Territorial Seed Company

What Territorial Seed Company does

Territorial Seed Company is a family-owned direct-to-consumer seed and garden supply retailer founded in 1979 by Steve Solomon and headquartered in the Pacific Northwest (Cottage Grove, Oregon). The company sells vegetable, flower, herb, garlic, and cover crop seeds, as well as garden-ready vegetable and flower transplants, fruit plants (citrus, berries, figs), and a broad range of garden supplies (fertilizers, tools, beneficial insects, composting, greenhouse, irrigation, and seed-starting products) to primarily home gardeners across the contiguous United States. Distribution is driven by an e-commerce storefront at territorialseed.com, a physical mail-order catalog, and a dealer locator program that routes sales through local garden centers.

The company's core technical capability centers on a dedicated 5-acre USDA Certified Organic trial farm where every seed variety is trialed, evaluated, and produced using traditional selection methods, with particular specialization in lettuces, tomatoes, cucumbers, and squash. Lab technician seed analysts conduct germination testing on every lot of seed to internal standards that exceed Federal Seed Act requirements. Product formats include standard seed packets, pelleted seed, and seed tape for ease of planting, and the company supports customers with an interactive online Garden Planner tool at gardenplanner.territorialseed.com, alongside an extensive library of growing guides, blog content, and an active YouTube and social media presence.

The business operates on a one-time unit-purchase revenue model with no subscription or recurring pricing. Seed packets typically range from $3-7 per packet, garlic bulbs from $20-47, and curated collections such as the Heirloom Garden Seed Collection at $89.95. Live transplants ship during specific April-May seasonal windows with additional shipping costs. The company backs every product with a 100% guarantee valid for one year from purchase. Marketing is multi-channel, leveraging the e-commerce site, print catalog, blog, growing guides, email newsletter, and active social profiles on Instagram, Facebook, X, and YouTube, and the company refreshes its catalog with new varieties on an annual cadence (multiple introductions in both 2025 and 2026).

Name

Territorial Seed Company

Legal name

Territorial Seed Company

Website

https://territorialseed.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Territorial Seed Company is a family-owned direct-to-consumer retailer founded in 1979, selling vegetable, flower, herb, and garlic seeds, live plants, and garden supplies to home gardeners across the contiguous United States via e-commerce, print catalog, and a dealer network.

Ownership category

akta.pro rank

Product category

Garden Seeds and Plants

NAICS

Vegetable and Melon Farming (1112)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

akta.pro secondary industries

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Certified Seed Production (AFAGAIAC)

Keywords

• Vegetable seed sales
• Home garden plants
• Organic heirloom seeds
• Flower and herb seeds
• Garden supplies

Headquarters

HQ city

Cottage Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seed Sales: Direct retail sales of vegetable, flower, herb, garlic, and cover crop seeds through e-commerce and catalog orders. Multiple package sizes available including seed tape and pelleted seed options.
2. Plant and Transplant Sales: Sale of garden-ready vegetable plants, flower transplants, herb plants, and fruit trees shipped at specific seasonal windows (April-May). Includes citrus, berries, figs, and other fruit plants.
3. Garden Supplies: Sale of garden supplies including fertilizers, tools, beneficial insects, composting products, greenhouse supplies, irrigation equipment, and potting/seed starting materials.
4. Catalog Sales: Physical catalog mailings to customers who request copies, driving catalog-based orders through mail and phone in addition to online purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Territorial Seed Company is a direct-to-consumer retailer of vegetable, flower, herb, garlic, and cover crop seeds, plus garden-ready vegetable starts, flower transplants, fruit plants, and gardening supplies. The company trials and evaluates seed varieties on its 5-acre USDA Certified Organic farm and operates its own e-commerce storefront and print catalog. Customers within the contiguous United States purchase seeds, plants, and supplies online or by phone/mail for home gardening use.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable Seeds and Plants Vegetable seed packets and garden-ready vegetable starts (including lettuce, tomatoes, cucumbers, squash, peppers, brassicas, root crops, and more) sold for home vegetable gardening. Seeds are trialed on the company's 5-acre organic farm and germination-tested to standards exceeding federal requirements.
• Flower Seeds, Bulbs, and Transplants Flower seeds, spring and fall flower bulbs, flower transplants, and container-friendly and cutting-flower varieties for home ornamental gardening.
• Herb Seeds and Plants Herb seed packets and herb plants for culinary and ornamental home use.
• Garlic (Bulbs and Seed Garlic) Garlic bulbs and seed garlic offered in individual bulbs and combo packages (e.g., Music Garlic and Fall Garlic Festival combo) for fall planting in home gardens.
• Fruit Plants and Trees Garden-ready fruit plants and trees including citrus, berries, and figs, shipped during seasonal windows (e.g., April-May) within the contiguous US.
• Cover Crop Seeds Cover crop seeds (e.g., English Squarehead Wheat) used by home gardeners and small-scale growers for soil improvement, green manure, and sustainable gardening practices.
• Garden Supplies Garden supplies including fertilizers, tools, beneficial insects, composting products, greenhouse supplies, irrigation equipment, and potting/seed starting materials for home gardeners.
• Curated Seed Collections Pre-curated seed bundles (e.g., the Heirloom Garden Seed Collection at $89.95) bundling multiple vegetable or flower seed varieties into a single purchase for home gardeners.
• Seed Tape and Pelleted Seeds Pre-spaced seed tape and pelleted seed formats for easier planting and reduced seed waste, available across selected varieties.
• Garden Planner Tool Interactive online garden-planning tool that helps home gardeners design their growing area and select varieties before purchase.

Quantifiable outcome

• 100% satisfaction guarantee for one year from purchase date
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Johnny's Selected Seeds: Employee-owned Maine-based seed company selling vegetable, flower, herb, and organic seeds to home gardeners and commercial growers. Closely comparable in organic focus, trial-based quality story, and DTC catalog-plus-online model.
• Botanical Interests: Colorado-based specialty seed packet brand sold in independent garden centers, big-box retail, and DTC. Comparable in premium organic/heirloom positioning and home-gardener focus, with a broader retail distribution footprint.
• Park Seed: Long-established US seed and plant catalog selling vegetables, flowers, herbs, and garden supplies through print and online channels — directly comparable in assortment breadth and DTC catalog heritage.
• Burpee (W. Atlee Burpee & Company): One of the largest and most recognized US home-garden seed and plant catalogs, selling vegetable, flower, and herb seeds through e-commerce and print catalogs — directly comparable in product mix, target customer (home gardeners), and DTC channel approach.
• Baker Creek Heirloom Seeds: Specialist in heirloom and open-pollinated seeds sold via a celebrated print catalog and e-commerce site. Direct peer on heirloom positioning, organic-leaning assortment, and home-gardener target customer.
• Seed Savers Exchange: Nonprofit seed company focused on preserving and selling heirloom and open-pollinated varieties through catalog and online channels. Comparable in mission-driven organic/heirloom positioning and DTC home-gardener customer base.
• Renee's Garden: Boutique specialty seed company selling heirloom and organic vegetable, herb, and flower seeds to home gardeners via DTC e-commerce. Comparable in curated assortment and small-team DTC operation.
• Gurney's Seed & Nursery: Heritage US seed and nursery catalog selling vegetable seeds, fruit plants, and garden supplies through print and online channels. Comparable in legacy catalog model and home-gardener target.
• Harris Seeds: Rochester, NY-based seed company selling vegetable and flower seeds to home gardeners and small growers via catalog and e-commerce. Comparable in product mix and customer segments.

Broad incumbents

• Ferry-Morse: One of the oldest US seed brands, now owned by a larger parent and sold across mass-market retail and DTC. Comparable assortment (vegetable and flower seeds) but competes primarily through price and broad retail placement rather than premium organic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TerritorialSeed
• YouTubeyoutube.com/user/TerritorialSeedCo
• Facebookfacebook.com/TerritorialSeedCompany
• Instagraminstagram.com/territorialseedcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Territorial Seed Company