Yupoong
Yupoong is a privately held South Korean headwear manufacturer founded in 1974 that invented the FLEXFIT® stretch-fit cap. It produces 80+ million caps annually through owned factories in Bangladesh and Vietnam, selling to 500+ global brands via 15+ regional distribution partners.
- Company typePrivate
- Founded1974
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yupoong does
Yupoong is a privately held South Korean headwear manufacturer founded in 1974, best known as the originator of the FLEXFIT® stretch-fit cap technology it patented in 1994. The company operates as both an OEM/ODM producer for global brands and a branded goods company selling FLEXFIT® products. Its core technology platform centers on a proprietary elastic band system that allows caps to stretch and conform to different head shapes, supplemented by ten patented sub-technologies addressing moisture management (COOL&DRY, PRO-FORMANCE), thermal regulation (HYPER TECH), water resistance (ECODRY, HYBRID TECH), shape retention (PERMACURV®, FLEXIBLE VISOR), embroidery customization (UNIPANEL), and sustainable finishing (ECOWASH™).
Yupoong runs a vertically integrated manufacturing operation through wholly owned factories in Bangladesh (since 2000) and Vietnam (since 2002), producing over 80 million caps annually with more than 10,000 factory employees, supported by a 300+ person corporate and R&D team in Seoul. Its product portfolio spans FLEXFIT® (the original stretch-fitted cap, 1994), FLEXFIT 110® (an adjustable universal-fit cap, 2013), FLEXFIT DELTA® (a laser-cut seamless high-performance cap, 2019), the YP CLASSICS® heritage line, and a Rescued + Renewed sustainable collection made from recycled materials.
The company monetizes primarily through B2B wholesale, distributing FLEXFIT® branded products globally via 15+ regional distribution partners covering the Americas, Europe, Oceania, Africa, the Middle East, India, and Asia, and serving 500+ brand customers including Nike, FUBU, Sean John, and Hurley. Pricing is not publicly disclosed. Yupoong's go-to-market relies on partner-led regional sales augmented by a partner-exclusive design portal (design.yupoong.com), annual catalogs, and organic social media (Instagram, Facebook, YouTube, Vimeo). The company holds no outside funding, operates with no parent company, and is governed from its Seoul headquarters.
Yupoong firmographics
Firmographics- Name
- Yupoong
- Legal name
- YUPOONG INC.
- Website
- https://yupoong.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yupoong is a privately held South Korean headwear manufacturer founded in 1974 that invented the FLEXFIT® stretch-fit cap. It produces 80+ million caps annually through owned factories in Bangladesh and Vietnam, selling to 500+ global brands via 15+ regional distribution partners.
- Ownership category
- akta.pro rank
Yupoong industry classification
Industry- Product category
- Headwear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
- akta.pro secondary industry
- Hats, Caps & Headwear (CRAAAJAE)
Keywords
Where Yupoong is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Yupoong business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Headwear Product Sales: Yupoong manufactures and sells FLEXFIT® branded caps and headwear products globally through its network of distribution partners. The company operates its own factories in Bangladesh and Vietnam producing over 80 million caps annually, serving as an OEM/ODM manufacturer for global brands while also selling its proprietary FLEXFIT® branded products.
Go-to-market motion1 record
Distribution channels19 records
Marketing channels6 records
Yupoong product offering
Product offeringCore offering
Yupoong manufactures and sells FLEXFIT® branded caps and headwear globally through a network of 15 distribution partners and serves as an OEM/ODM manufacturer for major global brands. The company operates its own factories in Bangladesh and Vietnam producing over 80 million caps annually, leveraging proprietary FLEXFIT® stretch-fit technology and a portfolio of sub-brands including FLEXFIT®, FLEXFIT 110®, FLEXFIT DELTA®, and YP CLASSICS®.
Product overview
Yupoong is a headwear manufacturer offering a portfolio of branded cap products under the FLEXFIT® umbrella. The core offerings include FLEXFIT® (Original stretch fitted cap, 1994), FLEXFIT 110® (adjustable stretch cap, 2013), and FLEXFIT DELTA® (seamless high-performance cap), all powered by the proprietary FLEXFIT® Technology platform featuring stretch-fit patents, moisture management, and eco-friendly treatments. The YP CLASSICS® sub-brand covers traditional headwear styles (roll-ups, truckers, beanies, bucket hats). The Rescued + Renewed Collection represents a sustainable product line using recycled materials. The design.yupoong.com site serves as a partner-exclusive design archive offering idea samples, trend analysis, and development resources.
Differentiator
Problem solved
Functional benefit
Brands
- FLEXFIT®: Original stretch fitted cap brand launched in 1994, introducing the stretch-fit technology and creating the stretchable cap category.
- FLEXFIT 110®
- FLEXFIT DELTA®
- YP CLASSICS®
Products and services
- FLEXFIT® (Original) The original stretch fitted cap released in 1994 that introduced FLEXFIT® Technology, creating the stretchable cap category. It features an elastic band that wraps around the head for a comfortable, secure fit across various head shapes.
- FLEXFIT 110® An adjustable stretch cap that combines all FLEXFIT® technologies with snapback functionality. Designed to fit sizes XS to XXL with a universal fit mechanism that accommodates 10+ sizes in one cap.
- FLEXFIT DELTA® A high-performance seamless stretch fitted cap featuring laser-cut panels, water-resistant technology, and a three-level sweatband for superior ventilation. Lighter, sleeker, and smarter than other caps.
- YP CLASSICS®
- Rescued + Renewed Collection Eco-friendly headwear collection made from recycled plastic bottles and mesh nets, representing YUPOONG's sustainable product initiative to transform the headwear industry into a sustainable, eco-friendly industry.
Quantifiable outcome
- 95%+ preference in blind testing against competing headwear
Companies that use Yupoong
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Yupoong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Yupoong partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- FF LLC. (WEST)coreUS West Coast distribution partner managing sales and distribution of FLEXFIT® products in California, USA. Operates flexfit.com and Instagram @flexfit.
- FF LLC. (EAST)coreUS East Coast distribution partner managing sales and distribution of FLEXFIT® products in New York, USA.
- EU HUB (TB INTL GMBH)coreEuropean hub partner based in Ober-Ramstadt, Germany managing EU distribution. Operates tbint.de and Instagram @flexfiteurope.
- FF EMEIcoreUK/Ireland distribution partner based in Liverpool. Operates flexfit-headwear.com and Instagram @flexfit_emei.
- FF RUSSIAcoreRussia distribution partner based in Moscow. Operates flexfit-headwear.ru and Instagram @flexfit.russia.
- MACLEOD SCOTLANDcoreAustralia distribution partner based in Brisbane. Operates macleodscotland.com and Instagram @flexfitcapsaustralia.
- TEAMSPORTScoreNew Zealand distribution partner based in Auckland. Operates teamsports.co.nz.
- 65 IMP&EXP LTDAcoreBrazil distribution partner based in Sao Paulo.
- COMPANY SPY SRLcoreArgentina distribution partner based in Rosario. Operates flexfit.com.ar and Instagram @flexfit.argentina.
- OTO CAPScoreColombia distribution partner based in Bogota. Operates flexfitcolombia.co and Instagram @flexfitcolombiaoficial.
- KARTALcoreSouth Africa distribution partner based in Cape Town. Operates thekartal.com and Instagram @flexfitsouthafrica.
- FF MIDDLEEASTcoreUAE/Middle East distribution partner based in Dubai. Operates flexfit-headwear.ae and Instagram @flexfit.middleeast.
- FF INDIAcoreIndia distribution partner based in Bangalore. Operates flexfit-headwear.in and Instagram @flexfit.india.
- Psagot Embroidery Services Ltd.coreIsrael distribution partner based in Tel Aviv. Operates flexfit.co.il and Instagram @flexfitisrael.
- FF CN HUBcoreChina distribution hub based in Xiamen. Operates flexfit.com.cn.
- FF JAPANcoreJapan distribution partner based in Yokohama. Operates flexfit-jp.com and Instagram @flexfit_jp.
- Ark IndustriescoreSoutheast Asia distribution partner based in Singapore. Distributes through ark.sg and Instagram @flexfit_sea.
- CITITEXcoreIndonesia distribution partner based in Jakarta. Operates cititex.com and Instagram @cititex.id.
- Footwork DistributionminorRussia regional distribution partner based in Vladivostok operating flexfit-russia.ru.
- Sociedad Inversiones La CiudadminorChile distribution partner based in Santiago. Operates flexfit.cl and Instagram @flexfitcl.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Yupoong competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Yupoong social profiles
Digital presenceYupoong compliance and trust
Trust signalCompliance1 record
Yupoong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yupoong leadership team
Management profileNumber of profiles
Profiles1 record
Yupoong subsidiaries and ownership
Company hierarchySubsidiaries2 records
Yupoong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yupoong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yupoong
What does Yupoong do?
Yupoong manufactures and sells FLEXFIT® branded caps and headwear globally through a network of 15 distribution partners and serves as an OEM/ODM manufacturer for major global brands. The company operates its own factories in Bangladesh and Vietnam producing over 80 million caps annually, leveraging proprietary FLEXFIT® stretch-fit technology and a portfolio of sub-brands including FLEXFIT®, FLEXFIT 110®, FLEXFIT DELTA®, and YP CLASSICS®.
Is Yupoong a public or private company?
Yupoong is a private company. It is classified as family owned and is currently operating.
When was Yupoong founded?
Yupoong was founded in 1974. It employs 11 to 50 people.
Where is Yupoong based?
Yupoong is headquartered in Seoul, South Korea, in the Asia region.
How does Yupoong make money?
One revenue line is on record: headwear Product Sales.
Does Yupoong have an API?
No public API is recorded for Yupoong.
What industry is Yupoong in?
Yupoong's product category is Headwear. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies), with a secondary code of CRAAAJAE, Hats, Caps & Headwear. Its NAICS code is 3159 and its SIC code is 2300.