Rhodan Marine Systems
Rhodan Marine Systems designs and manufactures GPS-guided trolling motors and the ABYSS line of lithium marine batteries and chargers in Sarasota, Florida, selling directly via e-commerce and through a marine dealer network to recreational and offshore fishing customers in the United States.
- Company typePrivate
- Founded2016
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rhodan Marine Systems does
Rhodan Marine Systems (legal entity: Rhodan Marine Systems of Florida, LLC) is a Sarasota, Florida-based specialty marine electronics manufacturer founded in 2016, operating with 11-50 employees. The company designs, manufactures, and sells GPS-guided trolling motors, with the GEN 5 as its flagship fifth-generation product. Its core technology is the HD GPS Anchor+ system, a differential-GPS receiver that holds a boat's bow on station by automatically compensating for wind, waves, and cross-current, supplemented by manual, track, and route-playback operating modes, wireless remote and app-based control, and a full screen base display reporting voltage, current draw, speed, and heading. Rhodan manufactures the majority of its products in-house at its Sarasota facility, claiming 90% U.S. content in the Gen 5 motors.
The product portfolio spans the Gen 5 motor platform (24V, 36V, 48V configurations; 48-120 inch shafts) and the ABYSS sub-brand of lithium marine batteries (12V, 24V, 36V) and a full charger family (on-board precision chargers, alternator chargers, bi-directional DC-DC chargers, and NOCO distributed units), plus replacement parts and accessories (lower units, quick-release brackets, prop kits, covers, FOB remotes). The Gen 5 motor carries built-in integration with Simrad, Raymarine, and Lowrance marine electronics, UL/IEC/CE/UN38.3/ROHS battery certifications, and a 5-year limited warranty.
Rhodan runs a hybrid B2B/B2C go-to-market: direct e-commerce through rhodanmarine.com paired with a regional marine dealer locator network for installation and in-person purchase, plus social (Instagram) and email newsletter demand generation. Revenue mechanics are unit-based hardware sales at premium price points (motors from $3,779.99; ABYSS 36V 60Ah battery at $1,999.99; accessories $11.99-$499.99), with no disclosed subscription, software, or service revenue. The customer base is fragmented recreational and offshore fishing enthusiasts with no named enterprise accounts, implying low customer concentration. Ownership is described as locally held with no institutional or private equity backing disclosed.
Rhodan Marine Systems firmographics
Firmographics- Name
- Rhodan Marine Systems
- Legal name
- Rhodan Marine Systems of Florida, LLC
- Website
- https://rhodanmarine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhodan Marine Systems designs and manufactures GPS-guided trolling motors and the ABYSS line of lithium marine batteries and chargers in Sarasota, Florida, selling directly via e-commerce and through a marine dealer network to recreational and offshore fishing customers in the United States.
- Ownership category
- akta.pro rank
Rhodan Marine Systems industry classification
Industry- Product category
- Marine Electronics / Trolling Motors
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)
- akta.pro secondary industries
- Propulsion Drives, Gearboxes & Shaftlines (IMAJAHAD), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF)
Keywords
Where Rhodan Marine Systems is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rhodan Marine Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GPS-Guided Trolling Motors: Sale of proprietary GPS-guided trolling motors under the GEN 5 product line. Products are sold directly through e-commerce and through dealer network with various voltage (24V, 36V, 48V) and shaft length (48-120 inch) configurations.
- Lithium Batteries and Chargers: Sale of ABYSS brand lithium marine batteries (12V, 24V, 36V configurations) and associated charging equipment for trolling motor applications.
- Replacement Parts and Accessories: Sale of replacement parts (electronics, prop kits, mounting hardware, covers, cables) and accessories (clothing/gear, mounting plates) for existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GEN 5 Trolling Motor - Starting price |
| Unit Pricing | Pay-as-you-go | ABYSS 36V 60Ah Lithium Trolling Motor Battery |
| Unit Pricing | Pay-as-you-go | Clothing and Accessories |
| Unit Pricing | Pay-as-you-go | Battery Chargers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rhodan Marine Systems product offering
Product offeringCore offering
Rhodan Marine Systems designs, manufactures, and sells GPS-guided trolling motors featuring HD GPS Anchor+ technology that automatically holds a boat's position by compensating for wind, waves, and cross-current. The company also sells the ABYSS brand of lithium marine batteries and a full line of battery chargers, replacement parts, and accessories, all manufactured primarily at its Sarasota, Florida facility.
Product overview
Rhodan Marine Systems is a Sarasota, Florida-based manufacturer that produces GPS-guided trolling motors as its core product line, with the GEN 5 being the flagship fifth-generation model featuring patented GPS anchoring technology, wireless control, and integration with major marine electronics brands (Simrad, Raymarine, Lowrance). The product portfolio centers on the main trolling motor platform complemented by an ecosystem of proprietary Abyss Batteries branded lithium marine batteries (12V, 24V, 36V configurations), Abyss battery chargers (on-board high-precision chargers, alternator chargers, DC-DC chargers), NOCO third-party chargers, and a comprehensive range of replacement parts and accessories including lower units, prop kits, quick-release brackets, and protective covers. The company maintains 90% U.S. content in manufacturing and backs products with a 5-year warranty on the GEN 5.
Differentiator
Problem solved
Functional benefit
Brands
- Abyss Batteries: Lithium marine batteries for trolling motors sold under the Abyss brand by Rhodan Marine
Products and services
- GEN 5 GPS-Guided Trolling Motor The flagship GPS-guided trolling motor with patented HD GPS Anchor+ precision, wireless control, and automatic GPS anchoring. Offers multiple operational modes (Anchor, Manual, Track, Advanced), integrates with Simrad, Raymarine, and Lowrance marine electronics, and is available in shaft lengths from 48 to 120 inches with 24V, 36V, and 48V voltage options. Starting at $3,779.99.
- ABYSS Lithium Trolling Motor Batteries Lithium marine batteries sold under the ABYSS brand, available in 12V, 24V, and 36V configurations (e.g., 36V 60Ah, 24V 60Ah, 36V 105Ah, 12V 120Ah dual purpose, and a deep-drop electric fishing reel battery). They replace series-wired lead-acid or AGM batteries, feature Bluetooth-enabled battery management with Android/iOS monitoring, IP65 rating, and 3000-6000 cycle life.
- Marine Battery Chargers Battery chargers including ABYSS-branded on-board high-precision lithium chargers (12V 4-bank, 24V 10A, 36V 10A, 36V 20A), alternator chargers, bi-directional DC-DC chargers, and NOCO GenPro 10X multi-bank chargers (1-4 banks) with IP68 waterproof rating. ABYSS on-board chargers range from $349.99 to $499.99; NOCO chargers range from $169.95 to $534.95.
- Replacement Parts Individual replacement parts and sub-assemblies for Rhodan trolling motors, including Gen 5 and legacy lower units, locking quick release brackets (LQRB black and white), complete FOB remote control kits (Gen-V and legacy), propeller kits with shear pin and nut for 24V/36V motors, protective cover sets, depth collars, data cables, steering box kits, decals, control boards, and mounting hardware.
- Accessories Marine accessories and branded apparel/gear including trolling motor plug kits (e.g., A00152 at $149.99), mounting hardware, mounting plates, stabilization equipment, and branded hats ($20-$25).
Quantifiable outcome
- 5-year limited warranty with direct connect access to customer service
Companies that use Rhodan Marine Systems
Customer profileSegments1 record
Ideal customer profiles2 records
Rhodan Marine Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Rhodan Marine Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SimradcoreBuilt-in integration partnership for marine electronics. The Gen5 motor seamlessly integrates with Simrad systems allowing users to control motor functions through their existing Simrad marine electronics.
- RaymarinecoreBuilt-in integration partnership for marine electronics. The Gen5 motor seamlessly integrates with Raymarine systems allowing users to control motor functions through their existing Raymarine marine electronics.
- LowrancecoreBuilt-in integration partnership for marine electronics. The Gen5 motor seamlessly integrates with Lowrance systems allowing users to control motor functions through their existing Lowrance marine electronics.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rhodan Marine Systems competitors and assessment
Company assessmentDirect peers
- Power-Pole: Manufacturer of shallow-water anchoring systems (not motors) for fishing boats. Competes with Rhodan's HD GPS Anchor+ in the boat-positioning use case that defines Rhodan's premium tier.
- Minn Kota: The dominant U.S. brand for trolling motors, owned by Johnson Outdoors. Directly competes with Rhodan in GPS-guided and electric trolling motors for freshwater and saltwater anglers.
- MotorGuide: Brunswick-owned trolling motor brand offering GPS-enabled and pin-guided motors. Competes head-to-head with Rhodan in the same retail and OEM channels.
Broad incumbents
- Garmin: Major marine electronics incumbent that owns the Force trolling motor line and through Navico also owns Lowrance. Competes with Rhodan's motor business and controls a key integration partner.
- Lowrance: Marine electronics brand under Navico (Garmin). Functions as both an integration partner for Rhodan GEN 5 and a potential competitor via the broader Garmin trolling-motor portfolio.
- Raymarine: Premium marine electronics brand (FLIR/Teledyne). Functions as an integration partner for Rhodan GEN 5 and an adjacent incumbent in the marine electronics ecosystem.
- Simrad: Marine electronics brand under Navico (Garmin). Functions as a core integration partner for Rhodan GEN 5 and a broad incumbent in marine navigation and control systems.
- Brunswick Corporation: Marine conglomerate that owns MotorGuide, Mercury Marine, and numerous boat brands. Comparable as a deep-pocketed incumbent shaping marine propulsion competitive dynamics.
Emerging players
- Torqeedo: Electric marine propulsion specialist (outboards and pod drives). Comparable to Rhodan in electric marine DNA and lithium battery integration, but focused on higher-power applications.
- ePropulsion: Chinese-born electric outboard and marine propulsion company with growing U.S. presence. Comparable as a competitor targeting electric trolling and small outboard segments with lithium-battery integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rhodan Marine Systems social profiles
Digital presenceRhodan Marine Systems compliance and trust
Trust signalCompliance7 records
Rhodan Marine Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhodan Marine Systems leadership team
Management profileNumber of profiles
Rhodan Marine Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhodan Marine Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhodan Marine Systems
What does Rhodan Marine Systems do?
Rhodan Marine Systems designs, manufactures, and sells GPS-guided trolling motors featuring HD GPS Anchor+ technology that automatically holds a boat's position by compensating for wind, waves, and cross-current. The company also sells the ABYSS brand of lithium marine batteries and a full line of battery chargers, replacement parts, and accessories, all manufactured primarily at its Sarasota, Florida facility.
Is Rhodan Marine Systems a public or private company?
Rhodan Marine Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhodan Marine Systems founded?
Rhodan Marine Systems was founded in 2016. It employs 11 to 50 people.
Where is Rhodan Marine Systems based?
Rhodan Marine Systems is headquartered in Sarasota, United States, in the North America region.
How does Rhodan Marine Systems make money?
Three revenue lines are on record. GPS-Guided Trolling Motors are the primary driver. The others are lithium Batteries and Chargers and replacement Parts and Accessories.
Who are Rhodan Marine Systems's main competitors?
Direct peers on record are Power-Pole, Minn Kota and MotorGuide. Broad incumbents are Garmin, Lowrance, Raymarine, Simrad and Brunswick Corporation. Emerging players are Torqeedo and ePropulsion.
Does Rhodan Marine Systems have an API?
No public API is recorded for Rhodan Marine Systems.
What industry is Rhodan Marine Systems in?
Rhodan Marine Systems's product category is Marine Electronics / Trolling Motors. Its primary akta.pro industry code is IMAJAHAC, Marine Hybrid & Electric Propulsion Systems, with a secondary code of IMAJAHAD, Propulsion Drives, Gearboxes & Shaftlines. Its NAICS code is 334511 and its SIC code is 3621.