Hal Smith Restaurant Group
- Company typePrivate
- Founded1986
- HeadquartersNorman, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Hal Smith Restaurant Group firmographics
Firmographics- Name
- Hal Smith Restaurant Group
- Legal name
- Hal Smith Restaurant Group
- Website
- https://halsmith.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hal Smith Restaurant Group industry classification
Industry- Product category
- Casual and Fine Dining Restaurant Operations
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Hal Smith Restaurant Group is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hal Smith Restaurant Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Restaurant Dining Sales: Core revenue from direct restaurant sales across 14+ restaurant concepts, including casual dining, fine dining, and specialty concepts. Revenue is generated through food and beverage sales at individual restaurant locations.
- Gift Cards: Sale of gift cards for Hal Smith Restaurant concepts through the company website, with online limits of $500 per day for fraud prevention and in-person purchases available for larger amounts.
- Catering and Events: Catering and event services offered through the group dining division, allowing customers to book events at restaurant locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hal Smith Restaurant Group product offering
Product offeringCore offering
Hal Smith Restaurant Group owns and operates more than 85 physical restaurant locations across 7 Midwestern states under 14 distinct sub-brand concepts ranging from casual American dining (Charleston's, Louie's, Redrock Canyon Grill) and fine-dining steakhouses (Mahogany Prime Steakhouse) to Mexican (Mama Roja, El Huevo), brunch (Neighborhood JA.M.), burgers (The Garage), pizza (Upper Crust), pubs (Pub W), and sports bars (Toby Keith's I Love This Bar & Grill). The group also sells gift cards online through Givex and operates a dedicated group dining and events booking platform.
Product overview
Hal Smith Restaurant Group is a multi-brand restaurant operator managing over 85 locations across 7 states in the Midwest. The company operates 14 distinct restaurant concepts under sub-brands, spanning fine dining (Mahogany Prime Steakhouse), casual American (Charleston's, Louie's), Mexican cuisine (El Huevo, Mama Roja), specialty concepts (The Garage burgers, Upper Crust pizza, Neighborhood JA.M. breakfast), sports bars (Pub W, Toby Keith's), and upscale casual dining (Jimmy B's, The Winston, Hefner Grill, Redrock Canyon Grill). The portfolio also includes gift card services and group dining capabilities. Founded in 1986 and headquartered in Norman, Oklahoma, the company offers a diverse dining portfolio ranging from fine dining to casual eats.
Differentiator
Problem solved
Functional benefit
Brands
- Charleston's: Casual, upbeat restaurant with traditional American classics prepared from scratch daily, featuring warm, cozy décor with dark woods and gas lighting.
- El Huevo
- The Garage
- Hefner Grill
- Louie's
- Mahogany
- Mama Roja
- Neighborhood JA.M.
- Pub W
- Redrock Canyon Grill
- Toby Keith's I Love This Bar & Grill
- Upper Crust
- The Winston
- Jimmy B's
Products and services
- Charleston's Casual, upbeat restaurant concept with a modestly priced menu featuring traditional American classics prepared from scratch daily, served in a warm, cozy setting with dark woods and gas lighting.
- El Huevo (Mexi-Diner) Lively, casual Mexican-American brunch concept focused on fresh ingredients and daily fiestas.
- The Garage (Burgers & Beer) Burgers and beer concept created to offer hamburgers and fresh-cut fries, focused on what the company describes as the finest hamburger in town.
- Hefner Grill Intimate, casual lakeside dining concept at Lake Hefner featuring live entertainment and menu items such as Pecan Crusted Trout, Grilled Bone-In Pork Chop, Sea Bass Florentine, and Newporter Salad.
- Louie's (Grill & Bar) Casual American grill and bar serving lunch and dinner with a wide variety of affordable options, multiple flat-screen televisions, and a sports-focused atmosphere.
- Mahogany Prime Steakhouse Prime steakhouse concept featuring custom-aged U.S. Prime Midwestern Beef selected for its marbling, texture, and flavor, with table-side cocktail service and an elegant atmosphere.
- Mama Roja (Mexican Kitchen) Mexican kitchen concept offering border-style Mexican cuisine alongside views of Lake Hefner.
- Neighborhood JA.M. Breakfast and brunch concept preparing made-from-scratch offerings with the goal of evolving the A.M. dining experience in Oklahoma.
- Pub W Modern American pub offering classic pub food (including Fresh Baked Warm Pretzels with House Made Boulevard Beer Cheese) and a large beer selection.
- Redrock Canyon Grill Casual, energetic restaurant serving American classics with a Southwest flair since 1999.
- Toby's / Toby Keith's I Love This Bar & Grill Bar and grill concept featuring oversized artwork and redneck loveseats (pickup tailgates) styled in the late Toby Keith's aesthetic.
- Upper Crust (Wood Fired Pizza) Uptown pizzeria and wine bar specializing in wood-fired, thin crust New York-style pizzas baked in brick ovens, complemented by a full menu and wine list.
- The Winston (Plates & Spirits) Plates and spirits concept featuring classic dishes with a modern flair, a sizable whiskey selection, craft cocktails, and draft beer in the OKC metro.
- Jimmy B's (Culinary + Krafted) Culinary and krafted dining concept located in historic Automobile Alley with an eclectic menu, expansive wine menu, elevated craft cocktails, and an open-air patio.
- Group Dining & Events Group dining and event services allowing customers to book large parties, corporate gatherings, and private celebrations across Hal Smith Restaurant concepts through a dedicated online platform.
- Restaurant Gift Cards Gift cards redeemable at Hal Smith Restaurant concepts, sold online via the company website (integrated with Givex processing) and in-person, with online purchases limited to $500 per day for fraud prevention.
Companies that use Hal Smith Restaurant Group
Customer profileSegments3 records
Ideal customer profiles3 records
Hal Smith Restaurant Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Hal Smith Restaurant Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights3 records
Hal Smith Restaurant Group competitors and assessment
Company assessmentBroad incumbents
- Darden Restaurants: Darden operates a multi-brand portfolio of full-service restaurants including Olive Garden, LongHorn Steakhouse, Yard House, and Cheddar's — directly comparable to Hal Smith's multi-concept, casual-to-upscale model, though at a much larger national scale.
- Bloomin' Brands: Bloomin' Brands operates Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's — a multi-concept full-service restaurant group with comparable brand-portfolio diversification across casual and upscale segments.
- Brinker International: Brinker operates Chili's Grill & Bar and Maggiano's Little Italy, a multi-concept casual-and-upscale dining operator with comparable unit-count scale and full-service execution model.
- Cracker Barrel Old Country Store: Cracker Barrel is a full-service casual dining and retail concept operator with strong presence across the same Midwest and Southern geographies as Hal Smith, offering similar family-style dine-in occasions.
- Inspire Brands: Inspire Brands is a multi-concept restaurant platform operating Arby's, Buffalo Wild Wings, Sonic, Dunkin', and Jimmy John's — a comparable multi-brand restaurant operator at much larger scale and with private-equity backing.
Direct peers
- Texas Roadhouse: Texas Roadhouse is a steakhouse-focused casual dining chain comparable to Hal Smith's Mahogany Prime Steakhouse and broader steak-oriented menu offerings, with a similar Midwest-rooted operating philosophy.
- Ruth's Hospitality Group: Ruth's Chris Steak House is a premium steakhouse chain directly comparable to Mahogany Prime Steakhouse, with similar fine-dining positioning, custom-aged beef program, and special-occasion customer base.
- The Cheesecake Factory: The Cheesecake Factory operates a single brand with an unusually broad menu and full-service dining model — a comparable scaled, multi-occasion casual-upscale operator with similar group dining and gift card revenue mechanics.
- Cooper's Hawk Winery & Restaurants: Cooper's Hawk is a growing multi-concept operator combining full-service dining with wine and ancillary retail — comparable to Hal Smith as a privately scaled, multi-concept hospitality group expanding into adjacent revenue streams.
- First Watch Restaurant Group: First Watch is a daytime breakfast, brunch, and lunch concept operator directly comparable to Hal Smith's Neighborhood JA.M. brand, with similar focus on elevated brunch and daytime dining experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hal Smith Restaurant Group social profiles
Digital presenceHal Smith Restaurant Group compliance and trust
Trust signalCompliance1 record
Hal Smith Restaurant Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hal Smith Restaurant Group leadership team
Management profileNumber of profiles
Profiles1 record
Hal Smith Restaurant Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hal Smith Restaurant Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hal Smith Restaurant Group
What does Hal Smith Restaurant Group do?
Hal Smith Restaurant Group owns and operates more than 85 physical restaurant locations across 7 Midwestern states under 14 distinct sub-brand concepts ranging from casual American dining (Charleston's, Louie's, Redrock Canyon Grill) and fine-dining steakhouses (Mahogany Prime Steakhouse) to Mexican (Mama Roja, El Huevo), brunch (Neighborhood JA.M.), burgers (The Garage), pizza (Upper Crust), pubs (Pub W), and sports bars (Toby Keith's I Love This Bar & Grill). The group also sells gift cards online through Givex and operates a dedicated group dining and events booking platform.
Is Hal Smith Restaurant Group a public or private company?
Hal Smith Restaurant Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hal Smith Restaurant Group founded?
Hal Smith Restaurant Group was founded in 1986. It employs 101 to 250 people.
Where is Hal Smith Restaurant Group based?
Hal Smith Restaurant Group is headquartered in Norman, United States, in the North America region.
How does Hal Smith Restaurant Group make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are gift Cards and catering and Events.
Who are Hal Smith Restaurant Group's main competitors?
Broad incumbents on record are Darden Restaurants, Bloomin' Brands, Brinker International, Cracker Barrel Old Country Store and Inspire Brands. Direct peers are Texas Roadhouse, Ruth's Hospitality Group, The Cheesecake Factory, Cooper's Hawk Winery & Restaurants and First Watch Restaurant Group.
Does Hal Smith Restaurant Group have an API?
No public API is recorded for Hal Smith Restaurant Group.
What industry is Hal Smith Restaurant Group in?
Hal Smith Restaurant Group's product category is Casual and Fine Dining Restaurant Operations. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.