What WinField United does

WinField United, legally Winfield Solutions, LLC, is a wholly-owned subsidiary of Land O'Lakes, Inc., a farmer-owned cooperative. The company was formed through the 2015 merger of WinField and Land O'Lakes' crop inputs operations and is headquartered in Arden Hills, Minnesota. It distributes a broad portfolio of agricultural inputs — seed, crop nutrients, crop protection chemicals, and adjuvants — alongside proprietary digital agronomy tools, primarily through a network of agricultural retailers and cooperatives across the United States, with a separate Canadian operation.

Its technology stack is centered on the Answer Tech platform, which integrates the R7 Tool (field-level prescriptions and satellite/drone imagery), NutriSolutions (plant tissue analysis), and Data Silo (data warehouse). These are powered by the Answer Plot program, a research network operating nearly 200 locations generating millions of agronomic data points used to position seed, chemistry, and nutrition products. R&D and quality operations are anchored by the WinField United Innovation Center in River Falls, Wisconsin, with supporting analytical infrastructure at SureTech Laboratories in Indianapolis, Indiana, and Solum Laboratories in Ames, Iowa. The company holds an extensive trademark portfolio across adjuvants, plant nutrition, crop protection, and seed brands.

The business model is wholesale distribution plus agronomic services: WinField United sells inputs and decision-support tools to local retail co-ops and independent agricultural retailers, who in turn serve individual growers. Revenue is generated through product sales across seed, crop protection, and nutrition; license and service economics on the Answer Tech / R7 platform; and branded agronomy programs. The company is privately held under its cooperative parent and does not publicly disclose standalone financial results.

Name

WinField United

Legal name

Winfield Solutions, LLC d/b/a WinField United

Website

https://answertech.com

Company type

Private

Founded year

1920

Operating status

Operating

Short description

WinField United distributes seed, crop nutrients, crop protection, and adjuvants — plus the Answer Tech/R7 digital agronomy platform — to U.S. agricultural retailers and cooperatives (with a Canadian operation), as a wholly-owned subsidiary of farmer-owned Land O'Lakes.

Ownership category

akta.pro rank

Product category

Agricultural Crop Inputs

NAICS

Support Activities for Crop Production (11511), Farm Supplies Merchant Wholesalers (424910)

SIC

Agricultural Services (700), Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Precision Nutrient Management Services (Nutrient Modeling, N-Rate Tools, 4R Programs) (AFACACAG)

akta.pro secondary industries

Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH)

Keywords

• Agricultural crop inputs
• Precision agriculture technology
• Crop protection products
• Agronomic data analytics
• Plant nutrition solutions

Headquarters

HQ city

Arden Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Crop Protection Products: Sale of herbicides, insecticides, and fungicides for crop protection. Products include SuperLock adjuvant, Ascend2 plant growth regulator, and other crop protection chemicals.
2. Plant Nutrition & Performance: Sale of crop nutrients, micronutrients, and nutritional products including MAX-IN Ultra ZMB Plus and other plant nutrition solutions.
3. Seed and Seed Treatments: Sale of WinField United Seed products including corn, soybean, alfalfa, canola, wheat, sunflower, and forage sorghum seeds, plus seed treatment products.
4. Adjuvants: Sale of adjuvant products including InterLock, MasterLock, OnTarget, Superb HC, StrikeLock, and Permeate that enhance spray application performance.
5. Ag Technology Platforms: Technology tools including R7 Tool, NutriSolutions, and Data Silo provided through retailer network to help farmers make data-driven decisions.
6. Laboratory Testing Services: SureTech Laboratories provides fee-based testing services for soil, tissue, fertilizer, feed, forage, and water analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WinField United supplies agricultural inputs—including seed, crop protection products (herbicides, insecticides, fungicides), adjuvants, plant nutrition products, and seed treatments—alongside a suite of precision agriculture technology tools (R7 Tool, NutriSolutions, Data Silo) and agronomic services. Products and services are delivered exclusively through a network of agricultural retailers and cooperatives across the United States, with recommendations informed by the Answer Plot replicated field trial network of nearly 200 locations generating over 6 million data points annually.

Product overview

WinField United is an agricultural technology and inputs company that combines a proprietary research network (Answer Plot®) with a suite of decision agriculture tools, crop inputs, and laboratory services. The core technology platform is Answer Tech®, which aggregates Answer Plot data and makes it actionable through the R7® Tool — a decision agriculture platform offering yield potential mapping, profitability mapping, variable-rate prescription building, crop modeling, and field monitoring. Supporting tools include Data Silo® (cloud-based data management and synchronization), the NutriSolutions® App (tissue testing and nutrient deficiency detection backed by 600,000+ data points), and the R7 Field Forecasting Tool (crop modeling for in-season nutrient and irrigation decisions). The agronomic prescription layer is anchored by the Advanced Acre Rx® program, with the Elite Rx® tier providing full-season plans backed by a yield warranty. Product inputs include adjuvants (SuperLock®, MasterLock®, InterLock®, OnTarget®, Permeate™, StrikeLock®), plant nutrition products (MAX-IN® Ultra ZMB® Plus, Ascend2® PGR, OptiStart®), crop protection (herbicides, insecticides, fungicides), and seed treatments. Research and product development are driven by the Answer Plot network (nearly 200 locations, 6+ million data points) and the WinField United Innovation Center in River Falls, Wisconsin (wind tunnel, growth chambers, chemistry and seed care labs). SureTech® Laboratories provides full-service agricultural testing (soil, tissue, fertilizer, feed, forage, water) with 24–72 hour turnaround. The seed sub-brand CROPLAN® and WinField United Seed offer varieties across corn, soybeans, wheat, alfalfa, canola, sunflower, and other crops. Partner tools including Climate FieldView™ and the RRXtend Spray App extend the platform's interoperability.

Differentiator

Problem solved

Functional benefit

Brands

• Answer Plot: Research and innovation program with nearly 200 locations across the U.S., generating over 6 million data points through replicated field trials for seed, crop protection, and nutrition products.
• Answer Tech
• NutriSolutions
• SureTech Laboratories
• CROPLAN
• R7 Tool
• SureTech

Products and services

• Answer Tech® Platform The overarching technology platform from WinField United that gathers and activates Answer Plot® research data, enabling retailer network to deliver data-driven agronomic tools and recommendations to growers. Provides access to R7 Tool, Data Silo, NutriSolutions, and integrated partner tools.
• R7® Tool Decision agriculture platform offering yield potential maps, profitability mapping, variable-rate prescription building, field monitoring, Top 10 hybrid selection, and Field Forecasting to optimize seed selection, input placement, and ROI across management zones.
• R7® Field Forecasting Tool Crop modeling tool that uses field-specific information and Answer Plot data to simulate daily crop growth and development, enabling predictive determination of optimal timing and rates for nutrient and water applications in-season.
• NutriSolutions® Tool/App Tissue testing technology and mobile app that detects nutrient deficiencies before yield is compromised, leveraging a database of over 600,000 data points to correlate deficiencies with geography, soil type, and environmental conditions.
• Answer Tech Data Silo® Cloud-based data management system that connects and synchronizes multiple technology tools and field equipment data in one secure location, enabling farmers and retailers to aggregate, retrieve, and share farm data across platforms.
• Answer Plot® Program Replicated field trial research network with nearly 200 locations across the U.S. generating over 6 million data points each year, validating seed, crop protection, and nutrition product performance under real-world growing conditions.
• SureTech® Laboratories Full-service agricultural testing laboratory providing soil analysis, tissue analysis, fertilizer and manure analysis, feed analysis, forage analysis, and ag water analysis with 24-72 hour turnaround. Certified by NFTA, AAFCO, ALTA, NAPT, and other industry programs.
• WinField United Seed WinField United's seed brand offering crop seed products including alfalfa, canola, corn, corn silage, forage sorghum, soybean, sunflower, and wheat varieties, supported by Answer Plot research and technology platform.
• CROPLAN® Seed Seed product sub-brand offering varieties of corn, soybeans, wheat, alfalfa, canola, and other crops, supported by WinField United agronomic research and technology platform.
• Advanced Acre Rx® Program Tiered full-season agronomic prescription program providing customized management plans including seed selection, plant nutrition, herbicide applications, insecticide and fungicide applications, and in-season micronutrient recommendations.
• Elite Rx® Program Full-season agronomic prescription program within the Advanced Acre Rx framework, backed by Answer Plot research and a service warranty covering 95-105% of approved yield for enrolled corn and soybean acres.
• SuperLock® Adjuvant Adjuvant product that optimizes spray deposition and drift control to improve crop protection application performance.
• InterLock® Adjuvant Signature adjuvant that helps crop protection products hit targets and stay in the field, improving deposition and spray efficiency.
• OnTarget® Adjuvant Adjuvant specifically designed for use with the new dicamba herbicide chemistries to optimize application performance.
• Permeate™ Adjuvant Next-generation non-ionic surfactant that optimizes application coverage; contains no nonylphenol ethoxylates (NPEs), making it a more environmentally conscious product.
• MasterLock® Adjuvant Adjuvant that improves spray droplet consistency and deposition into the crop canopy, particularly when applied with fungicide via drone.
• MAX-IN® Ultra ZMB® Plus 3-in-1 micronutrient product delivering zinc, manganese, and boron, used for foliar micronutrient applications in corn and other crops to address nutritional deficiencies and boost yield potential.
• Ascend2® Plant Growth Regulator Plant growth regulator combining three plant hormones that promote vigorous emergence and root development in corn, typically applied in-furrow with starter fertilizer to boost early-season growth.
• WinField United Innovation Center State-of-the-art research facility in River Falls, Wisconsin focused on product discovery and enhancement, featuring wind tunnel systems for spray analysis, controlled environment growth chambers, chemistry labs, seed care labs, and plant performance labs.
• Crop Protection Products (Herbicides, Insecticides, Fungicides) WinField United's branded line of crop protection chemicals including herbicides, insecticides, and fungicides distributed through the retailer network to protect crops from weeds, insects, and disease.
• Seed Treatment Products Seed treatment products applied to seed before planting to protect against early-season pests and disease, sold alongside the WinField United Seed portfolio through the retailer network.

Quantifiable outcome

• 3 bushel per acre yield advantage for corn receiving Ascend2 PGR in-furrow along with starter fertilizer compared to starter fertilizer alone (based on over 60 trials across 15 states)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Land O'Lakes, Inc.coreStrategic or Co-development PartnerLand O'Lakes is the parent company of WinField United. The partnership provides WinField United with access to broader agricultural cooperative networks, GEOSYS satellite data services, and shared resources across the Land O'Lakes family of companies.
• GEOSYScoreTechnology or IntegrationGEOSYS, a Land O'Lakes company, provides satellite data services and imagery that underpin WinField United's field monitoring and scouting capabilities. The partnership enables satellite-based NDVI imaging and daily high-resolution imagery through UrtheCast's UrtheDaily constellation.
• Various Seed CompaniescoreStrategic or Co-development PartnerWinField United's Answer Plot program tests seed products from multiple companies including SmartStax PRO and VT4Pro traits (Bayer), enabling unbiased comparison of what works in certain conditions. The program tests products that directly compete with WinField United offerings.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Nutrien Ag Solutions: The largest crop input retailer and distributor in the world, offering seed, crop protection, plant nutrition, and digital agronomy services to growers across the Americas, Australia, and other regions. Directly comparable to WinField United's input distribution plus agronomic advisory model at much larger global scale.
• GROWMARK: A farmer-owned regional cooperative supplying crop inputs, fuel, and agronomic services across the U.S. Midwest and Ontario. Closely mirrors WinField United's cooperative-owned crop input distribution plus agronomy business model.
• CHS Inc. A large U.S. farmer-owned cooperative with crop inputs, grain handling, and energy businesses. Operates a comparable member-retailer ag input distribution and agronomy platform to WinField United, also serving growers through local cooperatives.
• Helena Agri-Enterprises: A major U.S. crop input distributor and formulator of agronomic products, including adjuvants, crop protection, and specialty fertilizers. Directly comparable to WinField United in the branded input and adjuvant space, with overlapping retail/customer channels.

Broad incumbents

• Bayer (Climate FieldView): Bayer's digital farming platform (originally The Climate Corporation) provides field-level data analytics, satellite imagery, and prescription tools to growers globally. Competes head-to-head with R7 Tool while leveraging Bayer's seed and crop protection portfolios for bundled distribution.
• Corteva Agriscience: A global seed and crop protection major that acquired Granular, a leading farm management software platform. Competes with WinField United across seed, crop protection, and digital agronomy — backed by much larger R&D and capital resources.
• Syngenta Group: A global crop protection and seed company (now under Sinochem) with a growing digital agronomy offering. Overlaps with WinField United in branded crop inputs and increasingly in agronomic decision-support tools for global growers.
• Trimble Agriculture: A precision agriculture technology provider offering guidance, variable-rate application, and farm data management solutions widely adopted by ag retailers and growers. Overlaps with WinField United's precision ag and prescription building capabilities.

Emerging players

• Indigo Ag: An ag-tech company offering a digital agronomy platform, biological products, and increasingly carbon/sustainability programs for growers. Comparable to WinField United's R7 Tool and NutriSolutions programs but with a stronger sustainability/biological-product overlay.
• Agrian (TELUS Agriculture): A precision agriculture platform (now part of TELUS Agriculture) providing crop protection and nutrient record-keeping, label compliance, and field-level recommendations. Comparable to WinField United's NutriSolutions and R7 prescription workflows for retailers and growers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WinFieldUnited
• YouTubeyoutube.com/user/WinFieldUnited
• Facebookfacebook.com/WinFieldUnited
• LinkedInlinkedin.com/company/answer-tech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinField United