Power-Pole

What Power-Pole does

Power-Pole (legal entity JL Marine Systems Inc.) is a Tampa, Florida-based privately held marine accessories manufacturer founded in 1998 that pioneered the hydraulic shallow water anchor category and has built that position into a multi-product "Total Boat Control" platform. The company designs and sells hydraulic shallow water anchors (Blade Edition, Pro Series II, Sportsman II), brushless trolling motors under the MOVE brand (ZR, PV, and PV Offshore variants), the CHARGE marine power management system, and the Micro electric anchor for small craft. Underlying technology centers on proprietary brushless motor engineering (Power Unity System), the C-Monster 2.0 wireless control network, the ONE Pump dual-anchor hydraulic system, and aerospace-grade titanium shafts, with NMEA2000 gateway connectivity to Lowrance, Simrad, Garmin, Raymarine, and Mercury MFDs. GPS-based anchoring modes (Anchor, Vector, Compass Heading, Follow-A-Route) provide positioning intelligence integrated through the Power-Pole mobile app.

The company operates a hybrid go-to-market combining an authorized dealer network of certified warranty centers (domestic and international), direct e-commerce on power-pole.com, and six-country international distribution covering Australia, Japan, Mexico, South Africa, Brazil, and Korea. Revenue is generated primarily through one-time hardware sales of premium-priced marine equipment (anchors $1,399.99–$4,999.99; MOVE trolling motors $5,049.99–$7,599.99; CHARGE $1,499.99; Micro anchor $649.99) with recurring pull-through from accessories, replacement parts, and consumables such as hydraulic fluid and propellers. Customer segments span tournament and professional anglers (primary), recreational anglers, bay/flats and pontoon boaters, and kayak/SUP enthusiasts, with brand reinforcement via a sponsored Pro Staff program, Captains Cash Rewards loyalty program, and active social/community channels.

Name

Power-Pole

Legal name

JL Marine Systems Inc.

Website

https://power-pole.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Power-Pole (JL Marine Systems Inc.) is a 25+ year Tampa-based privately held marine manufacturer selling shallow water anchors, brushless MOVE trolling motors, CHARGE power management, and Micro electric anchors through a dealer network, e-commerce, and six-country international distribution.

Ownership category

akta.pro rank

Product category

Marine Equipment

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)

Keywords

• Shallow water anchors
• Trolling motors
• Marine power management
• Boat control systems
• Marine accessories

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine Equipment Hardware Sales: Direct sales of proprietary marine equipment including trolling motors, shallow water anchors, electric anchors, chargers, displays, and accessories through dealer network and e-commerce.
2. Accessories and Replacement Parts: Sales of accessories, mounting options, replacement parts, and consumables including remotes, propellers, cables, and hydraulic fluid.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Power-Pole manufactures and distributes marine equipment including hydraulic and electric shallow water anchors, brushless trolling motors (MOVE ZR, PV, and Offshore), marine power management systems (CHARGE), and integrated wireless control platforms (C-Monster 2.0). The products target anglers and boaters requiring precise, silent, and rapid boat positioning for fishing in shallow and offshore waters.

Product overview

Power-Pole is a marine technology company offering a platform of Total Boat Control products. The portfolio includes three main product categories: (1) MOVE brushless trolling motors (ZR, PV, and Offshore models) providing GPS-anchored propulsion with titanium shafts and whisper-quiet operation; (2) CHARGE Marine Power Manager - a 4-in-1 power management system combining charger, power manager, and emergency start; (3) Shallow Water Anchors including the flagship Blade Edition, Pro Series II, and Sportsman II hydraulic anchors, plus the compact Micro electric anchor for small craft. All products are unified through the C-Monster 2.0 wireless control system with app connectivity and NMEA2000 integration via the C-Monster Gateway for compatibility with Lowrance, Simrad, Garmin, Raymarine, and Mercury Vessel View displays. Accessory ecosystem includes trolling motor accessories, anchor accessories, mounting solutions, and the ONE Pump dual anchor system.

Differentiator

Problem solved

Functional benefit

Brands

• C-Monster: C-Monster is the advanced operating system built into Power-Pole shallow water anchors, providing wireless control and smart technology integration.
• CHARGE
• MOVE

Products and services

• MOVE ZR Trolling Motor Brushless trolling motor with scissor mount, titanium shaft (45", 52", 60"), GPS anchoring, whisper-quiet operation, and 30% more thrust than industry-leading competitors. Targets professional and recreational anglers.
• MOVE PV Trolling Motor Brushless trolling motor with pivot mount and step-and-stow deployment, titanium shaft in 36"-72" lengths, GPS navigation modes, and whisper-quiet operation. Designed for bay, flats, and offshore boats.
• MOVE PV Offshore Trolling Motor High-capacity brushless trolling motor for large offshore boats with carbon fiber reinforced titanium shaft (84", 96", 110"), dynamic horizontal thrust, precise GPS anchoring, and hybrid step-and-stow deployment. Integrates with Raymarine Axiom chartplotters.
• CHARGE Marine Power Manager 4-in-1 marine power management system functioning as a smart battery charger, bi-directional power manager, charge-on-the-run device, and emergency start system. Delivers up to 500 watts with 40A to cranking battery and 25A to trolling batteries, IP65 rated.
• Blade Edition Shallow Water Anchor Flagship hydraulic shallow water anchor with aerodynamic design, reinforced stern bracket, up to 10 feet deployment depth, fastest stopping time, Soft Close System, and 5-layer powder coated finish. Available with ONE Pump dual anchor system.
• Pro Series II Shallow Water Anchor Lightweight hydraulic shallow water anchor available in 4", 6", and 8" lengths with ultra-lightweight design and down-and-away deployment for 360-degree fishing. Positioned between Blade and Sportsman II models.
• Sportsman II Shallow Water Anchor Budget-friendly hydraulic shallow water anchor with quiet pump, 8-foot deployment depth, wireless key fob and surface mount remote controls powered by C-Monster Control System. Lifetime warranty on Everflex spike.
• Micro Spike Driver / Electric Anchor Compact electric anchor for small craft including kayaks, paddleboards, and boats up to 1,500 lbs. Weighs 7.5 lbs with IP68 waterproof housing, 60-watt motor, and adjustable quick-release bracket.
• Spike (Ultra-lite and Heavy-duty) Manual anchoring spikes for kayaks, paddleboards, and boats. Ultra-lite features HollowCore technology for vessels up to 1,500 lbs; Heavy-duty offers solid composite core for stronger hold. Available in 6ft and 8ft lengths.
• C-Monster Gateway NMEA2000 network gateway enabling C-Monster 2.0 functionality on existing devices. Connects Power-Pole products to Lowrance, Simrad, Garmin, Raymarine, and Mercury Vessel View MFDs. IP67 waterproof case with 3-year warranty.
• POWER-POLE VIEW Display 4.2-inch touchscreen control hub for Total Boat Control. Manages shallow water anchors, MOVE trolling motors, and CHARGE power station from a single device. Features dual-anchor support and charging priority slider.
• POWER-POLE Vision Display Advanced touchscreen display for Power-Pole product control and monitoring.

Quantifiable outcome

• 30% more thrust than industry-leading trolling motors
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• LowrancecoreTechnology or IntegrationFish finder integration partnership. Power-Pole trolling motors are compatible with Lowrance HDS Carbon, HDS Live, HDS Pro, Elite FS, and Elite Ti2 displays. CHARGE power management integrates with Elite Ti2. Gateway enables NMEA 2000 connectivity.
• GarmincoreTechnology or IntegrationFish finder integration partnership. MOVE trolling motors compatible with Garmin GO XSE, NSSevo3S, NSX. CHARGE power management integrates with Garmin Echomap Ultra, Echomap UHD/UHD2, GPSMAP series. Gateway enables connectivity.
• SimradcoreTechnology or IntegrationFish finder integration partnership. Power-Pole products compatible with Simrad NSS Evo3, NSO Evo3, NSO Evo2, GO series displays. CHARGE power management integrates with select Simrad MFDs via Gateway.
• RaymarinecoreTechnology or IntegrationMOVE PV Offshore integrates with Raymarine Axiom Chartplotters. Gateway connectivity available with Lighthouse 4.7+ software (August 2024 update).
• T-H MarineflagshipStrategic or Co-development PartnerJoint product development collaboration. T-H Marine launched ATLAS EDGE Jack Plate 'Lifted by Power-Pole' - innovative marine product developed in collaboration with Power-Pole featuring one-touch height presets, adjustable speed modes, auto height functionality, and high-performance brushless motor.
• Hobie Fishing Asia PacificminorChannel Partner/ Reseller/ DistributorAustralia distributor for Power-Pole Micro anchors and Spikes only.
• Minn Repairs & ServicingminorChannel Partner/ Reseller/ DistributorAustralia distributor offering full product line and service support.
• Props JPminorChannel Partner/ Reseller/ DistributorJapan distributor for Power-Pole products.
• Triton Japan, Inc.minorChannel Partner/ Reseller/ DistributorJapan distributor for Power-Pole products.
• Aquapestur S.A. DE C.V.minorChannel Partner/ Reseller/ DistributorMexico distributor for Power-Pole products.
• Lowrance South AfricaminorChannel Partner/ Reseller/ DistributorSouth Africa distributor for Power-Pole products.
• Nitro Importadora LTDAminorChannel Partner/ Reseller/ DistributorBrazil distributor for Power-Pole products.
• Kumho Marine Tech Co., LtdminorChannel Partner/ Reseller/ DistributorKorea distributor for Power-Pole products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Minn Kota: Minn Kota (a Johnson Outdoors brand) is the leading manufacturer of trolling motors for freshwater fishing boats, directly competing with Power-Pole's MOVE line in the same pro/consumer angler market. Both brands emphasize quiet brushless motors, GPS anchoring, and integration with major marine electronics displays.
• MotorGuide: MotorGuide (a Brunswick/Mercury Marine brand) manufactures trolling motors for bass boats and bay boats, directly competing with Power-Pole MOVE. Both companies target professional and recreational anglers with similar feature sets including GPS anchoring and remote control.

Broad incumbents

• Garmin: Garmin is a dominant marine electronics OEM whose trolling motors (Force), chartplotters, and integrated anchoring features compete with Power-Pole's MOVE motors and C-Monster ecosystem. While also a partner via NMEA 2000 integration, Garmin's broader marine portfolio gives it the scale and resources to disintermediate specialist accessory brands.
• Lowrance: Lowrance (Navico) is a major marine electronics brand whose HDS/Elite displays integrate with Power-Pole products but which also sells its own competing trolling motors and offers integrated features that overlap with Power-Pole's anchoring systems. Its broad portfolio positions it as both partner and competitive threat.
• Simrad: Simrad (Navico) is a marine electronics brand targeting offshore and sportfishing boats with chartplotters and integrated sonar/GPS systems that interoperate with Power-Pole products. Its broader marine electronics portfolio and NSS/NSO display lines make it a natural ecosystem partner and partial competitor.

Emerging players

• Rhodan Marine Systems: Rhodan Marine Systems manufactures GPS-guided trolling motors and anchoring systems for fishing boats, directly competing with Power-Pole's MOVE product line in the shallow water anchoring and trolling motor categories with a smaller but technically focused product range.
• Torqeedo: Torqeedo specializes in electric marine propulsion (trolling motors and outboards) with similar brushless motor technology and quiet operation focus to Power-Pole's MOVE line. While Torqeedo focuses more on electric outboards and sustainability positioning, its motor technology overlaps with Power-Pole's Power Unity brushless system.
• Newport Vessels: Newport Vessels manufactures trolling motors and electric marine propulsion at price points below premium brands like Power-Pole. While not competing at the high end where Power-Pole's MOVE products sit, it represents an emerging player in the broader electric trolling motor category that Power-Pole targets.

Others

• T-H Marine: T-H Marine manufactures marine accessories including jack plates and other hardware, and is a co-development partner with Power-Pole on the ATLAS EDGE Jack Plate. While not a direct competitor in motors/anchors, T-H Marine sells into the same bass boat and bay boat customer base and represents an adjacent marine equipment peer.
• Attwood Marine: Attwood Marine (a Brunswick company) manufactures a broad range of marine accessories and hardware including anchoring products, sold through the same marine dealer network as Power-Pole. While not a direct competitor in hydraulic anchors or premium trolling motors, Attwood is an adjacent marine accessories player serving overlapping customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/power_pole
• YouTubeyoutube.com/user/JLMarineSystems
• Facebookfacebook.com/powerpole
• Instagraminstagram.com/power.pole
• TikToktiktok.com/power_pole

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power-Pole