Association des Vehicules Electriques du Quebec

Name

Association des Vehicules Electriques du Quebec

Legal name

Association des véhicules électriques du Québec

Website

https://aveq.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees in four tiers: Amis (free), Bronze ($10/year), Or ($49/year), and Platine ($120/year). Higher tiers unlock exclusive benefits including partner discounts, car insurance reductions up to 30%, a member card, and unlimited electromobility consulting calls.
2. Corporate Partnerships and Sponsorship: Corporate partners (100 kW, 50 kW, 24 kW tiers) financially support the association in exchange for visibility and access to the EV community. Partner contributions have sustained AVÉQ's mission for nearly 15 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AVÉQ is a non-profit association (OBNL) that promotes electromobility in Quebec through tiered individual memberships, educational conferences and training programs delivered to municipalities and organizations, digital tools including a Total Cost of Ownership comparison tool and statistics dashboards, peer-to-peer pairing programs, exclusive partner offers, and government-relations advocacy on EV standards. It sells no software or hardware products; revenues come from membership fees, corporate sponsorships, and fees for organizational training.

Product overview

The Association des véhicules électriques du Québec (AVÉQ) is a non-profit organization (OBNL) founded in 2013 that serves as Quebec's primary electromobility reference. Rather than a unified software product, AVÉQ offers a portfolio of services including educational conferences and training programs, digital tools (cost comparison calculator, statistics dashboards, forums), regional event organization, and tiered membership programs (Amis, Bronze, Or, Platine). The organization connects over 800 volunteers with approximately 15,000 members to promote, educate, and represent electric vehicle users through advocacy, public consultations, and community-building activities across Quebec's 17 administrative regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Conférences et formations (Conferences and Training) Tailored educational program covering EV selection, charging infrastructure planning, long-distance trip planning, daily charging, and fleet electrification, delivered to municipalities, NPOs, businesses, and organizations in Quebec. Adapted to the audience's level of familiarity with electromobility.
• Adhésion membre AVÉQ (Membership: Amis, Bronze, Or, Platine) Tiered individual membership program offering progressively increasing benefits including forum access, beginner guides, voting rights, physical member card, vehicle sticker, exclusive partner discounts, recommended garage network access, exclusive webinars, exclusive partner offers, up to 30% auto insurance reduction, and unlimited electromobility consulting calls for EV purchase/lease, home charging, road charging, tire selection, used EV value, and personalized North America road-trip planning with Canadian charging documentation.
• Outil de comparaison du coût total de possession (TCO Comparison Tool) Interactive web tool allowing prospective EV buyers to compare the total cost of ownership of electric versus gasoline vehicles using different model inputs, supporting informed purchase decisions.
• Statistiques AVÉQ (Quarterly EV Registration Statistics) Quarterly statistical reports analyzing Quebec and Canadian electric vehicle registrations, including regional penetration breakdowns, market share trends, and historical comparisons.
• Forums AVÉQ (Community Forums) Online discussion forums available to members for EV-related questions, problem-solving, and community interaction.
• Programme de jumelage (Pairing Program) Peer-matching service that pairs prospective electric vehicle buyers with experienced volunteer EV owners to provide personalized guidance before purchase decisions.
• Webinaires exclusifs (Exclusive Webinars) Members-only webinars featuring expert content on EV topics, charging infrastructure, and electromobility trends.
• Offres exclusives partenaires (Exclusive Partner Offers) Members-only discounts and exclusive offers from AVÉQ's corporate partners, available across the Amis, Bronze, Or, and Platine membership tiers.

Quantifiable outcome

• Quebec reached 6.15% EV penetration (454,922 registered EVs) in Q1 2026, with 38.1% of all new Canadian EVs registered in Quebec
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Silence on RoulecoreGTM or Marketing PartnerSilence on Roule is a podcast dedicated to electromobility in Quebec. AVÉQ has a regular presence on the podcast, with episode discussions, expert interviews, and collaborative content covering EV news, charging infrastructure, industry analysis, and consumer guidance. Silence on Roule is a 100 kW partner of AVÉQ.
• FCC ÉlectriqueminorGTM or Marketing PartnerFCC Électrique is a 50 kW partner of AVÉQ, contributing financially to support the association's mission while gaining visibility among the Quebec EV community.
• ARLECOminorGTM or Marketing PartnerARLECO is a 24 kW partner of AVÉQ, providing financial support to the association in exchange for community visibility and alignment with AVÉQ's electromobility mission.
• Maxime Poitras AssurancesminorGTM or Marketing PartnerMaxime Poitras Assurances is a 24 kW partner of AVÉQ, contributing financial support to the association while offering exclusive insurance products (including auto insurance discounts up to 30% for Platine members) to the AVÉQ member community.
• Mobilité Électrique Canada (ÉCM)coreStrategic or Co-development PartnerAVÉQ is a member of Mobilité Électrique Canada (ÉCM), the Canadian electric mobility association. This membership enables collaboration on national EV policy, infrastructure development, and advocacy at the federal level.
• Global EV Alliance (GEVA)minorStrategic or Co-development PartnerAVÉQ is a member of the Global EV Alliance, an international organization advancing electromobility globally. This membership provides access to global best practices and cross-border collaboration on EV policy and infrastructure.
• Propulsion QuébecminorStrategic or Co-development PartnerAVÉQ is a member of Propulsion Québec, the Quebec strategic cluster for transportation electrification and intelligent transportation. This supports collaboration on Quebec's EV ecosystem, industry development, and technology innovation.
• GamotechminorStrategic or Co-development PartnerGamotech, in collaboration with Cleo, is developing hybrid and modular approaches to electrify municipal vehicle auxiliary systems (lifts, cranes, hydraulic systems) without fully converting the vehicle chassis, as covered in AVÉQ's reporting on municipal electrification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FLO: Quebec-headquartered commercial EV charging network operator. Operates broadly in the same EV-ecosystem space as AVÉQ's public-charging advocacy work, but as a commercial incumbent rather than a community association.
• ChargePoint: The largest commercial EV charging network in North America. Overlaps with AVÉQ's mission to support EV adoption and consumer education through a much larger commercial offering.

Others

• Tesla Canada: Canadian operations of the leading EV OEM. Adjacent rather than directly comparable — Tesla invests heavily in consumer EV education and brand advocacy that overlaps with AVÉQ's communications role.
• Propulsion Québec: Quebec's strategic cluster for transportation electrification and intelligent transportation. AVÉQ is a member; both share Quebec-centric EV-ecosystem development mandates but Propulsion Québec is industry-led rather than consumer-led.
• Hydro-Québec (Circuit électrique): Quebec public utility that operates the largest public EV charging network in the province (the Circuit électrique). Ecosystem counterpart whose infrastructure and consumer-education work intersect AVÉQ's advocacy mandate.
• Équiterre: Quebec-based environmental non-profit with overlapping climate, mobility, and sustainable-transportation advocacy. Thematically related rather than directly competitive, but shares the Quebec non-profit advocacy model.
• Clean Energy Canada: Canadian clean-energy think tank that actively communicates on EVs, charging, and electrification policy. Adjacent to AVÉQ's policy-advocacy role at the national level rather than a direct consumer-association competitor.

Direct peers

• Plug In America: U.S. non-profit consumer EV advocacy organization with a comparable member-and-volunteer model, neutral consumer-education focus, and active engagement with state and federal EV policy.
• Electric Auto Association: Founded in 1967, the Electric Auto Association is a long-standing U.S. non-profit of EV enthusiasts that delivers local chapter events, education, and advocacy — closely analogous to AVÉQ's regional volunteer-club model.
• Mobilité Électrique Canada (ÉMC): Canada's national EV consumer and industry association. Directly comparable to AVÉQ — both are member-driven advocacy bodies promoting EV adoption — and is already a strategic partner of AVÉQ for federal-level policy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AVEQc
• Facebookfacebook.com/AVEQ.ca
• LinkedInlinkedin.com/company/3281873
• Instagraminstagram.com/aveq_qc
• Xx.com/aveqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association des Vehicules Electriques du Quebec