Kyle Cavan
Private women-owned DTC jewelry brand selling officially licensed college and Greek organization jewelry through a Shopify storefront and wholesale portal. Serves college students, Greek members, parents, and alumni across 500+ licensed institutions in the US and Canada.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kyle Cavan does
Kyle Cavan Jewelry is a private, women-owned e-commerce jewelry company that designs, produces, and sells officially licensed college and Greek organization jewelry. The company sells through a direct-to-consumer Shopify storefront at kylecavan.com and a separate wholesale portal at kylecavanwholesale.com, with product offerings spanning necklaces, pendants, charms, earrings, bracelets, chains, gemstones, cufflinks, lapel pins, and shields. The portfolio is organized by signature collections (Sunburst, North Star, College Architecture, Diamonds, Solid Gold, Game Day Layers, Organic) and is anchored by licensing agreements with over 500 colleges, universities, and Greek organizations including Alabama, Georgia, Texas, Notre Dame, Michigan, Florida, KKG, Chi Omega, and Tri Delta. Products range from approximately $30 for basic gemstone stud earrings to $3,995+ for premium diamond pendants, with graduation bundles starting at $148.05 and signature bundles priced at $225–$315.
The business model is one-time direct jewelry sales with bulk/group wholesale orders as a secondary channel. Pricing is largely unit-based with a grad/signature bundle tier and a student discount layer enabled by StudentBeans verification. The company offers personalization through complementary back engravings and a "Completely Custom" bespoke design service. Distribution is omnichannel-light: organic social (Instagram, TikTok, Facebook, Pinterest), a "Due North Stories" content blog, an email newsletter with a 15% subscriber discount, and student ambassador/influencer programs. The company operates across the US and Canada, is entirely founder-owned with no disclosed institutional investors, and identifies as a women-owned business.
Kyle Cavan firmographics
Firmographics- Name
- Kyle Cavan
- Legal name
- Kyle Cavan Jewelry
- Website
- https://kylecavan.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Private women-owned DTC jewelry brand selling officially licensed college and Greek organization jewelry through a Shopify storefront and wholesale portal. Serves college students, Greek members, parents, and alumni across 500+ licensed institutions in the US and Canada.
- Ownership category
- akta.pro rank
Kyle Cavan industry classification
Industry- Product category
- Collegiate & Greek Licensed Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)
Keywords
Where Kyle Cavan is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Kyle Cavan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Direct Jewelry Sales: One-time purchase model for jewelry products including necklaces, bracelets, earrings, charms, and cufflinks. Products available in various price points from $30 entry-level to $3,995+ for diamond pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gemstone Stud Earrings |
| Unit Pricing | Pay-as-you-go | Sunburst/Signature Bundles |
| Unit Pricing | Pay-as-you-go | 7-Point Diamond Pendants |
| Unit Pricing | Pay-as-you-go | Diamond Florentine Pendants |
| Unit Pricing | Pay-as-you-go | Graduation Layering Bars |
| Freemium | Monthly | Student Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Kyle Cavan product offering
Product offeringCore offering
Kyle Cavan designs and sells officially licensed collegiate and Greek organization jewelry — including necklaces, pendants, charms, earrings, bracelets, chains, cufflinks, and lapel pins — through its own Shopify-based e-commerce storefront. Offerings span architectural-inspired designs tied to campus landmarks, customizable back engravings, and a fully bespoke Completely Custom design service, with pricing from $30 entry-level stud earrings to $3,995+ diamond pendants.
Product overview
Kyle Cavan is a jewelry company offering officially licensed college and Greek organization jewelry. The product portfolio includes necklaces and pendants, charms, earrings, bracelets, chains, gemstones (organized by color), cufflinks and lapel pins, and shields. The company provides customizable products including back engravings and completely custom designs. Products are available across multiple styles including Sunburst Collection, North Star Collection, College Architecture pieces, and Game Day layers. The offering also includes gift cards and bundled gift sets for graduation and milestone occasions.
Differentiator
Problem solved
Functional benefit
Companies that use Kyle Cavan
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Kyle Cavan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Kyle Cavan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- StudentBeansminorStudent verification partnership enabling verified student discounts at checkout. Customers verify student status and receive discount codes for redemption.
- Colleges & Universities (Licensing)coreOfficial licensing agreements with over 500 colleges and universities enabling use of school logos, mascots, and symbols on jewelry products. Schools include Alabama, Georgia, Texas, Notre Dame, Michigan, and many more.
- Greek Organizations (Licensing)coreOfficial licensing agreements with Greek organizations including Alpha Chi Omega, Chi Omega, Delta Delta Delta, Kappa Kappa Gamma, Pi Beta Phi, and others for sorority/fraternity branded jewelry.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kyle Cavan competitors and assessment
Company assessmentBroad incumbents
- Etsy: Etsy hosts thousands of independent artisans making college-, Greek-, and charm-based jewelry that compete directly with Kyle Cavan's niche. Etsy represents the fragmented competitive set for personalized college jewelry.
- Pandora: Pandora is a global jewelry incumbent built on a charms and collectible model with personalization and gifting at its core. Comparable for charm-based, stackable, customizable design language and milestone-gifting positioning.
Direct peers
- Catbird NYC: Catbird is an independent designer jewelry brand focused on delicate, stackable, and meaningful everyday pieces with a curated D2C voice. Comparable independent positioning and milestone/keepsake customer.
- Pura Vida Bracelets: Pura Vida is a D2C lifestyle jewelry brand popular with college-aged women using influencer and charity-driven marketing. Comparable D2C model, demographic, and social-first GTM motion.
- James Avery Artisan Jewelry: James Avery is a family-owned designer/artisan jewelry brand sold direct and through retail. Comparable for independent-brand positioning, signature collections, and keepsake/milestone jewelry.
- Kendra Scott: Kendra Scott is a D2C designer jewelry brand popular in college and milestone-gift markets with broad price accessibility and strong brand affinity among young women. Comparable to Kyle Cavan for designer positioning and college demographic focus.
- Alex and Ani: Alex and Ani built a licensed, cause-based charm and bangle jewelry brand heavily weighted toward collegiate, charity, and lifestyle affiliations. Directly comparable to Kyle Cavan's licensed college/Greek catalog model.
Emerging players
- Maison Miru: Maison Miru is a D2C demi-fine jewelry brand targeting young female consumers with stackable, customizable everyday pieces. Comparable price-accessible, Gen Z-focused D2C designer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kyle Cavan social profiles
Digital presenceKyle Cavan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kyle Cavan leadership team
Management profileNumber of profiles
Profiles1 record
Kyle Cavan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kyle Cavan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kyle Cavan
What does Kyle Cavan do?
Kyle Cavan designs and sells officially licensed collegiate and Greek organization jewelry — including necklaces, pendants, charms, earrings, bracelets, chains, cufflinks, and lapel pins — through its own Shopify-based e-commerce storefront. Offerings span architectural-inspired designs tied to campus landmarks, customizable back engravings, and a fully bespoke Completely Custom design service, with pricing from $30 entry-level stud earrings to $3,995+ diamond pendants.
Is Kyle Cavan a public or private company?
Kyle Cavan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kyle Cavan founded?
Kyle Cavan was founded in 2018. It employs 11 to 50 people.
Where is Kyle Cavan based?
Kyle Cavan is headquartered in New York, United States, in the North America region.
How does Kyle Cavan make money?
One revenue line is on record: direct Jewelry Sales.
Who are Kyle Cavan's main competitors?
Broad incumbents on record are Etsy and Pandora. Direct peers are Catbird NYC, Pura Vida Bracelets, James Avery Artisan Jewelry, Kendra Scott and Alex and Ani. Maison Miru is listed as an emerging player.
Does Kyle Cavan have an API?
No public API is recorded for Kyle Cavan.
What industry is Kyle Cavan in?
Kyle Cavan's product category is Collegiate & Greek Licensed Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKABAL, Fashion Jewelry Sets & Giftable Collections. Its NAICS code is 458310 and its SIC code is 5944.