Panorama
Panorama is a nonprofit 501(c)(3) continuing care retirement community in Lacey, Washington, serving approximately 1,120 residents across 800+ independent and assisted living homes on a 140-acre campus with a 1,300+ household waitlist.
- Company typePrivate
- Founded1963
- HeadquartersLacey, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Panorama does
Panorama is a nonprofit 501(c)(3) continuing care retirement community (CCRC), also referred to as a life plan community, located in Lacey, Washington in the Pacific Northwest. Founded in 1963, the community operates on a 140-acre campus comprising 800+ independent and assisted living homes and serves approximately 1,120 residents supported by 300+ employees. Its continuum of care spans independent living, assisted living, memory care, skilled nursing, and rehabilitation, with healthcare delivery supplemented through on-site partners including Providence Medical Group (medical services), Aegis Physical Therapy (rehabilitation), and Dr. Lee J. Edwards DDS (dental).
The business model rests on three revenue streams: (1) upfront, partially refundable entrance fees ranging from $105,000 to over $650,000 depending on home size and contract type; (2) recurring monthly service fees starting at $1,450, escalating with care level; and (3) fee-for-service charges for higher-acuity care and ancillary services. Approximately 50 homes turn over each year into a waitlist of 1,300+ households, producing a structural demand/supply imbalance that underwrites pricing power and very low churn.
Panorama has invested in both physical capacity and resident-facing technology. In 2021 it completed a multi-million-dollar expansion of Assisted Living capacity in the Quinault building, broadening higher-acuity inventory. In March 2026 it launched the Kya Resident Portal, a digital product surface for resident services and communications. Leadership has remained stable, with Bill Strader serving as CEO since 2016 (previously CFO since 2005) and Matthew Murry as President/COO. The organization is single-campus, debt-and-fee-financed, and operates with no disclosed AI/ML capability, with competitive advantage derived primarily from physical scale, brand tenure, integrated care partnerships, and switching costs rather than technology differentiation.
Panorama firmographics
Firmographics- Name
- Panorama
- Legal name
- Panorama
- Website
- https://panorama.org
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Panorama is a nonprofit 501(c)(3) continuing care retirement community in Lacey, Washington, serving approximately 1,120 residents across 800+ independent and assisted living homes on a 140-acre campus with a 1,300+ household waitlist.
- Ownership category
- akta.pro rank
Panorama industry classification
Industry- Product category
- Continuing Care Retirement Community
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)
Keywords
Where Panorama is headquartered
LocationHeadquarters
- HQ city
- Lacey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Panorama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Entrance Fees: One-time entrance fees ranging from $105,000 to $650,000+ depending on home size, location, and amenities. The entrance fee effectively decreases the monthly fee and secures the lease. Entrance fees are amortized at 1.5% per month over 67 months, with the unamortized portion refunded upon departure.
- Monthly Fees: Recurring monthly fees starting at $1,450, calculated uniquely for each home according to size, location, and added amenities. These fees cover bundled services including utilities, maintenance, security, and access to amenities.
- Fee-for-Service Additional Services: A la carte model for additional services not included in base fees. Residents can purchase housekeeping, meals at Seventeen51 restaurant, personal transportation, and other optional services as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entrance Fee: $105,000 to $650,000+ |
| Subscription | Monthly | Monthly Fee: Starting at $1,450 |
| Subscription | Monthly | Assisted Living: Private pay and long-term care insurance accepted |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Panorama product offering
Product offeringCore offering
Panorama is a nonprofit 501(c)(3) continuing care retirement community (life plan community) operating on a 140-acre campus in Lacey, Washington. It provides a continuum of care including independent living homes (single-family, duplex, multiplex, apartments), assisted living, and skilled nursing/rehabilitation, supported by on-campus amenities, dining, transportation, 24/7 security, and the SARA emergency alert system.
Product overview
Panorama is a not-for-profit continuing care retirement community offering a comprehensive life plan community with over 800 independent and assisted living homes and skilled nursing facilities. The community operates on a fee-for-service model allowing residents to pay only for services they need. The portfolio includes Independent Living (single-family homes, duplexes, multiplexes, and apartments), Assisted Living with supportive services (meals, housekeeping, laundry), and Convalescent & Rehabilitation Center for skilled nursing care. Supporting services include Seventeen51 Restaurant & Bistro for dining, Aquatic & Fitness Center with three pools, Panorama Auditorium for entertainment, Panorama TV for resident media production, Library, Pea Patch community garden, Woodshop, Transportation Services, 24/7 Security, SARA Emergency Alert System, and Maintenance-Free Living. The community spans 140 acres with 12 neighborhoods and hundreds of floor plans across various home types.
Differentiator
Problem solved
Functional benefit
Brands
- Seventeen51 Restaurant & Bistro: On-campus restaurant offering creative Northwest cuisine, open to the public, with catering and banquet services.
- Panorama TV
- SAFE Team
Products and services
- Independent Living
Companies that use Panorama
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Panorama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Panorama partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Providence Medical GroupcoreThe Clinic at Panorama is staffed by Providence Medical Group physicians, providing on-campus primary care access for residents. This partnership ensures convenient healthcare access without requiring off-campus travel.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Panorama competitors and assessment
Company assessmentDirect peers
- Emerald Heights: Emerald Heights is a nonprofit CCRC in Redmond, WA — Panorama's most direct in-region competitor for Pacific Northwest seniors seeking co-located independent, assisted, and skilled nursing care. Directly comparable on geography, model, and resident profile.
- Life Care Services: LCS is the largest US manager of life plan / continuing care communities (200+ communities under management). Panorama is the type of large single-campus life plan community LCS serves; a direct competitor for management contracts and a benchmark for operating scale.
- Front Porch Communities and Services: Front Porch is a California-based nonprofit operator of CCRCs and life plan communities, comparable to Panorama in mission, ownership structure (501(c)(3)), and continuum-of-care service model.
- Erickson Senior Living: Erickson is the largest US operator of continuing care retirement communities (20+ campuses), offering the same independent/assisted/skilled nursing continuum model as Panorama. Comparable in scale, single-campus CCRCs with co-located care and entrance-fee economics.
- Acts Retirement-Life Communities: Acts operates 28+ nonprofit CCRCs across the eastern US with the same entrance-fee-plus-monthly-fee model and full continuum of care. Closest analog to Panorama's 501(c)(3) nonprofit CCRC structure.
- Lifespace Communities: Lifespace is a nonprofit operator of 16+ CCRCs across the Midwest and Mid-Atlantic with the same entrance-fee / monthly-fee CCRC structure. Direct peer on operating model and resident contract type.
- Belmont Village Senior Living: Belmont Village operates 35+ senior living communities with a continuum-of-care orientation and on-site healthcare partnerships, comparable to Panorama's integrated model though operated as for-profit rather than nonprofit.
- Timber Ridge at Talus: Timber Ridge is a nonprofit CCRC in Issaquah, WA offering independent living, assisted living, and memory care. Competes with Panorama for the same Seattle-Eastside retiree demographic and uses a comparable entrance-fee / monthly-fee economic structure.
Broad incumbents
- Brookdale Senior Living: Brookdale is the largest US senior living operator (650+ communities) offering independent, assisted, and memory care. Wider portfolio than Panorama but operates in the same space with overlapping services — useful benchmark for senior care operating economics.
- Atria Senior Living: Atria operates 400+ senior living communities across the US and Canada including independent and assisted living. Larger, for-profit, multi-state operator overlapping Panorama's independent and assisted living offerings rather than its full CCRC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Panorama social profiles
Digital presencePanorama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panorama leadership team
Management profileNumber of profiles
Profiles5 records
Panorama subsidiaries and ownership
Company hierarchySubsidiaries2 records
Panorama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panorama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panorama
What does Panorama do?
Panorama is a nonprofit 501(c)(3) continuing care retirement community (life plan community) operating on a 140-acre campus in Lacey, Washington. It provides a continuum of care including independent living homes (single-family, duplex, multiplex, apartments), assisted living, and skilled nursing/rehabilitation, supported by on-campus amenities, dining, transportation, 24/7 security, and the SARA emergency alert system.
Is Panorama a public or private company?
Panorama is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Panorama founded?
Panorama was founded in 1963. It employs 251 to 500 people.
Where is Panorama based?
Panorama is headquartered in Lacey, United States, in the North America region.
How does Panorama make money?
Three revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Fees and fee-for-Service Additional Services.
Who are Panorama's main competitors?
Direct peers on record are Emerald Heights, Life Care Services, Front Porch Communities and Services, Erickson Senior Living, Acts Retirement-Life Communities, Lifespace Communities, Belmont Village Senior Living and Timber Ridge at Talus. Broad incumbents are Brookdale Senior Living and Atria Senior Living.
Does Panorama have an API?
No public API is recorded for Panorama.
What industry is Panorama in?
Panorama's product category is Continuing Care Retirement Community. Its primary akta.pro industry code is HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 623311 and its SIC code is 8050.