Bob Industries
Bob Industries is a Santa Monica-based commercial production company representing a roster of award-winning directors for advertising agencies, brands, streaming platforms, and studios across commercials, digital content, music videos, and feature films.
- Company typePrivate
- Founded1998
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bob Industries does
Bob Industries is a Santa Monica-based commercial production company and director representation firm founded by Jonathan Dayton and Valerie Faris. The company represents a curated roster of 12 directors and 8 special project collaborators who work across television commercials, music videos, digital content, branded entertainment, feature films, episodic television, and documentaries. Its client base includes major global brands and platforms such as Apple, BMW, Google, Netflix, Hulu, Gap, Old Spice, Toyota, Honda, KFC, Budweiser, Modelo, Patagonia, and Tous, indicating a horizontal service model serving advertising agencies, brands, film studios, and streaming platforms. The business model is professional services, generating revenue through project-based commercial and advertising production engagements with pricing that is not publicly disclosed. The firm operates with a regional sales representative model covering East Coast, Midwest, and West Coast/Texas markets, supported by an in-house production team led by Managing Partners T.K. Knowles and John O'Grady and Heads of Production, Creative Services, and Finance. There are no proprietary technology products, AI/ML capabilities, or disclosed funding events; the company's competitive position rests on the creative reputation and award credentials of its director roster, including Academy Award nominations, Emmy Awards, Grammy Awards, and consistent recognition by Ad Age, Cannes Lions, Clio, and the Gunn Report.
Bob Industries firmographics
Firmographics- Name
- Bob Industries
- Legal name
- Bob Industries
- Website
- https://bobcentral.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bob Industries is a Santa Monica-based commercial production company representing a roster of award-winning directors for advertising agencies, brands, streaming platforms, and studios across commercials, digital content, music videos, and feature films.
- Ownership category
- akta.pro rank
Bob Industries industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Motion Picture and Video Production (51211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
- akta.pro secondary industry
- Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
Keywords
Where Bob Industries is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bob Industries business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial and Advertising Production: Bob Industries generates revenue by representing directors who create television commercials, digital content, music videos, and branded entertainment for advertising agencies and brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bob Industries product offering
Product offeringCore offering
Bob Industries is a commercial production company and talent representation firm that represents a roster of directors working across entertainment, advertising, commercials, and digital content. The company connects directors with advertising agencies, brands, film studios, and streaming platforms for television commercials, music videos, branded entertainment, feature films, and episodic television projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Bob Industries Directorial Representation Commercial production and directorial talent representation service connecting Bob Industries' roster of directors with advertising agencies, brands, film studios, and streaming platforms for television commercials, music videos, branded entertainment, feature films, episodic television, and digital content projects.
Companies that use Bob Industries
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Bob Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bob Industries partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Bob Industries competitors and assessment
Company assessmentDirect peers
- Radical Media: Radical Media is a leading commercial production and directorial representation company producing commercials, feature films, music videos, and branded content for the same Fortune 500 advertiser and streaming client base that Bob Industries serves. Directly comparable in business model (director roster + production services) and end markets.
- Anonymous Content: Anonymous Content is a premium commercial production company and management firm representing directors, writers, and creators across advertising, film, and television. Overlaps directly with Bob Industries on Oscar-tier director representation and commercials-for-streamers work.
- Smuggler: Smuggler is a globally recognized commercial production company representing a roster of award-winning directors for advertising and branded content. Direct competitor in the premium commercials rep business and overlapping client base of major brands.
- MJZ: MJZ is a commercial production company representing top-tier directors for television advertising and digital content, with comparable advertiser clients (e.g., Apple, Nike) and the same talent-rep + production hybrid model.
- RSA Films: RSA Films is Ridley Scott's commercial production and directorial representation company producing commercials, feature films, and branded content. Closely comparable in combining prestige feature-film directors with commercial work for global brands.
- Prettybird: Prettybird is a commercial production company and directorial representation firm known for music videos and advertising work, with a similar roster-driven, project-based model and overlapping music-video and brand-advertising clients.
- Tool of North America: Tool of North America is a commercial production company representing directors for advertising, digital, and branded content, with a comparable boutique size and focus on high-end commercial direction.
- Hungry Man: Hungry Man is a commercial production company and director-rep firm producing commercials and branded content for major brands. Direct competitor in the same premium-advertising space, with similar advertiser clients.
- Epoch Films: Epoch Films is a commercial production company representing a roster of award-winning directors for advertising, music videos, and short-form content. Comparable in scale, roster model, and reliance on director relationships.
- Partizan: Partizan is a global commercial production company and directorial representation firm producing commercials, music videos, and branded content for the same major-advertiser client base that Bob Industries targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bob Industries social profiles
Digital presenceBob Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Industries leadership team
Management profileNumber of profiles
Profiles8 records
Bob Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Industries
What does Bob Industries do?
Bob Industries is a commercial production company and talent representation firm that represents a roster of directors working across entertainment, advertising, commercials, and digital content. The company connects directors with advertising agencies, brands, film studios, and streaming platforms for television commercials, music videos, branded entertainment, feature films, and episodic television projects.
Is Bob Industries a public or private company?
Bob Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob Industries founded?
Bob Industries was founded in 1998. It employs 51 to 100 people.
Where is Bob Industries based?
Bob Industries is headquartered in Santa Monica, United States, in the North America region.
How does Bob Industries make money?
One revenue line is on record: commercial and Advertising Production.
Who are Bob Industries's main competitors?
Direct peers on record are Radical Media, Anonymous Content, Smuggler, MJZ, RSA Films, Prettybird, Tool of North America, Hungry Man, Epoch Films and Partizan.
Does Bob Industries have an API?
No public API is recorded for Bob Industries.
What industry is Bob Industries in?
Bob Industries's product category is Commercial Production Services. Its primary akta.pro industry code is MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians), with a secondary code of MPADADAB, Docuseries & Episodic Nonfiction (TV/Streaming). Its NAICS code is 51211 and its SIC code is 7812.