What Hatstore does

Hatstore, legally Hat Store CA, is a Canadian direct-to-consumer custom headwear manufacturer founded in 2014 by Jack. Operating from hatstore.ca, the company designs and produces embroidered and printed caps across categories including baseball caps, snapbacks, trucker caps, fitted caps, beanies, bucket hats, flat caps, visors, trapper caps, and fedora hats. Manufacturing is performed in a factory described as spanning thousands of square meters with 200+ employees globally and reportedly 350+ expert craftsmen, though firmographic data places staff at 11-50. Customization methods include 3D puff embroidery, flat embroidery, satin stitch, chain stitch, applique, heat transfer printing, screen printing, and patch application, with the company claiming more than 10 embroidery styles and the ability to handle complex artwork through in-house digitization.

The business operates a horizontal segmentation model serving both individual consumers and businesses (SMBs, mid-market retailers, sports teams, and brands). Its go-to-market is e-commerce-first: customers configure caps through an online customization tool, upload artwork, and place orders with no minimum quantity requirement. Assisted sales are offered via phone, WhatsApp, live chat, and a free quote system for custom and bulk orders. Brand suppliers include Decky, DTTO, New Era, Pacific Hero Wear, Richardson, and Yupoong. Marketing is conducted organically through SEO, the hatstore.ca blog, and active social channels on Facebook, Instagram, Pinterest, and TikTok.

Revenue is generated through one-time sales of customized caps and wholesale/bulk orders. Embroidery caps start at C$25 and bulk discounts of up to 50% are available at 100+ units; free shipping is offered over C$200. Payments are processed via Stripe, PayPal, Visa, MasterCard, and American Express. The company claims 50,000+ embroidered hats sold and 12,000+ clients cumulatively. Geographic reach is claimed across Canada, USA, and UK. The firm is privately held, bootstrapped, and operated by founder Jack with no disclosed institutional investors, M&A activity, or patent portfolio.

Name

Hatstore

Legal name

Hat Store CA

Website

https://hatstore.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatstore is a Canadian direct-to-consumer custom headwear manufacturer selling embroidered and printed caps, beanies, and hats online with no minimum order, serving individuals, SMBs, sports teams, retailers, and brands across Canada, the USA, and the UK.

Ownership category

akta.pro rank

Product category

Custom Headwear Manufacturing

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Custom embroidered caps
• Promotional headwear
• Custom baseball caps
• Wholesale hats Canada
• Custom beanie hats

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Cap Sales: One-time sales of customized caps and hats through e-commerce. Customers order personalized products with no minimum quantity requirements. Pricing varies by cap type, customization method (embroidery, printing, patches), and quantity. Bulk orders receive significant discounts up to 50% off. Products include snapback caps, baseball caps, trucker caps, beanies, fitted caps, and more.
2. Wholesale/Bulk Orders: Wholesale pricing offered to businesses, organizations, and bulk buyers. No minimum order limits but bulk purchases unlock substantial discounts. Target customers include sports teams, businesses for branding/promotional purposes, retailers, and small business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hatstore is a Canadian online manufacturer and retailer of custom-embroidered and printed caps and hats sold direct-to-consumer at wholesale prices. The company offers a catalog of cap types (baseball, snapback, trucker, beanie, fitted, bucket, flat, visor, trapper, fedora) personalized with embroidery, printing, and patch-application techniques, with no minimum order quantity. Sales are made through hatstore.ca, supported by phone, WhatsApp, and live-chat quoting, with 8-10 day delivery across Canada.

Product overview

Hatstore is a Canadian custom headwear manufacturer offering a comprehensive portfolio of cap products centered around six core categories: Baseball Caps, Beanie Hats, Embroidered Caps, Fitted Caps, Snapback Caps, and Trucker Caps. The company also offers supplementary hat styles including Bucket Hats, Flat Caps, Visors, Trapper Caps, and Fedora Hats. Customization services include 3D Puff Embroidery, Heat Transfer Printing, and Patch Application, allowing customers to personalize their headwear with logos, artwork, and custom designs. The business operates on a made-to-order basis with no minimum order quantities, serving both individual consumers and bulk commercial orders for branding and promotional purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Caps Classic curved-brim caps with adjustable straps, available for customization with team logos, names, or other artwork for individual or team/bulk buyers.
• Beanie Hats Snug knit caps available in cuffed, slouchy, and other styles, customizable via embroidery for winter wear, branded merchandise, or promotional giveaways.
• Embroidered Caps Custom caps decorated using premium embroidery techniques including flat embroidery, 3D puff, satin stitch, chain stitch, and applique for intricate, durable designs.
• Fitted Caps Size-specific caps crafted to fit exact head measurements without adjustable straps, suitable for a polished custom look at casual or semi-formal events.
• Snapback Caps Adjustable snap-closure caps with flat brims, ideal for bold custom designs, logos, and embroidery for individuals and brand merchandise buyers.
• Trucker Caps Breathable caps with mesh back panels and foam or cotton fronts, suitable for custom patches and bold designs on merchandise or casual wear.
• Bucket Hats Wide-brimmed hats with downward-sloping brims made from soft cotton or denim, customizable for sun protection with a fashionable look.
• Flat Caps Classic caps with short, stiff front brims, traditionally made from wool, tweed, or cotton for a vintage-inspired custom look.
• Visors Open-top sporty headwear offering sun protection with curved brims and adjustable straps, customizable for sports teams and active wear.
• Trapper Caps Winter hats with ear flaps that can be tied up or left down, made from wool, fur, or fleece and customizable for cold-weather branded apparel.
• Fedora Hats Stylish wide-brimmed hats with pinched crowns, suitable for casual or formal occasions and available with custom decoration.

Quantifiable outcome

• 50,000+ embroidered hats sold
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DeckyminorOthersBrand featured on Hatstore's supplier/manufacturer showcase. Decky is one of the cap brands available for customization through Hatstore's platform.
• DTTOminorOthersBrand featured on Hatstore's supplier/manufacturer showcase. DTTO caps available for customization through Hatstore.
• New EraminorOthersPremium cap brand featured on Hatstore's supplier showcase. New Era is a well-known athletic cap manufacturer available for custom orders.
• Pacific Hero WearminorOthersBrand partner featured on Hatstore's platform for custom cap orders.
• RichardsonminorOthersCap brand available through Hatstore's customization services. Richardson is an established headwear brand.
• YupoongminorOthersYupoong is featured as a premium brand supplier on Hatstore. Yupoong is a well-known manufacturer of structured caps and hats.
• StripecoreTechnology or IntegrationPayment processing partner. Secure payment processing through Stripe for credit cards, debit cards, and PayPal transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RushOrderTees: US custom apparel screen printer and decorator with no-minimum-order customization including caps, hoodies, and tees. Closely comparable to Hatstore on made-to-order customization, decoration methods, and SMB/team customer base, though apparel-led rather than hat-led.
• Apliiq: US custom apparel and headwear manufacturer focused on private-label and custom decorated caps, hoodies, and bags with low minimums. Comparable to Hatstore on direct custom headwear manufacturing, B2B/wholesale customer motion, and decoration capabilities.
• UberPrints: US-based custom apparel decorator offering screen printing, embroidery, and patches on caps and apparel with no-minimum orders. Closely comparable to Hatstore on the small-batch custom headwear and apparel production model.
• BlueCotton: US custom apparel and headwear screen printer and embroiderer serving SMBs, teams, and individuals with no-minimum orders. Closely comparable to Hatstore on the no-minimum custom headwear + apparel e-commerce model.
• Spreadshirt: Global print-on-demand and customization platform offering custom caps, t-shirts, and accessories with self-serve design tools and marketplace distribution. Comparable to Hatstore on self-serve custom headwear e-commerce, though Spreadshirt is marketplace-led and far more SKU-broad.

Broad incumbents

• Vistaprint: Global custom printing and marketing products platform offering custom caps and apparel alongside business cards, signage, and promo items. Overlaps with Hatstore on custom caps and embroidery, but operates as a much broader SMB marketing services platform.
• 4imprint: Long-standing North American promotional products distributor with deep custom hat category and enterprise sales force. Directly comparable to Hatstore's B2B promotional hat offering, though 4imprint is a multi-category distributor with a far wider product range.
• Custom Ink: Large US-based custom apparel platform offering custom hats alongside t-shirts, polos, and team apparel with enterprise and group-order tooling. Comparable to Hatstore on the custom-headwear SKU, but materially larger catalog, brand, and marketing budget.

Emerging players

• Design Hill: Online custom products marketplace connecting buyers to apparel and headwear manufacturers, including a custom caps category. Partially comparable to Hatstore on custom headwear e-commerce, but operates as a marketplace aggregator rather than a single integrated manufacturer.

Regional players

• Fully Promoted: Franchise-based promotional products distributor in North America with deep custom headwear and apparel offerings for businesses. Comparable to Hatstore on the B2B promotional cap category, but US-franchise-led and primarily serving the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hatstoreca
• Instagraminstagram.com/hatstoreca
• Pinterestpinterest.com/hatstoreca
• TikToktiktok.com/@hatstoreca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatstore