ProTrainings
ProTrainings is a privately held US online training platform offering CPR, first aid, and healthcare/safety certification courses to individuals, businesses, and schools across the US and UK via online, blended, and classroom formats.
- Company typePrivate
- Founded2002
- HeadquartersAda, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ProTrainings does
ProTrainings, LLC is a privately held, US-headquartered (Ada) online training company founded in 2002 that delivers CPR, AED, first aid, and adjacent safety and healthcare certification courses to individual consumers, businesses, and educational institutions. The platform is built around video-based self-paced coursework with three delivery formats: fully online, blended (online plus in-person skill evaluation), and traditional classroom training, supported by a certificate validation portal for employer verification. The product catalog spans standalone CPR, CPR plus first aid, healthcare-focused BLS, ACLS, PALS, HIPAA compliance, Pet CPR, Fire Safety, Hazcom, Bloodborne Pathogens, Anaphylaxis, Sexual Harassment, and Continuing Education certificates, plus a free CPR program for high schools and a dedicated business/corporate division for group training.
The company monetizes primarily through course fees and subscription-style recurring revenue from individuals and groups, with one-time license revenue from train-the-trainer instructor programs. Its go-to-market combines a self-serve product-led platform, an instructor/skill evaluator network, a direct enterprise sales motion, and an own-storefront e-commerce channel, with marketing driven by SEO, content, social media, weekly refresher emails, and earned media. Operations span the United States and the United Kingdom through a dedicated protrainings.uk domain, and named enterprise customers include Norton LifeLock, Pentec Health, Farmers Insurance, Nike, Choice Schools Associates, and Goodwill, alongside a long tail of individual course buyers and a community program partnering with hundreds of high schools for free CPR training.
ProTrainings firmographics
Firmographics- Name
- ProTrainings
- Legal name
- ProTrainings, LLC
- Website
- https://ProTrainings.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProTrainings is a privately held US online training platform offering CPR, first aid, and healthcare/safety certification courses to individuals, businesses, and schools across the US and UK via online, blended, and classroom formats.
- Ownership category
- akta.pro rank
ProTrainings industry classification
Industry- Product category
- CPR and First Aid Certification Training
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)
- akta.pro secondary industry
- Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
Keywords
Where ProTrainings is headquartered
LocationHeadquarters
- HQ city
- Ada
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ProTrainings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Course Certification: Training courses for individuals requiring CPR, first aid, and other certifications for employment. Revenue generated through course fees for certification cards and course completion.
- Business and Group Training: Enterprise and group training packages for organizations requiring multiple employees to complete certification training. Volume-based pricing for corporate accounts.
- Continuing Education Certificates: CE certificates for healthcare professionals requiring ongoing education credits for license renewal.
- Instructor and Skill Evaluator Training: Train-the-trainer programs for individuals seeking to become certified instructors or skill evaluators for CPR and first aid courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual course certification fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ProTrainings product offering
Product offeringCore offering
ProTrainings sells CPR, first aid, and healthcare/safety certification courses delivered via an online video platform, blended learning with in-person skill evaluators, and traditional classroom formats. Courses cover CPR (standalone and combined with First Aid), Healthcare BLS, ACLS, PALS, HIPAA, Bloodborne Pathogens, Fire Safety, Pet CPR, Sexual Harassment, and continuing education certificates for license renewal. Customers include individual professionals, businesses needing group certification, healthcare providers, schools, and pet care professionals.
Product overview
ProTrainings is an online training platform offering a comprehensive portfolio of CPR, first aid, healthcare, and safety certification courses. The platform operates as a unified training platform with multiple delivery formats including fully online, blended (online + in-person skills), and classroom-based training. Core offerings include CPR courses (standalone and combined with First Aid), healthcare certifications (BLS, ACLS, PALS, HIPAA), safety training (Fire Safety, Hazcom, Bloodborne Pathogens), and specialized tracks (Pet CPR, Sexual Harassment). The platform provides a free CPR training program for high schools, group training for businesses, and continuing education certificates for professional license renewal. Training is accessible through the platform with weekly refresher emails, unlimited course access, and certificate validation tools for employers.
Differentiator
Problem solved
Functional benefit
Products and services
- CPR Only Standalone CPR training course covering cardiopulmonary resuscitation techniques for general audiences seeking certification.
- CPR + First Aid Combined CPR and First Aid certification course covering both life-saving techniques for general audiences.
- Healthcare BLS Basic Life Support training designed specifically for healthcare professionals requiring BLS certification.
- CPR Recertification Renewal course for individuals who need to recertify their CPR credentials on schedule.
- Pet CPR and Pet First Aid CPR and first aid training specifically designed for pet groomers, trainers, boarding facility staff, and other animal care professionals.
- Instructor / Skill Evaluator Training Train-the-trainer course for individuals seeking to become certified CPR/first aid instructors or skill evaluators.
- HIPAA Training Healthcare compliance training covering HIPAA regulations for the protection of patient health information.
- ACLS Advanced Cardiovascular Life Support training for healthcare providers managing cardiac emergencies.
- PALS Pediatric Advanced Life Support training focused on emergency care for infants and children.
- Continuing Education Certificates Professional continuing education courses with CE certificates used by healthcare professionals for license renewal.
- Fire Safety Training Fire safety training covering prevention, response, and workplace fire safety procedures.
- Hazcom Training Hazardous communication training for workplace chemical safety compliance.
- Bloodborne Pathogens Training Training on bloodborne pathogen exposure prevention and response for at-risk workers.
- Anaphylaxis Training Training on recognizing and responding to anaphylactic reactions.
- Sexual Harassment Training Workplace sexual harassment prevention training for employees and managers.
- Free CPR Training Program Complimentary CPR training program for schools and communities, including free student certification cards, aimed at promoting CPR literacy.
- Group CPR Training for Businesses Bulk CPR and first aid training packages for businesses and organizations that need to certify multiple employees.
- Online CPR Training Fully online self-paced CPR training accessible from any device, with no in-person component required.
- Blended CPR Training Hybrid training combining online coursework with in-person skills evaluation by certified skill evaluators.
- Classroom CPR Training Traditional in-person classroom-based CPR training delivered by certified instructors.
- Certificate Validation Tool Online tool that allows employers and organizations to verify employee CPR and first aid certification credentials.
Quantifiable outcome
- 4.6 out of 5 rating based on 902,883 customer reviews
Companies that use ProTrainings
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
ProTrainings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
ProTrainings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hundreds of High SchoolscoreProTrainings partners with hundreds of schools across the country to provide free CPR training to high school students. This includes no-cost courses, free student certification cards, and a mission to achieve 100% CPR literacy among students. The program is part of the company's social impact initiative 'Free CPR Training: Making the world a safer place one community at a time.'
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ProTrainings competitors and assessment
Company assessmentBroad incumbents
- American Red Cross: The American Red Cross is the most recognized CPR, AED, first aid, BLS, and ALS certification provider in the US, offering in-person and blended training across consumer, healthcare, and corporate segments. It is the dominant incumbent against which ProTrainings competes for enterprise contracts and consumer mindshare.
- HealthStream: HealthStream is a healthcare-focused workforce training and compliance platform serving hospitals and health systems. It overlaps with ProTrainings' healthcare BLS/ACLS/HIPAA offerings at the enterprise level, particularly for large hospital systems seeking integrated training ecosystems.
- American Heart Association: The AHA is the gold-standard issuer of BLS, ACLS, and PALS certifications, with its credentials being the most widely accepted in US healthcare. ProTrainings positions its healthcare certification courses as AHA-equivalent, making AHA the primary benchmark for employer acceptance in the medical segment.
Direct peers
- Relias: Relias provides online compliance, healthcare, and safety training for healthcare and human services organizations, including CPR, first aid, OSHA, and HIPAA courses. It is a direct online training competitor in the healthcare/safety certification space, particularly for enterprise contracts.
- National CPR Foundation: National CPR Foundation is an online-only CPR and first aid certification provider targeting individuals seeking quick, low-cost credentials. It overlaps with ProTrainings' consumer-facing self-serve course catalog and competes on price in the same channel.
- EMS Safety Services: EMS Safety Services provides OSHA-compliant CPR, first aid, AED, and bloodborne pathogens training, with both online and instructor-led programs. It competes with ProTrainings in workplace safety and corporate group training segments.
- Medic First Aid: Medic First Aid is a HSI family brand offering CPR, first aid, and AED certification programs delivered through authorized training centers. It competes directly with ProTrainings' instructor network and blended training offerings in workplace and safety segments.
- Health & Safety Institute (HSI): HSI is a major provider of CPR, AED, first aid, and safety training programs with a large network of authorized instructors in the US and internationally. It directly competes with ProTrainings in blended, classroom, and online certification across workplace and healthcare segments.
Emerging players
- Aldridge Center for Active Learning / CPR Plus: CPR Plus and similar regional online CPR certification providers target individuals and small businesses with streamlined online certification. They compete with ProTrainings in the self-serve SMB/consumer channel, often competing on price and speed of certificate delivery.
Regional players
- Red Cross First Aid App / St John Ambulance: St John Ambulance is a leading first aid and CPR training provider in the UK and Commonwealth markets, operating as a broad incumbent. It directly competes with ProTrainings' UK operations in the British market for both consumer and enterprise training contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ProTrainings social profiles
Digital presenceProTrainings financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProTrainings leadership team
Management profileNumber of profiles
Profiles3 records
ProTrainings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProTrainings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProTrainings
What does ProTrainings do?
ProTrainings sells CPR, first aid, and healthcare/safety certification courses delivered via an online video platform, blended learning with in-person skill evaluators, and traditional classroom formats. Courses cover CPR (standalone and combined with First Aid), Healthcare BLS, ACLS, PALS, HIPAA, Bloodborne Pathogens, Fire Safety, Pet CPR, Sexual Harassment, and continuing education certificates for license renewal. Customers include individual professionals, businesses needing group certification, healthcare providers, schools, and pet care professionals.
Is ProTrainings a public or private company?
ProTrainings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProTrainings founded?
ProTrainings was founded in 2002. It employs 11 to 50 people.
Where is ProTrainings based?
ProTrainings is headquartered in Ada, United States, in the North America region.
How does ProTrainings make money?
Four revenue lines are on record. Individual Course Certification is the primary driver. The others are business and Group Training, continuing Education Certificates and instructor and Skill Evaluator Training.
Who are ProTrainings's main competitors?
Broad incumbents on record are American Red Cross, HealthStream and American Heart Association. Direct peers are Relias, National CPR Foundation, EMS Safety Services, Medic First Aid and Health & Safety Institute (HSI). Aldridge Center for Active Learning / CPR Plus is listed as an emerging player. Red Cross First Aid App / St John Ambulance is listed as a regional player.
Does ProTrainings have an API?
No public API is recorded for ProTrainings.
What industry is ProTrainings in?
ProTrainings's product category is CPR and First Aid Certification Training. Its primary akta.pro industry code is EDANAIAB, Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT), with a secondary code of MPAJACAL, Professional Certification & Training Content Publishing (Exam Prep, CE/CPD). Its NAICS code is 611691 and its SIC code is 8200.