reboxed
Reboxed is a UK-based recommerce platform that buys, certifies, and resells refurbished consumer electronics — smartphones, tablets, laptops, and wearables — direct to consumers and businesses via its Shopify storefronts and a trade-in buyback portal.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What reboxed does
Reboxed is a UK-headquartered recommerce company that buys, refurbishes, and resells certified pre-owned consumer electronics through a direct-to-consumer e-commerce platform at reboxed.co, supplemented by a dedicated B2B procurement portal at business.reboxed.co and a standalone trade-in buyback portal at sell.reboxed.co. The company addresses the UK market with no disclosed international geographic footprint, and its customer base spans individual value-conscious consumers, corporate fleet buyers, and a student segment served by a dedicated discount program. CEO Phil Kemish leads the organisation, which operates with a small team of 11-50 employees on what is described as a five-year operating history.
Core inventory centres on refurbished smartphones — iPhone 11 through iPhone 17, Samsung Galaxy S20 through S25 (alongside Galaxy A, Z Flip, Z Fold, and Note lines), and Google Pixel 6 through Pixel 10 — together with refurbished Apple iPads, MacBooks (M1-M3), Apple Watch, and audio products such as AirPods and Galaxy Buds. All devices pass through the proprietary TechCheck® 70-point diagnostic and grading protocol, executed by in-house engineers, which assigns each unit to one of four condition tiers (Pristine, Premium, Great, Good/Fair) with minimum battery-health thresholds and is backed by a 12-month warranty. The trade-in portal feeds supply into the refurbishment pipeline, while accessories, SIM/data plans, and add-on device insurance (Recare, powered by Pier and underwritten by Collinson) widen the basket. The storefront is operated on Shopify with Reviews.io integration surfacing a 4.5/5 average across more than 1,439 reviews.
Revenue is generated primarily through one-time hardware sales at prices typically 20-40% below new-retail equivalents (with each device presented as carbon positive via tree planting and offset programs), reinforced by transactional revenue from the trade-in buyback flow and recurring commission streams from the Recare device-insurance partnership and Klarna/Clearpay/PayPal financing referrals. Marketing combines content (Outsidethebox blog), social (#reboxedisbetter), affiliate referrals, student discounts, and event-tied promotions. The company holds B-Corp certification and has raised approximately $2.19M in disclosed funding across a 2019 seed round and a 2023 round led by ACF Investors; no revenue or unit-volume figures have been disclosed.
reboxed firmographics
Firmographics- Name
- reboxed
- Website
- https://reboxed.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reboxed is a UK-based recommerce platform that buys, certifies, and resells refurbished consumer electronics — smartphones, tablets, laptops, and wearables — direct to consumers and businesses via its Shopify storefronts and a trade-in buyback portal.
- Ownership category
- akta.pro rank
reboxed industry classification
Industry- Product category
- Refurbished Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (449210), Used Merchandise Retailers (459510)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where reboxed is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
reboxed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Refurbished Device Sales: Primary revenue from selling refurbished smartphones (iPhones, Samsung, Google Pixel), tablets, laptops (MacBooks), smartwatches (Apple Watch), and audio products. Revenue model is one-time hardware sales with prices ranging from £200-£900+ depending on device type, model, and condition grade.
- Trade-in/Buyback Services: Trade-in program where customers sell their old devices for cash. Reboxed purchases devices, refurbishes them, and resells. Provides customer acquisition channel while generating secondary revenue from device acquisition at favorable prices.
- Recare Device Insurance: Partnership with Recare/Pier Insurance offering device protection against theft, loss, and damage. Insurance is optional add-on powered by Pier and underwritten by Collinson Insurance. Generates recurring commission revenue.
- Financing Partnerships: Partnership revenue from financing options including Klarna (0% interest over 12 months), Clearpay, and PayPal Pay in 3. May include referral fees or commission from financing partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pristine/Like New condition - premium pricing for near-perfect devices |
| One time/ perpetual license | Pay-as-you-go | Premium/Great condition - mid-tier pricing for quality devices |
| One time/ perpetual license | Pay-as-you-go | Good/Fair condition - entry pricing for functional devices |
| Subscription | Monthly | Klarna Financing - 0% interest over 12 months |
| Transaction based/ take rate | Pay-as-you-go | PayPal/Clearpay Pay in 3 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
reboxed product offering
Product offeringCore offering
Reboxed buys, refurbishes, and resells certified pre-owned consumer electronics (smartphones, tablets, laptops, smartwatches, and audio products) directly to consumers and businesses through its own e-commerce platform. Each device is processed through the proprietary TechCheck® 70-point inspection and assigned a multi-tier condition grade, then sold with a 12-month warranty, flexible financing, and optional device insurance.
Product overview
Reboxed operates as a circular economy marketplace for premium refurbished consumer electronics, offering a diverse portfolio of certified pre-owned smartphones, tablets, laptops, wearables, and audio products. The core offering centers on refurbished iPhones (spanning iPhone 11 through iPhone 17 series), Samsung Galaxy devices (S/A/Z Fold/Z Flip/Note series), Google Pixel phones, iPads, Apple Watches, MacBooks, and audio products. These are complemented by the TechCheck 70-point certification program ensuring quality, trade-in services for device buyback, SIM/data plans, device insurance (Recare), and accessories. All products are backed by a 12-month warranty and include sustainability initiatives (5 trees planted per device, carbon offsetting). The business also serves corporate customers through a dedicated B2B channel.
Differentiator
Problem solved
Functional benefit
Brands
- TechCheck®: 70-point diagnostic certification process for device quality assurance
- Recare
Products and services
- Refurbished iPhones Certified pre-owned Apple iPhones (iPhone 11 through iPhone 17 series, plus SE models) sold across Pristine, Premium, Great, and Good/Fair condition grades, backed by TechCheck® 70-point inspection, 12-month warranty, and 30-day money-back guarantee.
- Refurbished Samsung Galaxy Devices Refurbished Samsung smartphones including Galaxy S Series (S20–S25 and FE/Edge variants), Galaxy A Series, Galaxy Z Flip Series, Galaxy Z Fold Series, and Galaxy Note Series, all TechCheck® certified.
- Refurbished Google Pixel Devices Refurbished Google Pixel smartphones spanning Pixel 6 through Pixel 10 series, including Pro, Pro XL, Pro Fold, and standard variants, sold across multiple condition grades.
- Refurbished Apple MacBook Refurbished MacBook laptops including MacBook Air (M1, M2, M3) and MacBook Pro (13-inch M1, 14-inch M3) models, restored with certified parts and backed by a 12-month warranty.
- Refurbished iPads Refurbished Apple iPads including iPad Pro, iPad Air, iPad Mini, and standard iPad models in various storage capacities and generations.
- Refurbished Apple Watch Refurbished Apple Watch devices including Apple Watch Ultra (Gen 1) and Apple Watch Series 7, 8, and 9 models, all TechCheck® certified.
- Refurbished Audio Products Refurbished wireless earbuds and headphones including AirPods, AirPods Pro, AirPods Max, and Samsung Galaxy Buds.
- Trade-In and Sell Service Device trade-in and sell-back service allowing customers to sell old smartphones, tablets, laptops, and smartwatches for instant payment, offering same-day payouts and feeding Reboxed's refurbishment pipeline.
- Business Refurbished Program Refurbished devices available for business customers through a dedicated B2B portal at business.reboxed.co, supporting bulk and fleet purchases for employee device programs.
- SIM Cards and Data Plans SIM cards and pay-monthly data plans, including Smarty SIM cards and data deals, sold as add-on connectivity alongside refurbished devices.
- Accessories (Phone Cases, Screen Protectors) Eco phone cases, standard phone cases, screen protectors, and protection bundles for various device models.
- Recare Device Insurance Optional device insurance powered by Pier Insurance and underwritten by Collinson Insurance, covering theft, loss, accidental damage, cracked screens, liquid damage, and mechanical breakdown with worldwide coverage.
Quantifiable outcome
- 91% reduction in carbon footprint compared to new device (7kg CO2 vs 85kg for new iPhone)
- +3 more outcomes
Companies that use reboxed
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
reboxed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
reboxed partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KlarnacoreFinancing partnership offering 0% interest over 12 months, plus 24 and 36-month installment options. Enables customers to spread device costs, making premium refurbished devices more accessible.
- Recare (Pier Insurance)coreDevice insurance partnership providing coverage against theft, loss, and damage. Powered by Pier and underwritten by Collinson Insurance. Optional add-on generating subscription revenue.
- PayPalcorePayment processor partnership offering Pay in 3 interest-free installment option at checkout.
- ClearpayminorBuy Now Pay Later partnership offering installment payment options for customers.
- ShopifycoreE-commerce platform provider powering the reboxed.co online storefront.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
reboxed competitors and assessment
Company assessmentDirect peers
- Back Market: Global recommerce marketplace for refurbished consumer electronics including smartphones, laptops, tablets, and wearables. Direct competitor with a similar TechCheck-style quality certification model and multi-OEM catalog; substantially larger and better capitalized.
- CeX: UK-based high-street and online retailer specializing in refurbished and second-hand consumer electronics. Operates a buy-sell-trade model similar to Reboxed's circular approach with physical store footprint adding trade-in convenience.
- musicMagpie: UK-based recommerce platform selling refurbished smartphones, tablets, laptops, and consumer tech alongside media products. Directly comparable business model with trade-in acquisition and multi-channel resale.
- Swappie: European refurbished smartphone recommerce company with proprietary refurbishment process and direct-to-consumer sales. Closely comparable operating model focused on certified pre-owned mobile devices.
- Refurbed: European recommerce marketplace for refurbished electronics with quality certification process and warranty-backed sales. Operates across multiple countries with a similar certified-refurbished D2C model.
- Envirofone: UK-based mobile phone trade-in, recycling, and resale service. Comparable on the trade-in and refurbishment flow that supplies Reboxed's sell.reboxed.co portal.
Broad incumbents
- Apple Trade In: Apple's official device trade-in and refurbished store program. Competes indirectly as a brand-backed alternative for customers seeking trade-in or certified pre-owned Apple devices.
- Samsung Trade-In: Samsung's official trade-in program combined with Certified Re-Newed device sales. Broad incumbent alternative for Samsung device trade-ins that could otherwise flow to Reboxed.
Regional players
- Gazelle: US-focused recommerce platform for used smartphones, tablets, and laptops with trade-in and direct resale. Comparable operating model but serves a different geography.
Emerging players
- Smart Cellular: UK-based refurbished smartphone and electronics retailer. Smaller-scale direct competitor with overlapping OEM coverage and a similar D2C refurbished sales proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
reboxed social profiles
Digital presencereboxed compliance and trust
Trust signalCompliance1 record
reboxed financial estimates
Financial estimateRevenue estimate
Valuation estimate
reboxed leadership team
Management profileNumber of profiles
Profiles1 record
reboxed funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reboxed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reboxed
What does reboxed do?
Reboxed buys, refurbishes, and resells certified pre-owned consumer electronics (smartphones, tablets, laptops, smartwatches, and audio products) directly to consumers and businesses through its own e-commerce platform. Each device is processed through the proprietary TechCheck® 70-point inspection and assigned a multi-tier condition grade, then sold with a 12-month warranty, flexible financing, and optional device insurance.
Is reboxed a public or private company?
reboxed is a private company. It is classified as venture growth investor backed and is currently operating.
When was reboxed founded?
reboxed was founded in 2019. It employs 11 to 50 people.
Where is reboxed based?
reboxed is headquartered in London, United Kingdom, in the Europe region.
How does reboxed make money?
Four revenue lines are on record. Refurbished Device Sales are the primary driver. The others are trade-in/Buyback Services, recare Device Insurance and financing Partnerships.
Who are reboxed's main competitors?
Direct peers on record are Back Market, CeX, musicMagpie, Swappie, Refurbed and Envirofone. Broad incumbents are Apple Trade In and Samsung Trade-In. Gazelle is listed as a regional player. Smart Cellular is listed as an emerging player.
Does reboxed have an API?
No public API is recorded for reboxed.
What industry is reboxed in?
reboxed's product category is Refurbished Consumer Electronics. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices). Its NAICS code is 449210 and its SIC code is 5731.