United Agri Products

What United Agri Products does

United Agri Products, operating under the brand Nutrien UAP (legal entity: Produits Agri Unis Canada Inc.), is a Canadian agricultural inputs distributor and a wholly-owned subsidiary of Nutrien Inc., the global leader in agricultural inputs and services. The company distributes a portfolio of more than 100 branded products spanning six core categories — herbicides, fungicides, insecticides, adjuvants, specialty products (seed treatments, fumigants, bio-stimulants, growth regulators, rodenticides), and plant nutrients (starters, liquid micro-nutrients, water-soluble nutrients, secondary nutrients, liquid NPK, and granular nutrients) — sourced in part under an exclusive Canadian arrangement with Loveland Products for differentiated SKUs such as Prevade, Radiate Plus, BlackMax WSG, and BlackMax 22 in Eastern Canada. Its proprietary Balanced Technology line of 20 products is positioned around sustainable attributes including low or zero pre-harvest interval, short re-entry interval, no measurable residue levels, and safety to beneficial insects, and incorporates the proprietary Reacted Carbon Technology featured in the Kwik Start LS starter product.

Nutrien UAP generates revenue through one-time product sales to an authorized dealer network across Canada; it does not publish pricing, and customers transact exclusively through dealers supported by Territory Managers. The go-to-market motion is therefore a two-tier channel model: UAP sells to authorized agricultural dealers and retailers, who in turn supply Canadian growers and farmers spanning broad-acre crops, horticulture, fruit, vegetables, vineyards, and specialty production. Coverage is national and coast-to-coast, with documented Territory Manager presence in British Columbia, the Prairies, Ontario, Quebec, and the Maritimes, bilingual (English/French) operations, and three regional 800-number customer-service lines. The company operates as a private subsidiary with no public ticker, no disclosed revenue, no headcount disclosure, and no independent funding activity; its strategic and capital allocation decisions are taken within the Nutrien Inc. parent ecosystem.

Name

United Agri Products

Legal name

Produits Agri Unis Canada Inc.

Website

https://uap.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Nutrien UAP is a Canadian agricultural inputs distributor and Nutrien Inc. subsidiary that sells 100+ crop protection and plant nutrition products exclusively through a coast-to-coast dealer network serving Canadian growers.

Ownership category

akta.pro rank

Product category

Agricultural Crop Protection & Plant Nutrition Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm Supplies Merchant Wholesalers (424910), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

akta.pro secondary industries

Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB)

Keywords

• Crop protection products
• Agricultural inputs distribution
• Plant nutrient solutions
• Specialty crop products
• Herbicide fungicide insecticide

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Crop Protection Products: Nutrien UAP distributes a comprehensive portfolio of agricultural inputs including herbicides, fungicides, insecticides, adjuvants, specialty products, and plant nutrients through its dealer network across Canada. Revenue is generated through product sales to authorized dealers who serve Canadian farmers and growers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nutrien UAP distributes a comprehensive portfolio of agricultural crop protection and plant nutrition products through an authorized dealer network across Canada. The product range spans herbicides, fungicides, insecticides, adjuvants, specialty products (seed treatments, fumigants, bio-stimulants, growth regulators, rodenticides), and plant nutrients (starters, micro-nutrients, water-soluble, secondary nutrients, liquid NPK, granular). The company also offers the Balanced Technology portfolio of 20 sustainable products and exclusive Loveland Products offerings in Eastern Canada.

Product overview

United Agri Products (Nutrien UAP) operates as a comprehensive agricultural inputs distributor offering a broad portfolio of crop protection and nutritional products. The company provides six core product categories: Herbicides, Fungicides, Insecticides, Adjuvants, Specialty Products, and Plant Nutrients. Specialty Products encompasses five sub-categories including Seed Treatments, Fumigants, Bio-Stimulants, Growth Regulators, and Rodenticides. Plant Nutrients include Starters/Early Season products, Liquid Micro-Nutrients, Water Soluble Nutrients, Secondary Nutrients, Liquid NPK, and Granular Nutrients. The company also offers a Balanced Technology initiative featuring 20 sustainable products designed for resistance management while maintaining safety to beneficial insects, low pre-harvest intervals, and minimal residue levels. Products are distributed exclusively through a dealer network across Canada, serving customers from British Columbia to the Maritime provinces.

Differentiator

Problem solved

Functional benefit

Brands

• Balanced Technology: Sustainable agricultural technology solutions portfolio with 20 products designed for environmentally conscious farming practices.

Products and services

• Herbicides

Quantifiable outcome

• 20 Balanced Technology products available with low to no pre-harvest interval (PHI), short re-entry interval (REI), and no residue levels (MRLs)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Loveland ProductscoreStrategic or Co-development PartnerTrusted supplier of innovative agricultural products including Prevade, Radiate Plus, BlackMax WSG, and BlackMax 22. Products available exclusively through Nutrien UAP in Eastern Canada. Partnership reflects commitment to delivering cutting-edge products that help Eastern Canadian growers succeed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nutrien Ag Solutions: Nutrien Inc.'s global retail ag inputs arm and direct sister business to Nutrien UAP. Operates the largest crop input retail network in the world (North America, South America, Australia), distributing crop protection, plant nutrition, and seed through company-owned locations - the most direct corporate comparison point for UAP's Canadian business model.
• Syngenta Canada: Global crop protection and seed company with major Canadian operations. Comparable because Syngenta-branded herbicides, fungicides, and insecticides flow through Canadian dealers including Nutrien UAP; sets competitive pricing benchmarks for several core UAP categories.
• Bayer Crop Science Canada: Major crop protection manufacturer with extensive Canadian presence. Comparable as an upstream supplier and channel competitor whose branded chemistries (and competing canola traits) compete directly with UAP-distributed products on Canadian dealer shelves.
• FMC Corporation: Global crop protection manufacturer with strong insecticide and herbicide portfolios distributed through Canadian ag retailers. Comparable as both an alternative manufacturer partner for UAP's dealer network and a competing branded chemistry provider.
• Corteva Agriscience: Global crop protection and seed manufacturer. Relevant as both a potential upstream supplier of branded chemistries that UAP distributes and a broad competitor in the Canadian crop input market through its own Canadian retail and dealer programs.

Direct peers

• WinField United: U.S. ag retail and crop input distribution business owned by Land O'Lakes. Highly comparable dealer-network model distributing crop protection, plant nutrition, and seed treatments across North America; directly competes for multi-national manufacturer partnerships and shared dealer customers along the Canada-U.S. border.
• Helena Agri-Enterprises: U.S. headquartered distributor of crop protection, fertilizer, and specialty ag inputs with a similar adjuvants, crop protection, and plant nutrition portfolio. Direct comparable business model (third-party brand distribution to growers/dealers) competing for many of the same Loveland/Corteva-style manufacturer partnerships.
• Loveland Products: Crop protection and plant nutrition manufacturer (also part of Nutrien's ecosystem via Loveland/CPG). Directly comparable because Loveland is both UAP's exclusive supplier for several branded SKUs (Prevade, Radiate Plus, BlackMax) and competes in the same Canadian crop input categories as UAP's broader portfolio.
• Growmark: Large U.S./Ontario farmer cooperative providing crop protection, plant nutrition, and seed through member-retailers. Highly comparable dealer-network business model and product portfolio; competes for Eastern Canadian grower share where it already operates in Ontario.

Regional players

• UFA (United Farmers of Alberta): Alberta-based agricultural cooperative distributing crop inputs, fertilizer, and pet/livestock supplies across Western Canada. Direct competitor for Nutrien UAP in the Prairie provinces with overlapping crop protection and plant nutrition SKUs sold through a member-dealer model.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-agri-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Agri Products