Power-Pole
Power-Pole (JL Marine Systems Inc.) is a 25+ year Tampa-based privately held marine manufacturer selling shallow water anchors, brushless MOVE trolling motors, CHARGE power management, and Micro electric anchors through a dealer network, e-commerce, and six-country international distribution.
- Company typePrivate
- Founded1998
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Power-Pole does
Power-Pole (legal entity JL Marine Systems Inc.) is a Tampa, Florida-based privately held marine accessories manufacturer founded in 1998 that pioneered the hydraulic shallow water anchor category and has built that position into a multi-product "Total Boat Control" platform. The company designs and sells hydraulic shallow water anchors (Blade Edition, Pro Series II, Sportsman II), brushless trolling motors under the MOVE brand (ZR, PV, and PV Offshore variants), the CHARGE marine power management system, and the Micro electric anchor for small craft. Underlying technology centers on proprietary brushless motor engineering (Power Unity System), the C-Monster 2.0 wireless control network, the ONE Pump dual-anchor hydraulic system, and aerospace-grade titanium shafts, with NMEA2000 gateway connectivity to Lowrance, Simrad, Garmin, Raymarine, and Mercury MFDs. GPS-based anchoring modes (Anchor, Vector, Compass Heading, Follow-A-Route) provide positioning intelligence integrated through the Power-Pole mobile app.
The company operates a hybrid go-to-market combining an authorized dealer network of certified warranty centers (domestic and international), direct e-commerce on power-pole.com, and six-country international distribution covering Australia, Japan, Mexico, South Africa, Brazil, and Korea. Revenue is generated primarily through one-time hardware sales of premium-priced marine equipment (anchors $1,399.99–$4,999.99; MOVE trolling motors $5,049.99–$7,599.99; CHARGE $1,499.99; Micro anchor $649.99) with recurring pull-through from accessories, replacement parts, and consumables such as hydraulic fluid and propellers. Customer segments span tournament and professional anglers (primary), recreational anglers, bay/flats and pontoon boaters, and kayak/SUP enthusiasts, with brand reinforcement via a sponsored Pro Staff program, Captains Cash Rewards loyalty program, and active social/community channels.
Power-Pole firmographics
Firmographics- Name
- Power-Pole
- Legal name
- JL Marine Systems Inc.
- Website
- https://power-pole.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Power-Pole (JL Marine Systems Inc.) is a 25+ year Tampa-based privately held marine manufacturer selling shallow water anchors, brushless MOVE trolling motors, CHARGE power management, and Micro electric anchors through a dealer network, e-commerce, and six-country international distribution.
- Ownership category
- akta.pro rank
Power-Pole industry classification
Industry- Product category
- Marine Equipment
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)
Keywords
Where Power-Pole is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power-Pole business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marine Equipment Hardware Sales: Direct sales of proprietary marine equipment including trolling motors, shallow water anchors, electric anchors, chargers, displays, and accessories through dealer network and e-commerce.
- Accessories and Replacement Parts: Sales of accessories, mounting options, replacement parts, and consumables including remotes, propellers, cables, and hydraulic fluid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MOVE PV Trolling Motor - 36" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE PV Trolling Motor - 45" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE ZR Trolling Motor - 45" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE ZR Trolling Motor - 52" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE ZR Trolling Motor - 60" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE PV Offshore Trolling Motor - 84" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE PV Offshore Trolling Motor - 96" shaft |
| One time/ perpetual license | Pay-as-you-go | MOVE PV Offshore Trolling Motor - 110" shaft |
| One time/ perpetual license | Pay-as-you-go | Sportsman II Hydraulic Anchor - 8ft |
| One time/ perpetual license | Pay-as-you-go | Pro Series II Hydraulic Anchor - 8ft |
| One time/ perpetual license | Pay-as-you-go | Blade Edition Hydraulic Anchor - Dual 10ft with ONE Pump |
| One time/ perpetual license | Pay-as-you-go | Micro Electric Anchor |
| One time/ perpetual license | Pay-as-you-go | CHARGE Marine Power Manager (500W) |
| One time/ perpetual license | Pay-as-you-go | C-Monster Gateway to NMEA 2000 |
| One time/ perpetual license | Pay-as-you-go | POWER-POLE VIEW Display |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Power-Pole product offering
Product offeringCore offering
Power-Pole manufactures and distributes marine equipment including hydraulic and electric shallow water anchors, brushless trolling motors (MOVE ZR, PV, and Offshore), marine power management systems (CHARGE), and integrated wireless control platforms (C-Monster 2.0). The products target anglers and boaters requiring precise, silent, and rapid boat positioning for fishing in shallow and offshore waters.
Product overview
Power-Pole is a marine technology company offering a platform of Total Boat Control products. The portfolio includes three main product categories: (1) MOVE brushless trolling motors (ZR, PV, and Offshore models) providing GPS-anchored propulsion with titanium shafts and whisper-quiet operation; (2) CHARGE Marine Power Manager - a 4-in-1 power management system combining charger, power manager, and emergency start; (3) Shallow Water Anchors including the flagship Blade Edition, Pro Series II, and Sportsman II hydraulic anchors, plus the compact Micro electric anchor for small craft. All products are unified through the C-Monster 2.0 wireless control system with app connectivity and NMEA2000 integration via the C-Monster Gateway for compatibility with Lowrance, Simrad, Garmin, Raymarine, and Mercury Vessel View displays. Accessory ecosystem includes trolling motor accessories, anchor accessories, mounting solutions, and the ONE Pump dual anchor system.
Differentiator
Problem solved
Functional benefit
Brands
- C-Monster: C-Monster is the advanced operating system built into Power-Pole shallow water anchors, providing wireless control and smart technology integration.
- CHARGE
- MOVE
Products and services
- MOVE ZR Trolling Motor Brushless trolling motor with scissor mount, titanium shaft (45", 52", 60"), GPS anchoring, whisper-quiet operation, and 30% more thrust than industry-leading competitors. Targets professional and recreational anglers.
- MOVE PV Trolling Motor Brushless trolling motor with pivot mount and step-and-stow deployment, titanium shaft in 36"-72" lengths, GPS navigation modes, and whisper-quiet operation. Designed for bay, flats, and offshore boats.
- MOVE PV Offshore Trolling Motor High-capacity brushless trolling motor for large offshore boats with carbon fiber reinforced titanium shaft (84", 96", 110"), dynamic horizontal thrust, precise GPS anchoring, and hybrid step-and-stow deployment. Integrates with Raymarine Axiom chartplotters.
- CHARGE Marine Power Manager 4-in-1 marine power management system functioning as a smart battery charger, bi-directional power manager, charge-on-the-run device, and emergency start system. Delivers up to 500 watts with 40A to cranking battery and 25A to trolling batteries, IP65 rated.
- Blade Edition Shallow Water Anchor Flagship hydraulic shallow water anchor with aerodynamic design, reinforced stern bracket, up to 10 feet deployment depth, fastest stopping time, Soft Close System, and 5-layer powder coated finish. Available with ONE Pump dual anchor system.
- Pro Series II Shallow Water Anchor Lightweight hydraulic shallow water anchor available in 4", 6", and 8" lengths with ultra-lightweight design and down-and-away deployment for 360-degree fishing. Positioned between Blade and Sportsman II models.
- Sportsman II Shallow Water Anchor Budget-friendly hydraulic shallow water anchor with quiet pump, 8-foot deployment depth, wireless key fob and surface mount remote controls powered by C-Monster Control System. Lifetime warranty on Everflex spike.
- Micro Spike Driver / Electric Anchor Compact electric anchor for small craft including kayaks, paddleboards, and boats up to 1,500 lbs. Weighs 7.5 lbs with IP68 waterproof housing, 60-watt motor, and adjustable quick-release bracket.
- Spike (Ultra-lite and Heavy-duty) Manual anchoring spikes for kayaks, paddleboards, and boats. Ultra-lite features HollowCore technology for vessels up to 1,500 lbs; Heavy-duty offers solid composite core for stronger hold. Available in 6ft and 8ft lengths.
- C-Monster Gateway NMEA2000 network gateway enabling C-Monster 2.0 functionality on existing devices. Connects Power-Pole products to Lowrance, Simrad, Garmin, Raymarine, and Mercury Vessel View MFDs. IP67 waterproof case with 3-year warranty.
- POWER-POLE VIEW Display 4.2-inch touchscreen control hub for Total Boat Control. Manages shallow water anchors, MOVE trolling motors, and CHARGE power station from a single device. Features dual-anchor support and charging priority slider.
- POWER-POLE Vision Display Advanced touchscreen display for Power-Pole product control and monitoring.
Quantifiable outcome
- 30% more thrust than industry-leading trolling motors
- +6 more outcomes
Companies that use Power-Pole
Customer profileSegments4 records
Ideal customer profiles3 records
Power-Pole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature10 records
Power-Pole partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- LowrancecoreFish finder integration partnership. Power-Pole trolling motors are compatible with Lowrance HDS Carbon, HDS Live, HDS Pro, Elite FS, and Elite Ti2 displays. CHARGE power management integrates with Elite Ti2. Gateway enables NMEA 2000 connectivity.
- GarmincoreFish finder integration partnership. MOVE trolling motors compatible with Garmin GO XSE, NSSevo3S, NSX. CHARGE power management integrates with Garmin Echomap Ultra, Echomap UHD/UHD2, GPSMAP series. Gateway enables connectivity.
- SimradcoreFish finder integration partnership. Power-Pole products compatible with Simrad NSS Evo3, NSO Evo3, NSO Evo2, GO series displays. CHARGE power management integrates with select Simrad MFDs via Gateway.
- RaymarinecoreMOVE PV Offshore integrates with Raymarine Axiom Chartplotters. Gateway connectivity available with Lighthouse 4.7+ software (August 2024 update).
- T-H MarineflagshipJoint product development collaboration. T-H Marine launched ATLAS EDGE Jack Plate 'Lifted by Power-Pole' - innovative marine product developed in collaboration with Power-Pole featuring one-touch height presets, adjustable speed modes, auto height functionality, and high-performance brushless motor.
- Hobie Fishing Asia PacificminorAustralia distributor for Power-Pole Micro anchors and Spikes only.
- Minn Repairs & ServicingminorAustralia distributor offering full product line and service support.
- Props JPminorJapan distributor for Power-Pole products.
- Triton Japan, Inc.minorJapan distributor for Power-Pole products.
- Aquapestur S.A. DE C.V.minorMexico distributor for Power-Pole products.
- Lowrance South AfricaminorSouth Africa distributor for Power-Pole products.
- Nitro Importadora LTDAminorBrazil distributor for Power-Pole products.
- Kumho Marine Tech Co., LtdminorKorea distributor for Power-Pole products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Power-Pole competitors and assessment
Company assessmentDirect peers
- Minn Kota: Minn Kota (a Johnson Outdoors brand) is the leading manufacturer of trolling motors for freshwater fishing boats, directly competing with Power-Pole's MOVE line in the same pro/consumer angler market. Both brands emphasize quiet brushless motors, GPS anchoring, and integration with major marine electronics displays.
- MotorGuide: MotorGuide (a Brunswick/Mercury Marine brand) manufactures trolling motors for bass boats and bay boats, directly competing with Power-Pole MOVE. Both companies target professional and recreational anglers with similar feature sets including GPS anchoring and remote control.
Broad incumbents
- Garmin: Garmin is a dominant marine electronics OEM whose trolling motors (Force), chartplotters, and integrated anchoring features compete with Power-Pole's MOVE motors and C-Monster ecosystem. While also a partner via NMEA 2000 integration, Garmin's broader marine portfolio gives it the scale and resources to disintermediate specialist accessory brands.
- Lowrance: Lowrance (Navico) is a major marine electronics brand whose HDS/Elite displays integrate with Power-Pole products but which also sells its own competing trolling motors and offers integrated features that overlap with Power-Pole's anchoring systems. Its broad portfolio positions it as both partner and competitive threat.
- Simrad: Simrad (Navico) is a marine electronics brand targeting offshore and sportfishing boats with chartplotters and integrated sonar/GPS systems that interoperate with Power-Pole products. Its broader marine electronics portfolio and NSS/NSO display lines make it a natural ecosystem partner and partial competitor.
Emerging players
- Rhodan Marine Systems: Rhodan Marine Systems manufactures GPS-guided trolling motors and anchoring systems for fishing boats, directly competing with Power-Pole's MOVE product line in the shallow water anchoring and trolling motor categories with a smaller but technically focused product range.
- Torqeedo: Torqeedo specializes in electric marine propulsion (trolling motors and outboards) with similar brushless motor technology and quiet operation focus to Power-Pole's MOVE line. While Torqeedo focuses more on electric outboards and sustainability positioning, its motor technology overlaps with Power-Pole's Power Unity brushless system.
- Newport Vessels: Newport Vessels manufactures trolling motors and electric marine propulsion at price points below premium brands like Power-Pole. While not competing at the high end where Power-Pole's MOVE products sit, it represents an emerging player in the broader electric trolling motor category that Power-Pole targets.
Others
- T-H Marine: T-H Marine manufactures marine accessories including jack plates and other hardware, and is a co-development partner with Power-Pole on the ATLAS EDGE Jack Plate. While not a direct competitor in motors/anchors, T-H Marine sells into the same bass boat and bay boat customer base and represents an adjacent marine equipment peer.
- Attwood Marine: Attwood Marine (a Brunswick company) manufactures a broad range of marine accessories and hardware including anchoring products, sold through the same marine dealer network as Power-Pole. While not a direct competitor in hydraulic anchors or premium trolling motors, Attwood is an adjacent marine accessories player serving overlapping customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Power-Pole social profiles
Digital presencePower-Pole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power-Pole leadership team
Management profileNumber of profiles
Power-Pole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power-Pole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power-Pole
What does Power-Pole do?
Power-Pole manufactures and distributes marine equipment including hydraulic and electric shallow water anchors, brushless trolling motors (MOVE ZR, PV, and Offshore), marine power management systems (CHARGE), and integrated wireless control platforms (C-Monster 2.0). The products target anglers and boaters requiring precise, silent, and rapid boat positioning for fishing in shallow and offshore waters.
Is Power-Pole a public or private company?
Power-Pole is a private company. It is classified as unknown and is currently operating.
When was Power-Pole founded?
Power-Pole was founded in 1998. It employs 51 to 100 people.
Where is Power-Pole based?
Power-Pole is headquartered in Tampa, United States, in the North America region.
How does Power-Pole make money?
Two revenue lines are on record. Marine Equipment Hardware Sales are the primary driver. The others are accessories and Replacement Parts.
Who are Power-Pole's main competitors?
Direct peers on record are Minn Kota and MotorGuide. Broad incumbents are Garmin, Lowrance and Simrad. Emerging players are Rhodan Marine Systems, Torqeedo and Newport Vessels. Others are T-H Marine and Attwood Marine.
Does Power-Pole have an API?
No public API is recorded for Power-Pole.
What industry is Power-Pole in?
Power-Pole's product category is Marine Equipment. Its primary akta.pro industry code is IMAJAIAK, Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains). Its SIC code is 3621.