Propulsion Quebec
Propulsion Québec is a Montreal-based non-profit industrial cluster that mobilizes 150+ member organizations across Quebec's zero-emission vehicle, EV charging, and battery value chain sectors, delivering policy advocacy, flagship events, and business intelligence to advance the province's 2030 electric transportation goals.
- Company typePrivate
- Founded2019
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Propulsion Quebec does
Propulsion Québec is a Montreal-based non-profit industrial cluster that mobilizes Quebec's electric and smart transportation (EST) ecosystem, comprising 150+ member organizations across three priority sectors: zero-emission vehicles, EV charging infrastructure, and the lithium-ion battery value chain. The cluster was established in 2017 (with a foundational 2019 KPMG-supported launch) and is governed as an industry-led body that connects manufacturers, startups, research centers, government partners, and investors.
The cluster's core offerings are organized around four platforms: Ambition TEI 2030, a green industrial policy roadmap with 8 strategic ambitions and 225 concrete initiatives developed in partnership with Deloitte; the Impulsion conference series (including Impulsion 2025 and the upcoming February 2027 edition at the Palais des congrès de Montréal); strategic committees and communities of interest spanning batteries, charging, smart mobility, supply chain, regulation, workforce, and EST financing; and a knowledge product portfolio of business intelligence studies, guides (including a May 2026 guide on medium- and heavy-duty truck electrification), monitoring tools, and an interactive Ambition TEI 2030 dashboard.
Propulsion Québec does not sell technology products. Its revenue is derived from membership fees and direct financial support from the Government of Quebec, the Government of Canada, the Communauté métropolitaine de Montréal, Natural Resources Canada (CAD $2.18M tranche in August 2025), and corporate partners including Hydro-Québec, Fonds de solidarité FTQ, Fasken, and Deloitte. The organization operates with a small 1–10 person team and a new President and CEO (Alexis Laprés-Paradis) appointed in January 2026, executing against Quebec's 2030 climate goals, including a legislated ban on new combustion vehicle sales by 2035 and a provincial target of 2 million EVs supported by approximately 2,530 Hydro-Québec charging stations.
Propulsion Quebec firmographics
Firmographics- Name
- Propulsion Quebec
- Legal name
- Propulsion Québec
- Website
- https://propulsionquebec.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propulsion Québec is a Montreal-based non-profit industrial cluster that mobilizes 150+ member organizations across Quebec's zero-emission vehicle, EV charging, and battery value chain sectors, delivering policy advocacy, flagship events, and business intelligence to advance the province's 2030 electric transportation goals.
- Ownership category
- akta.pro rank
Propulsion Quebec industry classification
Industry- Product category
- Electric Transportation Industry Cluster Services
- NAICS
- Transportation Equipment Manufacturing (336)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Where Propulsion Quebec is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Propulsion Quebec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees and government funding: Propulsion Québec operates as a non-profit industrial cluster funded through membership fees and government financial support from the Government of Quebec, Government of Canada, Communauté métropolitaine de Montréal, and other partners to support the electric transportation ecosystem development.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Propulsion Quebec product offering
Product offeringCore offering
Propulsion Québec is Quebec's industrial cluster for electric and smart transportation (EST/TEI), operating as a non-profit, membership-based organization. It mobilizes and represents over 150 member organizations across three priority sectors — Zero-Emission Vehicles, EV Charging Infrastructure, and the Battery value chain — by providing government representation, strategic committee participation, business intelligence studies, networking events, international trade development, promotion, and access to financing programs.
Product overview
Propulsion Québec is Quebec's industrial cluster for electric and smart transportation (EST), operating as a membership-based organization that mobilizes the ecosystem around three core sectors: Zero-Emission Vehicles (ZVE), Electric Vehicle Charging, and Battery technology. The organization's offerings include the Ambition TEI 2030 strategic platform (green industrial policy with 8 ambitions and 225 initiatives), the Impulsion flagship event series, business intelligence resources (studies, guides, tools), strategic committees for collaboration, international trade development services, and access to financing programs. The cluster connects over 100 battery sector players, supports charging infrastructure deployment (10,000+ stations), and facilitates member collaboration through networking activities and working groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambition TEI 2030 Quebec's green industrial policy and action plan for electric and smart transportation, comprising 8 strategic ambitions and 225 concrete initiatives aimed at decarbonizing transportation and developing a green Quebec economy, with an interactive tracking tool.
- Impulsion 2027 Flagship Conference Flagship business platform held February 8-10, 2027 at the Palais des congrès de Montréal, bringing together manufacturers, investors, local authorities, governments and international delegations for B2B meetings, exhibitions, and strategic programming on ZEVs, smart charging, battery value chain, smart mobility, and financing.
- Charge+ Funding Program Program supporting the deployment of charging infrastructure across Quebec regions, fostering technological innovation and ensuring integration with the electrical grid.
- Member Benefits and Services Program Membership service program providing member organizations with representation of interests and public positioning, participation in strategic committees, international trade development, business intelligence, networking activities, promotion support, and access to financing programs.
- Strategic Committees and Communities of Interest Collaborative forums covering batteries, charging, smart mobility, supply chain, regulation, workforce, and EST financing where industry players develop projects and exchange ideas.
- Business Intelligence Resources Library Studies, guides, monitoring tools and dynamic tools developed by Propulsion Québec to help members understand issues, business opportunities and trends in the electric and smart transportation sector.
- Member Directory Searchable database of Propulsion Québec members, including companies across the electric transportation ecosystem such as FLO - AddÉnergie, Nova Bus, Lion Electric, Volvo Group, and Hydro-Québec.
- Electric Vehicle Charging Strategy Support Strategic advisory support for the provincial public charging infrastructure strategy, targeting one station per 17 vehicles to power 2 million electric vehicles by 2030.
- Battery Sector Collaborative Projects Collaborative projects covering traceability of critical and strategic minerals, benchmarking of lithium-ion battery storage best practices, extended producer responsibility studies, and end-of-life EV battery management positioning.
Quantifiable outcome
- Quebec aims to power 2 million EVs by 2030 with provincial strategy for one charging station per 17 vehicles
- +2 more outcomes
Companies that use Propulsion Quebec
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Propulsion Quebec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Propulsion Quebec partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Gouvernement du QuébeccoreGovernment of Quebec provides primary financial support for Propulsion Québec's operations and programs to advance the electric transportation ecosystem in Quebec.
- Gouvernement du CanadacoreFederal government provides financial support to Propulsion Québec for national electric transportation initiatives and decarbonization projects.
- Communauté métropolitaine de Montréal (CMM)supportingMetropolitan community of Montreal provides financial support and regional coordination for electric transportation infrastructure development.
- Hydro-QuébeccoreKey strategic partner providing green electricity expertise, charging infrastructure deployment (Circuit électrique network), and technical knowledge for the electric transportation ecosystem.
- FaskensupportingLaw firm provides legal expertise and strategic counsel, notably supporting the battery sector development initiatives.
- DeloittesupportingProfessional services firm collaborated with Propulsion Québec to develop Ambition TEI 2030, the green industrial policy roadmap.
- ISEQsupportingPôle d'excellence de l'industrie des systèmes électroniques du Québec collaborates on Ambition TEI 2030 initiatives for electronic systems in transportation.
- Ministry of Economy and Innovation (Québec)coreQuebec government ministry providing funding and policy support for the electric and smart transportation industrial sector development.
- Ministry of Environment (Québec)coreQuebec government ministry supporting environmental and decarbonization initiatives within the electric transportation sector.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Propulsion Quebec competitors and assessment
Company assessmentBroad incumbents
- Battery Council International (BCI): North American trade association for the lead and lithium battery industry, covering manufacturing, recycling, and regulation. Comparable as a battery value-chain industry association, though broader in scope than Propulsion Québec's EV-only focus.
- MEMA (Motor & Equipment Manufacturers Association): Leading US trade association for vehicle component suppliers, with growing activity on EV and electrification policy. Comparable as a broad transportation-equipment industry association, though focused on supplier advocacy rather than cluster coordination.
- Charging Interface Initiative (CharIN): Global industry association driving EV charging interoperability standards (CCS, ISO 15118). Comparable as an EV-charging-focused convening organization, though international in scope versus Propulsion Québec's Quebec-centric mandate.
Regional players
- ZEMO Partnership: UK-based public-private partnership accelerating zero-emission road transport through convening, testing, and policy support. Comparable as a regional cluster driving ZEV deployment, though UK-focused rather than North American.
- European Battery Alliance (EBA): European Commission-led initiative building a competitive European battery value chain, convening industry, Member States, and investors. Comparable as a battery-sector cluster coordinator, though EU-focused and government-anchored differently.
- ChargeUp Europe: European industry association representing EV charging infrastructure operators and providers. Comparable as a charging-sector industry association, though EU-focused rather than Quebec-centric.
Direct peers
- CALSTART: North American clean transportation cluster convening zero-emission vehicle, charging, and battery stakeholders across the US and Canada. Highly comparable as a membership-based cluster driving policy, partnerships, and deployment programs.
- Electric Mobility Canada: National industry association for electric and smart transportation in Canada, directly comparable to Propulsion Québec as a cluster convening EV OEMs, charging operators, utilities, and government partners at the Canadian level.
- Next Generation Manufacturing Canada (NGen): Canadian advanced manufacturing supercluster funding collaborative projects in cleantech, EV, and battery manufacturing. Comparable as a Canadian cluster organization mobilizing industry, government, and research partners around advanced manufacturing priorities.
- Automotive Parts Manufacturers' Association (APMA): Canadian association representing automotive parts manufacturers, with growing focus on EV transition and electrification. Comparable as a Canadian mobility-industry convener though broader than Propulsion Québec's ZEV-only mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Propulsion Quebec social profiles
Digital presencePropulsion Quebec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propulsion Quebec leadership team
Management profileNumber of profiles
Profiles3 records
Propulsion Quebec funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propulsion Quebec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propulsion Quebec
What does Propulsion Quebec do?
Propulsion Québec is Quebec's industrial cluster for electric and smart transportation (EST/TEI), operating as a non-profit, membership-based organization. It mobilizes and represents over 150 member organizations across three priority sectors — Zero-Emission Vehicles, EV Charging Infrastructure, and the Battery value chain — by providing government representation, strategic committee participation, business intelligence studies, networking events, international trade development, promotion, and access to financing programs.
Is Propulsion Quebec a public or private company?
Propulsion Quebec is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Propulsion Quebec founded?
Propulsion Quebec was founded in 2019. It employs 1 to 10 people.
Where is Propulsion Quebec based?
Propulsion Quebec is headquartered in Montréal, Canada, in the North America region.
How does Propulsion Quebec make money?
One revenue line is on record: membership fees and government funding.
Who are Propulsion Quebec's main competitors?
Broad incumbents on record are Battery Council International (BCI), MEMA (Motor & Equipment Manufacturers Association) and Charging Interface Initiative (CharIN). Regional players are ZEMO Partnership, European Battery Alliance (EBA) and ChargeUp Europe. Direct peers are CALSTART, Electric Mobility Canada, Next Generation Manufacturing Canada (NGen) and Automotive Parts Manufacturers' Association (APMA).
Does Propulsion Quebec have an API?
No public API is recorded for Propulsion Quebec.
What industry is Propulsion Quebec in?
Propulsion Quebec's product category is Electric Transportation Industry Cluster Services. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 336 and its SIC code is 3790.