What AFAM Group does

AFAM Group (legal entity DC-AFAM NV) is a Belgian motorcycle parts specialist headquartered in Nazareth, Belgium, founded in 1978. The company designs, manufactures, and distributes aftermarket motorcycle wear parts and accessories under a house of brands: AFAM (chains, sprockets, and transmission kits), SHIDO (lithium-ion batteries and chargers), NITRO (lead-acid batteries), ISON (oil filters), and MIW (oil and air filters). Its core product, the AFAM chain kit, covers more than 6,000 motorcycle models with over 250,000 unique kit combinations maintained in a proprietary fitment database updated bi-weekly, and the company controls 100% of in-house production for both chains and front/rear sprockets. Technology and product development are validated through R&D programs in MotoGP, WSBK, MXGP, Supercross, EnduroGP, Hard Enduro, Rally, and Speedway racing series.

The company generates revenue through hardware sales of motorcycle parts and accessories. It operates exclusively through an international B2B distribution network, with dealers and retailers served via official distributors; end users cannot purchase directly. A dedicated B2B trade partner webshop (service.afam.com) supports distributor ordering. The company is privately held, has 11-50 employees, and ships globally from a Belgian warehouse with direct access to the Port of Antwerp. Multilingual sales and product management teams support the distributor base. No funding rounds, acquisitions, partnerships, or leadership changes are disclosed in the available data.

Name

AFAM Group

Legal name

DC-AFAM NV

Website

https://afam-group.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAM Group is a Belgian motorcycle parts specialist that manufactures and distributes chains, sprockets, batteries, filters, and chargers through a global B2B distribution network, operating under sub-brands AFAM, SHIDO, NITRO, ISON, and MIW.

Ownership category

akta.pro rank

Product category

Motorcycle Parts & Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Motorcycle parts
• Drive chains
• Transmission kits
• Motorcycle batteries
• Powersport filters

Headquarters

HQ city

Nazareth

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Parts and Accessories Sales: AFAM Group generates revenue through the sale of motorcycle wear parts and accessories under its house of brands: AFAM (chains, sprockets, kits), SHIDO (lithium-ion batteries and chargers), NITRO (lead-acid batteries), ISON (oil filters), and MIW (oil and air filters). Products are sold exclusively through an international distribution network of dealers and retailers.
2. Distribution Network Sales: Products are distributed exclusively through official distributors who supply dealers and retailers. End users cannot purchase directly from AFAM.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AFAM Group manufactures and distributes premium motorcycle wear parts and accessories, including chains, sprockets, transmission kits, lithium-ion and lead-acid batteries, battery chargers, and oil and air filters. The company controls 100% of in-house production of chains and sprockets, with offerings sold exclusively through an international B2B distribution network under five sub-brands: AFAM, SHIDO, NITRO, ISON, and MIW.

Product overview

AFAM Group is a house of strong motorcycle parts brands offering a comprehensive portfolio of aftermarket components. The company operates five sub-brands: AFAM (chains, sprockets, and transmission kits), SHIDO (lithium-ion batteries and battery chargers), NITRO (lead-acid batteries), ISON (oil filters), and MIW (oil and air filters). These brands serve both racing teams and everyday motorcycle enthusiasts, with the core AFAM chain kit technology being developed since 1978 in partnership with MOTOGP, WSBK, MXGP, and other racing series. The group is headquartered in Belgium with direct access to the Port of Antwerp for distribution.

Differentiator

Problem solved

Functional benefit

Brands

• AFAM: Chains, sprockets and kits for motorcycles
• SHIDO
• NITRO
• ISON
• MIW

Products and services

• AFAM Chains
• AFAM Sprockets
• AFAM Chain Kits
• SHIDO Lithium-Ion Batteries
• SHIDO Multi DC 1.0 & DC 4.0 Dual Battery Chargers
• NITRO Lead-Acid Batteries
• ISON Oil Filters
• MIW Oil and Air Filters

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Renthal: UK-based manufacturer of motorcycle chains, sprockets, handlebars and grips with deep racing pedigree. Highly comparable product portfolio (chains + sprockets) and racing-driven technology story to AFAM.
• EK Chain: Japanese motorcycle chain manufacturer with strong MotoGP, WSBK and MXGP racing presence. Directly comparable to AFAM on premium chain kits sold through international distributor networks.
• JT Sprockets: UK-based sprocket specialist offering one of the largest aftermarket motorcycle sprocket catalogues. Direct overlap with AFAM's sprocket and chain-kit product lines via international distributors.
• K&N Engineering: US-based manufacturer of oil and air filtration products with strong motorcycle and powersport presence. Directly comparable to AFAM's ISON and MIW oil/air filter sub-brands in the aftermarket channel.
• Supersprox: Slovenia-based manufacturer of premium steel and aluminium motorcycle sprockets sold globally via distributors. Comparable to AFAM on the sprocket half of the chain-kit bundle.
• Shorai: US-based specialist in lithium-iron powersport batteries and chargers. Directly competes with AFAM's SHIDO sub-brand in the upgrade lithium battery category for motorcycles and powersports.
• RK Excel Europe: Japanese-owned premium motorcycle chain brand widely distributed in Europe and globally. Competes head-to-head with AFAM chains and complete chain kits in both racing and street segments.
• Regina Chain: Italian motorcycle and industrial chain maker with premium positioning. Direct competitor to AFAM in European motorcycle aftermarket channel and an alternative source for complete chain kits.
• DID (Daido Kogyo) Chains: Japan-based global leader in motorcycle and industrial drive chains. Directly competes with AFAM in OEM and aftermarket motorcycle chain kits, including racing applications (MotoGP, WSBK).

Broad incumbents

• Yuasa Battery: Largest OEM and aftermarket motorcycle battery maker globally (lead-acid and lithium). Competes with both AFAM's NITRO and SHIDO product lines and dwarfs AFAM in scale and distribution depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/afam.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAM Group