Strasser
Strasser Woodenworks is a U.S. manufacturer of custom-made, solid-wood bathroom vanities and bath furniture, selling exclusively through luxury showrooms and a 16-rep U.S. field-sales network to homeowners, interior designers and select hospitality buyers.
- Company typePrivate
- Founded1982
- HeadquartersWoodinville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strasser does
Strasser Woodenworks is a U.S. manufacturer of custom-made bathroom vanities, cabinets and complementary bath furniture, founded in 1984 and headquartered in Woodinville, Washington. Every product is designed, engineered, finished and assembled in a single domestic facility using North American hardwoods, with all vanities built to order in 2-3 weeks and backed by a lifetime warranty. The portfolio spans seven core collections (Alki, Belltown, SoDo, Newhalem, Wallingford, Ravenna and Montlake) producing 50,000+ documented product combinations and 100,000s of possible configurations across sizes, finishes, door styles and layouts, with 18 standard finishes, a Special Color Program of 5,000+ Benjamin Moore and Sherwin Williams options, and a fully bespoke custom design service (custom quotes within two hours, shop drawings within 24 hours). The Christopher Grubb Collection, a designer sub-brand, anchors the premium tier with MSRPs of $4,500-$8,400 on the Colville vanity; a secondary Simplicity Line offers a 5-year warranty entry point. A 2025 online Vanity Configurator enables real-time design, visualization and live pricing on the web, complementing the offline channel.
The business is sold exclusively through a curated U.S. network of luxury bathroom showrooms, supported by 16 independent rep agencies, a dedicated National Sales Manager function, and a Trade Program for interior designers, architects and specifiers. End customers are luxury homeowners undertaking bathroom remodels, design professionals specifying for residential and small commercial projects, and a growing base of hospitality buyers (notably for medicine cabinets with LED-illuminated and solid-wood options). Pricing is quote-based through showrooms and the configurator, with published starting prices of $900 for new medicine cabinet collections and $150 flat-rate freight per purchase order. Following The Scott Group's December 2024 acquisition, Strasser operates as part of a multi-brand bath-products platform, with a 2025 rebrand, leadership transition and expanded rep footprint signaling a renewed focus on designer-led growth and broader U.S. field-sales coverage. Revenue, headcount (50+ in Washington) and any post-acquisition expansion to Australia or other Scott Group markets are not disclosed in the available data.
Strasser firmographics
Firmographics- Name
- Strasser
- Legal name
- Strasser Woodenworks
- Website
- https://strasserwood.com/
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strasser Woodenworks is a U.S. manufacturer of custom-made, solid-wood bathroom vanities and bath furniture, selling exclusively through luxury showrooms and a 16-rep U.S. field-sales network to homeowners, interior designers and select hospitality buyers.
- Ownership category
- akta.pro rank
Strasser industry classification
Industry- Product category
- Bathroom Vanities
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where Strasser is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strasser business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Bathroom Vanities and Cabinets: One-time purchase of made-to-order bathroom vanities, cabinets, and accessories. All products are custom-built to customer specifications.
- Accessories and Complementary Products: Sales of vanity tops, mirrors, medicine cabinets, hardware, and storage solutions that complement the core vanity products.
- Christopher Grubb Collection: Premium designer collaboration vanity line with MSRP ranging from $4,500 to $8,400 based on size and finish selections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Christopher Grubb Collection - Colville Vanity |
| Unit Pricing | Pay-as-you-go | Medicine Cabinets |
| Unit Pricing | Pay-as-you-go | Freight and Shipping |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Strasser product offering
Product offeringCore offering
Strasser Woodenworks manufactures and sells handcrafted custom bathroom vanities, cabinets, mirrors, medicine cabinets, vanity tops, and storage solutions. All products are designed, engineered, finished, and assembled in Woodinville, Washington, using North American hardwoods. The company offers seven vanity collections (Alki, Belltown, SoDo, Newhalem, Wallingford, Ravenna, Montlake) plus the Christopher Grubb Collection and a Simplicity Line, configured and ordered through luxury showrooms, a trade program, independent sales reps, and an online vanity configurator.
Product overview
Strasser Woodenworks is a custom bathroom vanity and cabinetry manufacturer offering seven distinct vanity collections (Alki, Belltown, SoDo, Newhalem, Wallingford, Ravenna, and Montlake) spanning styles from contemporary to traditional. The core product line is supplemented by complementary accessories including hardware, vanity tops, mirrors, medicine cabinets, and storage solutions. The company offers a designer sub-brand (Christopher Grubb Collection) and a secondary Simplicity Line. Key differentiators include made-to-order customization, a Special Color Program with over 5,000 colors (including Benjamin Moore and Sherwin Williams), and a digital Vanity Configurator for real-time design and pricing. Custom design services enable non-standard sizes and fully bespoke pieces. All products are handcrafted in Woodinville, Washington, backed by a lifetime warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Christopher Grubb Collection: Designer collaboration collection featuring contemporary-styled bathroom vanities, including the Colville design. Launched in Fall 2024 in partnership with Beverly Hills interior designer Christopher Grubb.
Products and services
- Newhalem Collection
- Alki Collection Custom bathroom vanity collection in Strasser's core lineup, configurable in size, finish, hardware, and storage options.
- Belltown Collection Custom bathroom vanity collection in Strasser's core lineup, configurable in size, finish, hardware, and storage options.
- SoDo Collection Custom bathroom vanity collection in Strasser's core lineup, available in floor-standing, wall-mount, and expanded sizes (including 60-inch).
- Wallingford Collection Custom bathroom vanity collection in Strasser's core lineup, configurable in size, finish, hardware, and storage options.
- Ravenna Collection Custom bathroom vanity collection in Strasser's core lineup, configurable in size, finish, hardware, and storage options.
- Montlake Collection Custom bathroom vanity collection in Strasser's core lineup, configurable in size, finish, hardware, and storage options.
- Christopher Grubb Collection Designer-curated bathroom vanity collection by Christopher Grubb, sold under the Strasser sub-brand with published MSRP for designers and consumers.
- Simplicity Line Simpler, streamlined vanity line from Strasser Woodenworks offering an alternative to the fully custom collections.
- Custom Vanity Design Program Bespoke design service for fully custom bathroom vanities built to non-standard sizes, layouts, and finishes, with quick quote and shop-drawing turnaround.
- Medicine Cabinets Standalone medicine cabinets from Strasser Woodenworks, offered as separate bathroom accessories with MSRP starting at $900.
- Mirrors (including Bluetooth Mirrors) Standalone bathroom mirrors sold by Strasser Woodenworks, including Bluetooth-enabled models, complementary to the vanity collections.
- Vanity Tops Standalone vanity tops sold by Strasser Woodenworks to pair with its vanity bases.
- Hardware (Knobs, Pulls, Handles) Decorative hardware (knobs, pulls, handles) sold by Strasser Woodenworks for its vanity collections.
- Storage (Linen Cabinets, Overjohn, Cubbies) Standalone bathroom storage products (linen cabinets, overjohn cabinets, cubbies) sold by Strasser Woodenworks.
Quantifiable outcome
- 2-3 week lead times for fully custom, made-to-order millwork
- +3 more outcomes
Companies that use Strasser
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Strasser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Strasser partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Stabeck Sales & MarketingcoreStabeck Sales & Marketing partnership expands Strasser's sales coverage across Wisconsin, Minnesota, North Dakota, and South Dakota. Brings extensive experience and strong network in the kitchen and bath industry.
- Benjamin MoorecoreExpanded Special Color Program featuring Benjamin Moore's full color palette, including their entire white color families. Customers can select from over 5,000 Benjamin Moore colors for custom vanity finishes.
- Sherwin WilliamscoreExpanded Special Color Program featuring Sherwin Williams' full color palette. Customers can select from Sherwin Williams colors for custom vanity finishes, in addition to Benjamin Moore options.
- KA SalescoreKA Sales represents STRASSER in the Midwest region covering Nebraska, Iowa, Kansas, and Missouri. Brings extensive experience and deep understanding of the Midwest market with proven track record of success.
- The Shae GroupcoreThe Shae Group represents STRASSER in Wisconsin and Minnesota. Reputation for delivering exceptional service and building strong customer relationships makes them an invaluable addition to the sales network.
- Christopher GrubbflagshipAward-winning Beverly Hills interior designer Christopher Grubb collaborated with STRASSER to create the Christopher Grubb Collection. The first designer collaboration features the designer's signature clean-lined contemporary look. The Colville vanity is available exclusively at select high-end showrooms with MSRP from $4,500 to $8,400.
- Luxury Products Group (LPG)coreLPG is the plumbing industry's premier buying group. STRASSER is a member and was awarded Supplier of the Year 2021 for commitment to quality products and partnership support.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Strasser competitors and assessment
Company assessmentDirect peers
- Fresca: Bathroom furniture and vanity brand sold through showrooms and online retailers, overlapping with Strasser's mid-to-premium vanity assortment and finish-driven merchandising approach.
- Native Trails: Maker of luxury bath furniture, sinks, and vanities sold through designer showrooms—comparable artisan-style positioning and dealer channel overlap with Strasser.
- James Martin Vanities: Direct peer in bathroom vanities and bathroom furniture, also selling through luxury bathroom showrooms; cited by Strasser as a comparable mass-market brand shipping from warehouse inventory.
- Avanity: Bathroom vanity specialist selling through online and dealer channels across multiple price tiers, directly competing for the same mid- to high-end vanity customers as Strasser.
- Ronbow: Direct competitor in custom and semi-custom bathroom vanities and cabinetry, selling through showroom and dealer channels across the US—explicitly named by Strasser as a mass-market comparison point.
- Waterworks: Luxury bath brand selling vanities, fittings and bath furniture through high-end showrooms—an aspirational peer in the same premium, showroom-led, design-forward segment Strasser targets.
- Sagehill Designs: Bathroom vanity manufacturer focused on solid wood construction and modern/transitional designs, distributed through plumbing and bath showrooms—directly comparable in product, materials, and channel.
- Robern: Premium manufacturer of bath cabinets, medicine cabinets, mirrors and vanities (now a Kohler brand); directly comparable to Strasser's medicine cabinet and mirror category with a similar luxury positioning.
Broad incumbents
- Restoration Hardware (RH): Luxury home furnishings brand with a growing bath/vanity line in galleries and online; competes for the same affluent remodels and provides a benchmark for the premium design-led segment Strasser serves.
- Kohler: Broad incumbent in bath products including vanities, mirrors, and bath furniture. Kohler's broader portfolio and dealer network set the competitive context in which Strasser's luxury showroom channel operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Strasser social profiles
Digital presenceStrasser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strasser leadership team
Management profileNumber of profiles
Profiles3 records
Strasser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strasser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strasser
What does Strasser do?
Strasser Woodenworks manufactures and sells handcrafted custom bathroom vanities, cabinets, mirrors, medicine cabinets, vanity tops, and storage solutions. All products are designed, engineered, finished, and assembled in Woodinville, Washington, using North American hardwoods. The company offers seven vanity collections (Alki, Belltown, SoDo, Newhalem, Wallingford, Ravenna, Montlake) plus the Christopher Grubb Collection and a Simplicity Line, configured and ordered through luxury showrooms, a trade program, independent sales reps, and an online vanity configurator.
Is Strasser a public or private company?
Strasser is a private company. It is classified as corporate owned and is currently operating.
When was Strasser founded?
Strasser was founded in 1982. It employs 101 to 250 people.
Where is Strasser based?
Strasser is headquartered in Woodinville, United States, in the North America region.
How does Strasser make money?
Three revenue lines are on record. Custom Bathroom Vanities and Cabinets are the primary driver. The others are accessories and Complementary Products and christopher Grubb Collection.
Who are Strasser's main competitors?
Direct peers on record are Fresca, Native Trails, James Martin Vanities, Avanity, Ronbow, Waterworks, Sagehill Designs and Robern. Broad incumbents are Restoration Hardware (RH) and Kohler.
Does Strasser have an API?
No public API is recorded for Strasser.
What industry is Strasser in?
Strasser's product category is Bathroom Vanities. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 337212 and its SIC code is 2430.