What Botanical Interests does

Botanical Interests is a Broomfield, Colorado-based direct-to-consumer e-commerce retailer of seeds and garden products, founded in 1995 and operating as a privately held subsidiary of Epic Gardening since its 2023 acquisition. The company maintains a catalog of more than 900 SKUs spanning vegetable seeds (333+ varieties), flower seeds (736+ varieties), herbs, microgreens, sprouts, and cover crops, alongside proprietary Seed Shakers (pre-filled dispensers for pollinator mixes, cover crops, and alternative lawns), USDA-certified organic garlic, live plants (trees, shrubs, flowering ornamentals), and hard-goods infrastructure including modular metal raised beds, GreenStalk vertical planters, fabric grow bags, and Epic-branded seed-starting equipment such as cell trays, heat mats, and grow lights.

The business runs a hybrid direct-to-consumer and wholesale distribution model. The DTC storefront at botanicalinterests.com sells under unit pricing that ranges from $1.99-$6.49 for seed packets to $449.95 for premium live plants, with free shipping on orders over $39 and seasonal promotional cadence (4th of July, End-of-Season) reaching up to 50% off. A dedicated B2B wholesale portal (biorders.com) serves retailers and garden centers. Marketing is content-led: a library of gardening guides and how-to articles, an interactive Garden Planner tool that produces location-specific planting calendars, a Plant Finder filter tool, an email capture flow offering 10% off first order, and a combined social audience of roughly 15 million followers across Facebook, Instagram, Pinterest, and YouTube. A Creator Community / affiliate program supplements organic acquisition.

The target customer base spans U.S. home gardeners across skill levels, segmented into personas including general home gardeners, beginners served through curated bundles (e.g., "Black Thumb-Proof Flower Garden," "I Forgot to Water Veggie Pack"), organic gardening enthusiasts seeking USDA-certified varieties, and heirloom collectors. The company is led by co-founder Curtis Jones (Co-President & Co-Founder) and co-owner Judy Seaborn, with day-to-day operations continuing under the Botanical Interests brand while leveraging Epic Gardening's resources and market reach.

Name

Botanical Interests

Legal name

Botanical Interests

Website

https://botanicalinterests.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Botanical Interests is a Broomfield, Colorado-based direct-to-consumer e-commerce retailer of 900+ seed varieties, live plants, and garden infrastructure serving U.S. home gardeners across skill levels, operating as a subsidiary of Epic Gardening since 2023.

Ownership category

akta.pro rank

Product category

Home gardening seeds and supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Heirloom seeds
• Organic seeds
• Garden supplies
• Live plants
• Raised garden beds

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through botanicalinterests.com. One-time purchase model for seeds, live plants, garden supplies, and equipment. Products include vegetable seeds, flower seeds, herb seeds, seed shakers, live plants, raised beds, planters, grow bags, and seed starting supplies.
2. Wholesale Distribution: B2B wholesale sales through dedicated wholesale portal (biorders.com). Products sold in bulk to retailers, garden centers, and other businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Botanical Interests is an online retailer that sells vegetable, flower, herb, microgreen, sprout, and cover crop seeds, USDA certified organic garlic, live plants, raised garden beds, vertical planters, grow bags, and seed starting supplies direct to consumers and through a B2B wholesale portal. The company complements its physical product catalog with free educational content, a Garden Planner tool, and a Plant Finder filter to help customers select and grow seeds suited to their location.

Product overview

Botanical Interests is a direct-to-consumer seed and garden products company offering a comprehensive e-commerce platform with multiple product categories. The core offerings include vegetable seeds (333+ varieties), flower seeds (736+ varieties), and herb seeds, complemented by proprietary Seed Shakers for easy seed dispersal. The company sells live plants, metal raised garden beds in modular configurations, GreenStalk vertical planters, and fabric grow bags for container gardening. Seed starting essentials include Epic-branded trays, heat mats, and grow lights. Additional offerings include organic garlic bulbs with climate-specific bundles, curated seed bundles for themed gardening, beginner-friendly starter collections, and a Garden Planner digital tool. The product architecture is organized as a unified e-commerce platform with related product categories that serve home gardeners across all skill levels.

Differentiator

Problem solved

Functional benefit

Brands

• Seed Shakers: Pre-filled seed containers designed for easy shaking and planting

Products and services

• Vegetable Seeds Online collection of 333+ vegetable seed varieties spanning heirloom, organic, and conventional options across all major categories from artichokes to watermelon, intended for home vegetable gardeners.
• Flower Seeds Collection of 736+ flower seed varieties including annuals, perennials, heirlooms, and organic options with specialty cut flower, color-themed, and pollinator mixes for home flower gardeners.
• Herb Seeds Selection of culinary and medicinal herb seeds including basil, chamomile, cilantro, dill, lavender, mint, oregano, parsley, rosemary, sage, thyme, and specialty herbs for kitchen and medicinal gardens.
• Seed Shakers
• Live Plants
• Metal Raised Garden Beds Modular metal raised garden bed kits in small, medium, large, and jumbo sizes with 15- and 29-inch height options and multiple color finishes (slate grey, light clay, mist green, deep ocean) for backyard and patio gardening.
• Vertical Planters (GreenStalk) GreenStalk vertical planters in 5-tier and 7-tier configurations, including basketweave designs, for growing plants vertically in limited-space patios and balconies.
• Grow Bags Fabric grow bags in sizes from 5-gallon to 60-gallon, including lined versions with multiple hole configurations for container and small-space gardening.
• Seed Starting Products Complete Epic-branded seed starting equipment including 4-cell, 6-cell, and 16-cell trays, humidity domes, bottom trays, heat mats, grow lights, recycled paper pots, and germination accessories for indoor seed starting.
• Garlic USDA certified organic garlic bulbs including hardneck varieties (Blossom, Chesnok Red, Creole Red, Elephant, German White, Montana Zemo, Music, Romanian Red, Shandong) and softneck varieties (Inchelium Red, Nootka Rose, Sicilian Artichoke, Silver White), plus climate-specific bundles.
• Microgreens Seeds Specialized microgreen seed varieties and blends including cilantro, mild mix, basil blend, Asian blend, beet, mellow blend, jazzy mix, sunflower, Italian amaro blend, and upland cress for indoor microgreen growing.
• Sprout Seeds Sprouting seeds including alfalfa, bean mix, fenugreek, garbanzo bean, mung bean, purple kohlrabi, red clover, salad mix, and sandwich mix varieties for home sprouting.
• Cover Crop Seeds Soil-building cover crop seeds including crimson clover, soil builder peas and oats, common buckwheat, and lacy phacelia for garden soil improvement and off-season planting.
• Seed Bundles Curated themed seed collections such as Earth Day Seed Bundle, Bridal Bouquet, Sandwich Stacker, The Container Collection, My First Garden, Cool Season Garden, Warm Season Garden, Southwest, Coastal California, and Midwest regional bundles for coordinated garden plantings.
• Beginner Bundles Starter collections designed for new gardeners including Black Thumb-Proof Flower Garden, Lazy Herb Garden Pack, I Forgot to Water Veggie Pack, Just Tell Me What to Plant Starter Pack, Small Space Big Harvests Starter Mix, and The Beginners Garden Seed Bundle.
• Garden Planner

Quantifiable outcome

• 15 million total social media followers
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Epic GardeningcoreStrategic or Co-development Partner · 1 January 2023Epic Gardening acquired Botanical Interests in 2023. This acquisition brings together two major players in the home gardening space. Botanical Interests continues to operate as a separate brand while benefiting from Epic Gardening's resources and market reach. The acquisition is part of Epic Gardening's strategy to expand its presence in the seed and garden products market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burpee: One of the largest and most recognized US seed and live plant retailers, selling vegetable, flower, and herb seeds directly to home gardeners through catalogs and e-commerce. Directly comparable to Botanical Interests in product mix, target customer (home gardeners), and DTC/print catalog distribution model.
• Johnny's Selected Seeds: Maine-based employee-owned seed company selling vegetable, flower, herb, and farm seeds to home gardeners and small growers. Overlaps directly with BI on organic/heirloom varieties, B2B/B2C channels, and content-rich educational positioning.
• Baker Creek Heirloom Seeds: Specialty heirloom seed retailer serving home gardeners and heirloom enthusiasts, with a strong content/editorial brand and direct-to-consumer catalog model. Closely comparable to BI on heirloom positioning, content-driven marketing, and seed-focused catalog.
• Park Seed: Long-standing US seed and live plant retailer (since 1868) selling via catalog and e-commerce to home gardeners. Comparable product breadth (vegetables, flowers, live plants) and customer base.
• Ferry-Morse: Established US seed brand selling vegetable, flower, and herb seeds through mass retail and direct channels. Direct overlap on core seed product categories and home gardener customer base.
• Seed Savers Exchange: Nonprofit heirloom seed retailer and seed exchange serving home gardeners focused on heritage and organic varieties. Comparable on heirloom positioning, seed catalog breadth, and content-led community engagement.
• Gardener's Supply Company: Employee-owned retailer of seeds, live plants, raised beds, and garden infrastructure serving home gardeners. Overlaps directly on raised beds, planters, and seed products plus gardener-focused content.
• True Leaf Market: Online retailer of vegetable, herb, flower, microgreen, and sprouting seeds plus seed-starting supplies. Highly comparable on core seed categories (especially microgreens/sprouts) and DTC e-commerce model.
• Territorial Seed Company: Family-owned seed and live plant retailer serving home gardeners with regionally adapted varieties and a strong catalog content tradition. Comparable on product mix and gardener education emphasis.

Emerging players

• Epic Gardening: Parent company of Botanical Interests since 2023, with a content-first gardening brand selling seeds, plants, and supplies. Closely tied as acquirer/parent; competing in adjacent product lines and overlapping audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BotanicalInterests
• Facebookfacebook.com/botanical.interests
• Instagraminstagram.com/botanical_interests/?hl=en&utm_source=botanicalinterests.com&utm_medium=organic&utm_content=site_homepage_instagramicon&utm_term=homepage&utm_campaign=bisitetosocial
• Pinterestpinterest.com/botanicalseeds
• Xx.com/BotanicalSeeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanical Interests