, flower, herb, garlic, and cover crop seeds, as well as garden-ready vegetable and flower transplants, fruit plants (citrus, berries, figs), and a broad range of garden supplies (fertilizers, tools, beneficial insects, composting, greenhouse, irrigation, and seed-starting products) to primarily home gardeners across the contiguous United States. Distribution is driven by an e-commerce storefront at territorialseed.com, a physical mail-order catalog, and a dealer locator program that routes sales through local garden centers.
The company's core technical capability centers on a dedicated 5-acre USDA Certified Organic trial farm where every seed variety is trialed, evaluated, and produced using traditional selection methods, with particular specialization in lettuces, tomatoes, cucumbers, and squash. Lab technician seed analysts conduct germination testing on every lot of seed to internal standards that exceed Federal Seed Act requirements. Product formats include standard seed packets, pelleted seed, and seed tape for ease of planting, and the company supports customers with an interactive online Garden Planner tool at gardenplanner.territorialseed.com, alongside an extensive library of growing guides, blog content, and an active YouTube and social media presence.
The business operates on a one-time unit-purchase revenue model with no subscription or recurring pricing. Seed packets typically range from $3-7 per packet, garlic bulbs from $20-47, and curated collections such as the Heirloom Garden Seed Collection at $89.95. Live transplants ship during specific April-May seasonal windows with additional shipping costs. The company backs every product with a 100% guarantee valid for one year from purchase. Marketing is multi-channel, leveraging the e-commerce site, print catalog, blog, growing guides, email newsletter, and active social profiles on Instagram, Facebook, X, and YouTube, and the company refreshes its catalog with new varieties on an annual cadence (multiple introductions in both 2025 and 2026).
Territorial Seed Company firmographics
Firmographics- Name
- Territorial Seed Company
- Legal name
- Territorial Seed Company
- Website
- https://territorialseed.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Territorial Seed Company is a family-owned direct-to-consumer retailer founded in 1979, selling vegetable, flower, herb, and garlic seeds, live plants, and garden supplies to home gardeners across the contiguous United States via e-commerce, print catalog, and a dealer network.
- Ownership category
- akta.pro rank
Territorial Seed Company industry classification
Industry- Product category
- Garden Seeds and Plants
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)
- akta.pro primary industry
- Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)
- akta.pro secondary industries
- Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Certified Seed Production (AFAGAIAC)
Keywords
Where Territorial Seed Company is headquartered
LocationHeadquarters
- HQ city
- Cottage Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Territorial Seed Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Seed Sales: Direct retail sales of vegetable, flower, herb, garlic, and cover crop seeds through e-commerce and catalog orders. Multiple package sizes available including seed tape and pelleted seed options.
- Plant and Transplant Sales: Sale of garden-ready vegetable plants, flower transplants, herb plants, and fruit trees shipped at specific seasonal windows (April-May). Includes citrus, berries, figs, and other fruit plants.
- Garden Supplies: Sale of garden supplies including fertilizers, tools, beneficial insects, composting products, greenhouse supplies, irrigation equipment, and potting/seed starting materials.
- Catalog Sales: Physical catalog mailings to customers who request copies, driving catalog-based orders through mail and phone in addition to online purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Seed Packets |
| Unit Pricing | Pay-as-you-go | Garlic Bulbs |
| Unit Pricing | Pay-as-you-go | Seed Collections |
| Unit Pricing | Pay-as-you-go | Transplant Plants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Territorial Seed Company product offering
Product offeringCore offering
Territorial Seed Company is a direct-to-consumer retailer of vegetable, flower, herb, garlic, and cover crop seeds, plus garden-ready vegetable starts, flower transplants, fruit plants, and gardening supplies. The company trials and evaluates seed varieties on its 5-acre USDA Certified Organic farm and operates its own e-commerce storefront and print catalog. Customers within the contiguous United States purchase seeds, plants, and supplies online or by phone/mail for home gardening use.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegetable Seeds and Plants Vegetable seed packets and garden-ready vegetable starts (including lettuce, tomatoes, cucumbers, squash, peppers, brassicas, root crops, and more) sold for home vegetable gardening. Seeds are trialed on the company's 5-acre organic farm and germination-tested to standards exceeding federal requirements.
- Flower Seeds, Bulbs, and Transplants Flower seeds, spring and fall flower bulbs, flower transplants, and container-friendly and cutting-flower varieties for home ornamental gardening.
- Herb Seeds and Plants Herb seed packets and herb plants for culinary and ornamental home use.
- Garlic (Bulbs and Seed Garlic) Garlic bulbs and seed garlic offered in individual bulbs and combo packages (e.g., Music Garlic and Fall Garlic Festival combo) for fall planting in home gardens.
- Fruit Plants and Trees Garden-ready fruit plants and trees including citrus, berries, and figs, shipped during seasonal windows (e.g., April-May) within the contiguous US.
- Cover Crop Seeds Cover crop seeds (e.g., English Squarehead Wheat) used by home gardeners and small-scale growers for soil improvement, green manure, and sustainable gardening practices.
- Garden Supplies Garden supplies including fertilizers, tools, beneficial insects, composting products, greenhouse supplies, irrigation equipment, and potting/seed starting materials for home gardeners.
- Curated Seed Collections Pre-curated seed bundles (e.g., the Heirloom Garden Seed Collection at $89.95) bundling multiple vegetable or flower seed varieties into a single purchase for home gardeners.
- Seed Tape and Pelleted Seeds Pre-spaced seed tape and pelleted seed formats for easier planting and reduced seed waste, available across selected varieties.
- Garden Planner Tool Interactive online garden-planning tool that helps home gardeners design their growing area and select varieties before purchase.
Quantifiable outcome
- 100% satisfaction guarantee for one year from purchase date
- +1 more outcomes
Companies that use Territorial Seed Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Territorial Seed Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Territorial Seed Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Territorial Seed Company competitors and assessment
Company assessmentDirect peers
- Johnny's Selected Seeds: Employee-owned Maine-based seed company selling vegetable, flower, herb, and organic seeds to home gardeners and commercial growers. Closely comparable in organic focus, trial-based quality story, and DTC catalog-plus-online model.
- Botanical Interests: Colorado-based specialty seed packet brand sold in independent garden centers, big-box retail, and DTC. Comparable in premium organic/heirloom positioning and home-gardener focus, with a broader retail distribution footprint.
- Park Seed: Long-established US seed and plant catalog selling vegetables, flowers, herbs, and garden supplies through print and online channels — directly comparable in assortment breadth and DTC catalog heritage.
- Burpee (W. Atlee Burpee & Company): One of the largest and most recognized US home-garden seed and plant catalogs, selling vegetable, flower, and herb seeds through e-commerce and print catalogs — directly comparable in product mix, target customer (home gardeners), and DTC channel approach.
- Baker Creek Heirloom Seeds: Specialist in heirloom and open-pollinated seeds sold via a celebrated print catalog and e-commerce site. Direct peer on heirloom positioning, organic-leaning assortment, and home-gardener target customer.
- Seed Savers Exchange: Nonprofit seed company focused on preserving and selling heirloom and open-pollinated varieties through catalog and online channels. Comparable in mission-driven organic/heirloom positioning and DTC home-gardener customer base.
- Renee's Garden: Boutique specialty seed company selling heirloom and organic vegetable, herb, and flower seeds to home gardeners via DTC e-commerce. Comparable in curated assortment and small-team DTC operation.
- Gurney's Seed & Nursery: Heritage US seed and nursery catalog selling vegetable seeds, fruit plants, and garden supplies through print and online channels. Comparable in legacy catalog model and home-gardener target.
- Harris Seeds: Rochester, NY-based seed company selling vegetable and flower seeds to home gardeners and small growers via catalog and e-commerce. Comparable in product mix and customer segments.
Broad incumbents
- Ferry-Morse: One of the oldest US seed brands, now owned by a larger parent and sold across mass-market retail and DTC. Comparable assortment (vegetable and flower seeds) but competes primarily through price and broad retail placement rather than premium organic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Territorial Seed Company social profiles
Digital presenceTerritorial Seed Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territorial Seed Company leadership team
Management profileNumber of profiles
Territorial Seed Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territorial Seed Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territorial Seed Company
What does Territorial Seed Company do?
Territorial Seed Company is a direct-to-consumer retailer of vegetable, flower, herb, garlic, and cover crop seeds, plus garden-ready vegetable starts, flower transplants, fruit plants, and gardening supplies. The company trials and evaluates seed varieties on its 5-acre USDA Certified Organic farm and operates its own e-commerce storefront and print catalog. Customers within the contiguous United States purchase seeds, plants, and supplies online or by phone/mail for home gardening use.
Is Territorial Seed Company a public or private company?
Territorial Seed Company is a private company. It is classified as family owned and is currently operating.
When was Territorial Seed Company founded?
Territorial Seed Company was founded in 1979. It employs 11 to 50 people.
Where is Territorial Seed Company based?
Territorial Seed Company is headquartered in Cottage Grove, United States, in the North America region.
How does Territorial Seed Company make money?
Four revenue lines are on record. Seed Sales are the primary driver. The others are plant and Transplant Sales, garden Supplies and catalog Sales.
Who are Territorial Seed Company's main competitors?
Direct peers on record are Johnny's Selected Seeds, Botanical Interests, Park Seed, Burpee (W. Atlee Burpee & Company), Baker Creek Heirloom Seeds, Seed Savers Exchange, Renee's Garden, Gurney's Seed & Nursery and Harris Seeds. Ferry-Morse is listed as a broad incumbent.
Does Territorial Seed Company have an API?
No public API is recorded for Territorial Seed Company.
What industry is Territorial Seed Company in?
Territorial Seed Company's product category is Garden Seeds and Plants. Its primary akta.pro industry code is AFAGAIAM, Seed Distribution & Wholesale (Channel Sales), with a secondary code of AFABAFAK, Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed). Its NAICS code is 1112 and its SIC code is 5200.