National CPR Foundation
National CPR Foundation is a private online certification provider offering CPR, AED, First Aid, BLS, and Bloodborne Pathogens courses to workplace employees, healthcare providers, and the general public on a pay-after-you-pass model. The platform sells individual certifications and corporate group packages via a self-serve e-commerce site.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What National CPR Foundation does
National CPR Foundation (NationalCPRFoundation, LLC) is a private, Nevada-domiciled online certification provider founded in 2012 that issues CPR, AED, First Aid, Bloodborne Pathogens, Healthcare Provider CPR/AED, and Basic Life Support (BLS) certifications to individuals and corporate groups. The platform operates on a self-serve, pay-after-you-pass model: all courses, video demonstrations, study guides, and exams are free to access 24/7, and customers only pay once they pass and wish to purchase a digital certificate plus a mailed PVC wallet card. Pricing ranges from $9.95 to $14.95 per certification with 1-2 year validity, and courses are positioned as complying with AHA/ECC/ILCOR 2020 cognitive guidelines and OSHA best practices for workplace training.
The underlying technology is a standard online learning management system with video-based content, automated exam scoring, instant digital certificate generation, an e-Verify lookup tool for employers, and an admin dashboard for group coordinators managing bulk certifications. Distribution is exclusively direct-to-consumer via the nationalcprfoundation.com e-commerce site, supplemented by SEO-driven content marketing (health blog, study guides), email support, a 10% referral program, and social sharing. Customer segments include Workplace Employees needing OSHA-compliant credentials, Healthcare Providers requiring BLS certification for licensing, Community/General Public learners, and Corporate/Group Organizations purchasing via volume-discounted group packages.
The business model is transactional rather than subscription-based: revenue is generated per certification issued, with mandatory 1-2 year recertification cycles providing a built-in renewal base. The company claims 875,614+ certified customers, 229,845 reviews at 4.87/5, and a 99.7% acceptance rate, though no financials, funding history, or named enterprise customers are disclosed. Management team information is largely absent from the available data, with only founder/co-founder references to "Michael D." and "Michael Paladino" indicated.
National CPR Foundation firmographics
Firmographics- Name
- National CPR Foundation
- Legal name
- NationalCPRFoundation, LLC
- Website
- https://nationalcprfoundation.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- National CPR Foundation is a private online certification provider offering CPR, AED, First Aid, BLS, and Bloodborne Pathogens courses to workplace employees, healthcare providers, and the general public on a pay-after-you-pass model. The platform sells individual certifications and corporate group packages via a self-serve e-commerce site.
- Ownership category
- akta.pro rank
National CPR Foundation industry classification
Industry- Product category
- Online CPR and Health Certification Training
- NAICS
- Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)
Keywords
Where National CPR Foundation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National CPR Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Individual Certification Fees: One-time fees for certification upon passing exams. Customers access all course materials and exams for free; payment is only required after successful test completion. Revenue is transaction-based per certification issued.
- Group/Corporate Certification Packages: Bulk certification purchases for organizations with tiered discounts starting at 20% for 5+ employees. Includes admin dashboard access for managing group certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard CPR/AED Certification |
| One time/ perpetual license | Pay-as-you-go | CPR/AED/First-Aid Combo Certification |
| One time/ perpetual license | Pay-as-you-go | Bloodborne Pathogens Certification |
| One time/ perpetual license | Pay-as-you-go | Healthcare Professional CPR/AED Certification |
| One time/ perpetual license | Pay-as-you-go | Basic Life Support (BLS) Certification |
| One time/ perpetual license | Pay-as-you-go | Group Discount Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
National CPR Foundation product offering
Product offeringCore offering
National CPR Foundation delivers online certification courses in CPR/AED, First Aid, Bloodborne Pathogens, and Basic Life Support (BLS) for workplace employees, healthcare providers, and the general public. Coursework and exams are offered free of charge 24/7 via a video-based LMS; customers pay a one-time certification fee only after passing the exam and receive an instant digital certificate plus a free PVC wallet card. The platform also serves corporate group customers with volume discounts and an admin dashboard for managing employee certifications.
Product overview
National CPR Foundation is an online certification platform offering a portfolio of six core certification courses for Workplace Employees, Healthcare Providers, and the Community. The product suite is organized into Standard (CPR/AED, First Aid, CPR+AED+First Aid, Bloodborne Pathogens) and Healthcare Professional (CPR/AED, Basic Life Support) courses. All courses follow the 2020 AHA/ECC/ILCOR guidelines and OSHA best practices for cognitive training. The platform offers free exams, practice tests, and study materials, with certification valid for 1-2 years depending on the course. Additional services include Group Discount Packages for corporate training with admin dashboard management, a Free CPR Study Guide, and a Donation Service for non-profit organizations. Customers receive instant digital certificates and wallet cards, with free PVC wallet cards mailed within 2-5 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard CPR / AED Certification Online certification course covering Adult and Pediatrics CPR techniques and Automated External Defibrillator (AED) usage. Certification is valid for 2 years and priced at $12.95. Intended for workplace employees, healthcare providers, and community members seeking OSHA-aligned CPR/AED credentials.
- Standard First Aid Certification Online First Aid certification course covering injury prevention and universal precautions for adults and children. Certification is valid for 2 years and priced at $12.95. Designed for individuals needing First Aid credentials for workplace, community, or personal preparedness.
- Standard CPR / AED / First-Aid Combo Certification Combined online certification course covering CPR (Adult/Pediatrics), AED usage, and First Aid application. Certification is valid for 2 years and priced at $14.95. Aimed at customers who want a single combined CPR and First Aid certification.
- Standard Bloodborne Pathogens Certification Online Bloodborne Pathogens certification course covering infectious disease control and best practices/precautions. Certification is valid for 1 year and priced at $9.95. Targeted at employees in roles with occupational exposure risk (e.g., healthcare, public safety, education, childcare) needing OSHA-aligned BBP training.
- Healthcare Professional CPR / AED Certification Online CPR certification for healthcare professionals covering Adult and Pediatrics (Choking) CPR techniques and AED usage. Certification is valid for 2 years and priced at $12.95. Designed for nurses, doctors, and other licensed healthcare workers.
- Healthcare Professional Basic Life Support (BLS) Certification Comprehensive online BLS certification for healthcare providers covering CPR (Adult/Pediatrics), AED, First Aid, and Bloodborne Pathogens. Certification is valid for 2 years and priced at $14.95. Targeted at medical professionals requiring combined BLS-level credentials.
- Group Discount Certification Packages Bulk certification package for organizations needing to certify multiple employees at once, with tiered discounts starting at 20% for groups of 5+ employees and increasing incrementally for larger groups. Includes admin dashboard access for managing employee certifications and downloading wallet cards. Groups larger than 200 require direct contact with National CPR Foundation.
- Donation Certification Service Free certification service provided by National CPR Foundation to non-profit charitable organizations, homeless networks, and shelters, extending the company's CPR/First Aid training to community support organizations at no cost.
Quantifiable outcome
- 99.7% national and international acceptance rate (based on 0.3% rejection rate)
- +3 more outcomes
Companies that use National CPR Foundation
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
National CPR Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National CPR Foundation partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
National CPR Foundation competitors and assessment
Company assessmentDirect peers
- American Heart Association: The most authoritative CPR, AED, and BLS certification body in the US. AHA's ECC/ILCOR guidelines are the standard NCPRF aligns to, making it the primary competitive benchmark and employer-acceptance benchmark in this space.
- American Red Cross: Largest US provider of CPR, First Aid, and BLS training through both in-person and blended (online + skills session) formats. Directly competes for the same workplace, healthcare, and community customer segments.
- Health & Safety Institute (HSI): Major provider of workplace safety, CPR, and First Aid certifications (including ASHI and MEDIC First Aid brands). Competes head-on for corporate group-training contracts and OSHA-compliant credentials.
- ProTrainings: Online-only CPR/First Aid/BLS certification platform with similar self-serve video-based courses and group training tools. Closely comparable business model and target customer base to NCPRF.
- CPR Certification Online: Direct online-only competitor offering CPR/AED/First Aid certifications at similar price points. Operates with an almost identical self-serve, pay-after-pass style structure and competes for the same SEO-driven consumer traffic.
- EMS Safety Services: Provider of online CPR, First Aid, and Bloodborne Pathogens certifications aimed at workplace compliance. Closely aligned product set, distribution model, and target buyer.
Broad incumbents
- National Safety Council: Established national safety organization offering CPR/First Aid among a much broader portfolio of workplace safety, training, and advocacy services. Comparable on certification products but operates from a much larger incumbent footprint.
Regional players
- SureFire CPR: In-person CPR, BLS, and First Aid training provider concentrated in Southern California. Different delivery format (classroom vs. online) but directly comparable course catalog and customer base in overlapping geographies.
Emerging players
- MedTrainer: Healthcare-focused compliance and training platform offering CPR certification alongside broader credentialing, OSHA, and HR compliance modules. Comparable in adjacent compliance training but broader in scope.
Others
- AED Superstore: Retailer of AEDs, CPR supplies, and training equipment. Not a certification competitor, but an adjacent ecosystem participant frequently visited by the same CPR/FIRST Aid buyer and a potential partnership or distribution channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
National CPR Foundation social profiles
Digital presenceNational CPR Foundation compliance and trust
Trust signalCompliance2 records
National CPR Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
National CPR Foundation leadership team
Management profileNumber of profiles
Profiles2 records
National CPR Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National CPR Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National CPR Foundation
What does National CPR Foundation do?
National CPR Foundation delivers online certification courses in CPR/AED, First Aid, Bloodborne Pathogens, and Basic Life Support (BLS) for workplace employees, healthcare providers, and the general public. Coursework and exams are offered free of charge 24/7 via a video-based LMS; customers pay a one-time certification fee only after passing the exam and receive an instant digital certificate plus a free PVC wallet card. The platform also serves corporate group customers with volume discounts and an admin dashboard for managing employee certifications.
Is National CPR Foundation a public or private company?
National CPR Foundation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National CPR Foundation founded?
National CPR Foundation was founded in 2012. It employs 501 to 1,000 people.
Where is National CPR Foundation based?
National CPR Foundation is headquartered in Los Angeles, United States, in the North America region.
How does National CPR Foundation make money?
Two revenue lines are on record. Individual Certification Fees are the primary driver. The others are group/Corporate Certification Packages.
Who are National CPR Foundation's main competitors?
Direct peers on record are American Heart Association, American Red Cross, Health & Safety Institute (HSI), ProTrainings, CPR Certification Online and EMS Safety Services. National Safety Council is listed as a broad incumbent. SureFire CPR is listed as a regional player. MedTrainer is listed as an emerging player. AED Superstore is listed as an others.
Does National CPR Foundation have an API?
No public API is recorded for National CPR Foundation.
What industry is National CPR Foundation in?
National CPR Foundation's product category is Online CPR and Health Certification Training. Its primary akta.pro industry code is EDANAIAB, Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT). Its NAICS code is 611430 and its SIC code is 8200.