ETOOS Education Pvt. Ltd.

What ETOOS Education Pvt. Ltd. does

ETOOS Education Pvt. Ltd. — operating commercially as Edutoos and legally as PenPencil Edu Services Private Limited — is an online coaching platform headquartered in Kota, Rajasthan, serving Indian students preparing for JEE, NEET, CBSE board exams, and Foundation (Class 9–10) tracks. The platform distributes recorded video lectures from 65+ Kota-based faculties via multiple delivery modes including VOD web, an Android mobile app, Windows and Mac desktop applications, USB drives, and pre-loaded laptops/tablets. Core products span yearlong, complete, combo and topic-based course subscriptions, supplemented by an Online Test Series (CBT), a 24/7 Doubt Clinic, downloadable study materials and books, and a mobile app with a 5-day free trial. Sub-brands Arjuna, Lakshya, Yakeen, Neev, Udaan, Radiant and Victory segment offerings by exam cohort (JEE/NEET/Foundation 2027). Since the 2020 rebrand from EtoosIndia to PW Edutoos, the platform has operated within the PhysicsWallah ecosystem, evidenced by shared PW branding, the com.pw.edutoos.app identifier, and the [email protected] support domain.

The business model combines recurring annual course subscriptions with hardware-bundle sales (laptops/tablets with pre-loaded content) and physical study materials, monetized primarily through a self-serve D2C funnel with freemium entry. Distribution is direct via website and app stores, supplemented by government partnerships with Chhattisgarh and Tamil Nadu for Class 11/12 delivery. The platform claims 1,615,240+ cumulative students, 795,000+ admissions in the 2019-20 session, 38,000+ JEE/NEET qualifiers and 60,000+ HD video lectures, but does not disclose revenue, headcount beyond a 251–500 range, or institutional funding. AI capabilities are limited to a stated AI-based performance analysis algorithm; there is no disclosed proprietary model, research output, or patent activity. The entity is privately held with PhysicsWallah indicated as the parent/strategic operating company.

Name

ETOOS Education Pvt. Ltd.

Legal name

PenPencil Edu Services Private Limited

Website

https://etoosindia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

ETOOS Education (Edutoos/PW Edutoos) is a Kota-based online coaching platform delivering video-led JEE, NEET, CBSE and Foundation preparation to Indian students via subscription, with multi-modal delivery and government state partnerships.

Ownership category

akta.pro rank

Product category

Online Test Preparation and Coaching

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industries

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Online test preparation
• Competitive exam coaching
• Video lecture courses
• JEE NEET training
• Edtech learning platform

Headquarters

HQ city

Kota

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Subscriptions: Annual/session-based course subscriptions for JEE, NEET, CBSE, and Foundation programs. Students purchase access to video lectures, study materials, and online tests. Multiple subscription tiers including yearlong courses, complete courses, combo courses, and topic-based courses.
2. Hardware with Content: Sale of laptops and tablets bundled with pre-loaded course content for PCM/PCB preparation
3. Study Materials and Books: Sale of physical study materials and books for JEE and NEET preparation

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ETOOS Education (Edutoos / PW Edutoos) operates an online coaching platform delivering video-based preparation courses for IIT-JEE, NEET, CBSE board exams, and Foundation (Class 9-10) courses. Its offerings combine recorded HD video lectures from Kota-based faculty, comprehensive study materials, computer-based online test series, AI-based performance analysis, and a 24/7 Doubt Clinic, distributed via web, mobile app, USB, laptop, and tablet delivery modes to students across India.

Product overview

Edutoos is an online education platform by ETOOS Education Pvt. Ltd. (operating as PenPencil Edu Services Private Limited) offering a unified platform for competitive exam preparation. The platform is built around four core product lines: Edutoos JEE Courses, Edutoos NEET Courses, Edutoos CBSE Courses, and Edutoos Foundation Courses. These are supported by add-on modules including Online Test Series (CBT), Doubt Clinic for 24/7 doubt resolution, Study Material with sample papers and previous year papers, and the Edutoos Mobile App. The platform provides content through multiple modes: VOD (Video on Demand), Mobile App, USB, Laptop, and Tablet. Featured sub-brands include Arjuna, Lakshya, Yakeen, Neev, Radiant, Udaan, and Victory programs targeting specific exam years and student segments. The platform leverages video lectures from Kota's top faculties and incorporates AI-based performance analysis algorithms for student tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Edutoos JEE Courses Comprehensive IIT-JEE Main and Advanced preparation courses including yearlong programs, complete courses, combo packages, and topic-based courses delivered in both English and Hindi medium for Class 11-12 and drop-year students.
• Edutoos NEET Courses Complete NEET UG preparation courses with yearlong programs, complete courses, combo packages, and Hindi/English medium options covering Physics, Chemistry, and Biology for medical entrance aspirants.
• Edutoos CBSE Courses CBSE board exam preparation courses including crash courses for Class 10 and 12, with comprehensive study materials and sample papers for school students.
• Edutoos Foundation Courses Foundation courses for Classes 9 and 10 covering JEE and NEET preparation tracks, designed to build strong conceptual foundations and early competitive exam readiness.
• Online Test Series (CBT) Computer-based testing platform providing new pattern-based online test series for JEE and NEET, including Computer Based Tests and All India Test Series (AITS) for hands-on exam experience.
• Doubt Clinic 24/7 doubt resolution service enabling students to ask academic questions and receive expert faculty solutions across JEE, NEET, CBSE, and Foundation subjects.
• Study Material Comprehensive printed and digital study materials covering complete theory with sample papers, previous year papers, and exam video solutions for Physics, Chemistry, Biology, and Mathematics.
• Edutoos Mobile App Android mobile application available on Google Play Store providing access to video lectures, free trial, live chat doubt facility, and online tests for JEE, NEET, CBSE, and Foundation courses.
• Arjuna JEE/NEET 2027 Long-duration JEE and NEET preparation programs (starting 18 May 2026, ending 30 Jun 2028) designed for serious aspirants seeking comprehensive multi-year coaching in English medium.
• Lakshya JEE/NEET 2027 Yearlong JEE and NEET 2027 preparation programs starting 20 Apr 2026 and ending 30 Jun 2027, with focused curriculum and expert faculty guidance in English medium.
• Yakeen NEET 2027 Intensive NEET preparation course starting 08 Jun 2026 and ending 30 Jun 2027, designed for NEET 2027 aspirants in English medium.
• Neev 2027 (Class 9th) Foundation program for Class 9 students covering JEE/NEET preparation foundation with comprehensive study materials, starting 27 Apr 2026 and ending 30 Jun 2027 in English medium.

Quantifiable outcome

• 1,615,240+ students have trusted Edutoos
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Chhattisgarh GovernmentminorStrategic or Co-development PartnerTie-up with Chhattisgarh Government for providing education to class 11th and 12th students through Edutoos online platform.
• Tamil Nadu GovernmentminorStrategic or Co-development PartnerTie-up with Tamil Nadu Government for providing education to class 11th and 12th students through Edutoos online platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PhysicsWallah (PW): Parent company of Edutoos and one of India's largest edtech platforms offering JEE, NEET, and CBSE preparation via live and recorded classes. Directly comparable in product (test prep), target market (Indian aspirants), and now distribution overlap post-PW Edutoos rebrand.
• BYJU'S: Largest Indian edtech player offering K-12, JEE, NEET, and competitive exam preparation alongside a much broader learning portfolio. Overlaps with Edutoos on JEE/NEET/CBSE segments but serves a wider K-12 and test-prep market.

Emerging players

• Doubtnut: India-focused math and science learning platform using video solutions and AI-driven doubt resolution for K-12 and competitive exams. Comparable on AI-based learning and the JEE/NEET/CBSE segments, though narrower in scope.
• Embibe: AI-driven Indian learning platform offering personalized JEE, NEET, and CBSE preparation. Comparable on AI-driven performance analytics and the same Indian competitive-exam target market.
• Toppr (now part of BYJU'S group): India-based adaptive learning platform offering JEE, NEET, and CBSE preparation through practice, video, and test series. Comparable on exam coverage, target segments, and D2C subscription model.

Direct peers

• Allen Career Institute (Allen Digital): Kota-headquartered coaching giant that launched Allen Digital for online JEE and NEET preparation with similar Kota-faculty DNA. Directly comparable on exam focus, content library depth, and target aspirant segments.
• Vedantu: Bengaluru-based live online tutoring platform offering JEE, NEET, and CBSE courses with a strong live-cohort model. Comparable on target exam categories and Indian K-12 segment, differentiated by emphasis on real-time instruction.
• Unacademy: India-headquartered online learning platform offering JEE, NEET, and other competitive exam preparation through live classes, recorded lessons, and test series. Closely matched on target customer (Indian K-12 aspirants), content mix, and multi-tier subscription model.
• Infinity Learn (Sri Chaitanya): Online arm of Sri Chaitanya group offering JEE, NEET, and foundation courses with both live and recorded formats. Directly comparable on product mix, exam targets, and Indian K-12 aspirant base.
• Aakash Digital (Aakash Educational Services): Digital arm of India's leading medical and engineering test prep chain, providing NEET and JEE online coaching with strong classroom-to-online funnel. Comparable on NEET/JEE focus, target segments, and supplemental online delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EtoosIndia
• Facebookfacebook.com/etoosindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETOOS Education Pvt. Ltd.