Pacific Surf Designs

What Pacific Surf Designs does

Pacific Surf Designs is a San Diego-based designer and manufacturer of custom sheet wave surf simulators founded in 2012 by CEO Yong Yeh and COO Richard Alleshouse. The company's core technology uses pumps to accelerate water over custom-designed ride surfaces, creating a thin laminar sheet wave that allows riders to perform tricks and maneuvers. Its product portfolio includes the ProFlow line (Single, Double, Triple, Quad, and Super Single configurations), the ProFlow Quarterpipe, the ProFlow Halfpipe, and the Supertube — which holds a Guinness World Record as the world's tallest flowboarding wave. The company holds three US patents and operates what it describes as the largest sheet wave R&D test tank in the world (1,375 sq ft, 35,000+ gallons) at its San Diego headquarters.

The company serves enterprise customers including waterparks, hotels and resorts, family entertainment centers, theme parks, summer camps, ski resorts, shopping malls, restaurants, and high-end private residences. Revenue is generated primarily through custom equipment sales with a 5-6 month lead time from contract signing to commissioning, plus a recurring service stream through its Flow Services subsidiary, which repairs and refurbishes both proprietary and competitor (Flowrider) attractions. Marketing is conducted via social media, an industry blog, participation in WWA and IAAPA trade shows, and flowboarding contest sponsorships. Distribution is direct-to-venue with no reseller network.

The company is privately held by its founders with no disclosed external investment. Key differentiators include industry-leading safety features (no entrapment hazards, padded surfaces rated for 2-meter head impacts, angled sidewalls, 20-foot rear recovery sections), compliance with ASTM F3133 standards (co-authored by the COO), and the ability to customize attractions to any footprint. With 1-10 employees, the operation remains a small, specialized manufacturer that is now vertically expanding into standalone venue operations.

Name

Pacific Surf Designs

Legal name

Pacific Surf Designs

Website

https://pacificsurfdesigns.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Surf Designs designs and manufactures custom sheet wave surf simulators for enterprise customers including waterparks, resorts, FECs, theme parks, and camps. Founded in 2012 in San Diego, the company offers patented ProFlow, Quarterpipe, Halfpipe, and Guinness-record Supertube product lines with global installations.

Ownership category

akta.pro rank

Product category

Water Park Attractions

NAICS

Ship Building and Repairing (336611), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

Keywords

• Sheet wave surf simulators
• Flowriding wave machines
• Water park attractions
• Custom surf simulators
• Standing wave rides

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Surf Simulator Sales: Design, manufacturing, and installation of custom sheet wave surf simulators and wave machines. Products are custom-designed for each venue with pricing based on specifications, configuration, and project scope. Revenue is project-based with 5-6 months from signing to commissioning.
2. Repair and Refurbishment Services: Repair and refurbishment services for sheet wave surf simulators including Flowriders and other vendors' attractions. Services include matting, nozzle flaps, lane dividers, padding systems, ride surface replacement, pump maintenance, electrical issues, and structural steel issues. They offer Flow Services to update rides to meet latest ASTM safety standards.
3. Contest Sponsorship: Pacific Surf Designs sponsors contests with clients around the world and promotes the sport of flowboarding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pacific Surf Designs is a design and manufacturing company that develops custom sheet wave surf simulators and wave attractions for entertainment venues. Their portfolio includes ProFlow (Single, Double, Triple, Quad, Super Single), ProFlow Quarterpipe, ProFlow Halfpipe, and the Guinness World Record-holding Supertube. Each attraction is custom-engineered to the client's footprint and performance requirements, with the company handling design, manufacturing, and installation. They also provide repair and refurbishment services (Flow Services) for their own and competitors' attractions.

Product overview

Pacific Surf Designs is a custom sheet wave surf simulator manufacturer offering four distinct product lines: ProFlow (in Single, Double, Triple, Quad, and Super Single configurations), ProFlow Quarterpipe, ProFlow Halfpipe, and Supertube. All products are fully custom-designed and built to order, with each attraction tailored to the customer's specific footprint and performance requirements. The portfolio ranges from entry-level sheet wave experiences to the Guinness World Record-holding Supertube.

Differentiator

Problem solved

Functional benefit

Brands

• ProFlow: The company's most popular wave product line offered in Single, Double, Triple, and Quad configurations. Uses pumps to create a sheet wave experience with custom designs.
• ProFlow Halfpipe
• ProFlow Quarterpipe
• Supertube
• Flow Services

Products and services

• ProFlow® Surf Simulator Custom sheet wave surf simulator offered in Single, Double, Triple, Quad, and Super Single configurations. Designed for venue operators (waterparks, hotels, FECs, theme parks, summer camps) seeking an active, skill-based water attraction. Features a proprietary padded ride surface with a 20-foot rear recovery area, angled sidewalls (75-85 dB), and modular throughput up to 960 rides per hour.
• ProFlow® Quarterpipe Patented step-up surf attraction that incorporates a quarterpipe section, allowing riders to perform big airs and big turns. Fully customizable in wave height and footprint, and available in right and left sidewall configurations. Targeted at entertainment venues seeking a more advanced flowboarding experience than a standard sheet wave.
• ProFlow® Halfpipe Patented showpiece surf attraction incorporating two quarterpipe sections, similar in feel to skateboard and snowboard halfpipes. Enables riders to perform big airs and carves using opposing sidewalls. Targeted at venues seeking a distinctive signature attraction between standard ProFlow and the Supertube.
• Supertube The company's most intense rider experience and a Guinness World Record-holding flowboarding wave, combining a barreling wave with a ProFlow shoulder to effectively offer two rides in one. Available in right-hand and left-hand breaking models and double models. Accommodates riders of all skill levels, including the most advanced. Targeted at flagship entertainment venues seeking a marquee attraction.
• Flow Services (Repair and Refurbishment) Repair and refurbishment services for sheet wave surf simulators, including Flowrider and other vendors' attractions. Services include matting, nozzle flaps, lane dividers, padding systems, ride surface replacement, pump maintenance, electrical issue resolution, and structural steel repair. Includes ASTM-standard updates to bring older rides into current safety compliance.

Quantifiable outcome

• ProFlow Triple model can handle approximately 720 rides per hour
• +5 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wave Loch Inc. Original commercial sheet wave surf simulator manufacturer (FlowRider) and the dominant player in the category. Pacific Surf Designs' COO previously worked there for 5+ years, and PSD's Flow Services arm actively refurbishes FlowRider installations, making it the closest direct peer.
• Murphy's Waves: UK-based manufacturer of artificial wave and surf simulator equipment for waterparks, leisure centres and surf parks. Direct competitor offering comparable standing wave and FlowRider-style products to a similar operator customer base.
• Endless Surf (WhiteWater): Sheet wave surf attraction launched by WhiteWater as a modern, deep-water, stationary wave product. Competes head-to-head with Pacific Surf Designs' ProFlow line for new-build waterpark projects.

Emerging players

• Kelly Slater Wave Company: Premium artificial surf technology company co-founded by Kelly Slater, focused on high-performance surf pools for surfers. Adjacent competitor in the manufactured wave space with a different wave format targeting upscale resorts and surf parks.
• Wavegarden: Developer of artificial wave technology for surfing lagoons and surf parks (Cove, Bay, Beach, The Cove Plunge). Operates in adjacent surf-simulation technology with different wave types (large-area standing waves) and competes for resort/developer capex.
• Surf Lakes: Australian company developing multi-break wave pool technology for surf parks. Competes with Pacific Surf Designs for developer and resort capex targeted at surf-based entertainment, though its technology (concentric wave) differs from sheet waves.

Broad incumbents

• ProSlide Technology: Major water ride manufacturer (water slides, raft rides) supplying waterparks globally. Competes with Pacific Surf Designs for new-build waterpark capex allocations and design partnerships, even though it does not field a sheet wave product.
• Aquatic Development Group (ADG): Design-build aquatic facility contractor offering pools, waterparks, movable floors and surf/wave features. Overlaps with Pacific Surf Designs in surf-simulation design and water-based attraction construction for hotels, resorts and waterparks.
• WhiteWater West Industries: Large waterpark equipment manufacturer offering water slides, lazy rivers and the Endless Surf sheet wave product. Directly competes with Pacific Surf Designs on sheet wave sales to major waterpark operators while also offering a much broader attraction portfolio.
• Polin Waterparks: Global manufacturer of water slides, waterplay structures and aquatic attractions with a broad waterpark portfolio. Competes indirectly with Pacific Surf Designs for the same operator budgets and capex pools even though it does not currently market a dedicated sheet wave product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgaJzw1GxOYKFsoRsVEkoCg/featured
• Facebookfacebook.com/pacificsurfdesigns
• LinkedInlinkedin.com/company/pacific-surf-designs-inc-
• Instagraminstagram.com/pacificsurfdesigns
• Xx.com/pacsurfdesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Surf Designs