Insurance.com
Insurance.com is a U.S. consumer-facing insurance comparison marketplace operated by QuinStreet that aggregates quotes from 290+ carriers across auto, home, health, life, and small business insurance, monetizing through carrier referral fees.
- Company typePrivate
- Founded2001
- HeadquartersFoster City, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Insurance.com does
Insurance.com is a consumer-facing insurance comparison marketplace that aggregates quotes from more than 290 U.S. insurance carriers across five core verticals: auto, home and renters, health, life, and small business insurance. The platform enables individual consumers and small business owners to compare personalized rate quotes, access expert-written educational content, and use proprietary decision-support tools such as the CoverageCheck policy analyzer, life insurance calculator, traffic ticket calculator, and rideshare earnings calculator. The underlying technology is a multi-carrier quote aggregation engine layered onto an editorial content platform that analyzes 1B+ data points across 34,000+ ZIP codes to support rate comparison, ranking, and educational publishing.
The business model is affiliate and lead-generation driven: Insurance.com collects consumer quote requests and refers qualified prospects to insurance carriers, earning referral fees and advertising compensation from carriers whose ads and quotes appear on the site. The service is free to consumers, with no subscription or per-quote fee. Distribution is primarily direct-to-consumer via the Insurance.com website, supplemented by phone-based sales support (1-888-597-0026) for higher-touch products such as health insurance, and SEO plus paid search as the dominant acquisition channels. Editorial brand-building is reinforced by a 50,000+-user Expert Q&A platform staffed by licensed insurance professionals, including editorial leadership sourced from The Wall Street Journal.
Insurance.com is operated by QuinStreet, Inc. (NASDAQ: QNST), a publicly-traded performance marketing company that owns multiple vertical comparison properties. The platform is headquartered in Foster City, California, with 101-250 employees, and operates exclusively in the U.S. market. The company has been operating under the Insurance.com brand for more than 25 years and reports having facilitated coverage for over 1 million vehicles through its platform. No independent venture funding, public listing, or standalone ownership structure exists for Insurance.com itself; it functions as an operating property within QuinStreet's portfolio alongside sister sites CarInsurance.com and Insure.com.
Insurance.com firmographics
Firmographics- Name
- Insurance.com
- Legal name
- Insurance.com
- Website
- https://insurance.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Insurance.com is a U.S. consumer-facing insurance comparison marketplace operated by QuinStreet that aggregates quotes from 290+ carriers across auto, home, health, life, and small business insurance, monetizing through carrier referral fees.
- Ownership category
- akta.pro rank
Insurance.com industry classification
Industry- Product category
- Insurance Comparison Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
- akta.pro secondary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Insurance.com is headquartered
LocationHeadquarters
- HQ city
- Foster City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Affiliate/Lead Generation Revenue: Insurance.com generates revenue by referring consumers to insurance carriers. The advertisers appearing on the website are clients from which QuinStreet (parent company) receives compensation. This is a lead generation/affiliate model where the platform earns fees for qualified insurance quote referrals.
- Advertising Revenue: The platform displays insurance carrier advertisements and earns compensation when users click through or purchase policies. Disclosed that 'compensation may impact where the Sponsors appear on this website'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer comparison platform - no fees for quote comparison |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Insurance.com product offering
Product offeringCore offering
Insurance.com operates an online insurance comparison and lead-generation marketplace that allows consumers to shop for and compare quotes from multiple insurance carriers across auto, home and renters, health, life, and small business insurance verticals. The platform collects user information, matches them with carrier quotes, and earns referral/affiliate fees from carriers when consumers are referred. It also publishes expert-written educational content and provides tools such as the CoverageCheck policy analyzer and various insurance calculators to support consumer decision-making.
Product overview
Insurance.com operates a lead-generation and rate-comparison marketplace for insurance consumers across five core verticals: Auto Insurance, Home and Renters Insurance, Health Insurance, Life Insurance, and Small Business Insurance. The platform connects consumers with insurance carriers by collecting user information and matching them with providers who deliver quotes. Within Small Business Insurance, the platform offers specialized sub-products including Commercial Truck Insurance, Business Owner's Policy (BOP), General Liability Insurance, Workers' Compensation Insurance, Professional Liability Insurance (E&O), and Employer's Liability Insurance. The Auto Insurance vertical includes specialized offerings such as Non-Owner Car Insurance, Gap Insurance, and SR-22 Insurance. The company also provides Pet Insurance as an additional product line.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Save up to $694 per year on auto insurance
- +2 more outcomes
Companies that use Insurance.com
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Insurance.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Insurance.com partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and strategic.
- GEICOcoreGEICO is one of the major insurance carriers featured on Insurance.com's comparison platform. The platform displays GEICO auto insurance quotes alongside other carriers for consumers to compare.
- ProgressivecoreProgressive is prominently featured as a carrier option for auto, commercial auto, and small business insurance on the platform.
- State FarmcoreState Farm is listed as a top insurance carrier option, particularly noted as the best insurance company for high-risk drivers in the high-risk auto insurance guide.
- NationwidecoreNationwide is featured as a carrier for auto, small business, and employers liability insurance. Noted as cheapest option for high-risk drivers at $209/month average.
- AllstatecoreAllstate is listed among carriers available for comparison on the auto insurance and business liability pages.
- The HartfordcoreThe Hartford is featured as a carrier for small business insurance including BOP, commercial auto, and employers liability coverage.
- TravelerscoreTravelers is listed as a carrier for auto insurance, commercial auto, BOP, and professional liability insurance products.
- USAAcoreUSAA is featured for auto insurance, noted as cheapest for eligible high-risk drivers at $2,062 annual premium.
- ChubbmajorChubb is listed as a provider for employers liability insurance and business owner's policies, with high-limit liability options for small businesses.
- Liberty MutualmajorLiberty Mutual is featured as a carrier for commercial auto, BOP, and employers liability insurance.
- HiscoxmajorHiscox specializes in small business insurance and is featured for BOP, employers liability, and professional liability coverage.
- biBerk (Berkshire Hathaway)majorbiBerk, a Berkshire Hathaway company, is featured for commercial truck and professional liability insurance.
- InsureonstrategicInsureon, a small business insurance broker, is referenced as a data source for insurance pricing benchmarks and as a partner for small business insurance quotes. Insurance.com uses Insureon data for average cost calculations.
- QuinStreet (Parent Company)coreInsurance.com is operated by QuinStreet, Inc., a publicly traded performance marketing company (NASDAQ: QNST) that operates comparison platforms across multiple verticals.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Insurance.com competitors and assessment
Company assessmentDirect peers
- Bankrate: Bankrate operates an insurance comparison marketplace alongside its personal finance content, aggregating auto, home, and life quotes via lead generation — the same business model as Insurance.com.
- SmartFinancial: SmartFinancial is an insurance comparison platform that aggregates auto, home, and commercial quotes from multiple carriers — directly comparable to Insurance.com's model and target market.
- Compare.com: Compare.com (operated by Liberty Mutual) aggregates auto and home insurance quotes from multiple carriers through a side-by-side comparison flow, directly mirroring Insurance.com's core proposition.
- The Zebra: The Zebra is a leading independent insurance comparison marketplace for auto, home, and life insurance, with the same multi-carrier aggregation and lead-generation revenue model as Insurance.com.
- QuoteWizard (MediaAlpha): QuoteWizard, owned by MediaAlpha, is a consumer-facing insurance comparison marketplace that connects shoppers with carriers through real-time auctions — competing directly with Insurance.com in the lead-generation value chain.
- Insurify: Insurify is a direct competitor offering AI-driven auto and home insurance comparison, aggregating quotes from multiple carriers and using digital lead generation — the same core model Insurance.com uses, with the same target consumer.
- NerdWallet: NerdWallet's insurance vertical is a major direct competitor — a content-driven comparison marketplace that aggregates auto, home, life, and other insurance quotes and monetizes via lead generation referrals.
- EverQuote: EverQuote is a publicly traded online insurance marketplace connecting consumers with auto, home, and life carriers via its own consumer-facing properties — directly comparable to Insurance.com's lead-gen model.
Broad incumbents
- GEICO Direct: GEICO is both a key carrier partner of Insurance.com and a structural competitor via its direct-to-consumer site — illustrating the disintermediation risk Insurance.com faces from carriers building their own DTC funnels.
- Progressive: Progressive is a top carrier partner of Insurance.com and a direct DTC competitor — its strong direct-quote flow represents the channel shift away from aggregators that Insurance.com must defend against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Insurance.com social profiles
Digital presenceInsurance.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance.com leadership team
Management profileNumber of profiles
Profiles8 records
Insurance.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance.com
What does Insurance.com do?
Insurance.com operates an online insurance comparison and lead-generation marketplace that allows consumers to shop for and compare quotes from multiple insurance carriers across auto, home and renters, health, life, and small business insurance verticals. The platform collects user information, matches them with carrier quotes, and earns referral/affiliate fees from carriers when consumers are referred. It also publishes expert-written educational content and provides tools such as the CoverageCheck policy analyzer and various insurance calculators to support consumer decision-making.
Is Insurance.com a public or private company?
Insurance.com is a private company. It is classified as corporate owned and is currently operating.
When was Insurance.com founded?
Insurance.com was founded in 2001. It employs 101 to 250 people.
Where is Insurance.com based?
Insurance.com is headquartered in Foster City, United States, in the North America region.
How does Insurance.com make money?
Two revenue lines are on record. Affiliate/Lead Generation Revenue is the primary driver. The others are advertising Revenue.
Who are Insurance.com's main competitors?
Direct peers on record are Bankrate, SmartFinancial, Compare.com, The Zebra, QuoteWizard (MediaAlpha), Insurify, NerdWallet and EverQuote. Broad incumbents are GEICO Direct and Progressive.
Does Insurance.com have an API?
No public API is recorded for Insurance.com.
What industry is Insurance.com in?
Insurance.com's product category is Insurance Comparison Marketplace. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces), with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 5242 and its SIC code is 6411.