Panorama

What Panorama does

Panorama is a nonprofit 501(c)(3) continuing care retirement community (CCRC), also referred to as a life plan community, located in Lacey, Washington in the Pacific Northwest. Founded in 1963, the community operates on a 140-acre campus comprising 800+ independent and assisted living homes and serves approximately 1,120 residents supported by 300+ employees. Its continuum of care spans independent living, assisted living, memory care, skilled nursing, and rehabilitation, with healthcare delivery supplemented through on-site partners including Providence Medical Group (medical services), Aegis Physical Therapy (rehabilitation), and Dr. Lee J. Edwards DDS (dental).

The business model rests on three revenue streams: (1) upfront, partially refundable entrance fees ranging from $105,000 to over $650,000 depending on home size and contract type; (2) recurring monthly service fees starting at $1,450, escalating with care level; and (3) fee-for-service charges for higher-acuity care and ancillary services. Approximately 50 homes turn over each year into a waitlist of 1,300+ households, producing a structural demand/supply imbalance that underwrites pricing power and very low churn.

Panorama has invested in both physical capacity and resident-facing technology. In 2021 it completed a multi-million-dollar expansion of Assisted Living capacity in the Quinault building, broadening higher-acuity inventory. In March 2026 it launched the Kya Resident Portal, a digital product surface for resident services and communications. Leadership has remained stable, with Bill Strader serving as CEO since 2016 (previously CFO since 2005) and Matthew Murry as President/COO. The organization is single-campus, debt-and-fee-financed, and operates with no disclosed AI/ML capability, with competitive advantage derived primarily from physical scale, brand tenure, integrated care partnerships, and switching costs rather than technology differentiation.

Name

Panorama

Legal name

Panorama

Website

https://panorama.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Panorama is a nonprofit 501(c)(3) continuing care retirement community in Lacey, Washington, serving approximately 1,120 residents across 800+ independent and assisted living homes on a 140-acre campus with a 1,300+ household waitlist.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Continuing care retirement
• Senior living community
• Independent living services
• Assisted living care
• Skilled nursing facility

Headquarters

HQ city

Lacey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Entrance Fees: One-time entrance fees ranging from $105,000 to $650,000+ depending on home size, location, and amenities. The entrance fee effectively decreases the monthly fee and secures the lease. Entrance fees are amortized at 1.5% per month over 67 months, with the unamortized portion refunded upon departure.
2. Monthly Fees: Recurring monthly fees starting at $1,450, calculated uniquely for each home according to size, location, and added amenities. These fees cover bundled services including utilities, maintenance, security, and access to amenities.
3. Fee-for-Service Additional Services: A la carte model for additional services not included in base fees. Residents can purchase housekeeping, meals at Seventeen51 restaurant, personal transportation, and other optional services as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Panorama is a nonprofit 501(c)(3) continuing care retirement community (life plan community) operating on a 140-acre campus in Lacey, Washington. It provides a continuum of care including independent living homes (single-family, duplex, multiplex, apartments), assisted living, and skilled nursing/rehabilitation, supported by on-campus amenities, dining, transportation, 24/7 security, and the SARA emergency alert system.

Product overview

Panorama is a not-for-profit continuing care retirement community offering a comprehensive life plan community with over 800 independent and assisted living homes and skilled nursing facilities. The community operates on a fee-for-service model allowing residents to pay only for services they need. The portfolio includes Independent Living (single-family homes, duplexes, multiplexes, and apartments), Assisted Living with supportive services (meals, housekeeping, laundry), and Convalescent & Rehabilitation Center for skilled nursing care. Supporting services include Seventeen51 Restaurant & Bistro for dining, Aquatic & Fitness Center with three pools, Panorama Auditorium for entertainment, Panorama TV for resident media production, Library, Pea Patch community garden, Woodshop, Transportation Services, 24/7 Security, SARA Emergency Alert System, and Maintenance-Free Living. The community spans 140 acres with 12 neighborhoods and hundreds of floor plans across various home types.

Differentiator

Problem solved

Functional benefit

Brands

• Seventeen51 Restaurant & Bistro: On-campus restaurant offering creative Northwest cuisine, open to the public, with catering and banquet services.
• Panorama TV
• SAFE Team

Products and services

• Independent Living

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Providence Medical GroupcoreTechnology or IntegrationThe Clinic at Panorama is staffed by Providence Medical Group physicians, providing on-campus primary care access for residents. This partnership ensures convenient healthcare access without requiring off-campus travel.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emerald Heights: Emerald Heights is a nonprofit CCRC in Redmond, WA — Panorama's most direct in-region competitor for Pacific Northwest seniors seeking co-located independent, assisted, and skilled nursing care. Directly comparable on geography, model, and resident profile.
• Life Care Services: LCS is the largest US manager of life plan / continuing care communities (200+ communities under management). Panorama is the type of large single-campus life plan community LCS serves; a direct competitor for management contracts and a benchmark for operating scale.
• Front Porch Communities and Services: Front Porch is a California-based nonprofit operator of CCRCs and life plan communities, comparable to Panorama in mission, ownership structure (501(c)(3)), and continuum-of-care service model.
• Erickson Senior Living: Erickson is the largest US operator of continuing care retirement communities (20+ campuses), offering the same independent/assisted/skilled nursing continuum model as Panorama. Comparable in scale, single-campus CCRCs with co-located care and entrance-fee economics.
• Acts Retirement-Life Communities: Acts operates 28+ nonprofit CCRCs across the eastern US with the same entrance-fee-plus-monthly-fee model and full continuum of care. Closest analog to Panorama's 501(c)(3) nonprofit CCRC structure.
• Lifespace Communities: Lifespace is a nonprofit operator of 16+ CCRCs across the Midwest and Mid-Atlantic with the same entrance-fee / monthly-fee CCRC structure. Direct peer on operating model and resident contract type.
• Belmont Village Senior Living: Belmont Village operates 35+ senior living communities with a continuum-of-care orientation and on-site healthcare partnerships, comparable to Panorama's integrated model though operated as for-profit rather than nonprofit.
• Timber Ridge at Talus: Timber Ridge is a nonprofit CCRC in Issaquah, WA offering independent living, assisted living, and memory care. Competes with Panorama for the same Seattle-Eastside retiree demographic and uses a comparable entrance-fee / monthly-fee economic structure.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest US senior living operator (650+ communities) offering independent, assisted, and memory care. Wider portfolio than Panorama but operates in the same space with overlapping services — useful benchmark for senior care operating economics.
• Atria Senior Living: Atria operates 400+ senior living communities across the US and Canada including independent and assisted living. Larger, for-profit, multi-state operator overlapping Panorama's independent and assisted living offerings rather than its full CCRC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@panoramaretirement
• Facebookfacebook.com/Panorama-Convalescent-Rehabilitation-Center-812349492166590
• LinkedInlinkedin.com/company/panorama-retirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama