What Alive Network does

Alive Network is a UK-based live entertainment booking agency founded in 1999 and headquartered in Newcastle-under-Lyme, Staffordshire. The company operates a two-sided marketplace that connects event organisers with a curated roster of 6,500+ hand-picked artists across 100+ act types, including function bands, DJs, solo musicians, classical performers, jazz and brass ensembles, entertainers (magicians, acrobats, circus acts), event suppliers, and team-building providers. The platform exposes instant online pricing and availability alongside detailed artist profiles, supplemented by a dedicated entertainment coordinator model that delivers one-to-one consultation via phone, online enquiry, and email channels, plus 24/7 emergency cover for booked events.

The core technology is a content-rich online booking website with extensive SEO-optimised location pages, themed collections, and curated artist groupings. Differentiating features include a hand-picked artist curation and vetting system sourced from thousands of applications, an exclusive partnership with BIMM for access to emerging talent, and a 'Live In Session' video series that lets customers evaluate performers. No public API, SDK, or AI/ML capabilities are disclosed, and the platform is delivered as a traditional web and phone-based service rather than a developer-facing product.

Alive Network generates revenue primarily through transaction commissions on completed bookings, with the majority of fees flowing to artists. Pricing is highly variable by act type and event requirements, ranging from approximately £300 for solo acts to over £12,000 for luxury show bands, with most popular party bands at £1,500-£3,000 and wedding entertainment typically £1,000-£5,000. The customer base is segmented horizontally across weddings (primary), corporate events (primary), private parties, hotels/restaurants, and venues, with named enterprise logos spanning banking, retail, professional services, technology, and aerospace. Distribution is primarily domestic UK with supplementary international booking capability.

Name

Alive Network

Legal name

Alive Network Ltd

Website

https://alivenetwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Alive Network is a UK-based live entertainment booking agency founded in 1999, connecting event customers with 6,500+ hand-picked artists for weddings, corporate events, and private parties through an online platform supported by dedicated entertainment coordinators.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Live entertainment booking
• Event entertainment agency
• Wedding music hire
• Corporate event entertainment
• Live music booking

Headquarters

HQ city

Newcastle Under Lyme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Entertainment Booking Commission: Alive Network acts as the booking agency between customers seeking entertainment and performers. The company takes a commission on bookings, with the majority of fees paid going to artists. Revenue is generated from transaction fees on completed event bookings across weddings, corporate events, and private parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alive Network is a UK live entertainment booking agency operating an online marketplace that connects customers with 6,500+ vetted performers including bands, musicians, DJs, entertainers, and event suppliers. Services span weddings, corporate events, and private parties across the UK and internationally. Each customer receives one-to-one support from a dedicated entertainment coordinator, with 24/7 emergency cover during booked events. Pricing per artist is displayed online, ranging from approximately £300 for solo acts to £12,000+ for large showbands, with the company earning a commission on each completed booking.

Product overview

Alive Network is a UK-based live entertainment booking agency providing a marketplace for hiring performers and entertainers. The core product is a booking platform connecting customers with over 6,500 hand-picked artists across 100+ act types. The platform offers dedicated sections for wedding entertainment, corporate entertainment, and party entertainment, each with browsing, search, and booking request functionality. Supplementary services include a dedicated entertainment coordinator for each customer, 24/7 emergency cover, and curated themed collections (summer weddings, festival themes, Christmas, etc.). Customers browse artist profiles featuring reviews, pricing, and availability, then submit enquiries through web forms. The platform also includes DJ and mobile disco booking, solo musician performers, classical and ceremony musicians, jazz and brass bands, entertainers (magicians, acrobats, circus acts), event suppliers (photo booths, fairground rides), and team building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Entertainment Hub Dedicated wedding entertainment booking section covering wedding bands, DJs, ceremony musicians, entertainers, and themed collections for weddings, receptions, and evening parties.
• Corporate Entertainment Booking Dedicated corporate entertainment booking service for company events, parties, team building activities, and awards ceremonies.
• Live Band and Musician Booking Platform Marketplace booking service connecting customers with live bands and musicians across rock, pop, soul/Motown, tribute, acoustic, folk, country, and other styles. Customers browse artist profiles, read reviews, check availability, and request bookings.
• DJ and Mobile Disco Booking Booking service for wedding DJs, party DJs, mobile discos, and combined DJ acts such as DJ & Sax and DJs with live instruments.
• Solo Musician Booking Booking service for solo performers including acoustic singer guitarists, saxophonists, pianists, harpists, violinists, and singers to backing tracks.
• Entertainer Booking Booking service for entertainers including magicians, comedians, acrobats, aerialists, circus performers, stilt walkers, fire performers, and living statues.
• Classical and Ceremony Musician Booking Booking service for classical performers including string quartets, classical guitarists, opera singers, harpists, and wedding ceremony musicians.
• Jazz and Brass Band Booking Booking service for jazz bands, swing tribute acts, brass bands, and big band/orchestra ensembles.
• Event Supplier Booking Booking service for event suppliers and equipment including photo booths, fairground rides, fun casinos, dance floors, funfair stalls, and giant outdoor games.
• Team Building Activities Booking Booking service for team building activities and workshops for corporate events.

Quantifiable outcome

• 63,000+ satisfied customers with 5-star reviews
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BIMM (British Institute of Modern Music)coreStrategic or Co-development PartnerAlive Network is formally partnered with BIMM, the largest and leading provider of contemporary music education in the UK and Europe. This exclusive partnership provides access to the very best new talent emerging from music education, ensuring customers can find emerging artists unavailable through other booking channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tailored Entertainment: UK agency supplying function bands, wedding bands, and party entertainment through a curated agency model; directly comparable in target customer, price points, and service offering to Alive Network.
• Bands for Hire: UK-based agency booking live bands, function bands, and musicians for weddings and corporate functions; overlaps directly with Alive Network's core wedding and corporate entertainment proposition.
• Warble Entertainment: UK-based live entertainment agency representing artists and bands for weddings, corporate events, and private parties; comparable commission-based agency model and customer segments to Alive Network.
• Booking Entertainment: International entertainment booking agency with UK presence offering musicians, bands, DJs, and specialty acts for corporate and private events; competes for the same high-end corporate client roster as Alive Network.
• Entertainment Nation: UK entertainment booking agency with curated rosters of bands, singers, and DJs for weddings, parties, and corporate events; competes directly with Alive Network for both artist supply and customer demand in the same price bands.
• Function Central: UK-based live music and entertainment booking agency offering bands, DJs, and entertainers for weddings and corporate events; operates on the same commission-based marketplace model as Alive Network with a similar vetted-roster approach.
• Encore Musicians: Online marketplace for booking freelance musicians and ensembles in the UK; comparable one-to-one booking and curated roster model targeting weddings, corporate events, and private functions.

Broad incumbents

• Eventbrite: Large-scale event ticketing and management platform that increasingly surfaces live entertainment and service providers; represents a potential disintermediation vector for traditional booking agencies like Alive Network.
• The Bash (formerly GigMasters): Established online marketplace in North America connecting event hosts with live entertainment vendors (musicians, DJs, entertainers); broader geographic and category footprint than Alive Network but a closely analogous business model and buyer experience.

Emerging players

• Gigmit: European digital booking platform focused on connecting artists with venues and event organizers; comparable marketplace mechanics but a stronger orientation toward touring/showcase bookings versus weddings and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alivenetwork
• Facebookfacebook.com/alivenetwork
• LinkedInlinkedin.com/company/alive-network-entertainment-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive Network