RoboBend ApS
RoboBend ApS is a Danish industrial automation company that sells standardized, mobile robot cells — built on Fanuc arms — that attach to manufacturers' existing press brakes to automate sheet metal bending, primarily serving SMEs.
- Company typePrivate
- Founded2017
- HeadquartersOdense, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What RoboBend ApS does
RoboBend ApS is a Danish industrial automation company that designs and sells mobile robot cells for automated sheet metal bending. Its core offering is a standardized, plug-and-play robotic cell built around Fanuc industrial robot arms (M-10ID/12 and M-20ID/25) that attaches to a manufacturer's existing press brake via a proprietary mobile interface, enabling automation without requiring replacement of installed capital equipment. The product line consists of two models — the RoboBend 1200 (12 kg payload, 1.4 m reach, max bending 1200 x 400 mm) and the RoboBend 3000 (25 kg payload, 1.8 m reach, max bending 1600 x 600 mm) — both delivering ± 0.02 mm repeatability, 15–30 minute programming times from drawing, and 5–10 minute changeover between orders, supporting profitable small-batch production. The company is self-described as the "world's first standardized bending robot cell."
The company sells directly to small and medium-sized sheet metal manufacturers that already own press brakes, using a sales-led go-to-market motion with a "Request Demo" call-to-action on its bilingual Danish/English website. Revenue is generated through one-time hardware sales of the robot cells (pricing is quote-based and not publicly disclosed), with the sales narrative emphasizing short payback time for SMEs, lights-out operation outside shift hours, and removal of dangerous repetitive work from operators. The company is privately held, registered in Denmark under CVR 38980696, headquartered in Svendborg (Kongebakken 16, 5700), led by CEO & Founder Per Iversen with Justinas Katkus as Co-founder/COO, and operates with a headcount of 1–10 employees.
RoboBend ApS firmographics
Firmographics- Name
- RoboBend ApS
- Legal name
- RoboBend ApS
- Website
- https://robobend.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoboBend ApS is a Danish industrial automation company that sells standardized, mobile robot cells — built on Fanuc arms — that attach to manufacturers' existing press brakes to automate sheet metal bending, primarily serving SMEs.
- Ownership category
- akta.pro rank
RoboBend ApS industry classification
Industry- Product category
- Industrial robotics for sheet metal bending automation
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- akta.pro primary industry
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
- akta.pro secondary industry
- Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)
Keywords
Where RoboBend ApS is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
RoboBend ApS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Robot Cell Sales: RoboBend generates revenue primarily through the sale of their standardized mobile robot cells for sheet metal bending. They offer two models: RoboBend 1200 and RoboBend 3000, differentiated by robot arm capacity, reach, and maximum bending dimensions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | RoboBend 1200 - Standard model with 12 kg payload capacity |
| Other | Multi-year contract | RoboBend 3000 - Higher capacity model with 25 kg payload capacity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RoboBend ApS product offering
Product offeringCore offering
RoboBend designs, manufactures, and sells standardized mobile robot cells that automate sheet metal bending on existing press brakes. The product line consists of two models — RoboBend 1200 (12 kg payload, 1.4 m reach, max 1200x400 mm bending) and RoboBend 3000 (25 kg payload, 1.8 m reach, max 1600x600 mm bending) — built around Fanuc industrial robot arms, with intuitive software enabling 15-30 minute programming and 5-10 minute changeover between orders.
Product overview
RoboBend ApS offers standardized, mobile robot cells for automated sheet metal bending. The product portfolio consists of two models (RoboBend 1200 and RoboBend 3000) that serve as plug-and-play additions to existing press brakes on the market. Both models feature Fanuc robot arms and are designed with intuitive software for easy programming and fast changeover between orders.
Differentiator
Problem solved
Functional benefit
Brands
- RoboBend 1200: Standardised bending robot cell with Fanuc M-10ID/12 robot arm, 1.4m reach, up to 12kg payload, for metal bending up to 1200x400mm.
- RoboBend 3000
Products and services
- RoboBend 1200 Mobile, plug-and-play robot cell for automated sheet metal bending, built around a Fanuc M-10ID/12 robot arm with 1.4 m reach, up to 12 kg payload, ±0.02 mm repeatability, and maximum bending dimensions of 1200 x 400 mm. Typical programming time is 15-30 minutes, changeover time is 5-10 minutes, and the cell can be attached or detached from a press brake in about 15 minutes.
- RoboBend 3000 Higher-capacity mobile, plug-and-play robot cell for automated sheet metal bending, built around a Fanuc M-20ID/25 robot arm with 1.8 m reach, up to 25 kg payload, ±0.02 mm repeatability, and maximum bending dimensions of 1600 x 600 mm. Typical programming time is approximately 20 minutes, changeover time is 5-10 minutes, and the cell can be attached or detached from a press brake in about 20 minutes.
Quantifiable outcome
- Programming time from drawing to program: typically 15-30 minutes
- +3 more outcomes
Companies that use RoboBend ApS
Customer profileSegments2 records
Ideal customer profiles1 record
RoboBend ApS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RoboBend ApS partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
RoboBend ApS competitors and assessment
Company assessmentBroad incumbents
- Universal Robots: Danish collaborative robot maker headquartered in Odense. Operates in the same robotics cluster as RoboBend, and its cobot arms are a competing platform choice for press brake automation integrators.
- Mobile Industrial Robots (MiR): Danish maker of autonomous mobile robots, headquartered in Odense. Sits in the same Odense robotics cluster as RoboBend; both share talent pool, suppliers, and partner ecosystem dynamics.
- TRUMPF: German industrial laser, machine tool, and press brake manufacturer with extensive bending automation offerings. Broader portfolio than RoboBend but directly competes in standardized and custom bending cells.
Direct peers
- BLM Group: Italian provider of tube and sheet metal processing equipment, including automated bending cells. Targets the same SME manufacturing customers with comparable automation value propositions.
- AMADA: Japanese manufacturer of press brakes and bending automation cells (e.g., ASTRO, HG-series). Direct competitor to RoboBend in robotic press brake bending systems, with global dealer reach.
- Bystronic: Swiss-headquartered, globally leading manufacturer of press brakes, laser cutters, and bending automation cells. Direct overlap with RoboBend in the press brake automation space, including turnkey robot bending cells for SMEs.
- LVD: Belgian press brake and sheet metal automation manufacturer with integrated robot bending solutions (e.g., Dyna-Cell). Comparable product and customer base to RoboBend.
- Salvagnini: Italian maker of sheet metal bending machinery (e.g., P4lean panel bender) and integrated automation. Competes head-on with RoboBend for the automated bending cell use case in manufacturing job shops.
Others
- FANUC: Supplier of the robot arms (M-10ID/12, M-20ID/25) used inside every RoboBend cell. Thematically related as both a critical supplier and a strategic risk: FANUC could vertically integrate into standardized bending cells.
- OnRobot: Danish end-effector / gripper manufacturer (Odense-based). Not a direct competitor, but a potential supplier to RoboBend for grippers and a thematic peer in the Odense robotics cluster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
RoboBend ApS social profiles
Digital presenceRoboBend ApS compliance and trust
Trust signalCompliance1 record
RoboBend ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoboBend ApS leadership team
Management profileNumber of profiles
Profiles1 record
RoboBend ApS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoboBend ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoboBend ApS
What does RoboBend ApS do?
RoboBend designs, manufactures, and sells standardized mobile robot cells that automate sheet metal bending on existing press brakes. The product line consists of two models — RoboBend 1200 (12 kg payload, 1.4 m reach, max 1200x400 mm bending) and RoboBend 3000 (25 kg payload, 1.8 m reach, max 1600x600 mm bending) — built around Fanuc industrial robot arms, with intuitive software enabling 15-30 minute programming and 5-10 minute changeover between orders.
Is RoboBend ApS a public or private company?
RoboBend ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoboBend ApS founded?
RoboBend ApS was founded in 2017. It employs 1 to 10 people.
Where is RoboBend ApS based?
RoboBend ApS is headquartered in Odense, Denmark, in the Europe region.
How does RoboBend ApS make money?
One revenue line is on record: robot Cell Sales.
Who are RoboBend ApS's main competitors?
Broad incumbents on record are Universal Robots, Mobile Industrial Robots (MiR) and TRUMPF. Direct peers are BLM Group, AMADA, Bystronic, LVD and Salvagnini. Others are FANUC and OnRobot.
Does RoboBend ApS have an API?
No public API is recorded for RoboBend ApS.
What industry is RoboBend ApS in?
RoboBend ApS's product category is Industrial robotics for sheet metal bending automation. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of HDAAAIAL, Robot Hardware, Actuators & Components (sensors, grippers, motors). Its NAICS code is 335314.