What ST. ALi does

ST. ALi is an Australian specialty coffee roaster founded in 2005 in South Melbourne, operating a vertically integrated business spanning green coffee sourcing, in-house daily roasting at its Port Melbourne facility, multi-format product production, and direct-to-consumer, wholesale, retail, and venue distribution. Its core product portfolio comprises flagship espresso blends (Orthodox, Italo Disco, Wide Awake, Feels Good, Good Vibrations, Decaf) available as whole bean/ground coffee, Nespresso Classic-compatible capsules, drip bags, and ready-to-drink cold brew and espresso concentrates, with adjacent lines in matcha, drinking chocolate, and milk alternatives. Revenue is generated through five distinct streams: DTC e-commerce on stali.com.au with prepaid subscription tiers (3, 6, and 12-month), a wholesale program serving over 1,000 cafes, restaurants, and hotels across four countries, retail distribution through Coles supermarkets nationwide, office coffee solutions delivered through a partnership with Seven Grams Coffee, and in-person food and beverage revenue from 9+ owned venues across Melbourne, Brisbane, and Bali.

The business model blends subscription recurring revenue (prepaid coffee and capsule subscriptions with auto-renewal), one-time consumer purchases, multi-tier B2B wholesale with training and equipment support, and a service-based office coffee rental model priced from $45/week for small workplaces to free machine placement for 100+ employee offices. The company has invested in proprietary packaging technology (ShieldCycle recyclable coffee bag technology via Jet Technologies and Goglio VFFS machinery) to address Australian sustainability mandates. The company is privately held and described as 'crew owned,' with no disclosed external investment, and Lachlan Ward serves as co-CEO and founder.

Name

ST. ALi

Legal name

St Ali Pty Ltd

Website

https://stali.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscription service
• Cold brew concentrates
• Office coffee solutions

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Coffee Products: ST. ALi sells coffee beans, capsules, cold brew concentrates, matcha products, and accessories directly to consumers through stali.com.au. Products are roasted daily and shipped from Melbourne. Revenue is generated through one-time purchases and subscription models.
2. Wholesale Coffee: ST. ALi supplies coffee beans and provides training, equipment support, and brand support to over 1,000 wholesale partners across four countries including cafes, restaurants, and hotels. The company has full-time representatives in Sydney, Brisbane, and Adelaide.
3. Retail Distribution: ST. ALi products are sold through Coles supermarkets nationwide, making specialty coffee accessible to mainstream retail consumers. Selected products including cold brew concentrates are available at Coles.
4. Office Coffee Solutions: Partnership with Seven Grams Coffee to provide office coffee machine solutions with flexible hire/rent/purchase options, targeting corporate clients with no minimum orders and no contracts.
5. Food and Venue Revenue: ST. ALi operates 9+ physical venues across Australia and Indonesia serving food and beverages, generating in-person hospitality revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

ST. ALi is a specialty coffee roaster that roasts beans daily at its Melbourne facility and distributes them through direct-to-consumer e-commerce, 9+ owned cafes/venues, a 1,000+ partner wholesale network across four countries, national retail in Coles supermarkets, and office coffee solutions via the Seven Grams partnership. The company also offers Nespresso-compatible capsules, ready-to-drink cold brew, espresso concentrates, matcha, drinking chocolate, and brewing equipment, with prepaid subscription plans for recurring home delivery.

Product overview

ST. ALi is a specialty coffee roaster offering a comprehensive portfolio centered on premium coffee products. The core offering consists of flagship espresso blends (Orthodox, Italo Disco, Wide Awake, Feels Good, Good Vibrations, Decaf) available as whole bean/ground coffee, Nespresso® compatible capsules, and ready-to-drink cold brew/concentrates. The product range extends to matcha products (powder, capsules, canned drinks), drinking chocolate, milk alternatives, and brewing equipment. Subscription plans provide recurring delivery of beans in 3, 6, or 12-month prepaid terms. B2B services include office coffee solutions (via Seven Grams partnership) and wholesale programs with training and equipment support for over 1,000 partners. The brand also operates 9 venues across Australia and Indonesia, with recent expansion into retail through Coles supermarkets and limited-time collaborations with Boost Juice and Porsche.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Beans & Ground Blends Flagship espresso blends (Orthodox, Italo Disco, Wide Awake, Feels Good, Good Vibrations, Decaf) and single-origin coffees available in whole bean, espresso, stovetop, plunger, and French press grinds in 225g, 500g, and 1kg sizes, sold to home consumers, wholesale partners, and office clients.
• Coffee Capsules & Pods Nespresso Classic compatible capsules in Orthodox, Wide Awake, Italo Disco, Feels Good, and Decaf variants, plus Matcha and Drinking Chocolate capsules, sold as sleeves of 10 or cartons of 60 to home consumers.
• Cold Brew & Espresso Concentrates
• Matcha Products Ceremonial grade matcha in powder pouches, Nespresso-compatible capsules, and ready-to-drink Strawberry Iced Matcha Lattes, plus Peggies flavored matcha powders (Strawberry, Blueberry, Peach, Vanilla) and Morning Made unsweetened matcha.
• Coffee Subscriptions Prepaid subscription plans in 3-month ($225), 6-month ($450), and 12-month ($900) terms that deliver 1kg of freshly roasted coffee monthly with free shipping, with choice of Orthodox, Italo Disco, Wide Awake, or Feels Good blends in various grinds, auto-renewing at end of term.
• Office Coffee Solutions Turnkey office coffee service delivered in partnership with Seven Grams Coffee, offering machine hire/rent/purchase with no contracts, no minimum orders, free coffee delivery, and national service across Australia, with rental tiers from $45/week for 1-50 employees to free machine loans for 100+ employees.
• Wholesale Coffee Program B2B wholesale coffee supply to over 1,000 cafes, restaurants, and hotels across four countries, including coffee beans, barista training, equipment support, brand marketing exposure, and dedicated full-time representatives in Sydney, Brisbane, and Adelaide.
• Cafes & Venues
• Drip Coffee Bags Single-serve drip coffee bags in Orthodox and Feels Good Organic blends for convenient single-cup brewing at home or travel.
• Single Origin Coffees Limited release single origin coffees including Colombia Chocoloco Natural, Colombia Los Yarumos Aji Washed, Colombia Carambolo Washed, and Guatemala Rio Ocho Washed.
• ST. ALi x Boost Juice Cold Brew Drinks
• Porsche × ST. ALi Coffee Blend
• ST. ALi × PILLAR Collagen Cold Brew
• Gift Cards Digital and physical gift cards redeemable for all online purchases, available in denominations starting from $50.
• Brewing Equipment Curated selection of home and prosumer espresso machines and grinders including Moccamaster, Breville, La Marzocco Linea Mini, and Baratza Encore ESP, drop-shipped from Australian distributors.
• Apparel, Drinkware & Merchandise Branded apparel (t-shirts, vests, jackets, socks, caps, hats), drinkware (Japanese glass mugs, espresso cups and saucers, reusable coffee cups), and merchandise (tote bags, keyrings, the Terroir coffee book).
• Drinking Chocolate 40% cocoa drinking chocolate powder available in 1kg size and Nespresso-compatible capsule format, made with sugar, cocoa powder, vegetable gum, salt, and flavor.
• Milk Alternatives Plant-based and oat milk variants including Boring Barista Grade Oat Milk in various sizes for at-home and cafe use.

Quantifiable outcome

• 100,000+ customers served with 4.92 rating from over 5,100 reviews

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered major, supporting, flagship and core.

• Boost JuicemajorGTM or Marketing Partner · 27 April 2026Limited edition collaboration featuring ST. ALi Wide Awake Cold Brew in four drinks at Boost Juice stores nationwide from April 27 to May 31, 2026. Drinks include Strawberry Coffee, Maple Pink Salt, Salted Honey smoothie, and Peanut Butter Protein smoothie. Partnership brings specialty coffee into a national retail environment.
• Jet TechnologiessupportingTechnology or Integration · 29 March 2026Jet Technologies developed ShieldCycle recyclable packaging technology for ST. ALi, replacing non-recyclable aluminium layers in coffee bags to meet Australian sustainability targets.
• PorscheflagshipStrategic or Co-development PartnerExclusive Porsche Coffee Blend collaboration. Full of 911 passion with notes of milk chocolate, hazelnut cream & candied orange. Available via Porsche's online store and served exclusively in Porsche showrooms. Friend of the brand Sam Corlett featured in campaign.
• Seven Grams CoffeecoreChannel Partner/ Reseller/ DistributorPartnership to bring ST. ALi coffee into offices across Australia. Seven Grams Coffee delivers and services state-of-the-art machinery with no minimum order, no contract, free coffee delivery, and national service.
• La MarzoccosupportingTechnology or IntegrationEquipment partnership providing La Marzocco espresso machines for venues and events. Used at Australian Fashion Week and in venue operations.
• GogliosupportingTechnology or IntegrationGoglio G21 VFFS machines installed for packaging operations, enabling efficient production of recyclable coffee packaging.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pact Coffee: UK specialty coffee roaster with a strong subscription and DTC model — directly comparable to ST. ALi's prepaid subscription tier and direct e-commerce approach.
• Ona Coffee: Specialty roaster and café operator with similar wholesale-to-cafés model and strong Melbourne/Australian brand recognition comparable to ST. ALi.
• Campos Coffee: Australian specialty coffee roaster with similar model — wholesale to cafés, own venues, DTC, and capsules. Closest comparable in scale and channel mix in the Australian specialty space.
• Market Lane Coffee: Melbourne specialty coffee roaster and café operator with overlapping wholesale and DTC activities in the same Melbourne coffee culture scene as ST. ALi.
• Seven Seeds Coffee Roasters: Melbourne specialty coffee roaster with a comparable footprint of wholesale accounts, own cafés, and DTC operations — overlapping venue geography with ST. ALi.
• Single O: Sydney-based specialty roaster operating wholesale, own cafés, and DTC with a similar premium brand positioning to ST. ALi in the Australian market.

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee operator (now Nestlé-owned) with cafés, DTC, and wholesale across multiple geographies — a comparable premium-brand playbook ST. ALi could follow at larger scale.
• Nespresso: Global capsule coffee giant from Nestlé. The platform on which ST. ALi's capsule business is built, and the dominant direct competitor in the at-home capsule format.
• Vittoria Coffee: Long-established Australian coffee roaster with deep wholesale penetration and mainstream retail — a broader incumbent competing for the same wholesale and shelf space as ST. ALi.
• Lavazza: Global coffee incumbent with broad retail, foodservice, and capsule presence. Competes with ST. ALi at the wholesale and retail tier across multiple product formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/st_ali
• YouTubeyoutube.com/@StAliCoffeeRoasters
• Facebookfacebook.com/stali
• LinkedInlinkedin.com/company/st-ali-coffee-roasters
• Instagraminstagram.com/st_ali
• TikToktiktok.com/@stali_coffee?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST. ALi