Satellite & Cable TV Magazine

What Satellite & Cable TV Magazine does

Satellite & Cable TV Magazine (SCATMAG) is India's dedicated B2B trade publication covering the convergence of satellite, cable TV, DTH, broadband, and IPTV industries. Founded in 1991 and headquartered in Mumbai, the company publishes a monthly print and digital magazine that serves as the primary information source for industry stakeholders including MSOs, LCOs, DTH operators, broadcasters, broadband/IPTV providers, and satellite operators. The publication covers industry news, technical articles, government policy updates, regulatory developments, channel guides, and satellite information, supported by an extensive digital archive spanning 2020-2026 and a technical articles library.

The company operates on a diversified revenue model combining print and digital subscriptions, advertising sales targeting CATV industry buyers, and event-based income from the SCAT India Show. Since 2020, SCATMAG and the associated trade show have operated under NürnbergMesse India Pvt. Ltd. (a subsidiary of NürnbergMesse Group), which co-located SCAT with Broadcast India Show and the newly launched Content India Show under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) umbrella platform. Distribution channels include digital subscriptions via the Fliphtml5 platform, print subscriptions, freely accessible PDF archives on scatmag.com, and the annual SCAT India trade exhibition at the Bombay Exhibition Center in Mumbai.

The underlying technology is a digital publishing platform with online flipbook editions and downloadable PDF archives, supplemented by categorized content sections (CATV News, Broadband News, International News, Business News, Channel Guides, Dish Doctor Q&A, and a Government Policies repository). The company has 11-50 employees and functions as a niche B2B media and events business within India's broadcast and connectivity ecosystem.

Name

Satellite & Cable TV Magazine

Legal name

Satellite & Cable TV Magazine

Website

https://scatmag.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Satellite & Cable TV Magazine (SCATMAG) is India's dedicated B2B trade publication covering satellite, cable TV, DTH, broadband, and IPTV industries, serving MSOs, DTH operators, broadcasters, and connectivity providers through monthly print/digital editions and the annual SCAT India trade show under NürnbergMesse India.

Ownership category

akta.pro rank

Product category

B2B Trade Media — Broadcast, Cable, Satellite and Broadband Industry Publication

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News & Public Affairs Syndication (MPABAMAF)

akta.pro secondary industries

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA)

Keywords

• Trade media publication
• Cable TV industry
• Broadcast industry events
• DTH broadband IPTV
• B2B media advertising

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Subscription-based revenue from print and digital magazine editions targeting CATV industry professionals, MSOs, DTH operators, and broadcasters.
2. Advertising: Advertising rates for reaching CATV industry stakeholders including cable operators, satellite companies, broadcasters, and broadband providers.
3. Event Sponsorships and Exhibitions: SCAT India Show organized annually as India's largest exhibition for satellite, cable TV, DTH, broadband and IPTV industry, generating revenue through exhibitor fees, sponsorships and delegate registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Satellite & Cable TV Magazine (SCATMAG) is a monthly print and digital B2B trade publication covering India's satellite, cable TV, DTH, broadband and IPTV industries, delivering industry news, technical articles, regulatory updates, channel guides and event coverage. The publication is complemented by the SCAT India Show — India's largest annual trade exhibition for the satellite, cable TV, DTH, broadband and IPTV industry, organised under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) platform alongside Broadcast India and Content India shows.

Product overview

Satellite & Cable TV Magazine is a monthly print and digital publication covering India's satellite, cable TV, DTH, broadband, and IPTV industries. The publication serves as the primary brand for multiple interconnected products: the SCATMAG Magazine (print and digital editions), the SCAT India Trade Show (industry exhibition), and various news/reporting services including CATV News, Broadband News, International News, and Business News. Additional offerings include reference resources (Channel Guides, Channel Changes), technical support (Dish Doctor column), a technical articles library, government policy documentation, and a complete archive of past issues. The magazine operates under NürnbergMesse India and organizes events under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SCATMAG Magazine Monthly print and digital trade magazine covering India's satellite, cable TV, DTH, broadband and IPTV industries. Features industry news, technical articles, channel guides, government policies and event coverage, and is sold to MSOs, LCOs, DTH operators, broadcasters and broadband/IPTV providers.
• SCAT India Show India's largest annual exhibition and conference for the satellite, cable TV, DTH, broadband and IPTV industry, run under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) umbrella alongside Broadcast India and Content India. Generates revenue through exhibitor fees, sponsorships and delegate registrations.
• Digital Magazine Archive (FlipHTML5 / PDF) Online digital archive of every SCATMAG issue from 2020 through 2026, delivered as downloadable PDFs and online Fliphtml5 flipbook editions for digital subscribers and archive visitors.
• Broadcast India Show Co-located broadcast industry trade show under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) umbrella, targeting the same Indian broadcast and infotainment industry audience as SCAT India Show.
• Content India Show Co-located content industry trade show launched under the A.B.I.S. umbrella to cover the content side of India's broadcast and infotainment industry.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• NürnbergMesse India Pvt. Ltd.coreStrategic or Co-development Partner · 1 January 2020NürnbergMesse India acquired SCAT (Satellite & Cable TV) India Show and launched Content India Show. The magazine and events operate under NürnbergMesse India's portfolio, providing an all-encompassing experience for the infotainment industry under the A.B.I.S. (Asia's Broadcasting & Infotainment Industry) umbrella platform.
• Broadcast India ShowflagshipStrategic or Co-development PartnerCo-located trade show event with SCAT India Show, together forming part of the A.B.I.S. platform for the broadcast and infotainment industry in Asia.
• Content India ShowflagshipStrategic or Co-development PartnerCo-located trade show event with SCAT India Show, launched as part of NürnbergMesse India's strategy to create an all-encompassing experience for the rapidly growing infotainment industry.
• SIA (Satellite Industry Association) IndiaminorGTM or Marketing PartnerSIA India Space Conference featured as advertising banner on scatmag.com, promoting satellite industry events and conferences.
• ANGA COMminorGTM or Marketing PartnerInternational cable and broadband trade fair featured on SCAT events page, promoting global industry connections.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TelevisionPost.com: Indian B2B trade media publication covering the television, broadcasting, cable, DTH, and OTT industries. Directly comparable as a domestic trade publication serving the same Indian broadcast ecosystem and advertiser base as SCATMAG.
• Communications Today: Indian B2B magazine covering telecommunications, broadcasting, cable TV, and satellite industries. Comparable as a domestic trade publication targeting overlapping professional audiences (telecom operators, broadcasters, regulators) with similar subscription and advertising revenue models.

Broad incumbents

• Light Reading: Global B2B media brand covering telecommunications, broadband, and cable/video networking. Comparable as a trade publication serving telecom and cable industry professionals, though it operates at much larger scale and with a global (not India-focused) audience.
• Informa Tech (Broadcast/Media portfolio): Global B2B media and events company operating trade publications, conferences, and exhibitions across technology, media, and telecommunications. Comparable as a large-scale operator of broadcast-industry trade media and events, though it serves a global (not India-focused) market.

Regional players

• TV Tech: B2B trade publication covering broadcast technology, including cable, satellite, IPTV, and streaming. Comparable as a trade media brand serving broadcast technology professionals, though focused primarily on the US/European markets rather than India.
• Advanced Television: UK-based B2B media publication covering digital television, cable, satellite, and IPTV technologies globally. Comparable as a specialist trade publication for the pay-TV and broadcast technology ecosystem, with a similar editorial scope to SCATMAG but different geographic focus.
• Broadband TV News: European B2B news site covering broadband, IPTV, cable, and satellite television industries. Comparable as a specialist trade media brand covering the same convergence of broadband and pay-TV technologies that SCATMAG covers for India.
• Digital TV Europe: B2B trade publication covering digital TV, OTT, and pay-TV industries with a European focus. Comparable editorial scope to SCATMAG's coverage of cable, satellite, IPTV, and broadband, though serving a different geography.

Others

• Exhibitions India Group: Indian trade show and exhibition organizer across multiple industry verticals. Comparable as an India-based B2B events business serving industry professionals, though it does not operate a trade publication arm like SCATMAG.
• Messe Berlin (broadcast events): Global exhibition organizer that operates broadcast and media industry trade shows. Comparable as a peer exhibition company to SCATMAG's parent NürnbergMesse, though without the integrated trade publication component that defines SCATMAG's business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satellite & Cable TV Magazine