Riffel
Riffel is a Brazilian manufacturer of motorcycle parts specializing in transmission kits (chains, sprockets, pinions), steering components, wheel bearings, and brake pads. The Blumenau-based company sells exclusively through a distributor and wholesaler network across Brazil and Latin America, claiming market leadership in Brazil's transmission kit segment with 20+ years of OEM supply relationships.
- Company typePrivate
- Founded-
- HeadquartersBlumenau, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Riffel does
Riffel (legal entity RIFFEL MOTO PECAS LTDA, CNPJ: 04.776.032/0001-34) is a privately-held Brazilian manufacturer of motorcycle parts headquartered in Blumenau, Santa Catarina. The company produces transmission kits (chains, sprockets, and pinions), steering boxes (spherical, conical, and combined variants), 2RS wheel bearings, timing chains, chain tensioner actuators, horns, kick start pedals, and brake pads/shoes. Its core technology is grounded in precision CNC machining of medium-carbon SAE 1045 steel with thermochemical treatment (carburizing, quenching, tempering), proprietary sealing designs including the Stella Ring retentor (six-point star geometry for high-displacement chains), pre-lubricated double-sealed 2RS bearings with high-temperature lithium-complex grease, and progressive ratchet timing chain tensioners. The product portfolio spans three tiers: Kit Titanium (urban/standard use), Kit Top (O-ring sealed for severe-duty), and Linha Carbon (high-displacement motorcycles up to 1,300cc with Stella Ring technology).
The company holds ISO 9001:2015 quality management certification and INMETRO certification for transmission kits, with internal tests showing kits outperforming regulatory requirements by 30-40%. It has operated for over 20 years and supplies both OEM assembly lines of major motorcycle manufacturers (Honda, Yamaha, Kawasaki, Suzuki, BMW, Ducati, Triumph, among others) and the replacement market across Brazil and Latin America. Riffel pioneered the introduction of SAE 1045 steel to the Brazilian motorcycle aftermarket.
Riffel operates an exclusively indirect go-to-market model with 100% of sales through distributors and wholesalers across Brazil and Latin America. The company does not sell direct-to-consumer, maintain physical retail stores, or disclose public pricing. A dedicated reseller portal (quero-revender.riffel.com.br) handles new distributor onboarding with a 2-business-day response SLA, and a store locator tool on riffel.com.br helps end consumers find the 10 nearest retailers. The company supports its channel through extensive digital content including a mechanics platform (Na Oficina com Riffel), technical manuals, blog content, and social programs (Engrenagens do Bem, Empresa Laço Amarelo road safety partnership). Customer segments include distributors/wholesalers (primary), motorcycle mechanics and workshops (influence channel), and individual motorcyclists (end consumer).
Riffel firmographics
Firmographics- Name
- Riffel
- Legal name
- RIFFEL MOTO PECAS LTDA
- Website
- https://riffel.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Riffel is a Brazilian manufacturer of motorcycle parts specializing in transmission kits (chains, sprockets, pinions), steering components, wheel bearings, and brake pads. The Blumenau-based company sells exclusively through a distributor and wholesaler network across Brazil and Latin America, claiming market leadership in Brazil's transmission kit segment with 20+ years of OEM supply relationships.
- Ownership category
- akta.pro rank
Riffel industry classification
Industry- Product category
- Motorcycle Parts Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Brake System Manufacturing (336340)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
- akta.pro secondary industry
- Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)
Keywords
Where Riffel is headquartered
LocationHeadquarters
- HQ city
- Blumenau
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Riffel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Product Sales (One-Time): Riffel generates revenue through the one-time sale of physical motorcycle parts — transmission kits (chain, sprocket, pinion), steering boxes, timing chains, wheel bearings, horns, starter pedals, and tensioner actuators. Products are sold exclusively through distributors and wholesalers across Brazil and Latin America. No direct-to-consumer sales are conducted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | All product lines sold via distributor/wholesale pricing — no direct consumer pricing listed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Riffel product offering
Product offeringCore offering
Riffel manufactures and sells motorcycle replacement parts across Brazil and Latin America, with the product portfolio centered on transmission kits (chain, sprocket, and pinion assemblies — Kit Titanium, Kit Top, and the premium Linha Carbon for high-displacement bikes), steering boxes (spherical, conical, combined), 2RS double-sealed wheel bearings, timing chains with progressive-ratchet tensioner actuators, horns, kick start pedals, drive pinions, and a 2024-launched brake pad and brake shoe line. Products are made with CNC-machined SAE 1045 steel subjected to thermochemical treatment and are sold exclusively through a distributor and wholesaler network — no direct-to-consumer sales.
Product overview
Riffel is a Brazilian manufacturer and market leader in motorcycle parts for the Brazilian and Latin American market, with over 20 years of experience supplying original equipment to major motorcycle manufacturers. The product portfolio centers on two transmission kit sub-brands: the Kit Titanium (with reinforced chain without seal ring, for daily urban use) and the Kit Top (with O-ring sealed chain, for high-mileage and severe-duty use). The portfolio also includes the premium Linha Carbon for high-displacement motorcycles, steering boxes in spherical, conical, and combined variants, 2RS ball bearings for wheel hubs, horns, kick start pedals, a chain timing tensioner actuator with ratchet, timing chains, and a recently launched line of brake pads and brake shoes. All products target low and medium displacement motorcycles, with the Carbon line extending coverage to motorcycles up to 1,300cc.
Differentiator
Problem solved
Functional benefit
Brands
- Kit Titanium: Transmission kit with reinforced chain without retainer, offering up to 30% higher performance than INMETRO requirements. Made with SAE 1045 steel sprocket and pinion, indicated for urban use and standard factory applications.
- Kit Top
- Linha Carbon
Products and services
- Kit Titanium (Transmission Kit) Entry-level Riffel transmission kit (sprocket + pinion + reinforced chain without seal rings) made from 1045 steel with CNC-machined components, delivering yield up to 30% above INMETRO requirements and aimed at daily urban commuting on low and medium displacement motorcycles.
- Kit Top (Premium Transmission Kit) Premium Riffel transmission kit (sprocket + pinion + chain with O-ring seal retainer) in 1045 steel for riders covering high mileage, using motorcycles for work, traveling on highways, or facing severe conditions — offers reduced maintenance intervals versus Kit Titanium.
- Linha Carbon (Semi Kit Carbon + Corrente Carbon) Premium product line for high-displacement motorcycles (up to 1,300cc) combining a 1045 steel sprocket with trivalent zinc plating, a chrome-manganese (20CrMnTi) pinion, and the Corrente Carbon chain featuring proprietary Stella Ring sealing with six contact points and individual vacuum lubrication.
- Caixa de Direção Esférica (Spherical Steering Box) Steering box built around a ball collar for smooth sliding motion via spherical contact between balls and race; commonly used by urban riders and applied on OEM assembly lines of low and medium displacement motorcycles.
- Caixa de Direção Cônica (Tapered Steering Box) Tapered-roller steering box with a more robust construction designed to withstand greater impacts on the steering column without deformation; recommended for uneven terrain or off-road use.
- Caixa de Direção Combinada (Combined Steering Box) Combined steering box pairing a ball collar (upper) with tapered rollers (lower) in alloy steel built to OEM dimensions; recommended for Yamaha XTZ 125 and XTZ 150 CROSSER applications.
- Rolamento de Esferas 2RS (2RS Ball Bearing) Double-sealed (2RS) ball bearing for motorcycle wheel hubs (front and rear) and the sprocket flange, pre-lubricated with high-performance lithium-complex grease rated to 244°C; eliminates need for additional grease application during installation.
- Buzina (Motorcycle Horn) Motorcycle horn with weather-resistant electrophoretic dip painting, double adjustable mounting bracket, single-screw sound intensity adjustment, and low energy consumption; compatible with low and medium displacement motorcycles.
- Pedal de Partida (Kick Start Pedal) Kick start pedal entirely in forged 1045 steel with chromium surface treatment for high strength, durability, and oxidation protection; supplied as complete assembly with rubber pad and tempered locking screw for low and medium displacement motorcycles.
- Acionador do Tensor da Corrente de Comando com Catraca (Chain Timing Tensioner Actuator with Ratchet) Chain timing tensioner actuator featuring a progressive ratchet system that prevents backsliding and maintains constant chain tension; critical components thermally treated, 65Mn steel springs, aluminum body, and integrated safety ring for quick installation/removal on low and medium displacement motorcycles.
- Corrente de Comando (Timing Chain) Timing chain connecting the crankshaft to the camshaft, produced with OEM technology and featuring an 'OUT' marking on a color-differentiated plate to facilitate correct installation direction during maintenance.
- Pinhão (Drive Pinion) Drive pinion (smaller gear on the motor's secondary shaft) for transmission kits, produced with certified raw material, thermochemical treatment, CNC machining, and tempering for superior hardness and wear resistance.
- Pastilhas e Patins de Freio (Brake Pads and Brake Shoes) Line of brake pads and brake shoes for motorcycles developed to high quality standards targeting safety, braking efficiency, and rider confidence.
Quantifiable outcome
- Kit Titanium delivers up to 30% higher performance than INMETRO requires, and Kit Top delivers up to 40% higher performance than steel 1045 chains without retainers
- +4 more outcomes
Companies that use Riffel
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Riffel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Riffel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OBSERVATÓRIO Nacional de Segurança Viária (ONSV)coreRiffel is the first company in the motorcycle parts sector to partner with the OBSERVATÓRIO Nacional de Segurança Viária in the 'Empresa Laço Amarelo' (Yellow Ribbon Company) road safety initiative. The partnership focuses on education and awareness to reduce traffic incidents. Riffel produces content (safety tips, e-books, coloring materials) under this initiative.
- Fundação Fritz MüllerminorRiffel partners with Fundação Fritz Müller through the 'Projeto Pescar' (Pescar Project), a professional training program for youth in vulnerable situations, contributing to community development and workforce skill-building.
- YouTube Content Creators (e.g., @Motorede, @falandodemotocacempar, @airtonprofessor)minorRiffel collaborates with YouTube content creators and motorcycle influencers to produce educational and promotional video content for its 'Na Oficina com Riffel' mechanic platform. Creators provide workshop tips, maintenance guidance, and business advice for mechanics.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Riffel competitors and assessment
Company assessmentDirect peers
- JT Sprockets: JT Sprockets (UK) is one of the world's largest motorcycle sprocket manufacturers and competes with Riffel's crown and pinion products within the transmission kit category across the global motorcycle aftermarket.
- AFAM: AFAM (Belgium) is a manufacturer of motorcycle chain and sprocket kits with strong aftermarket presence in Latin America and Europe. It is directly comparable to Riffel's Kit Titanium, Kit Top, and Carbon transmission kits across product mix and channel structure.
- EK Chain: EK Chain (Japan) is a motorcycle chain specialist serving high-performance and OEM replacement segments. Its X-ring and O-ring chain offerings compete directly with Riffel's Kit Top and Linha Carbon chain SKUs in the global motorcycle aftermarket.
- Ferodo: Ferodo (Italy/UK, owned by Tenneco/Pacific Gross) is a heritage motorcycle brake pad and shoe manufacturer with deep OEM relationships and broad aftermarket coverage. It is directly comparable to Riffel's brake pads and shoes category and competes across similar distributor and workshop channels.
- Renthal: Renthal (UK) is a specialty manufacturer of motorcycle chains, sprockets, handlebars, and grips with strong presence in motocross and high-performance segments. It is directly comparable to Riffel's chain, sprocket, and steering-adjacent product categories.
- EBC Brakes: EBC Brakes (UK/USA) is a leading manufacturer of motorcycle brake pads, brake shoes, and rotors. It is directly comparable to Riffel's recently launched Pastilhas e Patins de Freio line and competes with Riffel in the motorcycle braking aftermarket.
- Tsubaki: Tsubaki (Japan) is one of the world's largest motorcycle and industrial chain manufacturers with deep OEM relationships and a global aftermarket presence. Its chain and power-transmission product line directly competes with Riffel's chain and transmission kit business across both OEM and replacement segments.
- DID (Daido): DID / Daido Chain (Japan) is a major motorcycle drive chain manufacturer with extensive OEM supply relationships and broad aftermarket distribution. It is directly comparable to Riffel's chain-side business in both OEM-grade and replacement categories.
- Regina: Regina (Italy) is a global motorcycle chain manufacturer with strong OEM heritage across European OEMs and a worldwide aftermarket footprint. It is directly comparable to Riffel's chain and transmission kit business across both OEM and replacement segments.
Broad incumbents
- NGK: NGK (Japan) is a broad motorcycle parts incumbent across spark plugs, sensors, and related components with global brand recognition. It competes with Riffel for share-of-wallet at distributor shelves across the wider motorcycle parts portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Riffel social profiles
Digital presenceRiffel compliance and trust
Trust signalCompliance4 records
Riffel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riffel leadership team
Management profileNumber of profiles
Profiles1 record
Riffel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riffel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riffel
What does Riffel do?
Riffel manufactures and sells motorcycle replacement parts across Brazil and Latin America, with the product portfolio centered on transmission kits (chain, sprocket, and pinion assemblies — Kit Titanium, Kit Top, and the premium Linha Carbon for high-displacement bikes), steering boxes (spherical, conical, combined), 2RS double-sealed wheel bearings, timing chains with progressive-ratchet tensioner actuators, horns, kick start pedals, drive pinions, and a 2024-launched brake pad and brake shoe line. Products are made with CNC-machined SAE 1045 steel subjected to thermochemical treatment and are sold exclusively through a distributor and wholesaler network — no direct-to-consumer sales.
Is Riffel a public or private company?
Riffel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riffel founded?
Riffel was founded in -1. It employs 51 to 100 people.
Where is Riffel based?
Riffel is headquartered in Blumenau, Brazil, in the Latin America region.
How does Riffel make money?
One revenue line is on record: hardware Product Sales (One-Time).
Who are Riffel's main competitors?
Direct peers on record are JT Sprockets, AFAM, EK Chain, Ferodo, Renthal, EBC Brakes, Tsubaki, DID (Daido) and Regina. NGK is listed as a broad incumbent.
Does Riffel have an API?
No public API is recorded for Riffel.
What industry is Riffel in?
Riffel's product category is Motorcycle Parts Manufacturing. Its primary akta.pro industry code is IMACAEAA, Motorcycle Manufacturing (ICE), with a secondary code of IMACAIAL, Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints). Its NAICS code is 336991 and its SIC code is 3751.