Hella+Health
Hella+Health is a New York-based startup Medicare Advantage broker operating Attain Health, a web portal that guides Medicare-eligible consumers and redirects them to Medicare.gov for health plan comparison and enrollment.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hella+Health does
Hella+Health is an early-stage private company founded in 2021 and headquartered in New York that operates as a Medicare Advantage (MA) broker. According to the available source data, its core product, Attain Health, is a consumer-facing web portal that provides Medicare-related guidance and redirects users to Medicare.gov for plan comparison and enrollment. The company is structured as a for-profit entity with 1-10 employees and no publicly disclosed funding, investors, management team, or partnership roster.
The underlying technology surface is extremely thin: the public website functions as a redirect/handoff layer to the federal Medicare.gov site rather than as a proprietary plan-matching, enrollment, or adjudication platform. There is no disclosed core technology, no proprietary features, no integrations, no API or SDK surface, and no mobile applications. The product portfolio consists of a single core offering (Attain Health) focused on Medicare enrollment navigation, with no evidence of adjacent products, partner integrations, or enterprise tooling.
The business model appears to be a Medicare brokerage / lead-routing model, where the company likely earns carrier commissions on successful enrollments facilitated through its platform. No pricing, contract structures, carrier relationships, customer counts, or revenue mechanics are disclosed in the source data. The addressable customer segment is U.S. Medicare-eligible individuals, primarily in geographies where the firm can source and enroll members, though no specific operating geographies, customer logos, or segment mix are documented.
Hella+Health firmographics
Firmographics- Name
- Hella+Health
- Website
- https://hellahealth.com
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 1–10 employees
- Short description
- Hella+Health is a New York-based startup Medicare Advantage broker operating Attain Health, a web portal that guides Medicare-eligible consumers and redirects them to Medicare.gov for health plan comparison and enrollment.
- Ownership category
- akta.pro rank
Hella+Health industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Advantage (MA) Plans (FSAIAGAA)
- akta.pro secondary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Hella+Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Hella+Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Hella+Health product offering
Product offeringCore offering
Hella+Health operates as a Medicare Advantage broker targeting individual Medicare beneficiaries. Its core product, Attain Health, provides health plan guidance and redirects users to Medicare.gov for official plan comparison and enrollment. The offering is consumer-facing brokerage support rather than proprietary plan administration or direct insurance underwriting.
Product overview
Hella+Health offers Attain Health as its primary consumer-facing product focused on Medicare enrollment and health plan navigation. The company appears to operate a web-based platform that redirects users to Medicare.gov for plan comparison and enrollment, providing guidance and support for Medicare beneficiaries. The product portfolio currently centers on this single core offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Attain Health Attain Health is Hella+Health's consumer-facing Medicare brokerage offering focused on Medicare Advantage enrollment and health plan navigation. It provides guidance to Medicare beneficiaries and redirects users to Medicare.gov for official plan comparison and enrollment. The target user is an individual U.S. Medicare-eligible consumer seeking help selecting a Medicare Advantage plan.
Companies that use Hella+Health
Customer profileIdeal customer profiles1 record
Hella+Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hella+Health partnerships and signals
Strategic signalRecent moves2 records
Hella+Health competitors and assessment
Company assessmentDirect peers
- GoHealth: Publicly traded health insurance marketplace historically focused on Medicare Advantage distribution through a large carrier-aligned agent network. Direct competitor in MA brokerage.
- eHealth: Publicly traded health insurance marketplace with a large Medicare-focused brokerage arm. Direct competitor in selling Medicare Advantage and Medicare Supplement plans online to individual consumers.
- HealthMarkets: National insurance brokerage distributing individual, family, and Medicare plans including MA. Direct competitor serving the same Medicare-eligible consumer with agent-led enrollment support.
- SelectQuote: Publicly traded direct-to-consumer insurance distributor with a major senior-focused division (Senior Market). Direct competitor targeting Medicare-eligible consumers for MA and other coverage.
Others
- BenefitMall: Benefits brokerage and TPA serving employers and individuals, including Medicare-related products. Adjacent comparator that illustrates the brokerage and third-party administration operating model Hella+Health operates within.
Broad incumbents
- Insurance.com: Online insurance comparison platform offering Medicare and health plan shopping. Comparable to Hella+Health as a digital channel for consumer plan selection, though broader in scope across insurance lines.
- Medicare.gov (CMS Plan Finder): Official government Medicare plan comparison and enrollment portal. While not a commercial broker, it is the underlying destination Hella+Health redirects users to and competes with for the comparison/decision step.
Emerging players
- Chapter: Tech-enabled Medicare broker and advisory that helps consumers select Medicare plans, including MA. Comparable to Hella+Health as a digital-first, consumer-focused MA navigation and enrollment startup.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Hella+Health social profiles
Digital presenceHella+Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hella+Health leadership team
Management profileNumber of profiles
Hella+Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hella+Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hella+Health
What does Hella+Health do?
Hella+Health operates as a Medicare Advantage broker targeting individual Medicare beneficiaries. Its core product, Attain Health, provides health plan guidance and redirects users to Medicare.gov for official plan comparison and enrollment. The offering is consumer-facing brokerage support rather than proprietary plan administration or direct insurance underwriting.
When was Hella+Health founded?
Hella+Health was founded in 2021. It employs 1 to 10 people.
Where is Hella+Health based?
Hella+Health is headquartered in New York, United States, in the North America region.
Who are Hella+Health's main competitors?
Direct peers on record are GoHealth, eHealth, HealthMarkets and SelectQuote. BenefitMall is listed as an others. Broad incumbents are Insurance.com and Medicare.gov (CMS Plan Finder). Chapter is listed as an emerging player.
Does Hella+Health have an API?
No public API is recorded for Hella+Health.
What industry is Hella+Health in?
Hella+Health's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAA, Medicare Advantage (MA) Plans, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 524292 and its SIC code is 6411.