What Torneos does

Torneos y Competencias S.A. (operating as Torneos) is a Buenos Aires-headquartered sports entertainment and production company founded in 1982, currently operating with approximately 890 employees across Argentina, Brazil, Colombia, Ecuador, Peru, and Uruguay. The company is privately held under the WAIKEN ILW holding (part of Grupo Werthein) and is led by President Gustavo Isaack and CEO Maximiliano Cabrera (appointed December 2024). Its core business is integrated sports production and rights commercialization: Torneos produces live broadcast feeds as host broadcaster for major federations (FIFA across 11 World Cups including 2026, CONMEBOL Libertadores/Sudamericana, FIBA basketball, Copa América) and commercializes broadcasting rights to Latin American TV networks and streaming platforms (DSPORTS, TyC Sports, TV Pública, ESPN, Disney+, Telefé, TNT Sports, DIRECTV Sports, WIN Sports). It additionally organizes owned sports events (Copa Argentina, ATP Challenger tournaments in Buenos Aires and Rosario), operates sports marketing services (exclusive commercial agent for AFA and Argentine Tennis Association including licensing and e-commerce), runs the El Gráfico digital media brand and YouTube streaming programming, and produces fiction and documentary content (Apache and Contigo Capitán for Netflix, Pensamiento Lateral feature film, Sandro musical).

The company's technology base is a capital-intensive broadcast production infrastructure including 4K and HD outside broadcast vans with up to 16 cameras and super slow-motion capability, RobyCam aerial camera systems, seven DSNG satellite uplink units, fly-away uplink systems, two Buenos Aires TV studios, five production control rooms, and a centralized 18-island AVID MediaCentral Cloud UX editing platform with 24 ingestion channels and 10,000 hours of online storage. A digital archive of more than 30,000 sports events (170,000 digitized hours) accumulated over four decades underpins both catalog licensing and original content development, including virtual set and augmented reality production capabilities.

Torneos makes money through six interlocking revenue streams: (1) licensing of audiovisual rights for premium sports properties to broadcasters and streamers across Latin America; (2) professional services fees for event production and host-broadcasting roles; (3) sports marketing commissions, licensing, and e-commerce revenue under exclusive agency agreements with AFA and other federations/clubs; (4) organization and management of owned tournaments such as Copa Argentina and ATP Challengers; (5) fiction and documentary content sales to streaming platforms (notably Netflix); and (6) licensing/merchandising revenue from official online stores (AFA Shop, San Lorenzo). Pricing is negotiated bilaterally in enterprise contracts with sports federations and TV networks and is not publicly disclosed. The go-to-market is direct enterprise sales targeting a defined set of sports federations, leagues, and broadcast counterparties in each operating geography.

Name

Torneos

Legal name

Torneos y Competencias S.A.

Website

https://torneos.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Torneos is a 40-year-old Argentine sports entertainment company that produces live broadcasts, commercializes media rights, and organizes events for FIFA, CONMEBOL, FIBA, and AFA, serving major Latin American broadcasters across six countries.

Ownership category

akta.pro rank

Product category

Sports Broadcasting & Production Services

NAICS

Television Broadcasting Stations (51612), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

akta.pro secondary industries

Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Highlights, Clip Licensing & Archive Rights (MPABAJAJ)

Keywords

• Sports broadcasting production
• Live event production
• Broadcast rights commercialization
• Sports marketing services
• Host broadcaster services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Broadcasting Rights Commercialization: Acquisition and commercialization of audiovisual rights for major sporting events including World Cup, CONMEBOL competitions, FIBA events, and national leagues. Sells broadcasting rights to TV networks across Latin America.
2. Event Production Services: Full-service production for sporting events including live coverage, graphics, promotions, master control. Serves as Host Broadcaster for FIFA and CONMEBOL events.
3. Sports Marketing Services: Sponsorship representation, licensing management, and e-commerce operations for clubs and federations. Exclusive commercial agent for AFA and Argentine Tennis Association.
4. Licensing and Merchandising: Commercial development of club brands through licenses, commercial promotions, and BTL marketing actions. Manages official online stores for major clubs.
5. Fiction Content Production: Original fiction production including series and films (Apache, Contigo Capitán, Pensamiento Lateral) for streaming platforms like Netflix.
6. Event Organization: End-to-end organization of sporting events including logistics, venue coordination, refereeing, and television signal generation. Organizes Copa Argentina, Supercopa Argentina, Challenger tournaments.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Torneos produces live and recorded sports audiovisual content, operates as host broadcaster for major football and basketball competitions (FIFA World Cups, CONMEBOL Libertadores/Sudamericana, Copa América, FIBA tournaments), and commercializes broadcasting rights to TV networks across Latin America. The company also organizes sporting events (Copa Argentina, ATP Challenger tennis tournaments), provides sports marketing and licensing services to federations and clubs, and produces original fiction and documentary content for streaming platforms such as Netflix.

Product overview

Torneos is a leading sports entertainment company with over 40 years of experience, operating as an integrated platform offering audiovisual content production, live sports event production, broadcast rights commercialization, sports event organization, and sports marketing services. The portfolio includes owned and organized events (Copa Argentina, Buenos Aires and Rosario Challenger tennis tournaments), the El Gráfico digital media brand, fiction production division (producing Netflix series and feature films), and licensing/e-commerce management for AFA and major football clubs. The company serves major Latin American broadcasters including DSPORTS, TyC Sports, TyC, Telefé, TNT Sports, TV Pública, ESPN, and Disney+.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual Content Production

Quantifiable outcome

• Produced 19,000 hours of original content annually
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Federación Ecuatoriana de Fútbol (FEF)coreStrategic or Co-development Partner · 16 May 2024Partnership for organization and management of Copa Ecuador and Supercopa Ecuador, including audiovisual and broadcasting rights exploitation.
• Asociación Uruguaya de Fútbol (AUF)coreStrategic or Co-development Partner · 5 September 2023First-time designation as host broadcaster for Uruguay national team home matches for 2026 World Cup qualifiers, producing 9 home games plus television signal operations.
• Telecinco (Colombia)coreOthers · 19 August 2022Torneos acquired 86% of Colombian production company Telecinco, based in Medellín, as part of regional expansion strategy. This established Torneos Colombia operations.
• CONMEBOLflagshipStrategic or Co-development Partner · 5 September 2018Designated as host broadcaster for CONMEBOL Copa Libertadores and CONMEBOL Sudamericana production for Argentina, Brazil, Peru, and Uruguay (cycle 2019-2022), later expanded to include Colombia, Paraguay, and Uruguay. Produces 133+ matches per season as host broadcaster.
• FIBA (International Basketball Federation)coreStrategic or Co-development Partner · 16 August 2018Selected as entity responsible for supervising distribution of broadcasting rights for FIBA competitions in Latin America and South America for the period 2017-2025. Includes World Cups, AmeriCups, and qualification tournaments.
• 16:9 CinecoreStrategic or Co-development PartnerCo-production partner for Pensamiento Lateral film, a psychological thriller starring Itziar Ituño. Co-directed and produced by 16:9 Cine and Torneos.
• 3C FilmscoreStrategic or Co-development PartnerCo-production partner for Sandro musical theater production. Juan Crespo and Luciano Foppoli of 3C Films serve as producers alongside Torneos.
• UPM HitscoreStrategic or Co-development PartnerCo-production partner for Sandro musical. José Luis Pagán serves as musical director alongside Torneos and 3C Films.
• AFA (Argentine Football Association)flagshipStrategic or Co-development PartnerExclusive commercial agent for AFA managing sponsorship, licensing, and e-commerce operations. Also produces Argentina national team matches and manages official AFA Shop.
• Argentine Tennis AssociationcoreStrategic or Co-development PartnerExclusive commercial agent for the Argentine Tennis Association, managing sponsorship and commercial rights.
• ANCINE (Brazil)coreOthersBrazilian audiovisual regulatory body that authorized Torneos to broadcast D Sports content in Brazilian pay TV systems, enabling operations expansion to Brazil.
• HBS (Host Broadcast Services)coreStrategic or Co-development PartnerDesignated as host broadcaster for CONMEBOL Copa América USA 2024 alongside HBS for production of 12 matches plus all DSPORTS and TyC Sports signals.
• Mega, Philip Morris ArgentinaminorGTM or Marketing PartnerCompanies that have launched World Cup-related employee activations including corporate football pools, themed spaces, and special meals alongside Torneos.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Host Broadcast Services (HBS): Swiss-based specialist sports host-broadcaster that co-produced CONMEBOL Copa América USA 2024 with Torneos. Direct peer in large-scale tournament production and signal generation, competing for the same FIFA, CONMEBOL, and IOC mandates.
• DSports (Vrio/Grupo Werthein): Latin American sports channel owned by the same Werthein ecosystem that controls parent WAIKEN ILW. Operates the D Sports signal Torneos produces and broadcasts, making it an affiliated distribution peer and key rights-buying counterpart.

Broad incumbents

• IMG (Endeavor): Global sports rights, production, and events business owned by Endeavor. Competes with Torneos for major federations rights and offers similar end-to-end production plus a much wider media-rights portfolio and global distribution.
• Mediapro: Spanish-headquartered global sports production and rights house with deep Ibero-American footprint. Comparable in offering turnkey production, rights commercialization, and content creation for football and other sports across LATAM and Europe.
• ESPN Latin America: Pan-regional sports broadcaster and a Torneos customer (FIFA Club World Cup technical/production services). Comparable in commissioning premium sports content for distribution across Spanish-speaking LATAM and an indirect competitor for rights.
• Globo (Grupo Globo): Brazilian media conglomerate with major football rights and in-house production (Globo Esporte). Most directly comparable LATAM incumbent that produces, owns rights, and broadcasts sports at scale across Portuguese-speaking markets.
• TelevisaUnivision / TUDN: Spanish-language broadcaster with a sports arm (TUDN) producing and acquiring rights for soccer and other sports across Mexico and US Hispanic markets — a regional peer and rights competitor that overlaps with Torneos' federations customers.

Others

• TyC Sports: Argentina's flagship sports broadcaster and a major Torneos customer. A direct comparable in sports broadcasting content production and rights exploitation in Argentina — historically delivered through Torneos' production platform.

Emerging players

• DAZN: Global sports OTT platform actively expanding into LATAM. Comparable as a buyer and aggregator of premium sports rights and a potential digital-distribution counterpart for Torneos-produced events in emerging streaming markets.

Regional players

• Win Sports: Colombian pay-TV sports broadcaster that licenses Torneos-produced Liga BetPlay Dimayor content. Directly comparable as a regional rights-buying broadcaster anchored by football, and also a regional-production competitor in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/torneos
• Instagraminstagram.com/torneos_ok
• Xx.com/torneos_ok
• Facebookfacebook.com/Torneosok

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torneos