PT Sukanda Djaya

What PT Sukanda Djaya does

PT Sukanda Djaya is an Indonesian B2B distributor of refrigerated, frozen, chilled, and dry food and beverage products, founded in 1978 and wholly owned by parent PT Diamond Cold Storage. The company distributes over 5,000 SKUs across eight product categories — Frozen & Dairy, House Brands, Diamond Brands, Fine Foods, Confectionary, Groceries, Beverages, and Machine Equipment — sourced from international principals in Japan, Italy, the USA, France, Australia, New Zealand, and Norway, alongside house brands produced by its parent. Its core technology is a fully refrigerated national distribution supply chain anchored by a 30,000-pallet-point integrated cold, chilled, dry, and air-conditioned storage facility in MM2100 Industrial Town, Cibitung (Bekasi), backed by Oracle ERP (with full SAP rollout scheduled for 2019) and a Warehouse Management System implemented in 2013.

The company makes money primarily through product distribution and trading margins on imported and house-brand SKUs, with a complementary higher-margin revenue stream from professional coffee and beverage equipment sales, installation, and after-sales service. Go-to-market is sales-led and B2B, reaching customers through 18 direct distribution points and 18 indirect distribution points that together span Indonesia from East to West. Customer segments include Food Service & Hospitality, Retail & Wholesale, Quick Service Restaurants, Catering & Industrial, and Healthcare. The company markets principally through industry events such as Food & Hotel Indonesia, culinary and barista competitions (Vergnano Best Barista, Lee Kum Kee Seafood Challenge), brand activation events, and a Bali-based Beverage & Equipment House workshop opened in 2017 to serve the premium hospitality segment.

PT Sukanda Djaya is Indonesia's largest refrigerated food and beverage distribution company by self-description, with a 35-plus-year operating history, exclusive distribution agreements with premier multinational principals (McCain Foods since 1984, Galbani, Caffe Vergnano, La Marzocco, Haribo, Ferrero, Hershey's, Lee Kum Kee, Slayer Steam, Mahlkonig among others), and a private, family-controlled ownership structure. The business model is anchored by long-tenured principal relationships, capital-intensive national cold-chain infrastructure that is difficult to replicate, and a broad multi-vertical customer base that diversifies end-market exposure across hospitality, retail, QSR, catering, and healthcare channels.

Name

PT Sukanda Djaya

Legal name

PT Sukanda Djaya

Website

https://sukandadjaya.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Sukanda Djaya is Indonesia's largest refrigerated food and beverage distribution company, importing and distributing 5,000+ SKUs across food service, retail, wholesale, QSR, catering, and healthcare verticals through a fully refrigerated national cold-chain network backed by parent PT Diamond Cold Storage.

Ownership category

akta.pro rank

Product category

Refrigerated Food and Beverage Distribution

NAICS

Refrigerated Warehousing and Storage (49312)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Refrigerated food distribution
• Frozen food import
• Cold chain logistics
• Food service supply
• Beverage distribution

Headquarters

HQ city

Cibitung

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution and Trading: Import and distribution of frozen, chilled, dairy and dry food and beverage products from international brands, earning margin on product distribution. Trading division established in 1984 with first foreign brand McCain Foods French Fries.
2. House Brand Products: Production and distribution of house brand products including Diamond Brands and Vinisi ready-to-eat products manufactured by parent company PT Diamond Cold Storage

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PT Sukanda Djaya is Indonesia's largest refrigerated food and beverage distribution company. It imports and distributes frozen, chilled, dairy, and dry food products from international brands across Indonesia through a fully refrigerated national supply chain. The company also distributes specialty coffee, beverages, and professional food service equipment, supported by 18 direct and 18 indirect distribution points nationwide.

Product overview

PT Sukanda Djaya is Indonesia's largest refrigerated food and beverage distribution company operating a multi-category portfolio. The company distributes over 5000 SKUs across eight product categories: Frozen & Dairy (imported refrigerated products from Japan, Italy, USA, France, Australia, New Zealand, Norway), House Brands and Diamond Brands (house brands from parent company PT Diamond Cold Storage), Fine Foods (premium imports), Confectionary (Haribo, Kinder Joy, Ferrero Rocher, Hershey's, Wrigley), Groceries (San Remo pasta, Lee Kum Kee sauces, Nongshim noodles, Nutella, Vinisi ready-to-cook dishes), Beverages (Caffe Vergnano coffee, Jing teas, Ocean Spray, San Benedetto water, Common Grounds coffee, Teh 63 teas), and Machine Equipment ( Slayer Steam, La Marzocco, Mahlkonig, Mazzer espresso equipment, Rational cooking systems, and specialty coffee accessories). The company operates through 18 direct and 18 indirect distribution points across Indonesia, serving food service, retail, wholesale, QSR, catering, and healthcare industries.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Brands: House brands produced by parent company PT Diamond Cold Storage
• Diamond Cold Storage
• Vinisi

Products and services

• Frozen & Dairy

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• GalbanimajorChannel Partner/ Reseller/ Distributor · 1 January 2017Italian cheese producer established since 1882. PT Sukanda Djaya serves as exclusive distributor for Galbani cheese products in Indonesia, introducing products through culinary events like Italian Culinary Journey in Bali.
• Lee Kum KeemajorChannel Partner/ Reseller/ Distributor · 1 January 2017Seafood sauce brand distributed by Sukanda Djaya. Lee Kum Kee Seafood Challenge is organized as part of Food & Hotel Indonesia 2017, with winners sent to China for professional culinary training.
• Association of Culinary Professional IndonesiamajorStrategic or Co-development Partner · 1 January 2017Professional culinary association organizing Salon Culinaire competitions since 2007. Sukanda Djaya collaborates by hosting Lee Kum Kee Seafood Challenge and other competitions during Food & Hotel Indonesia events.
• Barista Guild Indonesia (BGI)majorStrategic or Co-development Partner · 1 January 2017Professional barista organization trusted by Specialty Coffee Association of Indonesia (SCAI) to organize Indonesia Coffee Event (ICE) competitions. Sukanda Djaya supports through equipment supply and sponsorship.
• Indonesia Pastry AllianceminorStrategic or Co-development Partner · 1 January 2017Pastry professional organization hosting Elle & Vire Plated Dessert competition at Food & Hotel Indonesia 2017, evaluated by international judges, focusing on pastry products using Elle & Vire Sublime.
• St. AlicoreStrategic or Co-development Partner · 1 January 2017Australian-influenced hospitality brand operating Sensory Lab coffee establishments in Jakarta. Sukanda Djaya provides equipment supply, installation, and after-sales technical support for Slayer Steam espresso machines.
• Caffe VergnanomajorStrategic or Co-development Partner · 1 January 2016Italian coffee company collaborating with Sukanda Djaya for Vergnano Best Barista competitions in Indonesia. Caffe Vergnano provides roasted coffee beans while Sukanda Djaya supplies equipment and organizes the competition.
• La MarzoccomajorChannel Partner/ Reseller/ Distributor · 1 January 2016Italian espresso machine manufacturer. La Marzocco coffee machines are used in Vergnano Best Barista competitions and supplied through Sukanda Djaya's equipment division for professional coffee establishments.
• MahlkonigmajorChannel Partner/ Reseller/ Distributor · 1 January 2016Coffee grinder manufacturer. Mahlkonig grinders are supplied through Sukanda Djaya for professional coffee equipment needs in Indonesian hospitality industry.
• Slayer SteammajorChannel Partner/ Reseller/ Distributor · 1 January 2016Espresso machine manufacturer. Sukanda Djaya distributes and provides installation and after-sales service for Slayer Steam espresso machines including features like Steam Flow Rate and Vaporizer Temperature controls.
• McCain FoodscoreChannel Partner/ Reseller/ Distributor · 1 January 1984First foreign brand successfully imported and distributed by Sukanda Djaya starting in 1984 with McCain Foods French Fries, marking the company's entry into international product distribution.
• PT Diamond Cold StoragecoreStrategic or Co-development Partner · 1 January 1978Parent company and primary manufacturer providing Diamond ice cream products, frozen, chilled and dairy products. Also supplies well-known multinational brands including McDonalds and Dairy Queen. PT Sukanda Djaya remains wholly owned by PT Diamond Cold Storage.

Scale indicators7 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• DKSH: Swiss-listed market-expansion services group with a major Indonesia F&B distribution operation. Directly comparable to PT Sukanda Djaya: both act as third-party B2B distributors of international brands across food service, retail and HORECA channels, with multi-temperature logistics capability and principal-agency relationships across Southeast Asia.
• Zuellig Group: Privately held Swiss-headquartered Asia-Pacific distribution and logistics group with deep operations across Indonesia. Closely comparable in business model (B2B distribution of principals' products, multi-channel, with temperature-controlled infrastructure), though Zuellig spans healthcare and consumer goods beyond F&B.
• Tigaraksa Satria: One of Indonesia's largest private FMCG distributors, serving modern retail and traditional channels nationwide with imported and domestic household, personal care and food brands. Comparable as an Indonesian B2B distribution peer with nationwide indirect coverage and a similar brand-portfolio distribution model.

Broad incumbents

• Charoen Pokphand Indonesia: IDX-listed Indonesian food conglomerate (poultry, processed foods, aquaculture, distribution) with extensive nationwide cold-chain logistics. Comparable for its Indonesian distribution scale and cold-chain infrastructure, though CPIN is far larger and vertically integrated into production rather than focused on third-party importation.
• Indofood Sukses Makmur: Largest Indonesian food conglomerate (Indomie, Bogasari flour, Indomilk dairy, snacks) with its own national distribution network. Comparable as a major Indonesian food-and-beverage player with nationwide reach and refrigerated/distribution capability, but operates primarily as a manufacturer-marketer rather than third-party distributor.
• Mayora Indah: IDX-listed Indonesian food and beverage manufacturer (Beng Beng, Roma, Kopiko, Torabika) with extensive nationwide distribution. Comparable as an Indonesian F&B company running a national direct-distribution model analogous to Sukanda's, although Mayora primarily distributes its own brands rather than third-party imports.
• Wings Group (Surya Hidup Satwa): Major privately held Indonesian FMCG conglomerate producing household care, personal care and food products with national distribution coverage. Comparable for Indonesian multi-channel distribution reach and product breadth, but Wings distributes predominantly its own labels rather than acting as a third-party distributor for international brands.

Regional players

• CJ Logistics: Korean-headquartered logistics and distribution group with contract logistics and food distribution operations across Southeast Asia including Indonesia. Comparable as a regional distribution/logistics competitor pursuing third-party F&B supply-chain contracts, though CJ's portfolio extends well beyond chilled food and beverage imports.

Others

• Kerry Logistics Network: Hong Kong-listed Asia-Pacific logistics provider with integrated supply-chain solutions, including food and beverage distribution across the region. Comparable as an Asian logistics player with food-distribution capabilities, though broader in scope and centred on forwarding/3PL rather than Sukanda's principal-agency distribution model.
• Nestlé Indonesia: Swiss-owned major food and beverage manufacturer with leading Indonesian brands (Dancow, Bear Brand, Milo) and deep nationwide distribution through both direct sales and third-party distributors such as Sukanda. Comparable as a large F&B industry player operating across the same HORECA, retail and traditional channels Sukanda serves, but from a manufacturer rather than distributor perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ptsukandadjaya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Sukanda Djaya