Porsche Informatik

What Porsche Informatik does

Porsche Informatik Gesellschaft m.b.H. is a wholly-owned Austrian IT subsidiary of Porsche Holding Salzburg, which sits within the Volkswagen Group distribution ecosystem. Founded in 1976 and headquartered in Salzburg with an additional engineering site at Softwarepark Hagenberg, the company operates with 501-1,000 employees and functions as the captive software development and IT services arm for Porsche Holding's automotive wholesale, retail, and banking operations.

Its product portfolio centers on integrated dealer and wholesale management systems: CROSS and the next-generation CROSS NG (Java/Spring Boot backend with Angular web frontends, deployed on Red Hat OpenShift/Kubernetes) for dealer sales, service, and parts; Carlos for order management and finance; NADIN, the VW Group standard importer platform co-developed with Volkswagen Wolfsburg; CarFin, a captive banking back-office system serving Porsche Bank with 30+ integrated interfaces; and ETN for parts logistics. The architecture combines modern cloud-native microservices with legacy on-premises systems, and includes third-party integrations with SAP (FI/CO, S/4HANA, BW on HANA), Microsoft Defender, and Dynatrace APM. The company operates 470 servers and manages over 30,000 endpoints across 25 countries.

Commercially, Porsche Informatik has no external customer base. Revenue is generated through enterprise IT services contracts with Porsche Holding Salzburg, which then distributes systems to its affiliated VW Group brand dealers, importers, and Porsche Bank. The company's value proposition rests on deep automotive domain specialization, rapid deployment of complete system stacks for new market entries (e.g., nine-system simultaneous launches in Bosnia and Malaysia), and compliance with EU regulatory frameworks including NIS2 and DORA.

Name

Porsche Informatik

Legal name

Porsche Informatik Gesellschaft m.b.H.

Website

https://porscheinformatik.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. IT Services and Software Development: Porsche Informatik operates as the internal IT services provider for Porsche Holding Salzburg and Volkswagen Group brand dealers/importer organizations. The company develops and maintains customized IT systems for automotive wholesale, retail, and banking operations. Revenue is generated through contracted IT services including software development, system deployment, and ongoing support across the dealer network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Porsche Informatik develops, deploys, and operates proprietary enterprise IT systems (dealer management, wholesale, parts logistics, and automotive banking) for Porsche Holding Salzburg and the wider Volkswagen Group dealer and importer ecosystem across more than 25 countries. Its flagship platforms are the CROSS/CROSS NG Dealer Management System, the NADIN New Vehicle Administration and Information Network for importers, the CarFin banking back-office system for Porsche Bank, the Carlos order management and finance platform, and the ETN parts logistics system. The company delivers these as a captive, internal IT services and managed software provider rather than as a public commercial vendor.

Product overview

Porsche Informatik is a B2B software company that develops and operates dealer management, wholesale, retail, and banking IT solutions exclusively for the automotive sector, particularly for Porsche Holding Salzburg and Volkswagen Group brand retailers globally. The product portfolio centers on the CROSS/CROSS NG Dealer Management System (with modules for Sales, Service, and Parts), Carlos Order Management & Finance, NADIN (New Vehicle Administration and Information Network) for importers, CarFin for automotive banking, and ETN for parts logistics. These systems are supported by integrated modules including VU2/VU3 sales support, SAP ERP integration, CarConfigurator, FlowER workflow management, KD3, Partner.Net, SOFA, EDOM, and IPACS. The company also provides a Security Roadmap with Microsoft Defender deployments. The architecture combines modern Java-based microservices (OpenShift/Kubernetes) with legacy systems, supporting operations across Europe, Asia, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• CROSS NG: Next-generation Dealer Management System developed using Java and open source technology with web-based user interface
• CarFin
• Carlos
• ETN
• NADIN

Products and services

• CROSS Dealer Management System Dealer Management System covering new and used vehicle sales, workshop service, and parts management for franchised automotive retailers across multiple dealership locations. Built for Volkswagen Group brand dealers and importers.
• CROSS NG (Next-Generation Dealer Management System) Next-generation successor to CROSS, developed using Java and open-source technology with an intuitive, web-based user interface usable across multiple devices. Delivered by a team of over 100 IT specialists drawing on more than 40 years of automotive IT expertise; built for Volkswagen Group brand dealers.
• Carlos Order Management & Finance Order Management and Finance platform for automotive wholesale operations, covering order processing and financial management for importers and national sales companies.
• NADIN (New Vehicle Administration and Information Network) Volkswagen Group standard solution for importers, including order module, product catalog, quota module, and finance and logistics modules developed by Porsche Informatik jointly with Volkswagen Wolfsburg. Deployed to national sales companies and importers worldwide.
• CarFin Banking System IT solution for Porsche Bank back-office processing, handling all processes from financing or service application intake through contract commencement to contract end. Fully integrated into the vehicle sales and maintenance value chain with over 30 interfaces for electronic data exchange.
• ETN Parts Logistics System Parts logistics system for automotive importers and dealerships, supporting inventory management, advanced reporting, and controlling of parts flow across dealership networks.

Quantifiable outcome

• Successfully deployed nine systems simultaneously for new market entries (Bosnia, Malaysia)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Amazon Web Services EMEA SARLcoreTechnology or Integration · 13 March 2026Cloud infrastructure provider for Porsche Informatik operations. AWS provides cloud hosting services from Vienna data center location. AWS is listed among subprocessors under GDPR Article 28(4) data processing agreements.
• Microsoft Österreich GmbHcoreTechnology or Integration · 13 March 2026Core technology partner providing cloud platform (Azure) and software solutions including Microsoft Defender for endpoint security, Intune for device management, and SAP environments. Azure serves as primary cloud platform for cloud journey initiatives.
• SAP Österreich Ges.m.b.H.coreTechnology or Integration · 13 March 2026SAP provides enterprise resource planning software. Porsche Informatik implements SAP systems (SAP FI/CO, S/4HANA, BW on HANA, SAP HANA database) across wholesale, retail, and banking operations for Porsche Holding and dealer networks.
• Volkswagen AG (Group IT)flagshipStrategic or Co-development Partner · 13 March 2026Strategic partnership for joint development of NADIN (New Vehicle Administration and Information Network) - the Volkswagen Group standard solution for importers. Porsche Informatik works as a close sparring partner at eye level with VW IT, together driving NADIN forward as a team rather than customer-supplier relationship.
• Salzburg University of Applied SciencescoreStrategic or Co-development Partner · 13 March 2026Educational partnership for talent development through study.work.support program offering part-time employment, housing subsidies, and study fee coverage for IT students. Also includes joint initiatives like Robothon Salzburg and Developer Day events.
• Red Hat (OpenShift)coreTechnology or Integration · 13 March 2026Container platform partnership for cloud-native application deployment. Porsche Informatik deployed productive Red Hat OpenShift container platform in their own IT center as milestone on cloud journey. Partner reports 150 OpenShift projects in Europe.
• Volkswagen Group Retail Deutschland (VGRD)coreStrategic or Co-development Partner · 13 March 2026International collaboration on security projects including Microsoft Defender deployment. Weekly meetings and training sessions conducted with VGRD teams for international rollout coordination.

Scale indicators13 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• CDK Global: Major provider of dealer management systems and integrated retail technology solutions to automotive dealerships globally. Most direct global comparable to Porsche Informatik's CROSS dealer management platform serving franchised auto retailers.
• Reynolds and Reynolds: Long-established US provider of dealership management software, forms, and retail solutions for automotive retailers. Comparable to Porsche Informatik's role as a deeply embedded DMS provider for franchised dealer networks.
• Cox Automotive (Dealertrack): Parent of Dealertrack and other automotive retail technology brands, providing DMS, CRM, F&I, and inventory solutions to dealers. Closest broad-line peer to Porsche Informatik's full-stack dealer/wholesale/parts/banking offering.
• SoftPro: German provider of software solutions for automotive retail and wholesale. Most direct DACH-market peer to Porsche Informatik, serving franchised dealer networks with DMS and wholesale systems in German-speaking markets.
• PBS Systems: Dealership management system provider primarily serving Canadian and US franchised auto dealers. Comparable as a mid-sized independent DMS specialist focused on dealer retail workflows.

Emerging players

• Tekion: Cloud-native, modern automotive retail platform serving dealership groups with a unified DMS, CRM, and consumer experience suite. Comparable as a next-generation DMS challenger relevant to Porsche Informatik's CROSS NG modernization strategy.

Broad incumbents

• SAP: Global ERP software provider whose systems (FI/CO, S/4HANA, BW on HANA) Porsche Informatik implements and integrates with across the VW dealer ecosystem. Comparable as the underlying enterprise backbone Porsche Informatik extends with automotive-specific solutions.
• T-Systems: Deutsche Telekom's enterprise IT services arm with a substantial automotive industry practice including VW Group relationships. Comparable as a large European IT services provider serving automotive OEMs and dealer networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX5fAyTG7Vybjfx8M2-1Yew
• Facebookfacebook.com/porscheholdingcareers
• LinkedInlinkedin.com/company/porsche-informatik-gmbh
• Instagraminstagram.com/porscheholdingcareers
• Xx.com/porsche_it

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Informatik