Security Financial Management

What Security Financial Management does

Security Financial Management, Inc. (SFM) is a Florida-based fee-based registered investment advisory firm founded in 1986 and headquartered in Orlando. The firm operates as an affiliated advisor under Kestra Holdings, alongside Bluespring Wealth Partners, Kestra Investment Services and Kestra Advisory Services, with securities offered through Kestra IS (member FINRA/SIPC). SFM serves more than 1,000 families across six Florida offices (Orlando, Lake Nona, Melbourne, Tampa, Sarasota and St. Augustine) and manages approximately $1.3 billion in assets under management following the March 2026 acquisition of Pittman Financial Group.

SFM's core service offering is delivered through its "Ensemble Experience" model, in which clients are served by a team of specialists rather than a single advisor. Service lines include financial planning, investment management, retirement income and cash flow planning, strategic tax optimization, estate and wealth transfer planning, risk management and insurance planning, business consulting, and financial psychology and behavioral coaching. The underlying technology stack is third-party rather than proprietary: client portal and planning integrations include Envestnet, American Funds, Albridge, EWealthManager, Focus Partners, Money Guide Pro, WealthScape Investor, SEI Client Site and MyWealthSync, supplemented by a web-based retirement projection calculator. The firm holds no disclosed patents and has no public API or developer platform.

SFM's commercial model is relationship-driven and fee-based. Client acquisition is led by financial advisors through scheduled consultations, with marketing support from content (blog, market commentary), owned media (the "Financially Speaking with SFM" TV series, "The One Mint With Mitch" video series, "Conversation" podcast), email newsletters and community presence. Pricing is positioned as "simple fees you understand" on an annual billing cadence, with specific schedules not publicly disclosed. The firm has been recognized as a leading regional financial planning firm for seven consecutive years and was named Best Financial Planning Firm in Central Florida for 2025 by Best of Best Review. SFM's primary customer segments are corporate executives and employees, pre-retirees and retirees, business owners, high-net-worth individuals and, as a specialized vertical, Lockheed Martin employees.

Name

Security Financial Management

Legal name

Security Financial Management

Website

https://sfmadvisorgroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Security Financial Management is a Florida-based, fee-only registered investment advisor under Kestra Holdings that delivers team-based financial planning, investment management, retirement, tax, estate, risk and business consulting services to over 1,000 families and manages approximately $1.3 billion in AUM across six offices.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial advisory services
• Wealth management planning
• Retirement income planning
• Estate planning services
• Investment management advisory

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services where SFM provides personalized investment strategies, retirement income planning, and ongoing portfolio management. Securities are offered through Kestra Investment Services, LLC (member FINRA/SIPC) and investment advisory services through Kestra Advisory Services, LLC.
2. Acquisition Growth: SFM grows through strategic mergers with independent financial advisory firms, expanding assets under management and client base.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Security Financial Management provides fee-based comprehensive financial advisory services to individuals and families across Florida, delivered through its Ensemble Experience team model. Core offerings include financial planning, investment management, retirement income and cash flow planning, strategic tax optimization, estate and wealth transfer planning, risk management and insurance planning, business consulting, and financial psychology coaching. Securities execution is provided through Kestra Investment Services, LLC, and investment advisory services are offered through Kestra Advisory Services, LLC, with both firms affiliated under Kestra Holdings.

Product overview

Security Financial Management (SFM) offers a unified financial advisory service through its 'Ensemble Experience' approach, providing a coordinated team of specialists rather than a single advisor. The core service portfolio includes Financial Planning, Investment Management, Retirement Income & Cash Flow Planning, Strategic Tax Optimization, Estate & Wealth Transfer Planning, Risk Management & Insurance Planning, Business Consulting, and Financial Psychology and Coaching. SFM also provides a Retirement Financial Planning Calculator as a digital tool. Services are delivered across multiple Florida locations with securities offered through Kestra Investment Services, LLC (member FINRA/SIPC) and investment advisory services through Kestra Advisory Services, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive goals-based financial planning service that aligns resources with goals and values, including cash flow analysis and budgeting strategies, education funding solutions, retirement readiness assessment, risk management evaluation, and continuous monitoring. Intended for individual clients, families, pre-retirees, and retirees across SFM's Florida locations.
• Investment Management Personalized investment strategy service reflecting client goals and values, featuring values-aligned investments, long-term growth focus, life-stage adaptability, and tax-aware decision-making at every step. Built for individuals, families, HNW clients, corporate executives, and business owners seeking coordinated portfolio management.
• Retirement Income & Cash Flow Planning Coordinated retirement income strategy service integrating asset allocation, withdrawal sequencing, tax efficiency, and sustainability testing. Designed for pre-retirees and retirees in Florida to deliver durable retirement income and aligned cash flow management.
• Strategic Tax Optimization Forward-looking tax planning service integrated into every financial decision, including multi-year tax planning, equity and executive compensation planning, business exit strategies, and charitable giving structures. Aimed at HNW individuals, executives, and business owners seeking to anticipate and reduce lifetime tax exposure.
• Estate & Wealth Transfer Planning Estate planning service structuring wills, trusts, and wealth transfer strategies alongside estate attorneys to protect assets, reduce tax exposure, and preserve multigenerational legacy. Includes family governance frameworks, values-based inheritance structures, business succession, heir education, philanthropic architectures, and digital asset protection.
• Risk Management & Insurance Planning Insurance coverage evaluation and risk management service designed to protect income, assets, and long-term financial stability. Targeted at individuals, families, and business owners seeking integrated insurance strategy as part of comprehensive financial planning.
• Business Consulting Business advisory service for entrepreneurs and business owners including business valuation, exit planning, succession strategies, key employee retention planning, risk management and continuity planning, and pre-sale preparation and positioning. Built to align business decisions with personal financial goals.
• Financial Psychology and Coaching Behavioral financial coaching service helping clients identify patterns in financial decision-making, develop strategies to overcome behavioral biases, navigate emotionally charged financial transitions, create healthy money habits, and facilitate family conversations about wealth. Provided to clients as part of the firm's holistic advisory offering.
• Retirement Financial Planning Calculator Web-based digital tool allowing users to project retirement outlook by entering current age, target retirement age, life expectancy, savings, contributions, expenses, and expected returns. Available to prospective and existing clients on the SFM website as a lead-generation and planning support resource.

Quantifiable outcome

• Serves over 1,000 families with 100+ combined years of financial planning experience
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Bluespring Wealth PartnerscoreStrategic or Co-development Partner · 12 March 2026Bluespring Wealth Partners acquired Pittman Financial Group ($60M AUM firm) into its existing partner firm SFM, expanding client services and supporting advisor succession planning. The acquisition increases SFM's total AUM to approximately $1.3 billion.
• Bluespring Wealth PartnerscoreStrategic or Co-development Partner · 11 March 2026Bluespring Wealth has expanded its partnership with Security Financial Management by welcoming a new advisor through the existing partnership.
• Kestra Investment Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Kestra Investment Services, LLC, member FINRA/SIPC. SFM serves as an affiliated advisor under Kestra Holdings.
• Kestra Advisory Services, LLCcoreChannel Partner/ Reseller/ DistributorInvestment advisory services offered through Kestra Advisory Services, LLC. Security Financial Management, Bluespring Wealth Partners, LLC, Kestra IS and Kestra AS are affiliated through common ownership by Kestra Holdings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercer Advisors: National RIA specializing in retirement income, tax, and estate planning for HNW households. Comparable in goals-based planning approach and focus on pre-retiree/retiree segments.
• Mariner Wealth Advisors: Large national RIA offering comprehensive financial planning, tax, estate, and investment advisory services to HNW clients. Comparable in full-service ensemble model and inorganic growth through acquisitions.
• Bluespring Wealth Partners: Direct affiliate and parent platform of SFM. Bluespring acquires independent advisory firms and integrates them into partner firms like SFM, making it the most directly comparable peer in business model and ownership structure.
• CAPTRUST: Large independent RIA offering investment management and financial planning, with strong retirement plan advisory business. Comparable in fee-based model and comprehensive planning orientation.
• Creative Planning: Major fee-only RIA serving HNW clients with comprehensive financial planning, investment management, and tax services. Comparable in service breadth, fee-based model, and HNW/retiree focus.
• Stratos Wealth Partners: Independent RIA platform supporting advisor teams with comprehensive financial planning and investment services. Comparable in advisor-succession focus and ensemble-style model.
• Carson Wealth: National RIA providing fee-based financial planning, investment management, and team-based advisory services to HNW individuals and business owners. Comparable in client base, service offering, and team-based model.
• Private Advisor Group: Independent wealth management firm supporting advisor practices with planning, investment, and back-office services. Comparable in mid-market RIA model and fee-based advisory services.

Broad incumbents

• Focus Financial Partners: Large-scale RIA aggregator and partnership platform for independent wealth managers. Comparable as a broader incumbent providing capital, M&A, and operational support to RIAs in the same space as SFM.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering financial planning and investment management to a broad HNW and mass-affluent base. Comparable as a broad incumbent serving similar client segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sfmadvisorgroup
• YouTubeyoutube.com/channel/UCf8hGzJOSAp9_zINvKQWsMw
• Facebookfacebook.com/sfmadvisorgroup
• Instagraminstagram.com/sfmadvisorgroup
• LinkedInlinkedin.com/company/security-financial-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Financial Management