The iOutlet
The iOutlet is a UK-based multi-channel retailer selling certified pre-owned iPhones, iPads, Apple Watches, Samsung, Google Pixel, gaming consoles, and Macs through an e-commerce platform, three Plymouth-area retail stores, and a B2B wholesale division serving 40+ countries.
- Company typePrivate
- Founded2011
- HeadquartersPlymouth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The iOutlet does
The iOutlet, trading under legal entity James Green Ltd, is a UK-based multi-channel retailer specializing in certified pre-owned (refurbished) consumer electronics. Founded in 2011 and headquartered in Plymouth, the company sells refurbished iPhones, iPads, Apple Watches, Samsung Galaxy devices, Google Pixel phones, gaming consoles, and Macs/PCs, alongside accessories, repair services, and gift cards. Every device is subjected to a proprietary 70+ point inspection and grading process (A+ Pristine through C) and ships with a 12-month warranty. The company has sold over 1 million units across 40+ countries and reports cumulative sales of £200M+.
The business operates a hybrid go-to-market model combining a primary e-commerce storefront (theioutlet.com) with three physical retail locations in the Plymouth area (Plymouth, Ivybridge, Plympton) and a B2B wholesale / corporate division (iOutlet Business) serving bulk buyers of 10+ devices. Revenue is generated through five streams: hardware sales (primary), repair services (£30–£50 per repair), device leasing via Raylo with no upfront payment, trade-in / buyback (Sell My Gadget), and wholesale / corporate sales. Pricing is unit-based across condition grades, with financing integrations including Klarna, PayPal Credit, Clearpay, and Raylo. The company functions as an FCA-regulated credit broker, acting as an Appointed Representative of Product Partnerships Limited.
The iOutlet is privately held and founder-led, with no disclosed external funding rounds, parent company, or M&A activity. It has achieved third-party validation through Which? Recommended Provider status (October 2025) and a 5-star Trustpilot rating, and has expanded into Ireland via a dedicated EUR-priced storefront. Customer segments are primarily individual consumers seeking affordable alternatives to new devices, with secondary segments including parents purchasing first phones for children (active content marketing target) and corporate buyers via the wholesale channel.
The iOutlet firmographics
Firmographics- Name
- The iOutlet
- Legal name
- James Green Ltd
- Website
- https://theioutlet.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The iOutlet is a UK-based multi-channel retailer selling certified pre-owned iPhones, iPads, Apple Watches, Samsung, Google Pixel, gaming consoles, and Macs through an e-commerce platform, three Plymouth-area retail stores, and a B2B wholesale division serving 40+ countries.
- Ownership category
- akta.pro rank
The iOutlet industry classification
Industry- Product category
- Refurbished Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Used Merchandise Retailers (459510), Consumer Electronics and Appliances Rental (53221), Other Personal and Household Goods Repair and Maintenance (811490), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Wearable Device Refurbished & Pre-Owned Retail (CRACAIAL), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)
Keywords
Where The iOutlet is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The iOutlet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Device Sales: Primary revenue stream from selling refurbished iPhones, iPads, Apple Watches, Samsung phones, Google Pixel devices, gaming consoles (PlayStation, Xbox, Nintendo Switch), and Mac/PC products. Products sold at various condition grades (A+, A, B, C) with corresponding price points.
- Repair Services: Offers repair services for iPhones, iPads, Apple Watches, and Samsung devices. Pricing from £30 for iPhone repairs up to £50 for Apple Watch repairs.
- Device Leasing: Leasing options for phones, tablets, and gaming consoles allowing customers to rent devices with no upfront payments.
- Trade-in / Sell My Gadget: Buyback program where customers can sell their old devices for cash. Supports iPhones, iPads, Apple Watches, Samsung Galaxy devices, Google Pixels, and gaming consoles.
- Wholesale / Corporate Sales: B2B division offering bulk purchases and corporate solutions for businesses needing multiple devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grade A+ Pristine - Like new devices with no signs of wear |
| Unit Pricing | Pay-as-you-go | Grade A - Excellent condition with minor signs of wear |
| Unit Pricing | Pay-as-you-go | Grade B - Good condition with moderate wear |
| Unit Pricing | Pay-as-you-go | Grade C - Average condition with heavier wear |
| Unit Pricing | Pay-as-you-go | Repair Services |
| Hybrid | Monthly | Klarna Financing - 3 interest-free payments |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
The iOutlet product offering
Product offeringCore offering
The iOutlet sells certified pre-owned (refurbished) consumer electronics including iPhones, iPads, Apple Watches, Samsung phones, Google Pixels, gaming consoles, and Macs/PCs through e-commerce and physical retail stores, complemented by repair, leasing, trade-in/buyback, and wholesale/corporate services. The company acquires, inspects, and grades used devices, then resells them with warranty coverage via a multi-channel retail model.
Product overview
The iOutlet is a multi-award winning online and wholesale-retail company specializing in certified pre-owned (refurbished) consumer electronics. The product portfolio is organized around a core platform of device categories — Refurbished iPhones, iPads, Apple Watches, Samsung phones, Google Pixel phones, Gaming Consoles, and Macs & PCs — all subjected to a 70+ point inspection process and offered in graded conditions (A+ Pristine, A, B, C). The offering extends through value-added services including Device Repairs & Parts, Device Leasing (no upfront financing), Sell My Gadget trade-in (buyback solution), Wholesale/B2B corporate accounts, and Gift Cards. Every device is rigorously tested and ships with a 12-month warranty. The company distributes across 40 countries and promotes a circular economy model, having sold over 1 million units.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished iPhones
- Refurbished iPads
- Refurbished Apple Watches
- Refurbished Samsung Phones
- Refurbished Google Phones
- Refurbished Gaming Consoles Certified pre-owned gaming consoles, including the Nintendo Switch 2, sold with warranty.
- Refurbished Macs & PCs Certified pre-owned Mac and PC computers, sold with grading and warranty.
- Device Repairs & Parts Smartphone, tablet, and console repair services backed by trained engineers using OEM parts.
- Device Leasing Subscription-style device leasing program that lets customers pay monthly to use a refurbished smartphone.
- Sell My Gadget (Trade-In & Buyback) Trade-in/buyback service that buys used consumer electronics from customers in exchange for cash or store credit.
- Wholesale / iOutlet Business Bulk and B2B sales of refurbished devices and end-of-life services to corporate customers, resellers, and large organizations.
- Accessories Cases, chargers, cables, screen protectors, and other accessories sold alongside refurbished devices.
- Gift Cards iOutlet gift cards redeemable against products and services on the company's e-commerce site.
Quantifiable outcome
- Cost savings of up to 50% compared to new device prices
- +2 more outcomes
Companies that use The iOutlet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The iOutlet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
The iOutlet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Product Partnerships LimitedcoreRegulatory partner. James Green Ltd trading as The iOutlet is an Appointed Representative of Product Partnerships Limited, which is authorized and regulated by the FCA (registration number 626349). Product Partnerships acts as Principal for a network of firms carrying out consumer credit activities.
- Which?coreIndependent consumer organization that assessed The iOutlet and awarded them 'Which? Recommended Provider' status for refurbished tech, independently evaluating trust, value, and service.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The iOutlet competitors and assessment
Company assessmentRegional players
- SmartFoneStore: UK retailer of refurbished and pre-owned smartphones and tablets with a comparable grading and warranty model. Relevant regional peer with similar customer profile but smaller geographic and category footprint.
Direct peers
- CeX: UK high-street retailer specializing in buying and selling refurbished consumer electronics, gaming, and computing products. Comparable to The iOutlet across the same product categories, in-store + online model, and trade-in/buyback mechanic.
- Swappie: European refurbished iPhone specialist with in-house refurbishment and direct-to-consumer sales. Closely comparable to The iOutlet's core iPhone focus, grading system, and warranty offering, though with broader European geographic reach.
- Reboxed: UK-based refurbished smartphone retailer focused on sustainability and the circular economy, with a comparable direct-to-consumer model and trade-in program for used devices.
- MusicMagpie: UK-based refurbisher and reseller of phones, tablets, consoles, and other consumer electronics with both consumer (Sell to us / Buy from us) and B2B channels. Directly comparable business model to The iOutlet in product mix, trade-in flywheel, and target customer.
- Back Market: Global marketplace for refurbished consumer electronics, including smartphones, tablets, laptops, and consoles. Comparable on product breadth, quality certification model, and DTC refurbished sales, though it operates a marketplace model rather than The iOutlet's vertically-integrated refurbishment.
- Envirofone: UK refurbished phone retailer and trade-in provider offering certified pre-owned smartphones and tablets. Comparable consumer proposition and refurbishment model with similar UK geographic focus.
Broad incumbents
- Apple Refurbished Store: Apple's own certified refurbished storefront selling Apple devices with full warranty. Acts as the broad incumbent competitor for the iPhone, iPad, Apple Watch, and Mac portion of The iOutlet's catalog, with strong brand authority and supply advantages.
- Amazon Renewed: Amazon's certified refurbished program covering phones, tablets, laptops, and gaming hardware. A broad incumbent competitor combining marketplace scale, Prime logistics, and consumer trust — directly contesting The iOutlet's e-commerce channel.
Emerging players
- Game (Game Retail Ltd): UK video game and console retailer that has expanded into refurbished and pre-owned consoles and accessories. Comparable on the gaming console vertical that The iOutlet serves, with stronger brand recognition but less specialization in refurbishment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The iOutlet social profiles
Digital presenceThe iOutlet compliance and trust
Trust signalCompliance1 record
The iOutlet financial estimates
Financial estimateRevenue estimate
Valuation estimate
The iOutlet leadership team
Management profileNumber of profiles
Profiles1 record
The iOutlet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The iOutlet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The iOutlet
What does The iOutlet do?
The iOutlet sells certified pre-owned (refurbished) consumer electronics including iPhones, iPads, Apple Watches, Samsung phones, Google Pixels, gaming consoles, and Macs/PCs through e-commerce and physical retail stores, complemented by repair, leasing, trade-in/buyback, and wholesale/corporate services. The company acquires, inspects, and grades used devices, then resells them with warranty coverage via a multi-channel retail model.
Is The iOutlet a public or private company?
The iOutlet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The iOutlet founded?
The iOutlet was founded in 2011. It employs 11 to 50 people.
Where is The iOutlet based?
The iOutlet is headquartered in Plymouth, United Kingdom, in the Europe region.
How does The iOutlet make money?
Five revenue lines are on record. Device Sales are the primary driver. The others are repair Services, device Leasing, trade-in / Sell My Gadget and wholesale / Corporate Sales.
Who are The iOutlet's main competitors?
SmartFoneStore is listed as a regional player. Direct peers are CeX, Swappie, Reboxed, MusicMagpie, Back Market and Envirofone. Broad incumbents are Apple Refurbished Store and Amazon Renewed. Game (Game Retail Ltd) is listed as an emerging player.
Does The iOutlet have an API?
No public API is recorded for The iOutlet.
What industry is The iOutlet in?
The iOutlet's product category is Refurbished Consumer Electronics Retail. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 44921 and its SIC code is 5065.